Advantage Conclave: Bihar 3.0- Ummeed Ki Udaan was hosted by Advantage Services on April 16, 2016 at Hotel Maurya, Patna. The event, was inaugurated by Honourable Chief Minister of Bihar – Mr Nitish Kumar, and witnessed participation of an eclectic panel of intelligentsia. The inauguration was followed by his one-on-one interaction with an eminent journalist Mr Shekhar Gupta. During the discussion Mr Nitish Kumar shared his views on his vision of Bihar 2025. The Conclave was a knowledge session to focus on several critical issues that revolve around Bihar- to help get a better insight into the present socio-political and economic aspects of the state. It turned out to be a well-rounded informative program. Bihar 3.0- Ummeed Ki Udaan aims at exploring the potential of Bihar with respect to its market performance (business), governance, infrastructure, education and other important sectors. The guests and speakers were engaged in talks related to perceptions about Bihar versus the reality. It was a step taken to bring Bihar in the national spotlight by breaking the stereotypical image of a ‘backward’ Bihar and to prove that over the years the state has progressed on all fronts. It seeks to bring together the veterans from the PR, Event and media industry on one platform to brainstorm with the object to pursue the goal of development in Bihar. The conclave was conceptualized by the Advantage Media Group which was also the official host of the event. Gearing for its 25th Anniversary in May 2017 the annual Advantage Conclave has been initiated in order to honour the Group’s 24 years of work in the industry. The Advantage Group has also joined hands with two of the biggest names in the Communications and Event world, PRCAI and EEMA. The working theme of the first edition of the Advantage Conclave was ‘Bihar 3.0 Ummeed Ki Udaan… the next step towards Bihar’s growth’. The objective was two-fold; firstly to highlight the key issues, challenges, opportunities and aspirations of Bihar and secondly to showcase some of the successful Biharis’ by recognizing ten proud sons/daughters of Bihar who have made us proud in their chosen fields by breaking free from the shackles of a ‘backward’ society. Around six panel discussions covering topics like ‘Communicating for a new Bihar: Challenges and Opportunities’, ‘Young & Restless: The Dilemma of the Youth to Drive Change’, ‘The Path to a Healthy Bihar’, ‘Showcasing Bihar’, ‘Education in Bihar: Expectation versus Reality’, and ‘The Untold Bihar’ took place. There was a participation by 35 speakers who proposed ideas to deal with issues of serious concern in the fields of education, health, communication, entertainment and so on. Key note speakers included Shri Nitish Kumar on ‘How can Bihar develop in the next decade?’; Sanjay Seth, Chief of Operations, Healis- Sekhsaria Institute for Public Health on ‘SWASTH BIHAR: Tobacco Free Bihar’ and B K Radhika Behen, Spiritual Leader on ‘Stress Free Life’. The conclave was a conglomeration of the ‘crème de la crème’ of the PR and event world members, policy makers, bureaucrats, corporates, educationists, NGOs, media representatives, government leaders and citizens of Bihar, amongst others. The aim was to collaboratively understand factors that will help facilitate the development of Bihar. A few eminent speakers included Nitish Kumar, Chief Minister, Bihar; Ashok Choudhary, Education Minister, Bihar; Nitin Mantri, President, PRCAI; Sabbas Joseph, President, EEMA; Shishir Sinha, Founder Member-Secretary, Business Editor, ABP News Network; Anand Kumar, Founder, Ramanujan School of Mathematics (Super 30); Syed Saba Karim, Former Indian Cricketer; Ishteyaque Amjad, Vice President, Coca-Cola India and South West Asia; Yameen Mazumder, Chief of Field Office, UNICEF Bihar and others. The conclave concluded with a Felicitation and Valedictory ceremony chaired by the Hon’ble judges of Patna High Court. Under this Ten Sons/Daughters of Bihar were felicitated for their contribution in their respective industries. We are hopeful that this initiative will definitely help turn the dream of a better and brighter future for Bihar into reality and give a whole new meaning to ‘Bihar’. Event & Entertainment Management Association (EEMA) and Public Relations Consultants Association of India (PRCAI) were official partners at the event.
