Reconnecting with senses and rediscovering the nuances of life is the essence of Kitkat’s new variant KitKat Senses which as a product marks the enrty of Kitkatinto the premium category of chocolate brands in the country. With the ambience of frolic and the tagline of KitKat “Treat Your Senses”, embedded in its ethos the brand looked towards creating engaging experiences for its target audience. To meet the objective Vibgyor Brand Services came up with the concept of creating Break Free Zones with free Wi-Fi facility for students to relax during their college festivals. A time when students are charged with energy and overloaded with the stress of a perfect execution. As part of the engaging activity fun engagement games like eating chocolates without using hands, relaxing foot massager were organized for the students to reconnect with their senses, giving meaning to the product itself i.e. new chocolate KitKat Senses. The one month activity was organized in various colleges of Delhi & NCR and lead to a massive rage among students who shared their “Treating Their Senses” moments through the use of social media. - See more at: http://everythingexperiential.com/vibgyor-engages-college-youth-through-kitkat-treat-your-senses-activity/#sthash.cRbkwenn.dpuf
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The Ambience Mall Gurgaon and Ambience Mall VasantKunj recently kick-started its three day long musical fest ‘Fete De La Musique’ to celebrate World Music Day. Renowned bands from across the Music Hemisphere gathered here to celebrate this day. There were Live performances by Delhi based acoustic Entertainers Chizai, Dinero- a myriad of percussion instruments , and Fuzz Culture- winners of Asia’s first independent music awards VIMA, at Ambience Mall VasantKunj. Acoustic artists from the bands like Maps- the music storytellers, Hans Raj Projekt- a name that defines fusion music and Shadow and Light spread their magic at Ambience Mall Gurgaon. Music fanatic turned up in huge numbers to listen to Fuzz Culture, winner of VIMA Asia awards. The audience hummed to the tunes of some of their songs. Speaking on the event Mr. Arjun Gehlot, Director, Ambience Mall – Gurgaon &VasantKunj said ‘World Music Day is a worldwide event and we are delighted to organize Fete De La Musique this time in our malls. Music spans different languages and continents, generations and communities, provide a steady heartbeat of joy, inspiration and healing. To showcase various shades of music, the musical extravaganza at our malls will cover all genres of performers including Indian, Classical, Instrumental, Vocalists, Sufi, Rock, Pop, and Electronica. The thought behind the event is to celebrate together the power and beauty of music. We hope to make this into an Annual Musical festival that will have people coming back for more each year.” Shadow and Light summed up the spirit behind World Music Day by saying, `Music is one of the few things that cuts across the artificial differences of race, language, religion, culture and nationality in this world. Music shows us that, deep inside, we all share the same dreams, hopes and desires. Make music, not war!’
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Advertising honcho and ex Chief Operating Officer of DDB Mudra, Pratap Bose, Outdoor and Experiential guru Mandeep Malhotra, Arjun Reddy an entrepreneur who owns and runs a diversified portfolio of businesses, and Pradeep Uppalapati, who was a Senior Director and India Lead for Global Corporate Development Team at Accenture, team up to launch India’s maiden advertising conglomerate ‘The Social Street’. Positioned as a digitally driven agency, The Social Street embraces the best in technology processes and systems, across its service offerings which include Branded Content & Entertainment, Shopper Marketing, Media, Out-of-home, Retail, Sport Marketing, Events & Promotions, Rural Marketing, Trade Marketing and Youth Marketing, with operations in Mumbai, Delhi and Bangalore. The conglomerate will add Advertising, Digital and Social to its offerings by the end of the financial year with more offices spread out across the country. The name ‘The Social Street’ springs from the thought that every brand’s story starts on the street. They are inspired by the lives of consumers. They are born on the crossroads, where the lives of consumers meet the purpose of the brand. In today’s world that thrives on co-creation, two of advertising’s most sought after names – Josy Paul, Chairman & CCO, BBDO India and Bobby Pawar, Director & CCO, Publicis South Asia came in to help with the name and the brand identity respectively, of The Social Street. On the launch of The Social Street, Pratap Bose, Managing Director and Chairman said, “Everybody today wants to start something they can call their own. Something they can create from scratch. And thankfully for me, this dream has come true. It’s been a year of hard work and patience, but the fruits of it have started to pay off. This wouldn’t have been possible without Mandeep, Arjun, Pradeep and all the employees who have put their faith and trust in me. I would also like to thank Josy and Bobby especially, for helping out in their own affectionate way. A big thank you to all my friends in the media, advertising and marketing fraternities who have helped and provided me invaluable guidance. Our aim at The Social Street is to find, tell and amplify the stories that are inspired by the lives of consumers and intersect them with brands. We are here to connect the streets that make brands social. And nobody will be able to navigate these streets as well as we can. Here’s to a crazy ride with The Social Street.” Mandeep Malhotra expressed his sentiments by saying, “I am very excited and am looking forward to