Department of Tourism, Government of Maharashtra signed a Memorandum of Understanding (MOU) with Archaeological Survey of India, Ministry of Culture, Government of India to have an understanding for smooth execution of various projects for development and creation of tourist facilities and amenities in and around centrally protected monuments/sites in Maharashtra. This is the first MOU the Archaeological Survey of India has signed with any tourism board in India.
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Swiss premium bicycle brand launched new biking breed. SCOTT Sports India, leading manufacturer of high-end cycling today unveiled Scott's 2017 Range of Apparels, Motorsports and Bicycles in Holiday Inn, Goa. The key highlight of the 2017 launch was the exclusive range of Scott Bikewear which are 'Made in India' introduced by SCOTT for the first time in India. The Scott Bikewear apparel collection will comprise of-Cycling specific Jersey & Cycling specific padded shorts.
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Communication forms the basis of the relationship between the brand and the customer. When we say extending a hand to touch and engage consumers, the purpose is to reach customers on multiple levels. Just for an example when customers walk away from an event; they remember what was like to touch, feel and taste the product rather than just reading about it. So the brand touches the target customer at an emotional, rational and a psychological level thereby creating a personalized engagement with that customer.
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Born in the digital age and raised with technology on their fingertips, India is a home to over 600 million Millennial’. As per Millennial’ Loyalty Survey conducted in urban India, 72% of Millennial’ research for the prices and features of a product on behalf of their family members, 63% of them use mobile phones for research and 41% seek for opinions through digital mediums before making a purchase. Doesn’t this ring a bell on how Millennials are shaping not only the consumer behavior but also the demand?
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Driverskart, on-demand driver service provider has partnered with QuikrServices, the services vertical of Quikr, a cross-category classifieds business to provide on-demand driver solutions. As per this exclusive tie up, any queries in the on-demand driver segment for Delhi, Bangalore and Chennai on the Quikr platform would be redirected to DriversKart. DriversKart provides mobile app based on-demand chauffeur services to help customers hire trusted professional drivers to get driven in the comfort of their own car, saving them time and effort. Commenting on the tie up, Mr. Vinit Srivastava, the co-founder and CEO of Driverskart said, “Quikr is a market leading brand; through this partnership we are excited to share our expertise with Quikr consumers in the on-demand driver services space. As an exclusive partner for on-demand driver space on QuikrServices, we are expecting 15% growth in our customer base and trips per month in Delhi, Bangalore and Chennai. We have also increased our driver base in these specific zones by 10%-25% to meet the customer demand. We are also talking to other leading home service aggregators to address their pain points.” Sharing his views, P D Sundar, Head of QuikrServices said, “On-demand is the flavour of the season and it’s no surprise that the concept has been adopted in the driver services segment too. This partnership is a win-win arrangement that allows Quikr users to access a professional and trained pool of service providers and on the other hand enable Driverskart to focus on building a robust supply of service providers to gain quick in-roads in the market through our extensive consumer base.” The Driver on Demand category on QuikrServices is aimed at bridging the gap between the offline local driver services ecosystem, and online demand for the same. With this partnership, DriversKart aims to become the market leader in India’s on-demand driver marketplace. It will further strengthen its presence in Delhi, Bangalore and Chennai as it gets access to Quikr’s consumers across each of these cities. Driverskart is already servicing 10,000 rides a month and is present in Chennai, Bangalore, Mumbai, Delhi and Pune. It has been the preferred driver provider for self-drive car rental company zoomcar, justride, etc., and has a strong presence in both B2B and B2C segment.
