What blends better with a pint of beer than rock music? Nodding to this fact, Kingfisher Premium introduced a Beer Dispenser- truly one of a kind, with a bang! This year chronicled the World’s first Beer Dispenser Machine triggered by head banging, as thousands of Bangaloreans came together for The Great Indian Octoberfest by Kingfisher Premium. With mesmerizing musical performances and lots of Kingfisher beer flowing in the background, the festival kept the spirit high and bubbling for enthusiasts. Being the country’s most awaited musical fiesta, the fest has grown leaps and bounds since its inception. With a magnifying footprint, immense research and effort is channelized year after year to provide enhanced consumer experience. Encapsulating the significance of experience, Kingfisher fused the love for beer and lust for rock music into a unique concept. Music and beer witnessed a never before sync, as participants went all out head banging to their favourite numbers; and grabbing their share of free beer. ’The Good Times Dispenser’ created an atmosphere of limitless fun and frolic, and continued adding to the legacy of Good Times. The Mechanics The patrons had to login to his or her Facebook account, strap on a helmet that captured the head’s movements and headbang in front of a beer vending machine. A mobile device attached to the helmet recorded the number of headbangs generated, and the count was displayed on an LCD screen. Through motion capture technology, the action of headbanging caused beer cans to be dispensed from the machine. Within 30 seconds, the individual had to headbang as much as he or she could. The faster an individual headbanged, the more beer he or she won. Users also had the opportunity to share their conquests on their social networking accounts. The Panorama The results were phenomenal as hordes of beer lovers lined up to experience the machine, and headbanged with gusto, with most coming back for a second round. Dizzying headbanging sessions took place, with some patrons walking away with as many as 6 cans of beer at a time!100s of beer cans were expended over a course of 3 days and nearly 1,00,000 headbangs were generated in 3 days, with almost 3,00,000 impressions online.
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Protiviti Consulting Private Limited, the Indian subsidiary of Protiviti Inc., leading independent internal audit firm on Saturday, 14th December 2013, hosted the “Protiviti Polo Cup”. Protiviti has been promoting polo in India for the last three years. This year Protiviti team played against Pernod Ricard team with Protiviti Team emerging as the winning team by scoring 7 points. Gary Peterson, Executive Vice President-International Operations, Protiviti Inc. was the Chief Guest on the occasion, accompanied by other dignitaries. Speaking on the occasion, Mr. Gary Anderson, Country MD, Protiviti Consulting Pvt. Ltd. Said, “We are very proud to host this prestigious cup for the third consecutive year. We appreciate this opportunity to promote niche sports in India and polo is considered as one of the most loved and representative of such sports. All businesses face risk so one has to be cautious but at the same time remain focused on the goals. As such Polo personifies many of the same qualities of the services we provide our clients effectively. We are grateful to Mr. Gary Peterson, our Executive Vice President-International Operations who specifically came to attend this event, the Jaipur Polo Club, the players and last but not least all our esteemed guests for making the tournament a grand success.” The game was followed up with a unique trick riding to enthrall the audience. The event concluded with prize distribution ceremony and drinks. Adhiraj Singh, Prithvi Raj Singh were some of the prominent players although Bhawani Singh Kalvi was announced the ‘most valuable player’, while mare Ronak was declared the ‘best polo pony’. The event was also supported by Coke, Pernod Ricard, Bringe.
