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Articles for Protalk

Rural Tourism: Empowering India's Economy - Sachin Bansal

In this exclusive article, Dr Sachin Bansal writes for Everything Experiential on rural India's tourism potential as he recognises the rural landscape's diverse cultural customs, festivals and traditions. He writes about hospitality in rural communities, skill exchange and much more

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A-game: The Standout Brand Activations Of India Design Week 2024

Everything Experiential lists some of the experiential attempts at the India Design Week 2024

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I Want To Be Known As An Entertainer: Nitish Kamdar

In this exclusive interview as part of our ongoing series, Nitish Kamdar reflects on overcoming challenges, the essential qualities for a successful emcee, industry trends among more

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Unlocking Engagement: How On-ground Activations Reinforce Brand Recall

Everything Experiential spoke to industry veterans about how a brand, an event agency and a media agency come together in sync to execute a brief; on-ground activations seamlessly integrate with the overall marketing and brand messaging; and the logistics and planning that are taken into account to ensure smooth execution of on-ground activations

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Evolving Sensory Experiences: Sameer Seth, Dolby Laboratories

"The cinematic experience, once confined to the grandeur of theatres, has gracefully embraced technological leaps, transforming the art of storytelling,” writes Sameer Seth, Director, Marketing – India, Dolby Laboratories in this exclusive authored article

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How Craft Fairs Have Become Game Changers For Local Economies

60 per cent of people working in the artisanal sector are women and the sector creates anywhere from 10 million to 200 million livelihoods

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Triumph's Bhavin Devpuria Talks Experiential Marketing Strategies

In our BrandCraft series, Bhavin Devpuria, Marketing Head - India & Sri Lanka, Triumph International talks to Everything Experiential about the brand’s experiential journey in the country, utilising experiential initiatives to connect with its consumers and more

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Immersive Innovation: Redefining Brand Engagement & Event Experiences

Everything Experiential speaks to industry veterans about the way immersive experiences have evolved in terms of usage from the brand, events and weddings perspective; implementing immersive technologies in making inclusive and accessible brand, event and wedding experiences and more

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