Vibgyor manages 'Grand Driver Mela' for Ola Bengaluru

In an effort to nurture micro-entrepreneurship, Ola, India’s most popular app for transportation, organized one of the largest event of its kind under the banner of ‘Grand Driver Mela’ in Bangalore, with leading car manufacturers and financiers. Vibgyor Brand Services was roped in to organize the event. The week- long Mela from 18th – 22nd May held at White Orchid, provided the drivers with an opportunity to join Ola, by buying cabs at a discounted price and avail attractive finance schemes – all under one roof.

To help aspirants take the first step towards entrepreneurship, Ola created a one-stop solution by bringing leading auto manufacturers, lenders as well as car service and car accessories providers together. Additionally, Ola provided with a single window support system to help drivers with formalities around permits, license conversion and conversion of private vehicles to commercial vehicles.

During the Driver Mela, leading car manufacturers like Toyota, Nissan, Ford, Fiat, Mahindra, Hyundai offered range of cars at attractive prices. The mela also featured financiers like Mahindra Finance, Cholamandalam Finance, Punjab National Bank and IDBI who provided on spot financing options for drivers. The event executed over a period of 5 days witnessed the footfall of around 10,000 people and with total sales of going upto 100 cars for each brand.

To make the event successful, Vibgyor planned a week long pre-hype activities from 10th – 17th May for Ola. A Tempo Traveler branded with Ola branding travelled not only in the Bangalore city but even the outskirts of Bangalore covering places like Mandya, Mysore, Kanakpura and Peenya. The hi-tech studio on the wheels was created fitted with LCD screens and a wi-fi. The promoters would approach the target audience (drivers) and explain them about the entrepreneurship opportunity with Ola. Other activities like distributing the pamphlets and putting up standees at various petrol pumps of different cities and toll plazas were done to spread the awareness about the Ola Driver Mela. Lookwalkers dressed in white overalls and backlit with Ola Expo branding walked around the market places of the Bangalore city making drivers aware about the Ola Grand Driver Mela.