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Articles for Industry watch

GMR Sports Collaborates With Rugby India To Introduce Rugby Premier League

Set to debut in 2025, the RPL will be one of the world’s first franchise-based rugby leagues, featuring six city-based teams and showcasing elite talent from top rugby nations globally

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EEMA’s Partnership With BOTT Knowledge Conclave: Tourism@2025 Highlighted Industry Trends & More

The Tourism@2025 Conclave featuring 300+ industry leaders was a high-impact, half-day event featuring engaging sessions which delved into the opportunities, challenges, and trends shaping the future of tourism, both inbound and outbound

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Candlelight Concert Series To Light Up Cities Holiday Season

Featuring classics like 'Silent Night,' 'Jingle Bells,' and other traditional Christmas carols, this live, multi-sensory musical experience will light up in New Delhi and Mumbai for an unforgettable evening

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We Partner With Events That Resonate With Warmth, Togetherness, & Authenticity Of The Brand: Society Tea’s Karan Shah

Talking exclusively to Everything Experiential (EE), Karan Shah, Director, Society Tea outlines the evolution of Society Tea as a brand, its experiential marketing efforts, specific on-ground activations, taking part in sports events, the Indian and global concepts of tea marketing, getting influencers on board, and more

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Netflix & Squid Game 2 Collab Takes India & Other Countries By Storm

The series which is set to hit screens on 26 December, 2024, has associated with brands – both Indian and global, to reach out to its fans through promotions and experiences galore

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A Stellar Lineup Awaits: Speakers To Watch At Red Carpet Experiential Marketing Summit 2024

The third edition of the exchange4media Red Carpet Experiential Marketing Summit & Awards, set to celebrate creativity, innovation, and effectiveness within the event and MICE industry, is scheduled for 27 December, 2024 – the event will be held at The Eros, Nehru Place, in the heart of the capital

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The New Frontier In Brand Engagement – Revolutionising Brand Experiences Through Space Design & Visual Merchandising

Vidya Alva, COO, Percept Ice elaborates on event agencies connecting with their audiences through effective and engaging space design and visual merchandising

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Samsung Galaxy Tab S10 Ultra Brings Christmas Magic Alive With AR Campaign

The Christmas-themed print campaign captures the magic of the season with a Santa-themed AR game

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