being a part of this unique agency and hope to build The Social Street into one of the hottest agencies in the years to come ’’ Speaking on the occasion, Pradeep Uppalapati quoted “Social Street is an agency that is capable of addressing the entire suite of client marketing requirements. It is all about latest technologies and processes to offer our clients nothing but the best. Our strong and diverse team is fully geared up with fresh and innovative ideas to serve our clients. I am really looking forward and excited to be working with Pratap and the team. This will be one of the most exciting journeys of my professional career so far” Voicing his excitement about the agency Arjun Reddy said, “ I am personally very excited about this venture and looking forward to the exciting times ahead of all of us. I am very confident that we will be creating immense value to our clients in this space”
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Global communications consultancy firm Maxus has won 5 awards at the prestigious Asian Marketing Effectiveness and Strategy Awards. The glittering award ceremony that took place recently saw over 600 entries contending for top honours. India had a total of about 15 shortlists across different agencies out of which 6 were from Maxus India. Maxus India won 2 silvers and 1 bronze award for Tata Tea Power of 49 Campaign and 2 bronze awards in the data analytics and retail analytics categories too. An elated Kartik Sharma, Managing Director, South Asia Maxus commenting on the win said,“Maxus has always made strong, enthusiastic and consisted efforts to achieve the best and future ready in a digitally competitive market where every agency is striving for better than the best. We at Maxus believe these wins have given us an overall and stronger edge in the market, helping us bring unlimited satisfaction to our existing clients and bring new clients into the fold. We are of course ecstatic about the wins! We would like to share the credits with Tata Tea who have believed in the idea and the entire team who has put in the hard work over the years. These wins also prove beyond doubt that Maxus has an undying spirit of wanting to deliver the best for our clients always and keeping them involved at the levels without any hesitation.” Result Category Title Agency Advertiser Silver Media Strategy – Non-Alcoholic Beverages Tata Tea – Power of 49 : The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages Silver Media Strategy – Integrated Use of Media Tata Tea – Power of 49 : The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages Bronze Data & Analytics – Business Intelligence (BI) Retail Expansion Contraction Maxus Maxus Bronze Data & Analytics – Multiple Data Sourcing/Merging I Know Which Half of MyAdvertising is a Waste Maxus Maxus Bronze Media Strategy – Media Strategy for National Brand Development Tata Tea – Power of 49: The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages
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Nissan and PlayStation will once again be searching the virtual world of Gran Turismo 6, for a real world racing driver. The GT Academy prepares for its biggest year yet and once again offers gamers the chance to live the dream as a NISMO Athlete. GT Academy India Live Qualifying will begin on June 5th 2015 in Delhi and will proceed to Mumbai, Bangalore and Chennai as per the following schedule: City Dates Venue Delhi 5th – 7th June DLF Place, Saket Mumbai 12th- 14th June Infinity 2, Malad (West) Bangalore 19th – 21st June Phoenix Market City, Whitefield Chennai 26th – 28th June Express Avenue, Royapettah GT Academy Online Final Qualification round commenced on 2nd June 2015 and concludes on the 16th June on Gran Turismo 6 for PlayStation 3. Online gamers will have an opportunity to drive the Nissan GT-R LM Nismo as a part of qualifying. Ten winners from the Live Events will then join ten winners from the online game at the Indian National Final to be held in July 2015, with the chance to grab one of six places at the famous Silverstone Race Camp. Last year over 5000 gamers from all over India competed against each other in the race to the GT Academy final race camp. Six fastest contestants from the National Final in India then made it to Silverstone to compete with the winners from other regions. Abhinay Bikkani, one of the finalists from India last year, is currently racing in the Nissan Micra Cup in Canada. Announcing the second season of GT Academy in India, Guillaume Sicard, President – Nissan India Operations said, “ When we speak about innovation and excitement at Nissan, we not only mean our cars but go beyond that with initiatives like GT Academy. Over the years, the competition has given aspirants and dreamers an opportunity to race real racing cars on tracks all over the world. We are glad that we were able to fulfil one Indian’s dream last year and proudly launch the GT Academy 2015 today in India.” A new competition, ‘GT Academy Asia’, will also be launched for 2015. The Asian region will feature Thailand and India, both of which were introduced to GT Academy in 2014 as part of the International competition, and will also be open to gamers from Indonesia, the Philippines and Nissan and PlayStation’s homeland, Japan. The winner of the GT Academy in Asia will bag an opportunity to race at the Dubai 24hrs in January 2016. The 2015 GT Academy competition will be the biggest year yet for the virtual to reality competition. Gamers from up to 24 countries around the world will be able to enter, with GT Academy International and Asia reaching a staggering 2.2 billion potential entrants. Nissan and PlayStation are looking for the very best to progress from virtual racing to the real world of racing for Nissan. Since the first GT