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Procam International, promoters of iconic Standard Chartered Mumbai Marathon today announced the opening of the registration process for full marathon participation of the Standard Chartered Mumbai Marathon (SCMM) beginning 20th July 2016. The registrations were announced by the first citizen of the state, Honorable Governor of Maharashtra Shri. CH. Vidyasagar Rao during a ceremony held at the majestic environs of the Raj Bhavan. The event was also graced by Deputy Mayor of Mumbai Smt. Alka Kerkar, Ashish Shelar – MLA & Vice-President Mumbai Cricket Association, Rear Admiral S N Ghormade, Anurag Adlakha – CFO, Standard Chartered Bank, Chaitanya Sathe – Tata Consultancy Services, Vice President and Centre Head - Mumbai, Devendra Bharma - General Manager, Trident Oberoi, Mihir Doshi, Chairperson - United Way of Mumbai, Chaitanya Divan - Business Head Premium Sports, Star TV, Rahul Bose along with the face of the event John Abraham who united to applaud the continued support and momentum gained by the event in the last 13 years. As much a symbol of popularity as endurance, the SCMM online registrations and PO Box entries across different race categories will be accepted as mentioned below: · Full Marathon will remain open until Saturday, 25th November 2016 or when filled to capacity, whichever is earlier. The physical modes of registration at Standard Chartered Bank branches will close on Saturday, 17th September 2016 or when filled to capacity, whichever is earlier. · Half Marathon will open on Wednesday, 27th July 2016 from 10:00 am and close on Friday, 26th August 2016 or when filled to capacity, whichever is earlier. Dream Run, registrations will open on Monday, 29th August 2016, from 10:00 am and close on Wednesday, 31st August 2016. · Senior Citizens’ Run and Champions with Disability will open on Thursday, 1st September 2016 and close on Saturday, 17th September 2016, or when filled to capacity, whichever is earlier. Commenting on the occasion, Zarin Daruwala - CEO, Standard Chartered Bank stated, “The Standard Chartered Mumbai Marathon has gone from strength to strength for thirteen years now. It has gone above and beyond being a sporting event to a point where it elicits enthusiastic participation from the people of Mumbai, either as a runner or as a supporter of this annual event. Not only has this encouraged a culture of fitness, but importantly, it has also become a catalyst for community development as various social development organisations come together to support a wide range of causes. As we enter the 14th year of the Standard Chartered Mumbai Marathon, I am confident that the city of Mumbai will once again offer their unstinted support for this movement. The Marathon stands for so much of what we believe in: going the distance for our clients, for the industry, for the community; in other words, being ‘Here for good'.” In keeping up with expectations of the runners, this year the Full Marathon offers 5,000 running places, while 15,000 places will be available for the Half Marathon. The ever popular Dream Run will accommodate 20,200 participants. In keeping with its inclusive approach, 1200 entries will be permitted in the Senior Citizens’ Run and 300 entries for the Champions with Disability Event, putting the total number of entries accepted at 41,700. Expressing delight on the announcement, Anil Singh, MD, Procam International said, “The eminence of the Standard Chartered Mumbai Marathon is growing year on year, thanks to the support of the various city and state authorities, sponsors & partners and the runners. It is exhilarating to see both elite athletes and amateurs run shoulder to shoulder making the marathon not just a competitive race, but a towering community event that has today become a movement unto itself. This movement has today made running the largest participative sport in the country, the highest generator of awareness & funds for the NGO community with over 162 crores raised, and a boost for Indian athletes”. Face of the Event, John Abraham on his association with the event said, “It has been a pleasure and privilege to be part of such a celebrated event which brings together people from all walks of life. I especially admire the tenacity and resolve of those running the 42K and 21K and I urge the people of this country to take a step forward towards a healthier lifestyle and be part of this mega running revolution. I would also like to extend my best wishes to all those who will participate in the event in January.” The Full Marathon runners will be prioritized in four line up sections on race day as per the timing certificate submitted along with their applications, namely under 4 hours 13 minutes; 4 hours 13 minutes to under 4 hours 55 minutes; 4 hours 55 minutes to under 5 hours 37 minutes and 5 hours 37 minutes and above. The Half Marathon will be prioritized in seven line up sections on race day as per their timing certificates submitted during registration, namely under 1 hour 25 minutes; 1 hour 25 minutes to under 1 hour 46 minutes; 1 hour 46 minutes to under 2 hours 7 minutes; 2 hours 7 minutes to under 2 hours 28 minutes; 2 hours 28 minutes to under 2 hours 49 minutes; 2 hours 49 minutes to under 3 hours 10 minutes and 3 hours 10 minutes and above. Registration Avenues: 1. Online registrations can be done through the event website http://scmm.procamrunning.in 2. Duly filled entry forms with the requisite entry fee can be mailed to P.O Box No. 11017, Marine Lines Post Office, Mumbai 400 020 3. Mumbai residents can also deposit their entry forms with the requisite entry fees at 10 select Standard Chartered Bank branches, details of which are available on the event website. 