Author
EE News Desk
fter holding exclusive pre-parties in twelve different cities, the hunt for the perfect bloc for the Karbonn Smart MTV Bloc Party is finally over. The party people have voted for Juhu Bloc in Mumbai to host the Bloc Party where MTV will pack in a crazy sundowner by the beach and massive after-parties spread all across the city-bloc. MTV brings together more than 30 world-class DJs to spin the music for the Karbon Smart MTV Bloc Party. The 2 day dance music festival set smack in heart of party capital Mumbai will be headlined by DJ BL3ND and Bassjackers, and will feature Rewire & Varski, Nucleya, Ash Roy, Ashwin Sharma, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more spinning music right across the bloc on April 11 and 12, 2015. Hosted by MTV’s music man Nikhil Chinapa, MTV is all set bring the dance music scene alive. MTV is bringing to India for the first time DJ BL3ND to headline the MTV’s Bloc Party. This Los Angeles native, DJ BL3ND has a staggering 360 million YouTube views and more than 4 million Facebook followers for his crazy videos and electrifying live sets. Few electronic artists can match the stage presence and energy of DJ BL3ND, something that his legion of super-fans (popularly known as BL3NDERS) would vouch for. Over the years, his success has been documented by everyone from Billboard, to SoundCloud, to DJ Mag. He’s the record-holder on Billboard’s Uncharted Chart, holding the top spot for 62 weeks; and was also named SoundCloud ‘Artist of the Year.’ And, joining him are the American DJ and Producer duo who share a great passion for house music, Bassjackers. Comprising of Marlon Flohr and Ralph van Hilst, Bassjackers is known for beatport toppers like ‘Mush Mush’, ‘Hey!’, ‘Grid’ and many more. The duo have remixed for Rihanna, Enrique Iglesias and Moby; and performed in Ibiza alongside Tiësto, and in Las Vegas alongside Afrojack, and continue to tour around the globe. MTV is also featuring Electronic Dance Music producers and DJ performers including Rewire & Varski, Nucleya, Ash Roy, Ashwin Sharma, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more! On April 11th, gates open at 3PM and the party starts at the beachfront Juhu Hotel and spills out to multiple night-party blocs across Juhu. The wrist-band that the party goers will get at this gate will serve as the entry pass for all the party venues across the entire bloc. It’s a party in the heart of the city starting on the sands of Juhu Beach – nothing like a sundowner to kick-off a party at the beginning of the summer season. So, no need to waste monies on flight-tickets, no long drives, no booking hotels, no applying for travel leave, and no backpacking trips! This is a two day dance music that comes right at your doorsteps, bang in middle of the city and is much more than incredible music. The party-goers will need just ONE TICKET to attend all the parties all through the bloc. They can club hop with the MTV hop-on-hop-off Bloc Party cabswhich will ferry them across venues and the music travels with them to ensure a seamless party transition. Speaking about this unique party concept Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV said, “MTV’s Bloc Party brings the party right at your doorsteps in the city with not just one or two stages, but integrates the whole of Juhu bloc. Crazy audio-visuals and massive sundowner live acts by our world-class DJs that spread across both the days; young people will definitely take back happy party memories from this music festival. We are playing with concept of light and geometry that will make it a spectacular and musical sunset by the beach, and a treat in the Mumbai summer. And, to top it all, with just one ticket one can ride on a fun club-hop post the sunset, where music follows your footsteps.” Speaking on the association with MTV Bloc Party, Shashin Devsare, Executive Director, Karbonn Mobiles says, “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology. By combining cutting-edge mobile technologies with the best of music & dance experience, we at Karbonn endeavour to bring the consumers larger-than-life opportunities of entertainment, fun and engagement.”
