As a small token of appreciation for their persistent services and saluting the true spirit of Mumbai traffic police, Dr. Fixit, waterproofing experts from the house of Pidilite Industries, presented 5000 raincoats to the Commissioner of Police, Shri Dattatray Padsalgikar. Dr. Sanjay Bahadur, Global CEO, Construction Chemicals, Pidilite Industries Ltd., while presenting the raincoats said, “We salute the spirit of the Mumbai Traffic Police for being the guardians of the city. Being the waterproofing expert, we would like to acknowledge their work and show gratitude through a special gift – Raincoat. We offer our appreciation to the police personnel who relentlessly work day in and out to ensure safety. We wish them all the best.” The purpose behind giving away these raincoats is to shield police personnel from the upcoming monsoons so that they can perform their duties with ease and continue to protect citizens. The vast majority of us can't wait to get back indoors after braving the haze of soot and smoke hanging over Mumbai every day. However, no one bears the brunt of this city's pollution crisis more than the traffic police who spend hours doing their duty right in the middle of all the dust and din on the roads. Moreover, heavy rainfall causes water logging on the roads which in turn leads to traffic congestion. But this does not dampen the high spirits of the traffic police personnel. They stand rock steady even during heavy downpours and work day in and day out for our safety. Be it the sweltering heat of summer or the heavy rains and floods of monsoons, the Mumbai Police is always present to protect this great city and its citizens. To add further, while, we the citizens enjoy occasions like Diwali and Eid at homes with our families, the men in uniform sacrifice their own priceless moments to ensure our safety. Dr Fixit claims that the raincoats are a small gesture of gratitude towards the unstinted handwork of the traffic police.
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“The Smart Commute 2016” powered by Raymond concluded today at Sofitel, Mumbai – BKC. The Cycle2Work (C2W) initiative saw over 900 cyclists participate from 8 different start points from Mumbai. This initiative, held on World Environment Day inspired, encouraged and motivated Mumbaikars to take to the streets and cycle2work for a healthy lifestyle. This initiative urges one to look beyond the health and environment benefits and take this ride to reduce the carbon footprint, making our city a better place to walk, bike, live and breathe! The endeavor is to create awareness and educate the citizens of Mumbai about the benefits of cycling to work. The Cycle2work initiative, designed by a group of environmentally aware cyclists urges one to look closely at the health and environmental benefits of cycling and make it a way of life. Firoza, Founder, Cycle2Work, said, “I am extremely happy with the tremendous response from the people of Mumbai. We are here for the betterment of our society as well as individuals. I would like to thank everyone who has supported this initiative and come along for the ride that'll make the difference.” We would also initiate cycle to work fridays in 17 business hubs starting from June 2016 Sri Ajoy Mehta, Hon Sec, Municipal commissioner, said, "I am glad to see such initiatives coming up for the betterment of the society. I am amazed to see so many participants who came forward and cycle on World Environment Day with an intent to experience and adopt cycling as a way of life". The Smart Commute Foundation is a team of like-minded cycling enthusiasts and environmentalists, led by its Founder, Ms Firoza Suresh, a cyclist herself. They believe this will help the city reduce its carbon footprint, making it a better place to walk, bike, live and breathe.
