Acrysil Ltd recently took over Sternhagen from Germany in trading their exclusive range of bath suites and products. Golden Vibes did the soft launch of their new range of bath suites in front of their selected top 20 dealers across the country at St. Regis, Mumbai. The event was conceptualized, executed and managed by Golden Vibes Team. The brief for the event was to keep it very simple, classy and upmarket and experience oriented like their products, hence the indoor venue, St. Regis was selected. A designated logistics and hospitality team was deputed to take care of the dealers. The dealers were given VIP treatment right from the arrival airport to their departures. A special designated SUV car was given to each one of them. European chaperones were hired to welcome them at the venue. The ambience and décor at the venue was sought after the brand colors orange and white. The event was compered by Sternhagen’s business head – Ms. Corinna Schmidt. Mr. Chirag Parekh, MD Acrysil Ltd. took the dealers through the display of new range of bath suites and had good networking session over champagne and sparkling wines. Golden Vibes studio also developed the AV for the soft launch taking through the journey of Acrysil and Sternhagen new showroom announcement. Once again GV team ensured a flawless and smooth event flow on and off stage. Post event Ms. Corinna had to say, “We at Sternhagen in Germany don’t use event companies but the professional approach and ideation of Golden Vibes team, understanding the exact requirement of a client and delivering in time was an amazing experience for us. Without them its impossible to do an event planning for us now. Looking forward to another amazing experience with the GV team in May for our official showroom launch.”
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Chief Minister Shri. Devendra Fadnavis, Government of Maharashtra on May 29, 2016 inaugurated MTDC’s Infosys Tourism Pavilion at Infosys, Hinjewadi, to provide the employees of Infosys the best tourism facilities under the banner of Maharashtra Tourism Development Corporation. The occasion was graced with the presence of Shri Girish Bapat, Hon. Guardian Minister, Pune; Smt. Valsa Nair Singh, IAS, Principal Secretary, Tourism & Cultural Affairs, Government of Maharashtra; Shri. Paraag Jaiin Nainuttia, IAS, Managing Director, Maharashtra Tourism Development Corporation; Shri. Satish Soni, Joint Managing Director, Maharashtra Tourism Development Corporation; Shri Ramdas Kamat, Executive Vice President and the Head of Infrastructure, Facilities, Administration, Security, and Sustainability at Infosys and Shri. Pravin Kulkarni, Vice President, Infosys. Smt. Valsa Nair Singh, IAS, Principal Secretary, Tourism & Cultural Affairs, Government of Maharashtra highlighting the initiative, commented, “We are grateful to Infosys for inviting MTDC to set up a Tourism Pavilion in the Infosys campus Phase II Food court 3, in a space of 1,250 square feet. Over 40,000 IT employees work in this campus and this pavilion will provide various tourism related services under the banner of MTDC, to them on a concessional basis. We plan to provide one-two day short tours on every weekend, special heritage tours, souvenir shop, air tickets, train tickets, passport and visa facilities, adventure tours, all kinds of travel kits, a travel lounge area, unique selfie point and an experience to wear various Maharashtrian traditional costumes. With our leading tourism partners we can provide bookings for amusement parks, hot air balloon rides, MTDC’s Asia’s first scuba diving institute (PADI), jungle safaris, the luxury heritage train Deccan Odyssey, Helicopter rides in Mumbai and the opportunity to experience colorful festivals like Ganpati, Gokulashtami, Holi, Wari and many more as per their special destinations.” Shri. Paraag Jaiin Nainuttia, IAS, Managing Director, Maharashtra Tourism Development Corporation highlighted “The average age of Infosys employees is around 25 and have good spending capacity. Sixty percent of employ strength are not from the state of Maharashtra. We found an opportunity to introduce those to one of the great states of our country. Our aim is to provide them the best tourism facilities. MTDC has already invested around 25 lac INR to set up the infrastructure for Tourism Pavilion.” Shri. Satish Soni, Joint Managing Director, Maharashtra Tourism Development Corporation, commented “Leading brands in tourism industry like Adlabs Entertainment, Oyo Rooms, Lavasa Corporation Ltd. (Lavasa The Tourism City), State Bank Of India, Xlimitz Ltd. and Supreme Holidays have partnered us to help us provide all tourism related services at this Tourism pavilion.”