Read More
Welcome the monsoon with an umbrella full of world-class experiences through a unique seasonal camp initiated by Mount Litera School International (MLSI), Bandra and Findurclass.com. This camp has been conceptualized keeping in mind the necessities and interests of children representing the age groups of 4-7 years & 8-12 years. Monsoon camp will engage young ones through interactive sessions and workshops on aero modelling, forensic research, computer programming, gardening, photography, soccer, culinary education, music, paper craft, and storytelling, fitness and dance comprising of jazz, among others. Aforementioned activities have modules which are easy and hassle free, leading to a well-rounded personality fostering both success and happiness for the child. The main objective of this camp by Mount Litera schools is said to be helping kids acquire a perfect balance between skills and academics while creating diverse experiences for their overall development in the process. Another interesting part of the camp is that students from all walks of life and different backgrounds and can be a part of this camp for free. Dates: 29th June, 2015 – 31st July, 2015 Age group: 4-7 years & 8-12 years Duration: 3 hours per day for 4 weeks Contact: 9930910000 or log onto http://www.findurclass.com/monsoon-activity-popup
Read More
Known as one of the pioneers of international dance in India, Ashley Lobo, Indian Australian choreographer has recently started India’s first repertory dance theatre company Navdhara, thus adding another feather to the cap of the choreographer post DanceWorx which has over 5000 students. With the aim to put India on the Globe in terms of dance theatre, the USP of Navdhaara lies in its abstract format. The audience can draw their own conclusions about the dance and the performance will be followed by an interactive session where the audience can share their own perspective at the end of the show. With their theatrical productions ‘Amaara’ scheduled to be premiered in Mumbai on March 26, followed by shows in Delhi and USA in the next 3 months; EE spoke to the choreographer about their latest production, its concept and other integrating elements. “International Dance Theater as an art is very new in India, the dance form is very abstract in comparison to Indian contemporary art forms which have a story so the idea behind the setting up of Navdhaara India Dance Theater (NDIT) was to bring something new in the country.”- says Lobo, as he explains the idea behind the setting up of NDIT. When asked upon what separates International Dance Theater from other forms of dance, Ashley Lobo responds by saying, “The movement style of this form of theater are very abstract. With most dance performances in India being hugely scaled with multiple highlights the international dance theater symbolizes minimalism, so just like modern art you also have modern dance.” Producing theatrical productions is a costly affair so how does NDIT manage upon the return on investment? To this Ashley Lobo says- “The return on investment here is that we are carving a way for others to follow. Our main aim through Amaara is to go out and do dance better and bring the industry to a different level as far as Dance Theater is concerned.” “In India currently most dancer performances rely on tricks and their main aim is wowing the audience rather than engaging them in dance. In the international world that is looked down upon, so we are trying to go to the international space and it’s a big experiment even for us as the Indian audience is used to being wowed. But through NDIT we aspire to bring in India an international dance form and to elevate the level of dance in the country.”- completes Lobo.
Read More
Furtados launched their music training school activity for kids today at KidZania Mumbai the global indoor theme park. The launch of the Furtados School of Music (FSM) activity was done by Gino Banks a versatile musician who has worked at both local and international level. In its 15 months of operations KidZania Mumbai has attracted more than 500,000 visitors. As it is a concept that drives fun through learning, over 150 schools have sent 125,000 kids to KidZania through their school excursion program. It is also becoming a popular place to host birthday parties. At the FSM activity children will learn the nuances of music like rhythm, melody and tempo.Through this activity kids willget together to form their own bands, experience playing various musical instruments like keyboards, drums and guitars and give a public performance. This activity aims at helping children to understand their interest in music and teach them importance of team work and co-ordination while honing their creativity. Speaking on the occasion, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said “KidZania believes that creative expression is an important part for the overall development of kids. We are very happy to welcomeFurtados School of Music asour marketing partner to offer kids a fun filled experience of learning to play various musical instruments and build their confidence through their performance as a band. It was our pleasure to have the activity inaugurated by a most versatile player Gino Banks whose love for music started at a very young age. ” Tanuja Gomes, Co CEO, Furtados School of Music, said “The vision of FSM is to offer quality music education in an interactive and fun filled manner. We are excited to partner with KidZania and offer our band sampler programme. Music is such an integral part of a child’s development and has virtually no barriers of accessibility. We are sure this will make our programme among the favourites at KidZania. Our greatest rewards will be seeing proud and over joyed parents and friends watching their children perform live on stage. We are delighted and thankful to Gino Banks, our Drums Mentor at FSM and renowned musician, for making himself available and agreeing to inaugurate our offering at KidZania.”
