André Nogueira emphasises unveiling the struggle of bottom-up women's power challenging male dominance
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As part of this ongoing series, Everything Experiential talks to Aakarshak Mishra and uncovers the dynamic emcee’s professional journey, preparation process and more as Mishra shares insights into the world of hosting
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Haier Appliances India marks two decades with an immersive celebration, introducing cutting-edge products and emphasising experiential marketing to transform consumer interactions
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Amit Relan, Director, Woot Factor dissects the reasons why integrating an event marketing strategy into your business is not just beneficial but essential
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Everything Experiential spoke to brands who were present at the Bharat Tex 2024 about aligning their booth experiences with their brand identity, incorporating sensory elements such as touch and feel and more
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Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful
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“I would be looking for the extra mile the brand is willing to travel to delight its consumers,” says Lexus’ Former President, Naveen Soni as a Juror in the 6th edition of BW Applause Experiential Marketing Summit and Awards
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In this exclusive interaction, Ashish Jha, Senior Brand Manager, Bacardi talks to Everything Experiential about creating immersive experiences, the brand’s collaboration with various artists, the use of technology and much more
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