The audiences grooved to the tunes of Bombay Blues, Kanchan Daniel & The Beards and Indian Rock band, The Local Train .
After the first day of performances by Frisky Pints, Shilpa Rao and others, the second day of Genesis Foundation’s annual fund-raiser, Kasauli Rhythm & Blues Festival set an interesting tempo with Kanchan Daniel & The Beards, The Local Train, Massive Vibe and Lesle Lewis. DiaMirza, Ambassador, Genesis Foundation was also present at the Festival. The Festival was held from March 25 to 27 at Baikunth Resorts, Kasauli.
The Kasauli Rhythm & Blues Festival is all about bringing music lovers, corporate leaders, and our supporters together to celebrate life through music. This fundraiser aims to provide critically ill underprivileged children a chance to live by contributing to their medical treatment. The brainchild of Genesis Foundation, the Festival marks a milestone in the Foundation’s journey of helping over 850 children until now. The Foundation believes in the power of music to bring people who support the cause together.
Prema Sagar, Founding Trustee of Genesis Foundation said, “The hills of Kasauli and music resonating through them makes for a heady combination, and it’s a lovely sight to that magic working through the audience. And when it’s for a good cause, it makes it even more gratifying. I would also like to extend a very warm welcome to Dia Mirza who is attending Kasauli Rhythm and Blues Festival for the first time and has been wonderfully supportive of all the GF initiatives. Her presence has added to the excitement levels of the audiences. I am elated with this year’s response and am happy to see the crowd celebrate life.”
Speaking on the occasion, Genesis Foundation Ambassador, Dia Mirza said, "Attending the Kasauli Rhythm & Blues Festival has been a beautiful and enriching experience. I loved the performances, enjoyed meeting so many fantastic people and just loved the positive vibe of it all. I also hope we've managed to spread awareness about the wonderful cause spearheaded by the Genesis Foundation. Lastly, I would like to congratulate Prema and her entire team for putting together such a well-organized, fun event and I look forward to coming back next year."
The supporters for Kasauli Rhythm & Blues include Bacardi, Monster India, DMI Finance, Fitbit, Daikin, Mini, Tata Housing, IndiGo, Sennheiser, Kingfisher, RedFM, Pepsico, Genesis Burson-Marsteller, Baikunth Resorts, Encompass, NZ Technologies, Quik Relations and Step Up.
"We at DMI are delighted by our continued association with the Genesis Foundation and its Kasauli Festival which showcases the positive power of giving in a fun and festive atmosphere,” said Yuvraja Chanakya Singh and Shivashish Chatterjee, Founder, DMI Finance.
“Kingfisher is delighted to partner with Genesis Foundation at the Kasauli Rhythm & Blues Festival. Genesis Foundation has been doing exemplary work to improve lives in various fields of human endeavour and Kingfisher stands for the good times. We see a natural fit around this exciting property and look forward to its continued success,” said Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited.
"We are so delighted to be venue partners with Genesis Foundation for five years running. We feel we are using music as an instrument for a great cause – one we whole-heartedly believe in!", said Karan Jolly, Baikunth Resorts.
Kanchan from Kanchan Daniel & The Beards said, “It’s great to be here. With such a beautiful backdrop, we enjoyed performing at the Festival. We loved the energy of the audience, and we are happy to be associated with such a noble cause. Today, I played Highland Garden and Superficial from my upcoming album.”
Raman from The Local Train said, “The Festival was great with amazing vibe and energy. We played for such a diverse audience for the first time and are really excited to be here. We had a lot of fun and met up with a lot of friends who have to Kasauli for this. A musical festival is a great way to contribute to the health of critically ill children.”
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