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Dentsu Aegis Network organised the 3rd edition of its Corporate Social Responsibility programme, ‘One Day For Change’, on June 3, 2016. With children playing the central role in the programme this year, the India chapter of this global initiative successfully reached out to as many as 2500 children across the country. An estimated 1,500 Dentsu Aegis Network employees across offices in Mumbai, New Delhi, Bangalore, Kolkata, Chennai and Kochi were engaged to execute the project, “Champions For Children.” In India, the key focus of the ‘One Day For Change’ (ODFC) programme was held across four categories – digital, education, health and entertainment. As part of the digital push, the network’s Delhi office visited Kushi Rainbow Girls Home to donate laptops and conduct sessions on excel & IT skills. Meanwhile, the employees also visited the Earth Saviours Foundation and interacted with more than 300 mentally challenged children. In Mumbai, Dentsu Aegis Network touched the lives of 1100 kids across nine child welfare organisations. It is pertinent to note here that the Dentsu Aegis Network employees also created a Fun Fair for more than 200 children suffering from various forms of cancer to entertain them all through the day. The event was attended by none other than Bollywood actor Sanjay Dutt, the Chief Guest for the day at the Tata Memorial Hospital, Parel. The company also arranged an educational excursion for 100 underprivileged children, supported by Umang Foundation, to Nehru Science Centre, Worli. Additionally, the group set-up a dental health check-up camp at Madras Wadi, a slum area near Worli, where 300 children turned up for the event. The network was sub-divided into teams of 20-50 in Kolkata, Chennai, Bangalore and Kochi. Each team visited a particular child welfare shelter to execute a variety of creative workshops. Delhi, Bangalore and Mumbai also tied up with various hospitals and NGOs to organise a blood donation drive for kids with Thalassemia and Cancer. Over 250 bottles of blood were donated by Dentsu Aegis Network staff across all regions. Mr. Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network said, “One Day For Change is extremely important to us at Dentsu Aegis Network. It gives all our employees an opportunity to give back to the society, as a team. More important than what we volunteer in kind and cash is the time we all volunteer together. We hope to continue many of these activities throughout the year. It really feels good, as a team, to be able to do our bit.”
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The audiences grooved to the tunes of Bombay Blues, Kanchan Daniel & The Beards and Indian Rock band, The Local Train . After the first day of performances by Frisky Pints, Shilpa Rao and others, the second day of Genesis Foundation’s annual fund-raiser, Kasauli Rhythm & Blues Festival set an interesting tempo with Kanchan Daniel & The Beards, The Local Train, Massive Vibe and Lesle Lewis. DiaMirza, Ambassador, Genesis Foundation was also present at the Festival. The Festival was held from March 25 to 27 at Baikunth Resorts, Kasauli. The Kasauli Rhythm & Blues Festival is all about bringing music lovers, corporate leaders, and our supporters together to celebrate life through music. This fundraiser aims to provide critically ill underprivileged children a chance to live by contributing to their medical treatment. The brainchild of Genesis Foundation, the Festival marks a milestone in the Foundation’s journey of helping over 850 children until now. The Foundation believes in the power of music to bring people who support the cause together. Prema Sagar, Founding Trustee of Genesis Foundation said, “The hills of Kasauli and music resonating through them makes for a heady combination, and it’s a lovely sight to that magic working through the audience. And when it’s for a good cause, it makes it even more gratifying. I would also like to extend a very warm welcome to Dia Mirza who is attending Kasauli Rhythm and Blues Festival for the first time and has been wonderfully supportive of all the GF initiatives. Her presence has added to the excitement levels of the audiences. I am elated with this year’s response and am happy to see the crowd celebrate life.” Speaking on the occasion, Genesis Foundation Ambassador, Dia Mirza said, "Attending the Kasauli Rhythm & Blues Festival has been a beautiful and enriching experience. I loved the performances, enjoyed meeting so many fantastic people and just loved the positive vibe of it all. I also hope we've managed to spread awareness about the wonderful cause spearheaded by the Genesis Foundation. Lastly, I would like to congratulate Prema and her entire team for putting together such a well-organized, fun event and I look forward to coming back next year." The supporters for Kasauli Rhythm & Blues include Bacardi, Monster India, DMI Finance, Fitbit, Daikin, Mini, Tata Housing, IndiGo, Sennheiser, Kingfisher, RedFM, Pepsico, Genesis Burson-Marsteller, Baikunth Resorts, Encompass, NZ Technologies, Quik Relations and Step Up. "We at DMI are delighted by our continued association with the Genesis Foundation and its Kasauli Festival which showcases the positive power of giving in a fun and festive atmosphere,” said Yuvraja Chanakya Singh and Shivashish Chatterjee, Founder, DMI Finance. “Kingfisher is delighted to partner with Genesis Foundation at the Kasauli Rhythm & Blues Festival. Genesis Foundation has been doing exemplary work to improve lives in various fields of human endeavour and Kingfisher stands for the good times. We see a natural fit around this exciting property and look forward to its continued success,” said Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited. "We are so delighted to be venue partners with Genesis Foundation for five years running. We feel we are using music as an instrument for a great cause – one we whole-heartedly believe in!", said Karan Jolly, Baikunth Resorts. Kanchan from Kanchan Daniel & The Beards said, “It’s great to be here. With such a beautiful backdrop, we enjoyed performing at the Festival. We loved the energy of the audience, and we are happy to be associated with such a noble cause. Today, I played Highland Garden and Superficial from my upcoming album.” Raman from The Local Train said, “The Festival was great with amazing vibe and energy. We played for such a diverse audience for the first time and are really excited to be here. We had a lot of fun and met up with a lot of friends who have to Kasauli for this. A musical festival is a great way to contribute to the health of critically ill children.” tax exemption.