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Artists Industry Meetup (AIM) is the first of its kind networking event involving largely performing artists and the live experiential industry of India. Think of it as a platform where artists come together to network, not just in their limited circles but also with the big shots, the hot shots, the decision makers and the power players. This initiative is being spearheaded by ArtistsFAQs.com in assocation with Business World Applause & Everything Experiential. The event aims to resolve and reshape the way the live performing industry works today and to attempt eradicating the common problems faced both by the artists and events industry. The first edition of AIM kicks off at Bandstand at Aurobindo Market, New Delhi on 2 June '16. India boasts of perhaps one of the largest repositories of artists across genres. Indian entertainers, some of the finest in the world, have been globally recognised and continue to remain popular across cultures. This is outlined by the rising popularity of Indian musicians across the continents as well as the wide following that the Hindi Cinema actors have garnered and continue to amass. According to an “unofficial“ survey in 2015, majority of artists (approx 40-45%) in India fall under mainstream event entertainers, who make under INR 2,000,00/- per show or an event. Celebrity Entertainers in India (read A+ grade entertainers which occupy approximately 35-40%) take home above INR 10,000,00/- for every show or event that they perform in. In the minority are the niche entertainers (approx 10-15%) who perhaps are not the best known or are the fringes of a successful careers. These artists pocket less than INR 5,000,00/- per show or event. While the balance of equilibrium is certainly tilted in the favor of international artists, where any teenage artist can demand thousands or even millions of dollars, for a single performance, the scenario back home is different. In India, generations of seasoned musicians and brilliant independent artists despite possessing oodles of talent and if not more craft,find it difficult to score even a few thousands on our own turf among our own people. You really do not need to rely on fancy figures of a large survey to realise the truth that that there are millions of artists and entertainers across categories in India. However, we only recognise a few thousands if we are seasoned pros in the industry, a few hundreds if we are just casually interested and perhaps a few tens if we are just another casual walker by the street. Why is it that in a nation, where practically 70% of the citizens can verbatim read out names of crickets from the deep secrets of their mind, yet struggle when it comes to naming few good artists ? - Is it because, artists are generally are too expensive to afford in India?, Is it because, there aren't enough events and opportunities for most artists to showcase their talents? Or is it because there isn't enough quality talent in the country? These and many such questions have kept producers & planners worried, while keeping great artists, on their toes looking for opportunities which just seem to not arrive. Given the ever growing interests in live events and multinational brands allotting a substantial part of their yearly spending budget to the experiential segment, India with its teeming millions stands on the threshold of an all out revolution in the live event scenario. KPMG says that “Events are now considered a part of integrated communications programmes, which include traditional and digital media platforms as well.” There is very little doubt that with time the organisers and planners have become more efficient. This has lead to live artists becoming more creative and innovative in terms of application of their art forms in various events at multiple dynamic levels, eventually resulting in better acts and popularity. Pioneering artists have recently coming out with more live experiential and immersive acts such as Delhi’s own Midival Punditz’s ‘Lights’ which is a live act that involves the stage along with lights, sounds and visuals to give the audience a never seen before immersive and intrusive experience.. Despite this improvement and popularity rise all is far from being smooth sailing in the live industry and the performing artists today. Several problems, which really could have been solved with some patient and organisational work such as delay in payment, behaviour problems, lack of professionalism, lack of the right artist for the right act at the right price, still crop up and stand out like a sore thumb. AIM meetups, organised monthly, essentially promises an open dialogue and discussions among artists, industry and those ruling the corporate sector in an attempt to iron out some of the aforementioned common glitches that leave those working behind the scene of such amazing live experiences; disappointed and disheartened. The meetups will focus on targeted communities, groups and individuals like performers, experiential event planners, organisers, owners, food and beverage brands as well as the multimedia and event production firms. Needless to say that it also engages the live performing artists community and independent musicians, dancers, special acts and performers and brings them all together. Think of AIM as an intersection point. AIM also provides an unbiased platform, with complete freedom for new upcoming independent acts and artists who are noteworthy and open a common meeting ground for people from the planning, production and execution levels of the industry, thus opening unique opportunities for them. People from the live industry are often busy, and seldom get time to catch up with coworkers and other friends in the industry. Through AIM, everyone comes together under one roof to socialise and attend informative and enlightening talks about cutting age technologies used in the experiential world today, and of path-breaking creativity. Media heavyweights such as Business World and BW Applause provides in-depth and essential news and insights that are crucial today to understand the industry and decipher where the live market is headed to in the near future helping nurture the growth of fledgling careers. People attending the AIM meetups discover and uncover new talent and ideas to convert their events and performances into experiences that would stay memorable for the various reasons mentioned above. Adding cheery on the top is that they do all this while enjoying some of the finest independent live musicians, along with a delectable cuisine and refreshments. With AIM, the industry of events and performing artists will hopefully change for the better; all in good faith, time while achieving better transparency. Our aim is that new and unknown acts who are talented and innovative, get showcased to the right group of people at the right time, under one roof on a unified re-curated stage. Now is the time to get rolling as the first AIM meetup event happens on June 2nd. We hope to see you there.! * This article was originally posted on blog.artistsfaqs.com. The content above has been used with permission of the owner of the blog. No copyright infringement intended.
