CSDirekt manages Honda BR-V Launch

May 2016 witnessed the launch of Honda BR-V across multiple Indian cities, making it yet another blockbuster hit to the nation. Post the grand introductory launch of the BR-V at the Auto Expo 2016 at Expo Centre, Greater Noida. HCIL top management were present in all the major cities to mark the launch, starting with Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd., Mr. Atsushi Arisaka, LPL : HRAP, Mr. Hiroyuki Shimizu, SVP and Director, Honda Cars India Ltd., Mr. Raman Kumar Sharma , SVP and Director, Honda Cars India Ltd. and Mr. Jnaneswar Sen, SVP, Honda Cars India Ltd.

The company has a large selection of car models to choose from and wanted to highlight the unique features of the BR-V. The vehicle is essentially a compact SUV and is equipped for city driving and the soft-terrain driving and is stylised to give the whole family a great driving experience. The BR-V is ready to take on competition with the Renault Duster, Hyundai Creta, Maruti S-cross and Nissan Terrano. With a bold tagline – “let the hunt begin” pretty much defines the sturdy, safe and sophisticated look of the car and entices the buyer to explore every aspect of life. Giving the family and the individual buyer a sense of freedom to move from city to mountain to hilly terrain with ease, comfort and convenience. To match the unique feature of the bold, versatile, tough and elegant BR-V, the launch sequences were planned in the same manner. The main challenge was to bring the vehicle out for unveiling by factoring in both types of terrain and giving the entire stage the look and feel of a tough and modern terrain fitting for the BR-V ready to take on the pressures of a roll-coaster ride.

CSDirekt planning and strategy was a simple yet well thought out execution with a complex yet bold and versatile stage set up with a grand dual entry of the BR-V driving on to the stage from city roads and hilly roads. The two vehicles were driven out on to the stage by HCIL management members delighting Honda Partners and Media present. The management teams played their roles in further delighting the audience and making the launch magnanimous, highlighting the facts that this is one vehicle meant for the ones who dream to explore and love to live the adventurous life. The BR-V is meant for the urban dwellers whose lives revolve around hi-tech offices, late night meetings and seek the freedom of a weekend packed with fun and adrenaline and love to get a taste of adventure.

Traveling extensively for the multi-city launch Navdeep Kaur, Client-Servicing CSDirekt, speaking about the event said, “We had a tough task in our hands to make this a unique launch highlighting the BR-V features and creating an exciting platform. The challenge was acquiring the right hotel and banquet hall giving the stage design and sheer size of execution needed to bring such a complex stage to life. The set up was complicated and time consuming, but, CSDirekt loves to take up tough jobs and the result at the end of day is worthy of the efforts put in to make the stage and launch sequence grand. Over-all the entire launch tour went off smooth, kudos to our team.’