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Dettol has partnered with the on-ground task force of Gurgaon Traffic Police, which tirelessly works towards improving traffic management for the residents. To add to the agony, the high pollution levels expose them to the risk of respiratory problems and allergies. In order to acknowledge and appreciate their effort, Dettol has provided the recently launched Dettol Air Masks to the on-ground task force to help them prevent harmful particles, bacteria, dust and pollen which they get exposed to. A recent WHO report had revealed that 13 of the 20 most polluted cities in the world are in India. Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease. Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis, asthma, etc. Whether on a motorcycle or are just out for an evening jog, air pollution can pose a serious threat to a person’s health. Commenting on the same, Navdeep Singh Virk , IPS Commissioner of Police – Gurgaon, said, "Dettol has supported us with Air Masks to keep 200 police personnel safe from pollution, when on duty in high traffic areas" The Air Protect mask has been exclusively launched on Ecommerce currently. Talking about the initiative, Mr. Arjun Purkayastha, Marketing Director – Dettol, Developing Markets at RB, said, “Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. We are proud to partner with Gurgaon Traffic Police as a gesture to protect their health from the rising pollution levels that they get exposed to during their on-ground duty.” The all new Dettol Air Mask protects you from PM 2.5, bacteria, dust and pollen. It is meant for daily use when there is haze, dust or pollution. It comes with 2 replaceable filters for added protection.
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Sonu Nigam performed live in a charity concert at Labh Ganga Garden, Indore, presented by NDTV. The event was managed by the ground partner, Amplify Events, a division of Ascent Brand Communications Pvt. Ltd. The concert, first of its kind in Indore, was organized to raise funds for education of tribal children by NDTV in association with KISS (Kalinga Institute of Social Sciences). The funds raised through ticket sales went towards the education of tribal children. Anusha Mani and DJ Anshul pledged to be partners for this cause along with the star performer, Sonu Nigam. Shailendra Singh Chauhan, Director, Amplify Events, said “The concert was a 360 degree marketing event for us. We started the preparations one month in advance to get the publicity for the concert in place across the geography of Indore”. The pre-publicity started with a high buzz multimedia campaign with Dainik Bhaskar and MyFM as print and radio partners respectively. The multimedia campaign had a mix of print, radio, social media marketing, ATL & BTL support with high decibel amplification. The pre-publicity for concert began in November, with 20 hoardings placed across the strategic locations in Indore. A fleet of 1000 passenger autos was deployed to carry the message across to the TG in Indore. Posters were placed across the city at major youth centric points like colleges, canteens, youth joints etc. Newspaper inserts across the city readers further augmented the efforts. Innovation also came into play, when Amplify Events placed table tops at major restaurants in the city. As it was a ticket based concert, the placement of ticket sales counters across strategic locations in Indore eased the tickets purchase for die-hard fans of Sonu Nigam.The print and radio support by Dainik Bhaskar group further added to the reach of the event. A total of 6 newspaper ads were published in Dainik Bhaskar, with 10 spots being run for 20 days on MyFM. The in-house team at Amplify Events took care of the social media campaign for the event, starting one month in advance. The social media marketing campaign sensitized more than 10 Lakh people about the event. A mix of Facebook, YouTube, Twitter and Google Adwords was used to enhance the event reach through social media channels. The online activity created a huge response and 3.3k people had shown interest in attending the concert. Chauhan further added “Managing a concert of such scale was a humongous task for us. A team of 150 people was deployed at the main venue for 2 days round the clock to ensure flawless and successful execution”. 