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Gionee Smartphones has associated with Universal Music and announced an exciting opportunity for fans of Enrique Iglesias across the country. Following the release of Enrique’s smash hit single “I’m a Freak” ft. Pitbull, Gionee invites consumers and fans to share their “I’m a Gionee Freak” moment through videos, pictures etc. and the best entries will be picked to feature in the Indian `fan’ version of the ‘I’m a Freak’ Video with Enrique Iglesias. Gionee smartphones will amplify the contest and consumer experience across malls, pubs, dance schools, colleges, youth hangouts and Gionee retail outlets. Gionee will create Freak Out booths across these venues where consumers and fans can share their freak moments captured through pictures and videos. Commenting on the association, Sunil D’Sa, Vice President, Marketing, Universal Music, said, “Enrique Iglesias is India’s most popular International artiste with a phenomenally large fan base out here and the response to his latest album `Sex And Love’ has been beyond expectations! Thus, it’s only apt that we give his loyal fans an opportunity to feature in his video to “I’m A Freak”. And we could not have partnered with anyone else but an exciting global brand like Gionee Smartphones whose target audience is spot on with Enrique’s fan base. We are confident that Gionee will do full justice in amplifying this campaign, thus reaching out to every Enrique fan in the country! We look forward to some cool, whacky and creative entries coming in which will make for a brilliant Indian `fan’ video of “I’m A Freak”. Excited about the association with Universal Music and Enrique Iglesias, Gionee Smartphones India Head-Mr. Arvind. R. Vohra said,”Gionee being a Global brand, we see this association as a great opportunity to connect with our younger target audience. This genre is a perfect way to reach out and establish connect with the young and talented new generation. Gionee believes in creating a benchmark in innovation with every new offering and Enrique creates new benchmark in music giving enthralling experience to his fans in India and worldwide. We have created some very exciting interactive opportunities for the fans to get a chance to make their Freak Video with Enrique. We hope they will participate in huge numbers.” Consumers and fans can showcase their Freak by following this link and participating here: http://gionee.co.in/enrique/
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As the latest development in the power struggle between Percept’s Sunburn and LIVE Viacom18’s Supersonic, sources claim that the Bombay High Court has issued an order on December 9, 2013 asking VH1 Supersonic festival organisers LIVE Viacom18 to submit a fresh application for permissions to the Goa State Level Permission Committee (SLPC) within four days.This decision came after Percept filed a police complaint with the Mumbai High Court against LIVE Viacom18 regarding “Copyright Infringement over the presentation style” of the LIVE Viacom18 event and theft of “confidential trade secrets”. Percept in association with Nikhil Chinapa incepted Sunburn in 2007 and has been organizing the festival consecutively for the past seven years at Candolim, Goa. Earlier this year after Nikhil Chinapa parted ways with Percept and Joined hands with LIVE Viacom18 both parties began competing over the date, venue and template of their festivals resulting in Live Viacom18 being granted the venue at Candolim by the state. A Percept spokesperson revealed ‘Sunburn has been issued permissions for the same by the Goa government and VH1 Supersonic will have to apply for all permissions again’. Percept claims that the High Court has passed a judgement in their favour, stating that LIVE Viacom18 must “file a fresh application for holding the Supersonic event during 26th December to 30th December, 2013 at Candolim Beach, Goa without using the literary and artistic work contained in the presentation”. Meanwhile Sunburn Goa has adopted 500,000 sq. metres of land in Vagator and is charging ahead with its plans to present an event that is apparently 10 times bigger than 2012. Other new features announced for Sunburn 2013 include On-Site Camping, an Artist Village where visitors can meet and interact with DJs, Sunburn cruises on the adjoining Arabian Sea, hot air balloon rides, kite flying, ferris wheels, football matches, paracopter rides, book libraries, circus, tents and an open air movie theatre. With only 15 days to go, it goes without saying pulses must be racing high for both parties. Only time will tell who will prevail.