Academy competition in 2008, millions of gamers have competed for the life-changing prize of becoming a professional racing driver. Former GT Academy champions Lucas Ordoñez and Jann Mardenborough have both enjoyed considerable success as professional racers and this June will compete for Nissan at the very pinnacle of motor sport in the LM P1 class at the famous Le Mans 24 Hours while Mark Shulzhitskiy, previous GT Academy winner for Russia will be driving the Nissan GT-R LM Nismo at the legendary endurance race. NISMO Athlete Ricardo Sanchez, is enjoying the life-changing journey of GT Academy and is currently racing a Nissan GT-R NISMO GT3 in the prestigious Blancpain Endurance Series in Europe. Such success proves that winning GT Academy is a genuine opportunity to launch a dream career as a racing driver. For more information about GT Academy India including how to enter and the location of Live Events please visit: www.nissan.in/innovation/gt-academy |www.facebook.com/nissanindia | #RacingDriverWanted
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Vibgyorbrand services, experiential marketing agency specializing in brand activation and consumer engagement programs recently appointed Abhishek Thakur, as the new General Manager for their Delhi Office. Abhishek has more than 14 years of experience in media houses like Times of India, Star India PvtLtd along with several agencies like Solutions Digitas, Leo Burnett. He had worked on several projects like launch of Hitachi Global Storage technology, Intel Core2duo Asia Pacific launch, etc. He was also part of creating and executing various shows on Zoom Tv such as Max Style Series , Femina Miss India, Zoom Holi Party and Red carpets for Friday releases. Sharing his experiences on the new innings in his career Abhishek said, Vibgyor has created and executed array of experiential marketing ideas for numerous brands across different verticals. Just like the name itself, the company has excited and involved the clients and its consumers across the length and breadth with integrated marketing solutions, now with the opportunity given to be part of it, will try and add to the sheen while getting involved in Exciting work which makes it “VIBGYOR” Speaking on the new change in the organization AnkurKalra,CEO, Vibgyor Brand Services said,“Abhishek brings with him a great wealth of experience from both the agency as well as clients perspective and we look forward to him being able to add value to team Vibgyor as the Delhi head of CS & BD. Vibgyor has been able to grow its topline by over 50% in the last year and we are looking at bettering that number in the current financial year”.
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PUMA Urban Stampede Powered by Jabong – the country’s running property was held in Pune on 7thJune 2015. The race saw nearly 700 people compete in three categories – the Corporate Relay (5kmX4), the Individual 5km and 10km where some of the largest names in the corporate world such as Accenture, India Bulls, Citi Crop, and others battled it out for the fastest company title. This year, the top 10 companies from the Men, Women, and Mixed categories of the Corporate Relay qualifiers will compete at the National Finale to be held in early 2016. The winners of the National Finale will win a trip to the 10k at the Athens Marathon in 2016. All Corporate Plan participants and Corporate Relay participants received a cool running t-shirt from PUMA, a gift voucher from Jabong, finisher medal, finisher certificates, and free breakfast. Participants in the 5km and 10km categories received a finisher medal, finisher certificate, and free breakfast. Winners of all three races – the Corporate Relay, the Individual 10k and 5k – received winner t-shirts fromPUMA, winner medals, trophies and certificates. The Fastest Woman and Fastest Man in the 10km and 5km distances won Rs.7000 gift vouchers from PUMA. The 1st place finishers in the Men, Women, and Mixed categories of the Corporate Relay won gift cards worth Rs.12,000 from PUMA. The best dressed runners will won a gift voucher of Rs.3000 from Jabong. Commenting on the association, Rishi Patnaik, Director Sports, Jabong.com said, “We at Jabong.com take extreme pride in the association with Puma Urban Stampede. It is our second association with Puma, our last association being extremely beneficial. With this association too, we are expecting to touch new heights. Puma Urban Stampede is a great concept and has worked magnificently over the span of 8 years. We are confident that urban stampede will be received favourably by our consumers as it intended towards healthy and fit India. To further boost running and jogging amongst young individuals we assure to provide runners with the ease and technical comfort with sports range available at Jabong.com. The collection is designed for an individual who desires comfort combined with technical detailing, thus helping to enhance performances.” Abhishek Ganguly, MD, PUMA India said, “Starting June, the first Sunday of almost every month will see a PUMA Urban Stampede taking place in one part of the country. As the world’s fastest sports brand, it is our endeavor to ignite the running movement in the country. Before the PUMA Urban Stampede in each city, we will also be hosting a IGNITE Your City run which happens across the city and will encourage running enthusiasts from the city to participate on a route convenient to them.” Arvind Krishnan, Founder of Runners for Life added, “The format for PUMA Urban Stampede has been designed to enable people to do their first timed 5K run. We have seen the race grow tremendously over the last 2 years. The plan for 2015-16 is to encourage all health conscious companies to join the running movement in the country.”