6th December was the D-Day and the Amplify team worked 48 straight hours to make the concert a success. All the teams, including tentage, light & sound, branding, security and housekeeping worked on their toes to ensure that the conert becomes a historic success for Amplify Events. The event was attended by a crowd of over 4,000 fans with fans coming from as far as Gwalior to hear to their favourite star, Sonu Nigam. The event was executed flawlessly, making it a milestone for event industry in Indore. At the end of the event, Chauhan was a relieved man “Our team worked very hard to make this event a success, and I am happy the way the concert has been conducted flawlessly. We are looking forward to bring more such concerts for the people of Indore, at the same time thanking them for their presence, making the event such a huge success.” Adnan Khan, Head – Special Projects, NDTV, was all praises for Amplify Events “The way Amplify Events executed the concert was highly commendable. I personally thank Mr. Chauhan and his team for their efforts and make this event a huge success for NDTV. These guys have raised the standards for entire event fraternity of the city.”
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A glittering evening which was held for a noble cause, saw a good turnout of well-wishers witness a unique fashion show held at the Aqaba in Mumbai last week. This year SWISS in India once again partnered with fashion icon Narendra Kumar and together joined hands with Mira Nair’s Salaam Baalak Trust Mumbai, a NGO & charity organization working to build a better future for the marginalized street children of Mumbai. These extremely talented children brought out their aspirations by combining their art with “fashion”. This endeavor was to work together with these children to create on paper, through various art workshops, their vision of the world with select themes of “Love”, “Friendship”, “Mumbai city” and “Promise”. Narendra Kumar worked with these images to create bespoke clothing couture. Swiss International Air Lines (SWISS) globally, has been making an active contribution towards improving the living conditions and future prospects of children, young people and their families through the support of SOS villages and locally too, are working to enhance their social responsibility towards children’s empowerment. While SWISS has already pledged a certain amount to the trust towards the development of these children, Narendra contributed to this cause by designing bespoke outfits for charity. Contributions from these selected guests who brought and wore these outfits walked the ramp with applauses from the audiences. “It is a small yet significant step and an important one indeed for all of us at SWISS. We are now move into a new direction and are looking forward in supporting and making this a fulfilling and worthy journey” said Markus Altenbach, Head of SWISS India & South Asia.
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India is a colorful landscape of multiple communities, practices, heritage and traditions. The flourished and diverse cultures have so much to share with each other. ‘AAMBROTSAVE’ - the celebration of Indian, art, craft, culture, cuisine and literature – is an annual project of the AAMBRA Foundation and the initiative is an effort to help revive waning arts, weaves and literary traditions. AAMBRA Foundation, is actively engaged in skill development. Dignitaries from a vivid spectrum of life attended the festival spread over two days 17th and 18th October. A few of the prominent names among them were Jayaram Ramesh, Karan Singh Tanwar, Shovana Narayan, Aruna Abhay Oswal, Rannvijay, Rajiv Makhani, Ruchi Malhotra. Organized at CSOI lawns New Delhi, the highlights of ‘AAMBROTSAVE' were Author’s Corner that saw interactions and discussions with world renowned authors and experts and AAMBROTSAVE Raas, which featured authentic Raas-Garbha performance by 22 folk artists, vocalists, instrumentalists and garba dancers. The event also saw the concept of ‘AAMBROTSAVE Haat which was a collection of artisan stalls, selling traditional, pan-Indian wares and AAMBROTSAVE Pakwaan that exhibited mouth watering cuisines from different regions of India.
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