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The Indian Premium League (IPL) is one of the most sought after branding platforms. It engages cricket fans from not only India but around the world. Cricket as a game surpasses the boundaries of gender, age and community and provides the brands with a wide demographic they can easily target. From the inception of the tournament in 2008, for the first time a part of the season is being held in UAE, allowing the brands an even bigger platform to delve in. With the start of the seventh IPL season numerous brands are coming forward with innovative promotions and partnerships. Twitter has seized the opportunity and partnered with the most sought after tournament this season to bring real time experiences to fans. After their association in 2013, IPL and Twitter are set to unveil a live, interactive and conversational experience for cricket fans globally. The partnership between the two brands will be incorporated on-ground, on-air and online. ‘This partnership represents yet another watershed moment at the intersection of Twitter and sports. By bringing together Twitter best practices and innovation at such scale to a global audience, IPL is again truly connecting to the pulse of today’s cricket fans. We congratulate them for giving fans around the world meaningful opportunities to discover content, converse and self-express as part of the live, public conversation that is IPL,’ said Rishi Jaitly – India Marketing Director, Twitter. The social networking website has rolled out eight new initiatives that will provide the fans an opportunity to get up from their benches and be a part of the global cricket conversation. The initiatives include Twitter IPL Calendar, IPL Pulse, Best Tweets and Hashtag Battles, #IPL Selfie, #IPL Magic, @IPL SpiderCam, #TwitterMirror and Twitter Q&As. The IPL Calendar will allow the fans to set reminders for their favourite matches. This can be done simply by tweeting @IPL with the hashtag #Calendar. Through this fans will receive calendar entries for every IPL match on their mobile phone, which will remind them of the match’s starting time, 10 minutes before that start of each game. With IPL Pulse, fans will also hear the story of IPL 7, as told through Twitter Data and data visualizations depicted in broadcast highlighting the most buzzing players, conversations, and trends. This feature will also be available on the IPL website during the tournament. Fans that are present at the stadium and are cheering for their favourite team or player can tweet with #PepsiIPL as well and experience the visualization growing larger-than-life on the giant screens. The fans will also have the opportunity to see the best tweets on the screen with the Best Tweets feature and Hashtag Battles will allow them to vote for their favourite teams and players. With the teams battling it out on the field, Twitter will become an off-the-field war zone for IPL fans. The results of the battle will be showcased in real-time throughout the match. The concept of ‘Selfies’ has spread like wildfire. With the Oscar Selfie going viral on twitter, it is now the turn of cricket buffs to join in. With #IPLselfie, fans tweeting with this hashtag will have their photos featured on the IPL website. At the end of each match, supporters will have a chance to receive a personalized photo message with an iconic image from every match of the latest season of IPL when they tweet to @IPL with #Magic. The #IPL Magic is a great way to connect directly with the fans as this initiative is personalized for every user with a message by the captain of the team featured in the photo. This will be the first global interactive experience for a sports league at this scale. Ever wondered what the players are doing when they aren’t on the field? The @IPLSpiderCam feature will provide fans an access to exclusive behind-the-scene content from the game. The photos will be available real-time through @IPLSpiderCam Twitter account. The current season will also see the debut of the autographed #TwitterMirror feature which will allow the players and members of the winning team the ability to share candid messages with fans through customized photos, which will be tweeted from @IPL. The story of IPL will also be told through six-second Vine videos through the 2014 season. The final feature, called Twitter Q&As, will give the fans an opportunity to interact with players and commentators on a one-on-one basis. The official twitter handle of the tournament, @IPL, presently has over 1.3 million followers and will be used for this interaction. Ranjib Biswal, Chairman, IPL Governing Council, shared his views on the partnership, ‘IPL has always set the bar high for fan engagement. This next phase of our partnership with Twitter will ensure that fans can not only take in the action this summer but participate in the fun in real-time with unique interactive experiences.’ The Indian Premier League is all set to revolutionize the social experience of cricket this season.