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Madhya Pradesh, winner of 6 National Tourism Awards, has been one of the forerunners among the economically rising states of the country and is teeming with vast potential of investment in tourism sector. To showcase this resurgent and fast growing tourism sector of the state, Madhya Pradesh Tourism Corporation held a road show in Delhi on 27th May, to present to the Travel Agents, a glimpse into the heart of India. The occasion was graced by AMD, Ms Tanvi Sundriyal & Shri Subhash Goyal, immediate Past President, IATO. M.P. is the no.1 state in India in terms of Forest cover .It has 77,700 sq.kms of forest area cover. These Forests are famous for Sal Trees & Bamboo. M.P has 9 National parks & 25 Wildlife sanctuaries, the major ones being Bandhavgarh, Pench, Kanha, Panna, Satpura Wildlife Sanctuary, Chambal Ghadiyal Sanctuary etc. In addition to wildlife, it boasts of 3 UNESCO World Heritage Sites: Khajuraho, Bhimbetka and Sanchi. Orchha , Gwalior & Mandu are other beautiful architectural sites out of many others. Water bodies like i.e.lndrasagar, Bansagar, Tawa and fun filled Cultural Events i.e. Khajuraho Dance festival, Malwa Utsav, Tansen Festival, Allauddin Music fest, represents M.p's strong culture and traditions. MP has 2 Jyotirlings: Ujjain & Omkareshwar out of 12 in India, Ujjain is also the city of the holy Shipra River where the Simhastha Kumbh Mela, which happened after 12 years, recently took place. Bhopal and Burhanpur boast of the Muslim Mughal Architecture and thus it is a state with many cultures, religions & traditions. In textiles, Malwa & Nimar Regions are renowned for their hand Block printed cotton textiles, famously known as Bagh Prints and Chanderi and Maheshwar for their Chanderi and Maheshwari Sarees. Worlds 1st Broad gauge Rail Restaurant and ’Sair Sapata’at Bhopal &" Holiday on Wheels” by Caravan Tourism. Caravan Tourism has been very popular not only among tourists but also with the film industry. Jal Mahotsav was one of the biggest achievements and was organized in February 2016. With all water sports and adventure activities together at one place. Tourists from all parts of the country came in huge numbers to attend the 10 days festival. Madhya Pradesh is also one of the best locations for cinematic Films. Many Famous Films have been shot in M.P.locations . MP Tourism has made policies and incentives to promote various tourism projects in the state and to facilitate their easy implementation. The main amongst them are its forward looking Wayside Amenity policy, land allotment policy and incentive for heritage projects. Incidentally, bids are out for 3 heritage projects. MP Tourism facilitated the National Conventions of IATO, ATOI and ADTOI in Madhya Pradesh. Lastly, it celebrated 2015-16 as the “MP Tourism Year” which focused on all tourism parameters. Madhya Pradesh Tourism– Major Achievements • Tourism Policy: The Tourism Policy focused on development of tourism through Public Private Partnerships. Government land has been provided for Infrastructure developments, Film Tourism and provisions for relaxation of stamp duty, luxury tax, land diversion etc have been made under the Policy. • Land Bank: Madhya Pradesh emerged as the first state to have a tourism land bank as well as a policy for attracting private investment, both in place. • TVC & Radio Commercials: Highlighting the major tourist destinations, the popular TVCs ‘Hindustan ka Dil dekho’ and ‘MP Ajab hei’ have been widely acclaimed in national and international channels. The latest ‘Rang hai – Malang hai’ has successfully unfolded the different hues of the colourful State. To reintroduce Madhya Pradesh and to offer a vivid experience to tourists, Madhya Pradesh Tourism is working on new TVCs and Radio Jingles. • Promotional Material in Foreign Languages: For overseas promotion and to reach diverse tourists, Madhya Pradesh Tourism is printing brochures in foreign languages like Chinese, Japanese and German etc. • International Presence: Madhya Pradesh Tourism in its endeavor to enhance its International presence and to promote State Tourism on a global platform is participating in various International Roadshows organized by Ministry of Tourism and other important Travel Marts like ITB- Berlin and WTM- London, our stall winning the 6th place in its category in ITB Berlin. • Destination Marketing: Madhya Pradesh Tourism has focused on individual destination promotion. Emphasis on Individual destination like Mandu, Khajuraho, Gwalior, Bhopal, Jabalpur, Orchha and Burhanpur. • Destination Photography: Photography of new and adventurous destinations like Bansagar Lake, Gandhi Sagar etc. are being done from time to time to promote them. • Promotion of Water Sports: Keeping the adventure lovers in mind, MPT is promoting water sports including river rafting at