Experience Italian style and luxury with Oriflame’s Giordani Gold MasterCreation Lipstick and Foundation

EE News Desk Dec 24, 2019

Oriflame, the leading direct-selling Swedish beauty brand, has always focused on creating a unique experience with its products. The brand creates effective and efficient formulations that help individuals to not just look but also feel beautiful. Now that’s Beauty by Sweden! Sticking to these long-standing beliefs, Oriflame has introduced its MasterCreation range – including lipstick and foundation - as a part of the Oriflame’s iconic Giordani Gold brand. Inspired by the luxurious Italian lifestyle, the Giordani Gold’s MasterCreation range includes products that offer rich, luxurious and uplifting experiences.

The MasterCreation Lipstick, available in 8 rich and vibrant shades, offers a creamy texture that makes for an enduring, decadent look. Combined with youth-boosting technology, its active ingredients hydrate the lips and instantly correct signs of lip ageing. The consumer-tested formulation contains Botanical Oil Serum extracted from grapes. Rich in vitamin E, this serum nourishes and hydrates the lips.

MasterCreation’s unique Foundation offers a luxurious boost of youthfulness. Available in 4 different shades, the foundation is clinically proven to reveal 5 times brighter looking skin and an improvement in the appearance of fine lines. It lifts the appearance of 8 signs of ageing and leads to smooth, even and hydrated skin. Additionally, it also contains SPF 18, which protects your skin, giving you a boost of luxurious youthfulness with each use.

Speaking on the new launch Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said, “With the Giordani Gold MasterCreation range, we aim to elevate the beauty experience and ‘go beyond perfection’. Inspired by the eminent Italian lifestyle, the lipstick and foundation go beyond their functionality and also offer superior quality anti-aging benefits. Most of all, the products are instilled with a sense of luxury that will definitely make our customers look and – more importantly – feel beautiful.”

Launched in 1976 as a range of fragrances, Giordani Gold was inspired by the passion and vibrancy of the Italian lifestyle. Having expanded into make-up in 1980, it delivers the same classic, luxurious products to date. The MasterCreation Lipstick and Foundation further celebrate the glory of Giordani Gold, solidifying its stance as a legendary brand that has always been a class apart.