Live event production conference, XLIVE 2016, touches down in the entertainment capital of the world this December 5th -7th, 2016 at the Tropicana Hotel & Casino in Las Vegas.
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Deepak Madan has been recently appointed as Executive Vice President at Vibgyor- an experiential marketing agency specializing in brand activations, events and consumer outreach programs with its corporate headquarters in Delhi. In this role, he is responsible for the planning and strategy of the agency for Delhi Head Office.
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Gour Gupta takes over DDB MudraMax's portfolio of OOH, Events & Experiential as its CEO. Gour will also be an Executive Director of the DDB Mudra Group, an integrated marketing communications and services network, part of the Omnicom/DDB Worldwide Group.
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Department of Tourism, Government of Maharashtra signed a Memorandum of Understanding (MOU) with Archaeological Survey of India, Ministry of Culture, Government of India to have an understanding for smooth execution of various projects for development and creation of tourist facilities and amenities in and around centrally protected monuments/sites in Maharashtra. This is the first MOU the Archaeological Survey of India has signed with any tourism board in India.
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Swiss premium bicycle brand launched new biking breed. SCOTT Sports India, leading manufacturer of high-end cycling today unveiled Scott's 2017 Range of Apparels, Motorsports and Bicycles in Holiday Inn, Goa. The key highlight of the 2017 launch was the exclusive range of Scott Bikewear which are 'Made in India' introduced by SCOTT for the first time in India. The Scott Bikewear apparel collection will comprise of-Cycling specific Jersey & Cycling specific padded shorts.
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Communication forms the basis of the relationship between the brand and the customer. When we say extending a hand to touch and engage consumers, the purpose is to reach customers on multiple levels. Just for an example when customers walk away from an event; they remember what was like to touch, feel and taste the product rather than just reading about it. So the brand touches the target customer at an emotional, rational and a psychological level thereby creating a personalized engagement with that customer.
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Born in the digital age and raised with technology on their fingertips, India is a home to over 600 million Millennial’. As per Millennial’ Loyalty Survey conducted in urban India, 72% of Millennial’ research for the prices and features of a product on behalf of their family members, 63% of them use mobile phones for research and 41% seek for opinions through digital mediums before making a purchase. Doesn’t this ring a bell on how Millennials are shaping not only the consumer behavior but also the demand?
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Driverskart, on-demand driver service provider has partnered with QuikrServices, the services vertical of Quikr, a cross-category classifieds business to provide on-demand driver solutions. As per this exclusive tie up, any queries in the on-demand driver segment for Delhi, Bangalore and Chennai on the Quikr platform would be redirected to DriversKart. DriversKart provides mobile app based on-demand chauffeur services to help customers hire trusted professional drivers to get driven in the comfort of their own car, saving them time and effort. Commenting on the tie up, Mr. Vinit Srivastava, the co-founder and CEO of Driverskart said, “Quikr is a market leading brand; through this partnership we are excited to share our expertise with Quikr consumers in the on-demand driver services space. As an exclusive partner for on-demand driver space on QuikrServices, we are expecting 15% growth in our customer base and trips per month in Delhi, Bangalore and Chennai. We have also increased our driver base in these specific zones by 10%-25% to meet the customer demand. We are also talking to other leading home service aggregators to address their pain points.” Sharing his views, P D Sundar, Head of QuikrServices said, “On-demand is the flavour of the season and it’s no surprise that the concept has been adopted in the driver services segment too. This partnership is a win-win arrangement that allows Quikr users to access a professional and trained pool of service providers and on the other hand enable Driverskart to focus on building a robust supply of service providers to gain quick in-roads in the market through our extensive consumer base.” The Driver on Demand category on QuikrServices is aimed at bridging the gap between the offline local driver services ecosystem, and online demand for the same. With this partnership, DriversKart aims to become the market leader in India’s on-demand driver marketplace. It will further strengthen its presence in Delhi, Bangalore and Chennai as it gets access to Quikr’s consumers across each of these cities. Driverskart is already servicing 10,000 rides a month and is present in Chennai, Bangalore, Mumbai, Delhi and Pune. It has been the preferred driver provider for self-drive car rental company zoomcar, justride, etc., and has a strong presence in both B2B and B2C segment.
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