orchha, cruises, jetski, etc. throughout the state in its many water bodies like Bargi, Choral, Bhedaghat and Hanuwantiya. • DTPC: District Tourism Promotion Council, in association with Madhya Pradesh Tourism organizes various Adventure, Culture based theme festivals and Camping activities through which lesser known destinations around the famous ones are being promoted. • Marketing Offices: New marketing offices are being opened, the latest ones being in Bangalore and Noida, to cater to the growing demand of tourists. • Tourist Helpline: For Tourist facilitation, Madhya Pradesh Tourism started its Tourist Helpline at Toll free no. 1800-233-7777. We are trying to improve its efficiency by outsourcing it to a professional call centre agency • WSA: Realizing the importance of key facilities like food, restrooms etc. on highways, `Way Side Amenities’ are being developed at a distance of every 40-50 km. As on date 26 WSA’s have been made out of which 5 units are functioning and a new logo of WSA has been designed. Bids will be out soon for Brown field, green field & invites for Franchise Model. • Digital Marketing: Madhya Pradesh Tourism in its strive to enhance its digital presence and realizing the importance of Digital Marketing in the current scenario has revamped its website to make it more responsive & user friendly that provides complete information about tourist destinations and bookings the department is having its strong presence on various social media platforms like Facebook, Twitter, Instagram and Youtube etc to encourage direct customer interaction. • Training Institute: MP Hospitality Training Institute has been initiated in Bhopal, Indore in order to provide better service to the tourists. With various courses onboard, the institute is paving way to generate innumerable employment opportunities throughout the state. Under ‘Hunar se Rojgar Yojana’ scheme, Madhya Pradesh Tourism has successfully trained many students, who are now successfully employed in various sectors. Under ‘Paryatak Mitr’ program, it has also trained Coolies, Guides to be informative about their State and be in line with “Atithi Devo Bhava”. • Tourist Facilitation: Initiatives are being taken to improve the experience of the customers. MPT properties are being up-gradation of facilities by including facilities like swimming pool, conference halls, club, gym etc. • Standardization in Quality: The Corporation has achieved standardization in quality to such an extent that world record with 24 ISO certificates was set in May 2015. During this period many of the hotel properties also achieved 3 Star and heritage classification from the Ministry of Tourism, Govt. of India. • Home Stay Scheme: Madhya Pradesh Tourism’s Home Stay Scheme is for all those Apartment /Bungalow /Cottage owners who can provide accommodation and food facility to domestic and international tourists. This scheme is based on India’s core philosophy and tradition, Vasudhaiva Kutumbkam. This unique and profitable scheme enables property owners to introduce tourists to the culture, cuisine, customs of Madhya Pradesh. Currently, under the Home Stay scheme, 22 property owners have been registered with MPT. • Infrastructure Development Apart from the Buddhist Circuit, Heritage Circuit for destinations like Mitavli, Padawali, Bateshwar, Orchha, Datia and Chanderi are are also being developed to attract the tourists under the Swadesh Darshan Scheme of Government of India. • Narmada Darshan: Packages for Narmada Darshan has been introduced. • ERP System: Through SAP, ERP system, Resort Management System and Accounting System has been introduced. • Awards & Accolades: MPT has proved that Madhya Pradesh is the heart of Incredible India and its commendable efforts have been heartily recognized by the many awards and accolades it has won over the years. MPT has won numerous National Tourism Award from Ministry of Tourism, Government of India for consecutive years from 2007 to 2015. The Year 2015 was a record as Madhya Pradesh State was awarded Six National Tourism Awards, the highest number by any State. • Caravan Tourism: MP is also the first state to introduce caravan tourism service. It has been awarded ‘The Most innovative Tourism Product’ by Ministry of Tourism for this endeavour. • SEL Shows: After the popularity at Gwalior, Orchha & Khjauraho, sound and light show have been recently started in Indore and Ujjain. • Rail Coach Restaurant: The Corporation also spread its wings in ushering in innovative tourism projects like Bhopal Express- World’s first broad guage rail coach restaurant in the lake city of Bhopal. • Cruises: Introduction of Floating cruises in various water bodies across the State serving food and organizing parties. • Sair Sapata: Development of Sair Sapata in Bhopal as one of the finest in-city picnic spot of the country accessible by a foot suspension bridge.
