Cold Stone Creamery brings the Ultimate Ice cream experience to Viviana Mall

EE News Desk Dec 11, 2019

Tablez, the leading organized retail group, is ringing in the winter season with the opening of a new outlet of Cold Stone Creamery, the iconic American ice cream brand, at Viviana Mall in Mumbai, today. This is the 25th outlet of Cold Stone Creamery in India and the 3rd in Mumbai after a great response from the earlier launched outlets at Oberoi Mall in Goregaon and Harshvardhan Chambers in Oshiwara.

Completing 31 years this year and a presence in over 30 countries worldwide, Cold Stone Creamery is a force to be reckoned within the ice cream industry. A pioneer in hand-crafted ice cream with delicious ingredients, Cold Stone Creamery has been a trend-setter and is well known for its innovations, especially in crafting the creamiest and 100 percent vegetarian ice-cream products. The store will launch the newly added - Tiramisu Cake, Hot Stone and Chocolate Indulgence for this Christmas season.

Speaking on the launch, Mr. Adeeb Ahamed, Managing Director, Tablez, said "We expand with great pleasure in Mumbai, where the customers have a high level of awareness and an evolving taste for ice creams. Thanks to the brand's unique range of flavours and offerings, we are confident our new outlet will enjoy the same popularity that Cold Stone locations enjoy globally. The brand has expanded in India steadily, and the reception is overwhelming.”

Cold Stone Creamery’s trained crew guides the customer through different aspects of the experience, right from choosing the flavours and suggesting the mix-ins to giving the ‘Ultimate ice-cream experience’. Crew members at Cold Stone Creamery are well trained in not just serving ice-cream, but they also break into songs, dance and juggling the ice-cream to entertain the guests. Cold Stone’s delicate ‘chop-chop-fold-fold’ process ensures quick and gentle mixing to prevent escape of air from the ice-cream.

The brand offers “Signature Creations”- masterpieces in ice-cream and the bestsellers across the world, along with “Create Your Own” concepts where ice-cream is customised for each guest by combining a variety of mix-ins. The chosen flavour-scoops are put on a frozen granite stone slab with the mix-ins - which can be of a variety of nuts, chocolates, candies, fruits - depending on the choice of the customer, are mixed to create a blended treat for everyone. The store also offers signature ice cream cakes, shakes, smoothies and sorbets.