On World Heart Day, Saffola life organized a unique initiative where several Mumbai couples along with Shilpa Shetty Kundra & Raj Kundra participated in a morning walk together. This event was hosted by Saffolalife to create awareness of women’s heart health in India. A study has shown that 2 out of 4 Indian women are at risk of heart problems due to increasing weight. Held at the fitness enthusiast’s favorite, Carter Road, the walk set the tone for a new movement as the couples then pledged to walk together daily for 30 minutes as a simple yet valuable step to #ProtectHerHeart. Keeping in mind the hectic lives they lead, women today need to adopt healthy weight management as one of the key ways to improve their heart health. Research shows that walking daily can help in healthy weight management and thus helps reduce the risk of heart problems. Saffolalife, on the occasion of World Heart Day, is reaching out to couples to encourage them to walk together daily to reduce the risk of heart problems. Saffolalife has also devised a unique weight- heart test, that helps assess the impact of fitness levels on your heart health. Accessible on www.saffolalife.com, the test helps understand the impact of your weight on your heart. Addressing the crowd, actress and fitness guru Shlipa Shetty Kundra said, “As women, we tend to overlook our health while caring for our families. I was surprised to learn that 2 out of 4 Indian women are at risk of heart problems due to increasing weight*. We are concerned about putting on weight, but don’t realize how it’s taking a toll on our hearts. This World Heart Day, I am grateful that Saffolalife is encouraging all of us to start going for a daily 30-minute walk as a beginning towards protecting our hearts!” Business tycoon Raj Kundra was also found encouraging couples to work as a team to improve their health together. He said, “It’s the small things that make a difference. If we make time to walk together daily for 30 minutes, it’ll go a long way in protecting our hearts. Moreover, it’s a great way to get some much-needed we-time into our busy lives! Just like Shilpa and I, we hope you also take the pledge to walk together and care for your heart health.”
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Genesis Foundation recently announced the first edition of Goa Rhythm & Blues (#GoaRnB) music festival, their new fundraiser, to support the treatment of critically ill under-privileged children. #GoaRnB will be held at Taj Vivanta, Fort Aguada, Goa on October 30-31 (Friday and Saturday), 2015. The two-day music festival will witness a very impressive line-up of eight (8) well-known bands and musicians perform for an enthusiastic audience from across the country in the picturesque Bay View Lawns of Vivanta by Taj-Fort Aguada. Genesis Foundation’s music festivals have caught the attention of music lovers and bands alike and their flagship event—the Kasauli Rhythm & Blues Festival, has garnered acclaim in all its four editions! #GoaRnB takes the tradition ahead that too for a good cause. The line-up for the Goa music festival includes The Aviv Pereira Project, Divine Raaga, Shilpa Rao, DJ Parekhit, MoonArra, Ministry of Blues, The Doors Perception and Soulmate, who will mesmerize the music lovers with a mixed genre of music - Pop, Rock, Sufi, Fusion and Bollywood! In order to raise awareness and resources to facilitate medical assistance to GF Kids, Genesis Foundation has created unusual and unique participative fundraising events involving music, art and food. Some of these events are Kasauli Rhythm & Blues Festival, CEOs Cook for GF Kids, Music for Life events, among others. GF is also the beneficiary of CEO’s Got Talent, produced by Fremantle Media. Entry to #GoaRnB will be for the supporters and donors of Genesis Foundation. The supporters and partners for Goa Rhythm & Blues include - Leading Hotels Limited, Grey Goose, Kingfisher Premium, PepsiCo India, Capital First, Encompass, Vivanta by Taj Fort Aguada, Quik Relations, ACTFAQs and Genesis Burson-Marsteller.
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Now, one can stay connected through mobile internet at the railway station, for free! Vodafone India, one of India’s leading telecom service providers has collaborated with Indian Railways to set up India’s a Free Wi-Fi zone at Ahmedabad Railway station, Kalupur. Vodafone’s free Wi-Fi zone has been created on platform no. 1 of the Ahmedabad railway station situated at Kalupur area. Vodafone’s free Wi-Fi zone is network agnostic and any mobile phone user can avail of this benefit, regardless of which telecom service provider they are aligned with. Vodafone’s free Wi-Fi zone facilitates 100 MB or 20 minutes of uninterrupted usage, whichever lapses first. A mobile phone user can connect once in 24 hours from one unique number. With this initiative Vodafone has become one of the first telecom service providers in India to activate this linking branding and mass customer engagement, at a popular public outpost. Inviting all residents of Ahmedabad and travellers to the city to make the most of Vodafone’s Free Wi-fi zone, Jayesh Gadia, Business Head - Gujarat, Vodafone India said that “At Vodafone, we have been constantly innovating and evolving along with a dynamic environment to empower customers and simplify their lives through the self-service platform. As Gujarat’s no. 1 telecom company for nineteen years now, Vodafone is pleased to bring one more customer friendly initiative in the form of the free Wi-Fi zone at Ahmedabad railway station. Whether you are passing by or waiting, now platform no.1 AT Ahmedabad Railway Station, Kalupur, is going to be the cool spot to hang out and stay connected round the clock, thanks to Vodafone.”