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Fempowerment Women Achievers’ Awards 2016 is an initiative of Molecule Communications, aimed at recognizing women achievers across different fields so that they can inspire others to bring change for good. As a broadcaster committed to empowering women to making a difference to Indian society, Zee TV has associated with the awards and will be telecasting the ceremony. The members of the Main Jury examined the shortlisted names from amongst hundreds of nominations at St. Regis, Mumbai on 7 July 2016. The shortlisted nominees were subjected to rigorous on-site reviews by Independent Experts as they were achievers in their respective fields. The winners will be declared at the award ceremony to be held at Film City, Mumbai. The jury members included noted director Mr. Subhash Ghai, Chairman & Editor in Chief - Business World Mr. Annurag Batra, Global Head For Leadership, Learning & People Management - Essar Group - Mr. Adil Malia, Senior Lawyer Ms. Mrunalini Deshmukh, noted Journalist & Author Ms. Bhawana Somaaya and MD- Morgan Stanley Mr. Ridham Desai. “Proud to be associated with Fempowerment women achievers awards. The categories and uniqueness in the concept is very good. Congratulations to Molecule and Zee for this initiative” said Mr. Ridham Desai, Managing Director, Morgan Stanley India. “The motto of our awards is to empower, encourage, applaud and create more achievers. We have focused on the nominees through the rigorous process of our team at Molecule; it is a result of hard work & thorough research of 7 months. We are grateful to all the Jury members (Screening & Main) for investing their precious time to ensure we get the BEST ACHIEVERS!!”- Ms. Kiren Shrivastav, Founder - Fempowerment Women Achievers Award & CEO Molecule Communications Pvt Ltd. Ms. Bhawana Somayaa, Critic Columnist & Author said “The awards are a sincere effort in a new direction.” Zee TV & Zee Studios Business Head Akash Chawla said, “As a powerful medium of influencing positive changes in society, Zee TV has pioneered socially relevant television programming and addressed pertinent, topical issues over the years. The objective of Fempowerment Women Achievers’ Awards is in sync with our commitment towards the cause of empowering women. The idea is to recognize and acknowledge the contribution of women achievers across fields who will be role models to countless other women in India.” Fempowerment Women Achievers Awards (http://www.fempowermentawards.com/) is an initiative of Molecule Communications where women achievers are honoured in their respective fields, the USP of these awards is their transparency, the one and only Women Awards where the nomination process is open and anyone can nominate any woman. Nominations have been received from the every corner of the country in all the 16 categories including Special Recognition for a Man by Women. The winners were selected after a strict and unbiased process through the Screening Jury and the Final Master Jury comprised of professional and respectable names from the society.
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India Vehicle Marketing & Sales Summit is an event by World Auto Forum to get the stakeholders of the Vehicle Marketing & Sales Industry together in a hall for a day and connect, share, discuss and co create the future agenda of the Marketing & Sales Eco System. Heads of Marketing & Sales of Auto OEM’s, their teams, CEOs & MD’s of Big dealer groups, Heads of Marketing Agencies and representatives of companies of cloud computing, social media will get together on Sat, 2 July 2016 at Hotel Taj Palace, Dhaula Kuan, New Delhi. According to Anuj Guglani, Founder, World Auto Forum, “IVMSS is not just another conference for industry stakeholders to come, network, interact and go away. We will prepare the action document on all the important areas as a reference document for Industry, Central and State Governments and Academia.” He adds, “In the summit, the automotive marketing and sales eco-system will meet and co create the future of the industry in a win-win way. We feel the need of the hour is to balance and harmonize customer, brands, marketing, sales, network & digital meaningfully.” Amit Jain, CEO and co-founder, CarDekho.com commented, "CarDekho.com is excited to be a part of The World Auto Forum for India Vehicle Marketing and Sales Summit 2016, one of the largest conferences committed to empower dealers and OEMs. The summit will bring together key stakeholders to discuss new marketing methods and innovative ways to drive business efficiency. The event will unfold with an inaugural session and a welcome address by Dr PV Ramana, founder & Chairman, ITM Group; followed by a key note address by Roopam Asthana, CEO, Liberty Videocon General Insurance and Amit Jain, co-founder and CEO, CarDekho.com According to Roopam Asthana, CEO, Liberty Videocon General Insurance( LVGI), “The vehicle consumers respond positively to innovations in product and service offerings powered with technology. We at LVGI also strive to power up customer experience in a similar way. As per Avik Chattopadhyay, Co Founder Expereal said that with the explosion in technology, the automotive industry today is well poised to offer innovative brand experiences and drive consumer engagement to a totally new level. Prateek Jain, Co Founder Jan Oorja feels it's the right time for the auto industry to embrace alternative fuels like Bio CNG as they solve the twin problem of Improper Waster Disposal and Air Pollution. The conference has five sessions with pertinent themes moderated by various speakers. These include: 1. Creating & Nurturing Mega Brands 2. Big Data, CRM & Digital: Time to include them in the Core Business DNA? 3. Wholesale, Retail & Everything in Between – Class Leading Biz, Network & Customer Experience Practices with respect to Principal & Dealer Relationship 4. On Ground Marketing & Sales Strategies in Action: The Cup & the Lip 5. The Glocal Indian Auto Brands: The Exciting Global Journey of the Indian Auto Brands & Companies.