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In an effort to nurture micro-entrepreneurship, Ola, India’s most popular app for transportation, organized one of the largest event of its kind under the banner of ‘Grand Driver Mela’ in Bangalore, with leading car manufacturers and financiers. Vibgyor Brand Services was roped in to organize the event. The week- long Mela from 18th – 22nd May held at White Orchid, provided the drivers with an opportunity to join Ola, by buying cabs at a discounted price and avail attractive finance schemes – all under one roof. To help aspirants take the first step towards entrepreneurship, Ola created a one-stop solution by bringing leading auto manufacturers, lenders as well as car service and car accessories providers together. Additionally, Ola provided with a single window support system to help drivers with formalities around permits, license conversion and conversion of private vehicles to commercial vehicles. During the Driver Mela, leading car manufacturers like Toyota, Nissan, Ford, Fiat, Mahindra, Hyundai offered range of cars at attractive prices. The mela also featured financiers like Mahindra Finance, Cholamandalam Finance, Punjab National Bank and IDBI who provided on spot financing options for drivers. The event executed over a period of 5 days witnessed the footfall of around 10,000 people and with total sales of going upto 100 cars for each brand. To make the event successful, Vibgyor planned a week long pre-hype activities from 10th – 17th May for Ola. A Tempo Traveler branded with Ola branding travelled not only in the Bangalore city but even the outskirts of Bangalore covering places like Mandya, Mysore, Kanakpura and Peenya. The hi-tech studio on the wheels was created fitted with LCD screens and a wi-fi. The promoters would approach the target audience (drivers) and explain them about the entrepreneurship opportunity with Ola. Other activities like distributing the pamphlets and putting up standees at various petrol pumps of different cities and toll plazas were done to spread the awareness about the Ola Driver Mela. Lookwalkers dressed in white overalls and backlit with Ola Expo branding walked around the market places of the Bangalore city making drivers aware about the Ola Grand Driver Mela.
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In 2010 the Canon India forayed in retail space with the launch of ‘Canon Image Square’ (CIS). Today there 178 CIS stores across the nation in 83 cities. The company takes pride in bringing quality products and contributing towards minimising the environmental burden through effective application of green technologies. The focus is on the development of resources conserving products. On May 4th 2016, Canon India took another giant leap in the digital imaging business when they launched the EOS-1DXMarkII camera. The camera is a legendary product in every way starting with a phenomenal burst rate, its blazing fast with recording too, and delivers sharp clean images even in dim lighting. With a powerful expandable IOS range and a super sensor this camera performs well for photographers moving to and from various projects such as stadiums, to safaris to studio and everything else that comes in between with the portfolio requirements that a photographer is looking for. The launch of the camera was planned to awe the audience and capture and frame the sheer energy and excitement in the room. With three world renowned photographers present at the venue as guests of honour at the launch, the show could not have been better. Similar to nature and character of the EOS-1DXMarkII Camera the guests of honour present were Simon Bruty a legend in his field and he is a prolific photographer with many awards on his bag, including the coveted NPPA Best of Olympic Action Photographer, 2011 who did a session online with audience with his latest project. Second guests of honour were Raju and Ashish Sultania, (father and son duo) represent over 40 years of excellence in both traditional and candid wedding photography. And Sudhir Shivaram’s work in wildlife photography is marked by striking technical sophistication and evocative character, capturing wildlife in moments that create an awe inspiring and mesmerizing effect for viewers. Each one them took sessions on photography by showcasing their life’s work and sharing their view point and how digital technology has revolutionised the world of clicking a simple picture which tells a significant story. The sessions held by the three guests of honour were powerful and captivating with some of the best shots captured in time and history. Managing the event from CSDirekt's end Glen D’souza, Client Servicing, said, “The planning and strategic style of presenting photography was a challenge in terms of representing the powerful Canon EOS-1DXMarkII. We conceptualised a simple yet powerful method of presentations and the event execution was smooth and extremely successful.”