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The International Festivals & Events Association (IFEA) paid tribute to the Jodhpur one world retreat 2015 – produced by Showtime events (India) pvt. ltd. in New delhi, India on September 21, 2015 during the 20th Anniversary of the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA’s 60th Anniversary Convention & Expo, presented by Haas & Wilkerson Insurance, in Tucson, Arizona, U.S.A.. Sept 21-23, 2015, where they were presented with One award in the prestigious IFEA/Haas & Wilkerson Pinnacle Awards competition. The Award was won in the following categories: GOLD - Best event / Program within an event to benefit a cause (Budget: $250,000 to $1.5 Million) Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition draws entries from among the world’s top festivals and events. Winning entries came from organizations as diverse as the 500 Festival, Indianapolis, IN; the Des Moines Arts Festival, Des Moines, IA; the National Archives, Washington, DC; the Pasadena Tournament of Roses, Pasadena, CA; the Skagit Valley Tulip Festival, Mount Vernon, WA; SunFest, West Palm Beach, FL and the Edmonton Heritage Festival in Edmonton, AB, Canada. International contenders included such diverse event organizations as Destination NSW in Sydney, Australia; Ludwig Van Beethoven Easter Festival in Krakow, Poland; the Singapore Garden Festival, Singapore; RedFilo Events in Abu Dhabi, UAE; Showtime Events; New Delhi, India; Festival Lent, Maribor, Slovenia and the Gimje Horizon Festival in Gimje City, South Korea.. Awards were handed out in 68 different categories in total including Best TV Promotion; Social Media Site; Commemorative Poster; Overall Sponsorship Program; Green Program; Educational Program, Children’s Programming; Media Relations Campaign; Overall Merchandising Program; Festival & Event Management Degree Programs to the highest award given by the IFEA in recognition of those Festivals and events who have a balance of all the elements necessary to ensure a successful event – the Grand Pinnacle. “We would like to congratulate all of our Pinnacle winners for their outstanding entries into this year’s competition,” said IFEA President & CEO, Steven Wood Schmader, CFEE. “The IFEA/Haas & Wilkerson Pinnacle Awards Competition recognizes the outstanding accomplishments and top quality creative, promotional, operational and community outreach programs and materials produced by festivals and events around the world. Striving for the highest degree of excellence in festival and event promotions and operations in every budget level and every corner of the globe, this competition has not only raised the standards and quality of the festivals and events industry to new levels, but also shows how event producers can use innovation and creativity to achieve a higher level of success”-he added. Headquartered in Boise, Idaho, the International Festivals & Events Association (IFEA) is The Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide. In partnership with global affiliates under the umbrellas of IFEA Africa, IFEA Asia, IFEA Australia, IFEA Europe, IFEA Latin America, IFEA Middle East (MENASA), and IFEA North America, the organization's common vision is for "A Globally United Industry that Touches Lives in a Positive Way through Celebration." The Association offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide.
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Mumbai City FC recently announced a new partner in ACE Group, as they don the front of jersey for the upcoming Hero Indian Super League 2015. ACE Group, one of India’s real estate companies, hopes to be at the core of the team’s success, and are deeply passionate about the club’s unrelenting and determined spirit, intrinsic to the home city they represent. On ACE Group’s association with Mumbai City FC for the 2nd edition of the Hero Indian Super League, Ajay Choudhry, CMD, ACE Group, said "Our partnership with Mumbai City FC in the inaugural season was a very fruitful one, and we are extremely happy to take this a level up for the second year. We believe in the team, in their brand of football, and cannot wait for the season to get started!” Team owner, Mumbai City FC, Ranbir Kapoor, said, “We are very glad to have Ace Group back as our sponsors. The brand understands the importance of the sport and they believe, as we do, the commitment and support it requires. They wanted to associate this year at a larger level and we are extremely glad to announce them as our lead sponsors for this season.” The 2nd edition of the Hero Indian Super League begins on 3rd October in Chennai. Mumbai City FC will play their first match against FC Pune City at Shree Shiv Chhatrapati Sports Complex Stadium, Pune on 5th October.
