Audi Delhi West and PVR have collaborated for the launch of the PVR Director’s Cut Sapphire privilege card to re-define the movie watching experience for their most discerning guests. Enhancing the movie watching experience at Director’s Cut with a decadent luxury car pick and drop, PVR and Audi Delhi West are creating a luxurious experience that starts right from guests' doorsteps. Next time a privileged Sapphire Card member books his movie tickets, he can request additional VIP treatment before and after the film. A sophisticated chauffeur-driven Audi courtesy Audi Delhi West will escort the guests in luxury from their doorsteps to PVR and back after the movie. PVR Director's Cut is more convenient to access than ever for Sapphire Card members, as Audi Delhi West makes getting there an indulgent and stylish experience. Renaud Palliere, CEO – International Development at PVR, said, “We at Director’s Cut have always aimed at providing our guests with a truly exclusive end-to- end experience. Today, we are thrilled to be able to achieve this goal in collaboration with Audi Delhi West and I would like to take this opportunity to thank Shiv Kapoor and his company for sharing our vision”. Shiv Kapoor, Director of Sales and Marketing at Audi Delhi West, added “This partnership makes a lot of sense. PVR Director’s Cut has been Delhi’s finest movie-going experience for a long time. Now, it gets even better for Sapphire Card members who want to be pampered right from their doorstep, thanks to Delhi’s most loved Audi partner.” Make that perfect dinner date even more special, that friends night out even more memorable or that client outing even more impressive with PVR Director’s Cut and Audi Delhi West.
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American Express Global Business Travel (“GBT”) today announced a commercial agreement with Airbnb, the world's leading community-driven hospitality company. The new referral partnership will make Airbnb for Business more accessible to GBT customers and allow data transfer and traveler tracking. Since being founded in 2008, Airbnb hosts have welcomed more than 100 million guest arrivals at Airbnb listings worldwide. Approximately 10 percent of all travelers on Airbnb for Business are business travelers. This trend is largely driven by travelers seeking accommodations that allow them to experience cities and neighborhoods they visit. During the first phase of the program, once GBT refers a customer to Airbnb, individual travelers can book accommodations directly on Airbnb.com using a corporate email address. In the coming weeks, GBT and Airbnb will integrate Airbnb booking information into GBT’s reporting platform so that GBT’s customers can easily track their travelers’ Airbnb bookings. Once that integration is complete, the reservation details for each business trip will automatically be shared with GBT. Travel managers can then access the data through corporate reporting and duty of care platforms. Travelers will then be able to access that booking information through GBT’s corporate reporting and duty of care platforms. Travelers will also have the ability to view their booking details in their regular corporate itineraries and on mobile devices. “Business travelers want the freedom to choose accommodations that align with their personal and professional tastes,” said Wes Bergstrom, Vice President, Global Supplier Relations, American Express Global Business Travel. “At the same time, traveler safety and security are a top priority for companies. As the first travel management company (TMC) to partner with Airbnb, our customers can further evolve their travel policies and offer their travelers the ability to book preferred accommodations.” “We are excited to be working with one of the leaders in the travel management space, and look forward to helping business travelers feel more at home while traveling on the road,” said Lex Bayer, head of Global Payments and Business Travel at Airbnb. “Airbnb for Business gives business travelers access to more than two million homes around the world, and the ability to explore a city like a local, even if it’s just for one night.” The first phase of this partnership is expected to go live in the U.S. in the next few weeks, and to expand to additional countries later this year. GBT and Airbnb will continue to develop additional phases of this program, which will enable greater integration throughout the booking process.
