Everything Experiential speaks to veterans in the events industry who shed light on brands spending on experiential marketing at the IPL 2024, working on building brand loyalty at the event through their activations, personalising consumer experiences there and more
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In our BrandCraft series, Everything Experiential gets Sushant Dash, CEO, Tata Starbucks India to spill the beans (quite literally) about the brand being the OG in experiential marketing, building on the sensory elements for consumers, the role of merchandise in the overall branding experience, and more
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In this exclusive interview, we delve into the factors influencing Soho House's expansion and the challenges and opportunities in launching simultaneously in six Indian cities with Dominique Bellas, Global Membership Director, Soho House & Co
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In the newest addition to this ongoing interview series, Everything Experiential ropes in TV anchor and corporate emcee, Nikita Rana who delves into her journey in the event-hosting world
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Everything Experiential speaks to brand experts on how AI is altering traditional concepts of personal touch when it comes to consumer experiences, about brands utilising AI in creating consumer experiences to build trust and transparency and AI–driven consumer experiences impacting brand loyalty and customer retention
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“The biggest challenge is how to personalise such events such that each consumer has a very personal take away from such activity,” says the Former Lexus President as he talks about challenges when organising large-scale events
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In an exclusive chat with Everything Experiential, industry veterans draw attention to how drone shows help captivate the audience and bring brands closer to their consumers in terms of offering relevant experiences
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Everything Experiential gets into a tete-a-tete with Rehmatali Tobaccowala’s son and the second generation to handle the agency - Sameer Tobaccowala, CEO, Shobiz Experiential Communications, where he talks at length about the evolution of the experiential marketing industry, Shobiz’s USP and more
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