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Bacardi Enchanted Valley Carnival, India’s camping music festival has announced the sale of its Phase I tickets recently. Bacardi EVC 2015 is back this year on the 18th, 19th and 20th of December at Aamby Valley City, Pune with global stars Tiësto and Fatboy Slim confirmed as headliners in what festival. Bacardi Enchanted Valley Carnival is a multi-genre music festival that combines performances, adventure sports and the best camping experience.This year Bacardi Enchanted Valley Carnival begins the next chapter in its story with the unique experience of a mystical world where ancient meets modern with a new call-out – “#JoinTheTribe” - to build a community and belonging for like-minded and passionate people. At Bacardi Enchanted Valley Carnival 2015, music and adventure enthusiasts will witness first hand, futuristic themed production, design and stages that have been specially created to deliver the most dynamic music and experiences for thrill-seeking music fans. The slew of big talent at Bacardi Enchanted Valley Carnival 2015 also includes a stage programmed by Ferry Corsten - producer, DJ, pioneer, innovator, and visionary. Ferry Corsten will be debuting his unique format – FULL ON, in India, at the festival, featuring back-to-back sets by artists handpicked by the man himself. Given below are the Phase I pricing details for Bacardi EVC 2015: Type Price with Taxes (INR) GA – 3 Day Access 6200 VIP – 3 Day Access 11160 Regular (2 Man) - 3 Nights (18-21 Dec) 15390 Regular (2 Man) - 4 Nights (17-21 Dec) 17955 Regular (3 Man) - 3 Nights (18-21 Dec) 23085 Regular (3 Man) - 4 Nights (17-21 Dec) 26933 Regular (4 Man) - 3 Nights (18-21 Dec) 30780 Regular (4 Man) - 4 Nights (17-21 Dec) 35910 Luxury (2 Man) - 3 Nights (18-21 Dec) 54720 Luxury (2 Man) - 4 Nights (17-21 Dec) 63840 Luxury (4 Man) - 3 Nights (18-21 Dec) 82080 Luxury (4 Man) - 4 Nights (17-21 Dec) 95760 BYOT - 3 Nights (18-21 Dec) 5,130 BYOT - 4 Nights (17-21 Dec) 5,985 The Festival is scheduled to take place on 18, 19 & 20 December 2015 at Aamby Valley City, Pune.
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Fevicol walked away with yet another unique and quirky activity that had the participants and the attendees laugh uproar. The company’s sticky stunt at the pandal of Lalbaugcha Raja, that draws lakhs of devotees, took visitors by surprise. The Fevicol Room was set up right next to the mannat line with the activity aimed at bringing out the strength of the brand. The visitors were required to get themselves clicked in a whacky pose. At the Fevicol Room, consumers were seen posing and taking pictures of 'walking on walls' and 'hanging by ceiling' to shock their friends on Facebook, Twitter and Whatsapp. The stunt, titled as the Fevicol Room, will continue till 26th Sept 2015. The same is amplified on social media through #TheFevicolRoom. Salil Dalal, President - Sales & Marketing, Fevicol, Pidilite Industries Ltd said, “We at Fevicol firmly believe in out of box ideas that grab eyeballs of the onlookers. The activity not only reiterated the brand’s identity of being the ultimate adhesive but also engaged people in some fun. This act helped us clearly reach our message to the consumers making them smile.”
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Mumbai City FC has teamed up with Navi Mumbai Area Schools Association (NMASA) to launch the first-ever Mumbai City FC - NMASA Grassroots Football League, to begin on 22nd September 2015. The tournament will see over 150 teams from schools associated with the NMASA compete in the U-8, U-10, U-12 and U-14 age categories at the Fr. Agnel Sports Complex,Vashi. The league will feature matches that make the children play in age specific formats, i.e. 5v5 for the U-8 age group, 7v7 for U-10 and so on, giving them a chance to play more and more matches. In the league phase, each team will play a minimum of seven matches, with the top teams from each group going on to play in the knockout stage. Over 700 matches will be played in total across all age categories. These are in accordance with the guidelines set by FIFA. The league offers teams a chance to play competitively and focus on the game and win the league trophy. All teams will receive a certificate of participation. Commenting on the new initiative, Indranil Das Blah, CEO, Mumbai City FC said, “At Mumbai City FC we take our football very seriously. We firmly believe this high level of competition is a stepping stone to bring the best out of the city’s youngsters. With an eye on the future, as we build the franchise at one level, we need to ensure that there is a strong feeder pipeline in place to take the legacy of Mumbai City FC forward.” Speaking about the association, Fr. Almeida, President, NMASA said, “We are happy to announce the initiation of the Grassroots Football League and are glad to have partnered with Mumbai City FC. We believe that this is a great initiative by them. I strongly believe that making kids play in the age-specific format around which the league is structured will help them improve and will be better for the game in the long run.” Apart from the Grassroots Development program that was undertaken, this is an effort by the team to give exposure and training to budding footballers. Not only do the players benefit, but the coaches trained are better equipped to guide the future of Indian football. The coaches trained in the Grassroots Development Program will get to practice their newly acquired skills and will be mentoring the teams playing in the league.
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