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Six Pack, India’s first transgender band brings pride to the Indian creative community by winning the Glass Grand Prix at the 63rd Cannes Festival of Creativity (Glass Lion). This is the first time an Indian has won this prestigious award. The Six Pack Band was chosen from amongst thousands of other creative entries sent from all over the world. The Six pack band is India’s first transgender band comprising of Fida, Ravina, Asha, Komal, Chandni & Bhavika was curated and formed over a period of nine months. Shameer Tandon, curator and composer of the band, sent his team to every traffic signal and railway station to search for everyone and call them for an audition. After auditioning hundreds of people of the transgender community, where quite a few men had also turned up dressed as hijras (transgender), the band was selected. The journey has been magical for the band coming from such humbled backgrounds to working with the likes of Hrithik Roshan and Sonu Nigam. The win at Cannes acts like an icing on the cake for them. There were four entries from India for the Grand Prix award from India and every campaign focused on a certain message. The Six Pack Band surpassed all of them and emerged winner. Their first music video, a cover of Pharell Williams’ known as ‘Hum Hain Happy’ crossed more 1.6 million views in less than a week and post that they have launched four more videos with the fifth video coming out on the 28th of June. They have already crossed 25 million views on their videos as well. This is not Six Pack’s 1st international recognition as they won India its first Webby Award, the Internet’s highest honor, in the Public Service and Activism category. The jury for the Webbys comprised of luminaries like Kevin Spacey, Jimmy Kimmel, Biz Stone and Shane Smith. “Our journey started about a year ago when we set out on the traffic signals and railway stations searching for the right people to be part of this band. Our objective was to create awareness amongst the people through pop music in order to change the way people treat them. We are very happy that our relentless effort of a year has given us such a huge honor. We are going to take this as an opportunity and create more content in order to give the transgender community a place in the society that they deserve.” Said Mr. Shamir Tandon, Curator and Composer, Six Pack Band. Mr Tandon has worked very closely with lata mangeshkar , asha bhosle , late Jagjit singh shaan, shubha mudgal and international artists like boy band blue, enrique Iglesias and launched multiple international artists like Norah Jones Robbie Williams in the indian subcontinent. “From an idea that started at a traffic signal to it now picking up what is considered the ultimate benchmark for judging creativity - we at Y-Films are honored & humbled to bring home India's 1st Cannes Grand Prix Glass Lion. We are also thrilled to have partners like Brooke Bond Red Label & Mindshare who gave this ballsy idea wings”, said Mr. Ashish Patil, Producer of the Project & Brand Management and Talent Partnerships at Y-Films. This marks a new revolutionary movement in India where in the transgender community is getting the recognition and respect that they deserve and with the success at Cannes we can only await their future releases and more laurels internationally that the Six Pack Band will win for India.
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Motorcycle touring company, Motoziel, and Edelweiss Bike Travel, a leading motorcycle tourism company, announces a new Joint Venture called ‘Motoziel Edelweiss Pvt. Ltd’. Headquartered in Gurgaon, the joint venture Motoziel Edelweiss Pvt. Ltd. is incorporated to re-define the motorcycling experience as a new found lifestyle among motorcycle enthusiasts in India and Abroad. A rider can choose from the largest fleet of big bikes including Harley Davidson, Ducati, Triumph, BMW, Honda, Suzuki and Kawasaki. The JV company will offer experiences including self-guided and guided tours in more than 10 countries in the sub-continent, in addition to offering rides across continents. Overwhelmed with this association, Mr. Kalyan Mazumder, Co-Founder & MD, Motoziel said, “We are extremely proud & excited to partner with a company of supreme repute worldwide in bike travels. Motorcycle enthusiasts in India, tourists seeking big bike travel experience through the sub-continent terrains, can now opt for a big bike of their choice, a pre-designed tour package or customize it as per their preference and enjoy the thrill under guidance of international experts.” Talking about the partnership, Mr. Biswaroop Banerjee, Co-Founder, ED & CEO added, “With this JV, Motoziel has embarked on a very exciting journey and we now have very aggressive plans for developing our business and boosting revenues in the future.” Mr. Rainer Buck, Managing Director, Edelweiss Bike Travel quoted, “There is immense potential in the motorcycle tourism sector in India and its neighboring countries and we are aiming at the untapped market opportunity that is available.” He further added, “We are happy and proud to announce our association with Kalyan Mazumder and Biswaroop Banerjee and their team of the newly founded company Motoziel, as we feel that we found just the right partners to conquer the Indian market.” Fleet of bigbikes in India and Indian Sub-Continent: Harley Davidson 883, Ducati Scrambler and Triumph Bonneville T100 and Royal Enfield. International Fleet: BMW, Harley-Davidson, Triumph, Ducati, Honda, Kawasaki, Suzuki and Royal Enfield. Tours across India: Rajasthan, Ladakh, Himachal Pradesh, Uttarakhand, Sikkim, North East and South India. Tours across Indian Sub-Continent: Nepal, Bhutan, Tibet, Myanmar, Bangladesh and Sri Lanka. Tours across the world: Europe, North & South America, Africa and Asia Pacific. Tour Categories: · Long Rides ranging from 7 nights to 14 nights · Short Rides ranging from 1 night to 4 nights · Custom Rides designed as per customer preferences · Weekend Getaway Rides and Thematic Rides · Big bike rentals
