Fevicol walked away with yet another unique and quirky activity that had the participants and the attendees laugh uproar. The company’s sticky stunt at the pandal of Lalbaugcha Raja, that draws lakhs of devotees, took visitors by surprise.
The Fevicol Room was set up right next to the mannat line with the activity aimed at bringing out the strength of the brand. The visitors were required to get themselves clicked in a whacky pose.
At the Fevicol Room, consumers were seen posing and taking pictures of 'walking on walls' and 'hanging by ceiling' to shock their friends on Facebook, Twitter and Whatsapp.
The stunt, titled as the Fevicol Room, will continue till 26th Sept 2015. The same is amplified on social media through #TheFevicolRoom.
Salil Dalal, President - Sales & Marketing, Fevicol, Pidilite Industries Ltd said, “We at Fevicol firmly believe in out of box ideas that grab eyeballs of the onlookers. The activity not only reiterated the brand’s identity of being the ultimate adhesive but also engaged people in some fun. This act helped us clearly reach our message to the consumers making them smile.”
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