The Western Union Company, a global payment services provider, aims to light up 15 remote villages in India this Diwali. Through its collaboration with The Energy and Resources Institute (TERI), and building on last year’s campaign’s success, Western Union will make solar-panel powered electricity available to residents in Jharkhand’s villages.
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The last few months, have made the internet a slightly more visually appealing place than it has been for quite some time now, especially when it comes to “inspirational” “motivational” or just human interest story telling. The digital A/V’s are compelling with real stories of grit, determination and focus- all of which lead to one road with success as the end destination.
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Multi-award winning Indian actress Vidya Balan visited La Trobe University on Friday, 19th August 2016 to meet staff and students taking part in a new International effort to help children with disabilities in India. Led by Educationist Dr Mary Keeffe, the first cohort of fifteen La Trobe students will travel to Mumbai and New Delhi in November.
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With bright stars brightening up the spirits of every participant, the turnout on-ground was also considerable, taking into account the odd timing for a sports event. While the rest of the country was fast asleep, 5000 enthusiastic participants got their adrenaline pumping as they warmed up to the vigorous moves of Zumba, under the stars. The Marathon was inundated with 250 volunteers, 4500 enthusiastic runners and a galaxy of VIPs. This was not just any other marathon. It was a race where every participant helped educate an underprivileged child!
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More than 10,000 school children, teachers, civilians, civil servants and eco warriors participated in an initiative organized by Kokuyo Camlin and the 130 BN Eco Task Force and also the forest department of Uttarakhand to plant 10 lakh saplings in a single day to make the Kumaon Hills green once again. The 130 BN Eco Task Force have been assigned by the Government of India to fight deforestation in the hills of Uttarakhand. The plantation activity was taken up by three companies of the 130 BN Eco Task Force in Pithoragarh region and one company from the Almoda Region. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “We have been highlighting the need to save trees. We have successfully planted 10 lakh saplings today along with the efficient 130 BN Eco Task Force. We have an excellent association with 130 BN Eco Task Force since we had initiated a similar activity of planting saplings wherein we planted over one lakh saplings in Pithoragarh last year and received tremendous response to it. This is our small attempt to fight deforestation which has been a major cause for landslide, soil erosion and thinning of stream. Kokuyo Camlin emphasis on the use of Mechanical Pencils which does not use wood in its production and also provides a great writing experience. We are also creating awareness about these initiatives through our social media platform and hope that this will inspire children to be conscious and responsible to the environment.” The school children along with all the other participants were quite excited and animated while planting the tree with great enthusiasm. The trees that were planted have come out of the nurseries of 130 ETF and these trees will bear and provide fruit, fodder and timber. It is noteworthy that last year 130 Eco Task Force in association with Kokuyo Camlin had created a record by planting 103096 sapling with the help of 6000 + school students and civilians lead by the Chief Secretary of the state. The forest department of Uttarakhand also supported the Eco Task Force in this important operation. The District Forest Officer Dr. I. P. Singh and his team joined the plantation activity and appreciated the efforts put in by the volunteers. Commanding Officer of 130 Eco Task Force Col. Nandukumar B. who was leading the event thanked all the participants and supporters including the schools, district administration, police and forest department.
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Mantri Square, a shopping centre in Bangalore, presented a unique and never seen before event to spread the message of sustainable environment. With every 5th of June being celebrated as World Environment Day, a cyclothon – “The Environment Crawl: Pedal for the Planet” was organized with the aim of spreading awareness about saving and preserving the environment and how one can fight climate change. This initiative was supported by “Go Green” – a cycling troupe and the event was conceptualized and executed by WOOT Factor Events Pvt Ltd. This initiative was encouraged and supported by Indian cricketer Mr. Karun Nair, IPS (security and vigilance) Mr. B.N.S Reddy, Mr. Aditya Sikhri, CEO, Mantri Developers (Retail and Commercial), Mr. Majid Mashfej (Head-Mall Management) and other dignitaries from Mantri Mall Management Team. The event was flagged of by Mr. Majid on 07:15 am at Mantri Square and moved to its first check-point - Government Pre-University College, Malleshwaram where the participants planted saplings with children of Shantidham charitable trust orphanage followed by a pit stop at Iskon temple for a brief snack break. The final stop was at the Rectangle Park opposite Mantri Square where the participants took up to watering plants. There was also an interactive session conducted wherein fans intermingled and clicked pictures with Mr. Karun Nair. Speaking on the occasion Mr. Amit Relan, Co-Producer WOOT Factor Events Pvt Ltd quoted “We are grateful to the people of Bangalore and everyone who were associated with this wonderful initiative and made it a success. With Global Warming reaching levels never seen before, we as responsible citizens of this world need to come forward and upkeep the task of protecting our planet. It is now our turn to give something back to Mother Nature.”
