Amplify events executes charity event for NDTV

Sonu Nigam performed live in a charity concert at Labh Ganga Garden, Indore, presented by NDTV. The event was managed by the ground partner, Amplify Events, a division of Ascent Brand Communications Pvt. Ltd.

The concert, first of its kind in Indore, was organized to raise funds for education of tribal children by NDTV in association with KISS (Kalinga Institute of Social Sciences). The funds raised through ticket sales went towards the education of tribal children. Anusha Mani and DJ Anshul pledged to be partners for this cause along with the star performer, Sonu Nigam.

Shailendra Singh Chauhan, Director, Amplify Events, said “The concert was a 360 degree marketing event for us. We started the preparations one month in advance to get the publicity for the concert in place across the geography of Indore”.

The pre-publicity started with a high buzz multimedia campaign with Dainik Bhaskar and MyFM as print and radio partners respectively. The multimedia campaign had a mix of print, radio, social media marketing, ATL & BTL support with high decibel amplification.

The pre-publicity for concert began in November, with 20 hoardings placed across the strategic locations in Indore. A fleet of 1000 passenger autos was deployed to carry the message across to the TG in Indore. Posters were placed across the city at major youth centric points like colleges, canteens, youth joints etc. Newspaper inserts across the city readers further augmented the efforts. Innovation also came into play, when Amplify Events placed table tops at major restaurants in the city. As it was a ticket based concert, the placement of ticket sales counters across strategic locations in Indore eased the tickets purchase for die-hard fans of Sonu Nigam.The print and radio support by Dainik Bhaskar group further added to the reach of the event. A total of 6 newspaper ads were published in Dainik Bhaskar, with 10 spots being run for 20 days on MyFM.

The in-house team at Amplify Events took care of the social media campaign for the event, starting one month in advance. The social media marketing campaign sensitized more than 10 Lakh people about the event. A mix of Facebook, YouTube, Twitter and Google Adwords was used to enhance the event reach through social media channels. The online activity created a huge response and 3.3k people had shown interest in attending the concert.

Chauhan further added “Managing a concert of such scale was a humongous task for us. A team of 150 people was deployed at the main venue for 2 days round the clock to ensure flawless and successful execution”.

6th December was the D-Day and the Amplify team worked 48 straight hours to make the concert a success. All the teams, including tentage, light & sound, branding, security and housekeeping worked on their toes to ensure that the conert becomes a historic success for Amplify Events. The event was attended by a crowd of over 4,000 fans with fans coming from as far as Gwalior to hear to their favourite star, Sonu Nigam. The event was executed flawlessly, making it a milestone for event industry in Indore.

At the end of the event, Chauhan was a relieved man “Our team worked very hard to make this event a success, and I am happy the way the concert has been conducted flawlessly. We are looking forward to bring more such concerts for the people of Indore, at the same time thanking them for their presence, making the event such a huge success.”

Adnan Khan, Head – Special Projects, NDTV, was all praises for Amplify Events “The way Amplify Events executed the concert was highly commendable. I personally thank Mr. Chauhan and his team for their efforts and make this event a huge success for NDTV. These guys have raised the standards for entire event fraternity of the city.”