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Vibgyor Brand Services won the multi-agency pitch to execute the launch of Honor 5C held at The Lalit Hotel, New Delhi on 22nd June 2016. In line with it’s philosophy of “Dare to Perform” the Honor 5C promises enhanced performance, faster processing and optimum battery usage. Vibgyor conceptualized and executed the India launch- from giving the theme to the launch, to technology used and creating the launch AV. The name and theme given to this event was ‘Genesis of Innovation’ and the design of the event was based on DNA - the Helix structure which states Innovation is in Honor’s DNA and Honor 5C promises innovation to its consumers in the form of enhanced features and propositions like reduced power consumption and increased battery life. Mr. Allen Wang of Consumer Business Group, and Mr P. Sanjeev, Huawei, India launched the product along with Mr Vignesh Ramakrishnan, Director Mobiles, Flipkart, the exclusive e-commerce partner for Honor 5C. A customized launch AV showcased the theme, product and the Brand Ambassador Saina Naihwal. The event was live streamed across the globe. In addition to this, an experience zone was created for a demo of Honor 5C smartphone and their new Tab T1 7.0, which was also launched alongside. Furthermore, three engagement activities were conducted such as Catch Me If You Can, Pick a Photo Booth and 3D Art. The whole event was weaved into the theme of ‘Genesis of Innovation’ based on the color blue of the Honor logo from food - to drinks - to the decor. Emcee Yudi played a lovely host of the evening. Jingyao Gai, Marketing Manager - Honor, Huawei Device Co, shared, “India is a significant market for Honor and we would like to reiterate our commitment to the Indian consumers by offering upgraded experience with every launch. Vibgyor has executed the event wonderfully and we appreciate their work and active attitude.” Speaking about being associated with Huawei India, Priti Kohli, AVP – Vibgyor Brand Services, said, “The client wanted us to launch the smartphone in the most innovative way as Honor keeps innovating with each smartphone. We meticulously planned from planning the theme to how to weave it into the event. It was an honor to be part of Huawei India and we look forward to launch their other products.”
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The aim of French European Indian Organisations is to promote entrepreneurship and facilitate industrial growth as trade and industry form an integral part of economic development of the country and for any Organization assisting them to network within the country and overseas for strategic partnerships either technical or commercial or in the terms of businesses, corporate houses, organizations, government agencies, Consulates or Embassies. Recently French European Indian Organization had a soft launch at the Indian Embassy in Paris, Which was inaugurated by The Ambassador of India Dr. Mohan Kumar, The Minister (Consular) Pankaj Saxena, First Secretary (Press& Culture) Lavanya Kumar and First Secretary (Community Affairs) Dheeraj Mukhia. Speaking on this occasion, Mr. Satish Reddy, President of the French European-Indian Organization said that “I am happy to be in this organization as there will more than ten lakhs members registered in Europe comprising a cross-section of the business community with us as this will help them to have bilateral trades with France, Europe, and India where they get a chance to interact with each other and we are also planning members in India also. FEIO plays an advocacy role on a wide range of matters and acting as an impetus to growth and development of businesses, on policy and implementation matters." Vice President of FEIO Ms. Jasmine Marecar expressed hope that presence of Mr. Satish Reddy in India will allow the association in promoting cultural and economic relations between India and France. After talking about the relationship and opportunity Satish Reddy further added about his organization and his goals. " French European Indian Organization is based in Paris. It registered at "Préfecture du Val-de-Marne" in France. It caters to the Social, Economic and cultural activity. The Aim is to get all the people from Indo-France and Europe in terms of peace and Harmony. France-Indian relationship has become increasingly strategic, even as one could argue that it has yet to realize its full economic potential. FEIO wants to play a bridge to get cultural tie-ups and business opportunity for France and the European community between them and Indian people. To promote the destination of both the countries as they could get a tourism boost The cultural activities also let people get familiar regarding their traditions and food habits. FEIO aim is to get maximum people to join this association and build a human chain and bridge in one platform" he added. Indian Ambassador Dr. Mohan Kumar appreciated the aim and vision of FEIO and said, "It is very good that the organization is getting both the countries together as the members and its community can help the world and India to grow bigger." He emphasized the role of Indo-French friendship associations in promoting people to people contacts and cultural relations between India and France.