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After handling Femina Miss India and the Gold Awards in Dubai, Sound.com engineered the Star Parivaar Awards held at NSCI Sardar Vallabhai Patel Studium, Worli on 22 June 2014. The gear rented was: The Soundcraft Vi6 Console Vertec VT 4889 Speakers 12 Tops Vertec 4880A 12nos of Subs VRX 932 14nos for fills 16nos Of Shure Microphone TX & RX containing 8nos of handheld and 8nos Of headset mics All speakers were powered by the Crown ITech HD Series amplifier. The team comprising of backstage hands included Ranjeet Singh (system and mix engineer), Giridhar Maharana (asst engineer) Prasad Dhoke (asst engineer) and Sanoj Chacko (asst engineer). Pleased with the delivery, Mohomed Morani, Director, Cineyug Entertainment said, “Sound.com has been one of the few and most professional sound companies Cineyug Worldwide Entertainment chooses to work with because they are special and so are our events-be it major Bollywood events to critical award functions right to our smallest press conferences. Their team ensures no stone is unturned to deliver a good show and that’s what matters.” Ranjeet Singh, the Systems and Mix Engineer who headed the show says, “I am glad that our client is satisfied by the services we provided and though it was an easy show for us, we learn a lot with every job we do.”
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Leveraging Castrol’s global sponsorship of the 2014 FIFA World Cup, Castrol launched the Castrol Activ Cling on to Football campaign to enhance the football fan’s experience of the ongoing tournament. The campaign kicked off with a football Google Hangout in India the panel of which included Abhishek Bachchan, Bhaichung Bhutia, Paul Masefield and Gaurav Kapoor. The campaign conceptualized and executed by digital marketing agency FoxyMoron will now introduce an innovative ‘LIVE Talk Show’ with an expert panel coming to an Indian audience for the first time via digital platforms during the World Cup. Castrol Activ is the first brand in Asia to use the Lightbox Technology. The Lightbox Technique allows for the ‘Cling on to Football’ LIVE digital talk show streamed on a Google+ Hangout, to be showcased across Google Display Networks. Users browsing numerous websites can observe these sporting experts in real-time in a ‘king-size canvas’ by simply rolling their mouse over a ‘Cling on to Football’ banner. The Lightbox Technique provides every browser and fan an effortless experience with the campaign like never before. Commenting on the initiative, Harshil Karia, Co-founder, FoxyMoron said, ‘This is a unique opportunity for Castrol Activ to reach out to and engage with new audiences through a rich and interactive format. Over the years, the brand on digital has delivered fan-friendly exciting experiences to all, using their expertise in technology and unique consumer and market insights.’ Soma Ghosh, Vice President – Marketing, Castrol India said, “The Google Lightbox technology is an important part of our digital strategy during the ‘Castrol Activ Cling on to Football’ campaign. It will enable us to deliver the most fan-friendly exciting football experience. This technology will take the hangout directly to fans, rather than have the fans go and view the hangout.”
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www.LIVSports.in, the official Mobile and Internet broadcaster of the 2014 FIFA World Cup registered a record number of downloads and Live match views between 13th June and 13th July 2014. The Sports Entertainment digital destination attracted over 20 Mn page views in the last month. Viewers spent on an average of 28 min watching the Live streaming of the matches across online, mobile and the tablet LIV Sports application. Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “The 2014 FIFA World Cup digital viewership is a gratifying proof of LIV Sports’ success since its launch a little over a month ago. Our goal was to redefine the way sports content is viewed and consumed in India via a new category – “Sportainment”. We are glad to see that Sports fans have engaged with LIV Sports.” The top 3 matches, by time spent were – FINALS – Argentina vs. Germany – 48 mins Semi-finals – Netherlands vs. Argentina – 42 mins Quarter finals – Netherlands vs. Costa Rica – 41 mins Of the total traction observed on LIV Sports, the maximum percentage of unique views came from the six metros (53%) with Mumbai and Delhi in the lead (13% each), followed by Bengaluru (10%). 83% of the total viewers in the country were within the age bracket of 18-34 years. The 2014 FIFA World Cup on LIV Sports also attracted 25% female viewers; engagements like the Predictor, “Mohit Bana Messi – Jerseyfy Me” and “Pehchaan Kaun” helped achieve this. LIV Sports also registered phenomenal numbers in terms of Social presence. The Blogger outreach programme enabled a reach of over 2.85 Mn.
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