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Ola, India’s leading mobile app for transportation, has signed a Memorandum of Understanding (MoU) with the Government of Haryana, to create over 10,000 entrepreneurs in the state. As part of the MoU, Ola will invest Rs. 350 crores over the next five years to skill and train thousands of men and women and help them take their first step towards entrepreneurship. Ola will also work with the state government to introduce innovative and customised mobility solutions like Ola Auto, Ola Bike, Ola Share and Ola Shuttle across the state. Ola will further build for local mobility needs using its technology to serve citizens across Haryana, giving them instant access to reliable and convenient mobility. Shri Sudhir Rajpal, Managing Director, HSIIDC said, “Haryana is developing at a rapid pace. Our government recently introduced the ‘enterprise promotion policy’ for ease of doing business here. Ola's commitment to building mobility for citizens by using cutting edge mobile technology and by enabling entrepreneurship and skilling will be invaluable for the state’s growth. We are confident that our partnership with Ola will further accelerate government’s efforts of pumping the economic development of the state with a focus on skilling and creating entrepreneurial opportunities for tens of thousands of men and women across the state.” One of states with the highest per capita income in the country; Haryana is banking on technology and skill development amongst the youth for further development in the region. It is through focused training and skilling initiatives with the involvement of the Government and private enterprises like Ola, that men and women in the state can realise their entrepreneurial dreams. Once trained, these individuals stand to benefit from Ola’s technology platform. Driver partners working with Ola across India have seen their incomes grow by as much as 40%. In fact, more than 70% of the drivers associated with Ola are entrepreneurs themselves. Pranay Jivrajka, Chief Operating Officer at Ola said, “We are proud to partner with the Government of Haryana to create more than 10,000 entrepreneurship opportunities across the state. To this end, we are planning to invest over Rs. 350 crore in Haryana over the next 5 years. We will work with the government to train and provide the right skill set to thousands of men and women across Haryana and help them take their first step towards entrepreneurship.” Pranay further added, “We will also improve access to mobility in cities across the state by bringing on-board innovative transportation use cases like Ola Auto, Ola Share, Ola Shuttle, Ola Bike and many more, to complement the existing urban transportation system in Haryana.” Ola is currently present in five cities in Haryana including Gurgaon, Faridabad, Panchkula, Kurukshetra and Ambala and plans to expand its services in the region further. Ola’s portfolio of smart commuting solutions including multiple options in cabs, Ola Auto, Ola Bike and shared mobility solutions like Ola Share and Ola Shuttle are immensely popular amongst citizens across the state.
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Sula Vineyards, India’s largest wine producer in collaboration with The Lalit, New Delhi is hosting a Royal Wine Dinner at Baluchi. The Lalit's popular in-house restaurant - Baluchi has curated an exclusive menu that compliments Sula Vineyards' award winning wines. Ajoy Shaw, Chief Winemaker at Sula Vineyards in collaboration with Charles Donnadieu, Corporate Sommelier, The Lalit Hotels worked together on the selection of wines to perfectly pair the new ‘A la Carte’ menu which will run exclusively at Baluchi for the coming months. The menu comprising a mix of “Royal” Indian food like Panchpohran Mahi Tikka, Awadhi Kalmi Kebab, Naan-Pheni Parantha, Lamb Masala, Dal Baluchi and Naan – Gilafi Kulcha will be paired with the best wines from Sula including Brut Tropicale, Sula Sauvignon Blanc and Rasa Shiraz. The menu also includes sumptuous Indian desserts Khubani ka Meetha and Phirni Sakora – this paired with Sula Brut Rose. Details of the dinner: Date: 1st July 2016 Venue: Baluchi, The Lalit, New Delhi Barakhamba Avenue, Connaught Place, New Delhi, Delhi 110001 Timing: 8.00 pm onwards Price: Rs. 3,000 (inclusive of taxes)
