Animesh Kumar, Head of Commercial, ibis & ibis Styles India delves into how the symbiotic relationship between marketing and technology emerges as an indispensable force, empowering hotels to navigate complexities, anticipate trends, and deliver exceptional guest experiences
Read More
realme India's Chief Marketing Officer, Tao Zhang discusses the impact of experiential marketing on brand awareness and engagement with Everything Experiential exclusively ahead of their fourth launch event today.
Read More
In a tete-a-tete with Everything Experiential, Ashwini Deshpande, Director, Elephant Design discusses how nostalgia sculpts consumer preferences in experiential marketing, employing cultural memories, the examples of building a new brand such as Paper Boat and relaunching the timeless Jawa Motorcycles on the nostalgia factor and more
Read More
Everything Experiential gets into a chat with brand experts who uncover the innovative strategies employed by retailers to captivate audiences, from interactive displays and pop-up installations to immersive environments and personalised services
Read More
Arvind Balan, CEO, Maxperience discusses at length with Everything Experiential about interactive installations helping build emotional connections between consumers and brands, contributing to consumer engagement, whether these lead to long-term changes in consumer attitudes towards a brand and more
Read More
Arvind Balan, Co-founder & CEO, Maxperience outlines how AR and VR are not just technological trends, these are the future of experiential marketing
Read More
In our BrandCraft series, Everything Experiential gets into a tete-a-tete with Sanjeev Rao, CEO, Being Human Clothing who delves into the experiential marketing efforts of the brand, utilising various ways to tap the youth, Indian versus international markets and more
Read More
Everything Experiential speaks to experientially robust brands such as Maruti and Bisleri, deep diving into and understanding their perspective about the growing share of experiential marketing as part of their marketing budgets, the associations and on-ground activations that they plan to execute and more
Read More