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On the occasion of celebrating 60 years of India-Spain Relations, the FICCI- IIFA Global Business Forum took place on the 24th of June, 2016 as part of the IIFA Weekend, in Madrid. The focus of the forum was on urgent environmental issues that affect the global population especially that of renewable energy which could be the key to tackling climate change. Another topic of importance at the forum was that of ‘soft power’ and its ability to influence real, impactful and enduring changes in outlooks and inclinations. With regard to economic and political relationships, the highlights of this year’s Global Business Forum were innovation and entrepreneurship that are becoming staple features of an evolving society and bringing out tremendous changes across the world in the way that businesses are forming and altering the face of modern trade and industry and state connectivity. The FICCI IIFA Global Business Forum was addressed by a host of Indian and Spanish speakers including a special address by Dr. Subhash Chandra Pandey, Additional Secretary & Financial Advisor, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India, on “Let’s Make in India for the World”an address by Mr. Jaime García-Legaz, Secretary of State for Trade, Ministry of Economy and Competitiveness, Government of Spain, on “India and Spain: way forward for promoting trade and investment relations” This was followed by panel discussions on various matters like “Cooperation in renewables: the only way to counter climate change imperatives” moderated by Mr. Alfredo Bonet, International Director, Spain Chamber of Commerce and “Building new linkages in infrastructure sector (roads, ports, airports, railways) between India and Spain” moderated by María Aparici, Deputy Director General for Trade Policy with Europe and Asia, Ministry of Economy and Competitiveness. The other panel discussions were on “Services: Promoting Synergies in IT, Smart Cities and Tourism between India & Spain” moderated by Mr. Arvind Thakur, CEO & Joint Managing Director, NIIT Technologies Ltd. and “Soft power, soft sell: cooperation in Media & Entertainment to define next 60 years of India-Spain economic relations” moderated by Mr. Luis Cueto, General Coordinator, Madrid City Hall.
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Delhi witnessed an evening high on Indo-French glamour quotient at the launch of “International Privilege Guide 2016-17” hosted by Indo-French Chamber of Commerce and Industry (IFCCI) in association with Olive Bar and Kitchen. BothIndia and France have arich culture in terms of fashion and gastronomy. The Indo-French Chamber of Commerce and Industry (IFCCI) ispleased to organise thisevent and bring the best of the lifestylesector fromacrossIndia and France. IFCCI wouldlike to thank all the participating brands in makingthisevent a greatsuccess, said Ms. Payal S. Kanwar, Secretary General, IFCCI "Over the years, Olive has blossomedintomuch more thana restaurant, becoming a way of life, a melting pot where life imitates art and often, the otherwayaround. For the launch of Indo-French Chamber of Commerce and Industry's (IFCCI) International Privilege Guide 2016-17, itwas a privilege for us to have co-hosted the event. My special thanks to everybody who joined us at this engaging event." Mr. AD Singh, Managing Director, Olive Bar and Kitchen. The evening saw French Diplomats and the Indo-French business communitynetworking over French Wine and delicacies. Presentamong the guestswere Designers Rahul Mishra, Shivan&Narresh, SuketDhir, Entrepreneurs Pernia Qureshi, Liza Verma, Gautam Sinha - Nappa Dori, FrancoisArpels Socialite Ratan Kaul to name a few.
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It was right at the peak of a heat wave – 40 C plus in the shade when Ashok Leyland descended onto Hyderabad with their convoy of 27 massive vehicles– all new, for their mega blockbuster Global Distributor Conference. A conference that was attended by invited stakeholders from 15 countries across the globe– from Russia to Nigeria to Chile and the Honduras, along with the local dealers. It was an open declaration that Ashok Leyland is now a serious contender in the CV market, not just in India but a considerable force across the world as well. The four day event hosted both a Conference and an Expo. The Conference and the Expo were kick-started by a scintillating Awards Night all decked in Nizami splendour. Right from the Sufi dancers to the bejeweled décor, the night harked back to the Hyderabad of yore, giving all the guests a fragrant overture to the days ahead. A radical change before the night was completely over as the agency with pit-stop like efficiency replaced all the trappings to create a modern day, edgy conference set up. The three day conference that followed drove home the message that Ashok Leyland – Battle-scarred and Proud was here to stay – via a soul-stirring audio visual. The spouses who were also invited had their days packed with a special tour of the old city and sit-down lunch at The Taj Falaknuma. Aura built a separate 36,000 sq feet display space with customized trussing for lighting and sound straddling the entire area at a height of 24 feet. The entire after-sales division was in a separate elevated area with Wi-Fi interactive kiosks. What was remarkable about the event was that every single detail was painstakingly crafted right from the welcome hampers to the personalized towels, each one carefully embroidered with the guest’s name! The 700 invited guests were surrounded by the ‘Triumvirate of Awe’- Information, Aesthetics and Technology to create an impact that will be hard to beat for some time to come.
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