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The evening of the first ever LIVA Accredited Partner Forum (LAPF) Confluence organized by Liva, the natural fluid fashion fabric – a part of Aditya Birla Group, was put together by Fountainhead. Held at JW Marriot, Sahara Mumbai, the event witnessed the presence of world renowned Chess Grandmaster Viswanathan Anand where he gave an inspirational speech on ‘What it Takes to Be a World Champion’. He shared his journey right from getting introduced to chess at the age of 6 till becoming the Grandmaster. He said, “I had to wait for 3 years to achieve my goal. I kept missing winning the Grandmaster title consecutively for 2 years but I was determined about my game; and then I managed to bag the title with sheer patience & tenacity. Similarly, you’ll have many quiet years during your struggle, but there will be a day where you would see your efforts paying off well.” The event also saw a fashion walk by models donning Liva outfits. LAPF Connect was launched by Mr. Dilip Gaur, MD, Grasim Industries. It is one of its kind digital platform for viscose based textile value chain partners bridging the gap between the buyers and sellers across the globe. The LAPF Confluence concluded with popular Sand art artist Nitish Bharti (India’s Got Talent fame) who displayed LIVA’s successful journey through innovative sand creations. Performances by dancers showcasing peculiar ‘Fabric Dance’ proved to be one of the key highlights of the evening.
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May 2016 witnessed the launch of Honda BR-V across multiple Indian cities, making it yet another blockbuster hit to the nation. Post the grand introductory launch of the BR-V at the Auto Expo 2016 at Expo Centre, Greater Noida. HCIL top management were present in all the major cities to mark the launch, starting with Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd., Mr. Atsushi Arisaka, LPL : HRAP, Mr. Hiroyuki Shimizu, SVP and Director, Honda Cars India Ltd., Mr. Raman Kumar Sharma , SVP and Director, Honda Cars India Ltd. and Mr. Jnaneswar Sen, SVP, Honda Cars India Ltd. The company has a large selection of car models to choose from and wanted to highlight the unique features of the BR-V. The vehicle is essentially a compact SUV and is equipped for city driving and the soft-terrain driving and is stylised to give the whole family a great driving experience. The BR-V is ready to take on competition with the Renault Duster, Hyundai Creta, Maruti S-cross and Nissan Terrano. With a bold tagline – “let the hunt begin” pretty much defines the sturdy, safe and sophisticated look of the car and entices the buyer to explore every aspect of life. Giving the family and the individual buyer a sense of freedom to move from city to mountain to hilly terrain with ease, comfort and convenience. To match the unique feature of the bold, versatile, tough and elegant BR-V, the launch sequences were planned in the same manner. The main challenge was to bring the vehicle out for unveiling by factoring in both types of terrain and giving the entire stage the look and feel of a tough and modern terrain fitting for the BR-V ready to take on the pressures of a roll-coaster ride. CSDirekt planning and strategy was a simple yet well thought out execution with a complex yet bold and versatile stage set up with a grand dual entry of the BR-V driving on to the stage from city roads and hilly roads. The two vehicles were driven out on to the stage by HCIL management members delighting Honda Partners and Media present. The management teams played their roles in further delighting the audience and making the launch magnanimous, highlighting the facts that this is one vehicle meant for the ones who dream to explore and love to live the adventurous life. The BR-V is meant for the urban dwellers whose lives revolve around hi-tech offices, late night meetings and seek the freedom of a weekend packed with fun and adrenaline and love to get a taste of adventure. Traveling extensively for the multi-city launch Navdeep Kaur, Client-Servicing CSDirekt, speaking about the event said, “We had a tough task in our hands to make this a unique launch highlighting the BR-V features and creating an exciting platform. The challenge was acquiring the right hotel and banquet hall giving the stage design and sheer size of execution needed to bring such a complex stage to life. The set up was complicated and time consuming, but, CSDirekt loves to take up tough jobs and the result at the end of day is worthy of the efforts put in to make the stage and launch sequence grand. Over-all the entire launch tour went off smooth, kudos to our team.’
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