4. Entry forms will also be available at select Standard Chartered Bank branches in Mumbai, Cigna TTK Health Insurance Company Limited in Andheri East, Mumbai, Asian Heart Institute in Bandra Kurla Complex, ASICS Store Linking Road and Pheonix Mall, Mumbai and the United Way of Mumbai office at 309 Nirman Kendra Premises Co-op Society Ltd., Dr. E Moses Road, Mahalaxmi Estate
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President of the Event and Entertainment Management Association (EEMA), Mr Sabbas Joseph, has today announced that a new team is being devised for leading the association. While a few members from the existing leadership team would continue their office the new team promises to see some fresh representation. Sabbas Joseph is serving his second term as President of EEMA and was re-elected through a unanimous and uncontested selection earlier this year. Details of the various committees and leadership positions are as follows along with the names of proposed members. Considered members have been given a period of 48 hours to send in their acceptance. National Advisory Council This council comprises of senior members of EEMA who have both distinguished themselves in business as well as through their visionary contribution. Proposed names for NAC include: Sabbas Joseph Michael Menezes Brian Tellis Roshan Abbas Sameer Tobaccowalla Harinder Singh Mohomed Morani Sanjoy Roy Vivek Singh Deepak Gattani National Executive Committee The NEC would have a blend of experience as well as freshness. The majority of the members are new, a few experienced members would continue. Representation has been provided to each of the key cities.Besides the traditional agenda that comprises learning, training, member-development, government engagement, the new committee would also address issues of Health and Safety, Gender sensitivity among others. Development of the regions is being given special focus and a Vice-president is being appointed to focus on the same. While Sushma Gaikwad was the only female representative in the committee last term, Poonam Lal and Rakhi Kankaria are also being considered this year improving the overall representation of women in the national committee. Proposed names for NEC include: Sabbas Joseph President Mandeep Singh General Secretary Rajeev Jain Treasurer & VP-Government Engagement Harinder Singh Senior Vice President Harjinder Singh (Jindi) VP- Region Development Sanjeev Pasricha VP- North Rakhi Kankaria VP- South Sushma Gaikwad VP- West Gautam Jain VP- East Rahul Gomes VP- Industry initiatives Poonam Lal VP- Gender Equality Vijay Nair VP- Music Industry and Artistes Engagement National Working Committee The National Working Committee would comprise key leaders from the Regional Leadership teams along with the National Executive Committee. Secretaries of each of the key states and the regions along with their vice-presidents would constitute the first-ever EEMA National Working Committee. The National Advisory Council would be invited to meetings of the National Working Committee. Proposed names for NWC include: Sabbas Joseph President Mandeep Singh General Secretary Rajeev Jain VP- Treasurer Harinder Singh Senior VP Harjinder Singh ( Jindi) VP- Region Development Sanjeev Pasricha VP- North Rakhi Kankaria VP- South Sushma Gaikwad VP- West Gautam Jain VP- East Rahul Gomes VP- Industry initiatives Vijay Nair VP- Health & Safety; Artistes Engagement Poonam Lal VP- Gender Equality Ankur Kalra Sec- Legal and Music Industry engagement Mayur Mirwani Sec-North Syed Sultan Ahmed Sec-South Harshal Kothari Sec-West Vijay Bokadia Sec- East Khurshid Ahmad Sec- Bihar Vinod Janardhan Sec- Maharashtra Khantil Mehta Sec-Gujarat Rishabh Bafna Sec-West Bengal Siddharth Chaturvedi Sec- Rajasthan Arun Kumar Sec-Telangana & Andhra Pradesh Sid Ganeriwala Sec-Tamil Nadu Serrao Sec- Goa Taranbir Sec- Jharkhand Regional Committees for four regions The Regional Committees are being constituted for each of the regions. Beyond the names that are listed in the Regional Committees, members may continue to offer their active participation either directly to the VP of the Region or to the President. Proposed names for Regional Committees include: NORTH Sanjeev Pasricha VP-North Mayur Mirwani Sec-North Siddharth Chaturvedi Sec- Rajasthan Rajesh Varma Sec -Delhi NCR Amanveer Singh Sachin Talwar Vijay Arora Amit Gupta Aditya joshi Nimit Mehta Ratika Bhatnagar Kanishk Singha Vipul Pandhi Anushree Aggarwal SOUTH Rakhi Kankaria VP-South Arun Kumar Sec-Telangana & Andhra Pradesh Sid Ganeriwala Sec-Tamil Nadu Syed Sultan Ahmed Sec-South Martin Emmanuel Sec- Kerala Sanjeev Kapoor Sec-Karnataka Harish Babu