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Mumbai based Onspon.com , an event- brand partnership platform startup has raised 1 crore from Indore’s Swan Angel Network. The most time consuming and difficult task for any event organiser is to find sponsors. Similarly, brands (and their agencies) also have an equally tough time finding the right event with the right target audience and reach at the right time. In order to bridge this gap and solve the problems of both these segments, Onspon.com came into being. Headquartered in Mumbai and with offices in Gurgaon and Bangalore ; Onspon offers a technological platform to help brands find the best events to partner with and helps entrepreneurs create profitable and well-managed events. Onspon is currently the largest aggregator of events and brands in India on all counts, with 9000+ events, 12,500+ event managers, 350+ brands, 10000 Mn+ sponsorships on the website. It connects brands with event organisers through an algorithm based on the demographic data of audience, geography targets of brands and marketing budgets of brands. According to Hitesh Gossain, Founder of Onspon, an IIM Ahmedabad alumnus (who was earlier the business head at Percept) there is no revenue source for events in India apart from ticketing – but the costs associated with creating high quality events are plenty and are growing by day ; hence the net result being diminishing returns in the event business leading to shortage of quality events and the dispersed nature of the industry. He further added: "There are several start-ups and new-age brands nowadays that are in requirement of associations and synergies to attain a product market fit and reach scale. Brands can now select which audience they want to target at what time – and can use Onspon Smartboard to create a custom calendar for event association with budgets at a click of a button. 350+ top brands like Tata Motors, Daikin, Adani, Housing.com, Mahindra Holidays, Zebronics, Nissan are already using our services and this number is increasing every day". Per IEG, Event sponsorships is a USD 56Bn industry with almost 4Bn of the same coming from Indian sub-continent. India is on the cusp of being a high event consumption nation with live events as a space growing – which will drive brands attention towards events even better ; and with Onspon bridging this discovery gap ; the team is excited to grow and engage with maximum events and brands. ‘We have a great team in place and are all set to scale up our business with this fund’ Hitesh added. The angel round of funding will be deployed primarily towards scaling up operations, marketing and enhancing the technology backbone of the product (Onspon.com and sub products). Onspon is an innovative company creating disruptive solution to access timely sponsorships accessible to brands. “We are confident that investment in Onspon will deliver positive results while building company value” said co-founder B.P.Inani- Swan Angel Network, in a statement. Abhishek Sanghvi, co-founder of Swan Angel Network, believes that the concept of automating the process of making sponsorship decisions is something that is both highly scalable and impactful, he said. Speaking of their investment he further added –that they look at the startup idea and the team. “It is about whether the team has the right drive, hunger and humility. With Onspon, I realised that the founders had a strong passion and motivation to solve this problem and we believe that the team has found a viable solution to this problem. As an investor I believe that the events and sponsorship sector is a massive opportunity that is yet to be tapped, and we believe that Onspon has the right motivation to solve this problem.”
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Embassy of India, Paris is organising a series of events on Yoga on the occasion of the Second International Day of Yoga. As a part of these celebrations, a Yoga event was organised at the iconic Eiffel Tower on 19 June 2016 in Paris. The event saw an overwhelming response. Due to constraints of ongoing security measures, the participation had to be limited to 300 Yoga enthusiasts chosen through a lucky draw out of more than 2000 registrations received. The youngest Yoga enthusiast was a 6-year old boy while the oldest was a 92-year old senior citizen. Speaking on the occasion, Ambassador of India, Dr. Mohan Kumar emphasized the importance of Yoga for a healthy and balanced life. The event commenced with a meditation session by the teachers of the Shivananda Yoga Centre in Paris. Synchronised asanas and mudras by the participants at the foot of the iconic Eiffel Tower were a visual delight. Earlier on 18 June, another Yoga event organised by the Embassy at the La Villette park in Paris drew more than 2000 participants. An important part of the event was a narration of personal experiences of several individuals who immensely benefitted from Yoga. Their addresses drew much applause from the participants. On 21 June, the Embassy of India will organize Yoga on the river Seine onboard the famous Bateaux Mouches boat sailing from the Eiffel Tower to the Notre Dame Cathedral. Meanwhile, news of celebrations of the International Yoga Day is being received from many other parts of France including from the cities of Gretz, Strasbourg, Avignon and the overseas territories like Guadeloupe and Martinique islands. Managing Director of World News Network Satish Reddy said, "I am glad to be the part of this International Yoga Festival in Paris. Yoga is an ancient science which leads to health in the body, peace in the mind, joy in the heart, and liberation of the soul. I am happy that Embassy has done a very good job where thousands of French and Indians have come toward to Celebrate Yoga day and It can be said that Euro Cup and Yoga Day is the most rocking events in France." Others who were present at the event are Mr. Manish Prabhat (Deputy chief of mission) Mr. Lavanya Kumar (First cultural secretary ) and Mr. Suresh K Sharma (Attaché Cultural).
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