Speedo India, Cult Join Forces

Speedo India and Cult, a fitness and wellness platform in India, have entered into a strategic alliance aimed at promoting swimming as both a sport and a comprehensive form of fitness. The collaboration reflects a broader effort to integrate swimming into mainstream fitness routines across the country.

As part of the partnership, Speedo products will be made available across key Cult centres, with experiential zones allowing members to engage with the brand’s swimwear and equipment. The collaboration will also involve a series of activations, workshops, and athlete led sessions designed to promote swimming as a key component of fitness and overall wellbeing.

Nihal Rajan, CMO, Page Industries, stated, “At Speedo, we are dedicated to making swimming more than just a sport we want it to become an integral part of everyday fitness for people across the country. Our partnership with cult’s energetic and health conscious community brings us closer to that goal.”

By engaging Cult’s network of fitness enthusiasts and utilising its  infrastructure, the collaboration aims to enhance access to swimming and encourage wider participation.