Mentor Anup Tarafdar WEST Sushma Gaikwad VP-West Harshal Kothari Sec-West Vinod Janardhan Sec- Maharashtra Khantil Mehta Sec-Gujarat Serrao Sec- Goa Anil Garg (Dynamo) Rahul Gomes Mandeep Malhotra Reema Gupta EAST Gautam Jain VP-East Vijay Bokadia Secretary East Rishabh Bafna Sec-West Bengal Khurshid Ahmad Sec - Bihar Taranbir Sec- Jharkhand Sanjay Bhandari Tarsame Mittal Mentor Usha Uthup Invitee- Ambassador 10 Years of EEMA Celebrations Committee A special committee has been constituted to mark 10 years of EEMA. It will focus on creating events to highlight the work of EEMA and showcase the same before government, policy makers, media, advertising and marketing fraternity, corporates, artistes and celebrities and the production companies. Proposed names include: Sabbas Joseph - Chairman Sanjoy Roy - Joint Chairman Michael Menezes - Mentor Samit Garg - Organising Secretary Lalit Gattani Roshan Abbas Brian Tellis Sameer Tobaccowalla Atul Nath Rajeev Jain Ratika Bhatnagar Mandeep Singh Anjali Pasricha Sachin Talwar Sidharth Ganeriwala Karan Chettri EEMA’s Health and Safety Council Jolted by the multiple accidents and unfortunate incidents that have taken place across the events industry, this committee has been formed to focus on safety codes, a safety week, training, workshops, policing the work and implementation of safety standards. Proposed names for Health & Safety Council include: Viraf Sarkari - Chairman Sushma Gaikwad Avishkar Tendle Sanjeev Pasricha Vijay Nair Warren D'Souza Manish Mavani Davinder Wadhwa Samit Garg Narinder Singh EEMAX GLOBAL Organizing Committee This committee will be responsible for organizing the EEMAX GLOBAL Awards and Convention. Proposed names include: Brian Tellis - Chairman Sushma Gaikwad Rahul Gomes Roshan Abbas Mohomed Morani Atul Nath Mandeep Singh Rajeev Jain Jaydeep Mehta Harshal Kothari Vinod Janardhan Sunil Kutty Menon Mandeep Malhotra Aarti Mattoo Tanaz Basrur Music Industry Engagement A group will comprise of members who will attend to matters regarding the application of the copyright laws and justifiable, viable price points for licensing. The team will also work with artists, artist management companies and also the supply chain to ensure that EEMA norms are created in conjunction with the fraternity and are upheld by all. Proposed names include: Vijay Nair - Chairman Ankur Kalra - Secretary Arun Kumar Sharad Mathur KJS Gurma Growth of Regions; Membership Expansion This special committee has been formed to ensure growth of the association in the region and draw greater memberships from these areas. Proposed names include: Harjinder Singh - Chairman Himanshu Shah Sharad Mathur Nimit Mehta Syed Sultan Ahmad Sagar Pingali Anup Tarafdar Vijay Bokadia Hari Om Jatiya Khantil Mehta Pritesh Sharma 'EEMA All Hands Meet' is slated for July 30 in New Delhi to kick-off meetings of the National Advisory Council, National Executive Committee and the National Working Committee.
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Leveraging its strong local lineage coupled with its multi-channel agency strength, DDB Mudra Group has won the Managed Marketing Services mandate for SAP India following a multi-agency pitch. The agency has created a bespoke infrastructure to drive Creative & Content Development, Digital & Social Media Marketing, Tele-Marketing and Audience Engagement, Experiential Marketing & Event Design along with program management functions of the brand with an integrated approach. Team SAP includes over 50 experts, spread across 3 DDB Mudra locations from across the country, who are responsible for focused and relevant content creation for various marketing functions from a B2B perspective. Led by Ashwani Dhingra, Senior Vice President, DDB Mudra North, this team has been setup with a vision to create a set of competency centres across major marketing domains and to cater to the dynamic needs of the brand. Quoting on the partnership, Rajesh Kumar, Vice President- Audience, Industry & Digital Marketing. SAP - Asia, Pacific & Japan, said “Delivering experiential marketing in today’s omni-channel environment requires deep expertise as well as scale. DDB Mudra Group’s long standing presence in this market, talent & commitment to this partnership gives us confidence in beginning this journey together”. Quoting on the partnership, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “This is one of the most challenging yet exciting assignments I have been associated with in recent times. An engagement of this nature for a B2B brand is a rarity in the agency landscape. The Managed Marketing Service model is also in line with the Global Alignment of SAP with the Omnicom Group.” Added Vandana Das, President, DDB Mudra North, “Winning the SAP business has indeed been a triumph for us. Creating a Managed Marketing Services model to provide an end to end B2B solution is quite a unique concept in the agency environment and I am proud that DDB Mudra North has got this wonderful opportunity. We have the infrastructure and the talent to support the challenging requirements & with great business partners at SAP, we are aiming for nothing less than success.”
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