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Articles for Protalk

From Matches To Experiences: Brand Strategies At Sports Events

Everything Experiential speaks to industry leaders who highlight how these events serve as dynamic platforms for experiential marketing, allowing brands to connect deeply with consumers through their passions

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The Crucial Thing Is To Focus On The Customer Experience: Maruti Suzuki’s Partho Banerjee

In his inaugural media interview since taking office on 1 April, 2024, Partho Banerjee, Senior Executive Officer - Sales and Marketing, Maruti Suzuki India, exclusively shares his vision and strategies for advancing the company

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Exploring Gatorade's Turf Finder Initiative: A Conversation With PepsiCo’s Ankit Agarwal

Everything Experiential catches up with Ankit Agarwal, Associate Director - Energy & Hydration, PepsiCo India when the brand dropped its second turf in the capital in the popping streets of Chandni Chowk on 14 April, 2024, where he spoke about the germination of the Turf Finder, the concept behind it, making it a multi-city initiative and more

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“Versatility Is The Key To Hosting”: Pritee Kathpal

In the latest entry to this exclusive interview series, Everything Experiential chats with Pritee Kathpal, a seasoned emcee with over a decade of experience in the event-hosting industry

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India’s Outbound Tourism: A Rising Force In Global Travel

Shikhar Aggarwal, JMD, BLS International elucidates on how India has emerged as the new epicentre of tourism dynamism

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Behind The Scenes Of India's Pet Fiesta

Founder Akshay Gupta shares insights on Pet Fed's journey, fostering pet-parent bonds and tailoring festivals to diverse communities across India

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Beats To Branding: Music Festivals Serve As Powerful Platforms

Everything Experiential chats with industry veterans to comprehend how music fests have evolved into multi-sensory experiences, understanding how consumer expectations and delivering compelling experiences are paramount for brands looking to make a meaningful impact in the festival scene and more

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I Want To Be Remembered As An Individual & Not An Imitation: Ridhima Bhatnagar

With over a decade of experience as a news anchor under her belt, Bhatnagar offers invaluable insights into the evolving role of anchors and emcees

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