It was right at the peak of a heat wave – 40 C plus in the shade when Ashok Leyland descended onto Hyderabad with their convoy of 27 massive vehicles– all new, for their mega blockbuster Global Distributor Conference. A conference that was attended by invited stakeholders from 15 countries across the globe– from Russia to Nigeria to Chile and the Honduras, along with the local dealers.
It was an open declaration that Ashok Leyland is now a serious contender in the CV market, not just in India but a considerable force across the world as well. The four day event hosted both a Conference and an Expo.
The Conference and the Expo were kick-started by a scintillating Awards Night all decked in Nizami splendour. Right from the Sufi dancers to the bejeweled décor, the night harked back to the Hyderabad of yore, giving all the guests a fragrant overture to the days ahead.
A radical change before the night was completely over as the agency with pit-stop like efficiency replaced all the trappings to create a modern day, edgy conference set up.
The three day conference that followed drove home the message that Ashok Leyland – Battle-scarred and Proud was here to stay – via a soul-stirring audio visual. The spouses who were also invited had their days packed with a special tour of the old city and sit-down lunch at The Taj Falaknuma.
Aura built a separate 36,000 sq feet display space with customized trussing for lighting and sound straddling the entire area at a height of 24 feet. The entire after-sales division was in a separate elevated area with Wi-Fi interactive kiosks.
What was remarkable about the event was that every single detail was painstakingly crafted right from the welcome hampers to the personalized towels, each one carefully embroidered with the guest’s name!
The 700 invited guests were surrounded by the ‘Triumvirate of Awe’- Information, Aesthetics and Technology to create an impact that will be hard to beat for some time to come.
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