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The first club night series of 2015 witnessed trance legend, Markus Schulz enthralling his fans with his heart thumping electrifying beats. Kick starting this monsoon Vh1 Club Nights brings forth Rudimental, a UK based drum ‘n’ beat group on the 19th and 20th of June at Kitty Su in Mumbai and Delhirespectively. UK’s chart toppers, Rudimental make it difficult to actually pinpoint the right genre of music they belong to, especially when they have trumpet and guitar solos infused into electronic beats. Their album Home debuted number 1 in the UK which was also nominated for a Mercury Prize in 2013. They won several awards including the Brit Award, and the Mobo Award for Best Album. Rudimental also received nominations at the MTV Europe Music Awards for Best New Act, Best UK and Ireland act. Rudimental have achieved multiple Platinum awards for record sales in several countries including in the United Kingdom and Australia. Rudimental with power house of music were a big hit at Live Viacom 18’s Emerge Music Festival early this year and are now all set to tour India’s music loving cities again this June. Commenting on their tour, Band Rudimental Said, “‘it’s been a busy couple of months but we’re so pleased to be back- the crowd has always been amazing here and we can’t wait to play you some of our new material.” Conceptualized by LIVE Viacom18 as an extension to one of India’s EDM festival, Vh1 Supersonic, the Club Nights series will widen the reach of the property, thereby allowing more people to experience the craze and excitement in their home town with performances by the top domestic and International DJs.
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In yet another significant announcement, Cheil India has appointed Sanjeev Jasani as Head of Digital. Jasani is one of the most celebrated Digital Marketing professionals in the country. Most recently, he was Senior Vice President and Head of Digital at Ogilvy Delhi. He has been at the helm of OgilvyOne for the past 9 years and has a truly impressive profile, having grown the office substantially since taking charge. Over the course of his career, he has worked with blue-chip clients such as BMW, Nokia, Sony and American Express and has played an integral role in making OgilvyOne India the most awarded digital agency in the country with multiple Echos, Effies, Spikes and even a Yahoo Big Idea Chair to their name. With a degree in Commerce from St Xavier’s College Kolkata and an MBA from ITM, Sanjeev has worked at O&M for over 14 years. Prior to that, he has done stints with JWT and Contract. Commenting on the appointment, Shiv Sethuraman, Group President of Cheil South-West Asia said: “We are thrilled to welcome someone of Sanjeev’s talent and calibre on board. Our Digital team is already one of the biggest in the country and we have a demonstrated record of producing excellent work. We were on the lookout for a leader who could help us take it to the next level and in Sanjeev, we’ve found that leader. He not only has a deep desire to drive memorable and creative work but also has the digital chops to ensure that the work is based on a sound understanding of technology and consumer behaviour online.” Sharing on his experiences towards joining the organization Sanjeev said, “Digital Marketing is a lot like Jazz. Its beauty is not in the predictable notes; it’s in the improvisation. A digital agency today needs to be open and hungry, let go and adjust quickly to the ever fast changing consumer. Cheil India according to me has shown the desire to walk this path. I’m very excited to be part of this hungry and nimble organization.”
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Vibgyor Brand Services launches two new specialised divisions in the area of sports, entertainment & retail services. As company focuses its corporate strategy on continuous growth and expansion, its two new divisions are ‘Vibgyor Integrated Business of Entertainment and Sports’ (VIBES) and ‘Vibgyor Intelligent Retail Solutions’ (VIRS). The new divisions have been created to move towards offering clients a complete bouquet of services in the onground experience domain. VIBES would concentrate on creating and executing Intellectual properties specifically in the area of Sports & Entertainment. Vibgyor has roped in Manish Gunthey as the Business Head of Vibes and has already started work on some very interesting properties which should see the light of the day before the end of this year. VIRS would be a specialised retail solutions arm of the company offering clients complete solutions in the area of shopper marketing, intelligent retail solutions including customer profiling, real time data gathering and preference mapping. Vibgyor already has been operating its Tryvertising platform Go Try across metro cities since the past 1 year and has successfully dispensed more than 5 lac samples across 58 brands. It now plans to scale up the model to mini metros and take it online & and on mobile Speaking about the announcement of divisions, AnkurKalra, CEO of Vibgyor said, “We are thrilled to announce the launch of our two new divisions VIBES & VIRS. Vibgyor has been extremely strong in the activation space and expanding into these two areas seemed to be a natural progression. Sports & Entertainment Intellectual properties are value creators for the future and we wanted to expand our business to such new arenas.”
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