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Maxus creates a refreshing campaign for Lee to pave a path of change in tumultous urban life. #RefreshTheCity was conceptualised to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose for LEE’s latest innovation – Jade Fusion Denims. The campaign has been receiving applause worldwide and has already won a bronze at the Edison Awards 2016. What and Why? The brand has been known to come up with remarkable products that take into account the evolving urban consumer lifestyle and create campaigns that take the philosophy of ‘innovations with a visible impact’ on ground. Stemming from the fact that we belong to a generation of the ‘curious’, Maxus re-imagined the global campaign in the Indian context that encompassed creativity, sense of purpose and helped reinvent and redefine Urban lifestyle. The campaign submissions in India has overtaken all other participating countries (Hong Kong, Vietnam, Taiwan, Philipines, Indonesia, Malaysia and Thailand) with 552 video/image entries and 503 text entries in just over a month from across the brand’s social media platforms and the campaign site - https://www.refreshthecity.com/in/. How? Leading by example, the brand endorsed 3 innovative ideas to give this noteworthy global campaign a head start. Bookniture, Bike the Moment and Denimite are three outstanding concepts the brand introduced as it invited suggestions from each city. From recycling porcelain mugs and plastic bottles to growing plants and painting city walls, talking with the less-privileged over a cup of lemonade or a meal to refurbishing old municipal garbage cans to make them more inviting - Indian citizens have come forth with wonderful ideas that each revive the city in baby steps. One tweet from a participant concerning a road repair, was addressed to a local government official, with Lee tagged in it. The official took prompt steps to resolve the issue. In times when every simple solution counts, LEE India’s campaign is an outstanding step toward paving a path of change in the tumultuous urban life. “How do we fuse energy, creativity and actual change with the current generation to do something tangible! Armed with this question by LEE, we were clear we needed to think unconventionally yet engage effectively. For this very purpose, we created #RefreshTheCity and married the idea of powerful storytelling. The campaign results have been encouraging and we are extremely pleased with the way this has set benchmarks. Hope this only grows from strength to strength” said Vishal Jacob- National Director, Maxus Digital. “We are overwhelmed by the number and quality of responses we have received. Not only are these suggestions, most of the participants are already practicing and implementing what they have shared. To have been able to create a platform where such great thoughts for reform find common place is what we truly aimed for,” said Vipul Mathur, Marketing Head at Lee India.
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The Akshaya Patra Foundation has embarked on a pilot project ‘Giving Every Dream a Chance’ in the year 2015-2016. Akshaya Patra believes that every child has a dream and each dream is valid and hence intends to provide the right path to the child. The project aims to initiate a sponsorship programme to ensure continued support to 100 children, conduct mentorship programmes to nurture talents and to identify more children with unique dreams across the country. This unique programme was launched on June 11, 2016 at the Vivanta by Taj by Chief Guest, Mrs. Sudha Murty, Chairperson, Infosys Foundation, a benevolent supporter of Akshaya Patra. The event was presided by Shri Madhu Pandit Dasa, Chairman of The Akshaya Patra Foundation, in the presence of Mohandas Pai who also serves as an independent trustee of the foundation. Sushruthi Krishna, Femina Miss India Supranational 2016, graced the event in support of the initiative. Celebrated Bollywood musician duo of Sona Mohapatra and Ram Sampath presented the theme song which was exclusively composed for the initiative. Akshaya Patra launched the dreams of its three mid-day meal beneficiaries: Manjula, the debuting actress; Shivu, an aspiring astronomer and Shekar, a chef in the making. Akshaya Patra facilitated them with a two month mentorship programme wherein the children were tutored, groomed and guided by the experts in their respective fields. Manjula was mentored by Dr. Zulfia Shaikh, Founder-Director of Bangalore School of Speech & Drama. Shivu was tutored by Mrs. Preethi Krishnamurthy, a senior research fellow in astrophysics. Shekar’s passion for cooking was nurtured by renowned celebrity Chef Ramasamy Selvaraju, Executive Chef at the Vivanta by Taj. Shri Madhu Pandit Dasa said, “This initiative is to highlight the link between food and education. Once we provide the nutrition requisite for a child to grow healthy and smart― the vast universe of dreams, ignited by education, opens up new avenues for the child to explore; and nothing becomes out of reach for a well-nourished child. Let’s end classroom hunger- meal by meal and give every dream a chance - child by child.” Vivanta by Taj, MG Road, supported the initiative as hospitality partner while pledging to continue supporting Shekar till he achieves his dream. The all new Akshaya Patra App was also launched at the event. Big FM 92.7 joined hands with Akshaya Patra as official radio partner and Bfirst.com participated as online partner. The event was organised by Eventsource and was also supported by webcast partner, 24 Frames Digital.
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