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Articles for Experiential Marketing

Signature Masterclass provides a stage for aspiring filmmakers to make their mark

Signature Masterclass along with Ayushmann Khurrana, Rajkummar Rao and Tamannah Bhatia is providing a stage where storytellers can pitch their stories live and one winning story will be made into a short film.

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Experience Italian style and luxury with Oriflame’s Giordani Gold MasterCreation Lipstick and Foundation

MasterCreation is the latest range from Oriflame’s iconic Giordani Gold brand.

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The third edition of BW Applause Experiential Marketing Summit & Awards witnessing massive participation from events and experiential community

With over 90 categories, this year, the third edition of BW Applause Experiential Marketing Summit & Awards promises to be a bigger celebration of the events and experiential industry.

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Why Instagram Stories must be a part of your marketing strategy: Aditya Saxena, Vice President APAC, iQuanti

Instagram Stories have emerged as a compelling paid channel within enterprise digital marketing, writes Aditya Saxena.

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The Video Playbook For the Marketer in the Mobile Age

Five quick tips for marketers to create video Ads for the new-age consumer.

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Cold Stone Creamery brings the Ultimate Ice cream experience to Viviana Mall

Tablez launches the popular Original American Ice Cream brand in Thane.

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Expanding the market of India's most Damdar tea brand- Wagh Bakri Tea Group’s Mili Tea

Wagh Bakri launches latest campaign ‘Ab chai pe sirf Mili ki charcha’.

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The importance of social selling: Vijay Sharma, Director, Jindal Stainless

Any company that is not ‘persistently visible’ in the digital eyes of the public, is bound to turn redundant after a point of time writes Vijay Sharma.

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