Read More
The second edition of the Comedy Central Chuckle Festival was able to generate a tremendous amount of buzz from the moment it was announced. After all it was the first ever performance of the satirical British comedian, Russel Brand, in India. While reaching the Talkatora Stadium on June 26 ’15 one could easily anticipate the amount of hard work put in by the organizers of the event. Clearly displayed sign boards at equal distances and well mapped out security ensured that the problems of traffic were taken care of. The entry into the auditorium was easy but like most events, not even a bottle of water was permissible inside the auditorium. Clearly the organizers have not experienced the horrifying heat in Delhi the way we have, Anyhow. As I entered it was surprising to notice that not even half of the total seats of the venue were occupied and the results of an inadequate marketing campaign were widely evident. We did see some outdoor advertising in the city and Comedy Central had been announcing the event for a while, but clearly that wasn’t enough given the turn out at the event. The event did not start on time (Namaste India!) and the audience faced a collective dilemma whether should they move out for some food or stay and patiently wait for their moment to Chuckle.The curtainsrose at 8 PM as the insanely funny Sanjay Manaktala welcomed the audience. Sanjay was effortlessly charming with his puns on his own accent and his corny yet hilarious representation of an Indian woman while taking seflies pulled the crowd together. And so just 5 minutes into the beginning of the fest the audience could already be seen chuckling. Second in line was Jeeveshu Ahluwalia who was absolutely riveting with his unabashed and unapologetic depiction of the problems of a fat man dealing with ordinary struggles of life. NeetiPaltawas OK!Her performance at the most was average as the audience struggled to find reasons to laugh. The biggest surprise came when Sanjay Manaktala announced the absence of Papa CJ from the show. With Papa CJ being prominently advertised to perform at the event,I too like most fans present in the auditorium felt somewhat cheated. Though organizers claimed the reason for the last hour cancellation wasa result of him missing his flight, inside sources reveal that Papa CJ was very well present in Delhi on the day. His absence was because he never signed the contract with Chuckle Fest to begin with. The source quotes, “Though negotiations were ongoing, a final deal was never struck. Live Viacom18 sent Papa CJ an amended contract at 6PM while the show was about to begin at 7.30 on the same night.” Interestingly, validating this point is the fact that Papa CJ who is quite active on social media never really posted anything about being a part of the Chuckle Festival. So was this event an effort to capitalize on his popularity? Oh well. The disappointed audience was comforted almost instantly as Russell Brand took to the stage. The 40-year-old performer truly lived up to his name from the moment he stepped on the stage and had the audiences hooked onto his one-liners and strong witticismsright from the get go. His signature British accent, crude cockney slang and the part where he involved the audience through phone conversations made the audience stand up from their chairs and applaud him. Needless to say Brand was at the top of his game here and delivered a great performance to his fans in Delhi. Big smiles exiting the auditorium were evidence of an audience having received its money’s worth. Though it may have grappleda bitin terms of execution but the second edition of the Comedy Central Chuckle Festival 2015 indeed managed to make the audience Chuckle as promised. Yes a lot of things from dirty toilets to Papa CJ-gone-missing irked me, but it is the overall enjoyment quotient that actually matters for an event at the end and,as far as the deliverables of the main content is concerned,the Chuckle Festival was absolutely bang on.
Read More
Select CITYWALK as part of its Select CITYART initiatives brings art to public domain: “Back to Life” A life Size Dinosaur Art Installation made completely out of recyclable Egg Trays. With this Installation conceptualized by Ankiit Malhotra of CommeSogno Vero and executed by Artist AnantMisra, the idea of the entire concept is to bring out the limitless creativity. The Installation is a recollection of the fact that if not dealt right, the Earth (Mother Nature) will soon ensure slow disappearance of the human race exactly how the dinosaurs went extinct with the changing ecosystem. Many of us speak about recycling waste, but a very few of us follow! With this installation, the artist displays the fact that if the resources are not used judiciously and the ones used resources are not recycled, human race just like the giant creatures would soon head to Mayday and run the risk of extinction, sooner than later. Also, the artist is appreciative of the fact with this life size installation, that if a living being as massive as the dinosaur can get extinct with the changing ecosystem, then the day is not far when mankind should expect a similar fate! Let’s all pledge for a better and brighter future for all and work towards a new way of life which runs on RRR(Reduce, Reuse and recycle).
Read More
Jerry Seinfeld, the name largely speaks for itself. Proclaimed as the12th greatest stand-up comedian of all time by Comedy Central, the American comedian, actor, writer, and producer was slated to perform at the Stage 42 festival at SVP Stadium, NSCI in Mumbai last weekend. This event being organized by Only Much Louder was not only heavily publicized withbrands like Askme.com and Baccardi acting as sponsors but the fans too were eagerly awaitingJerry’sfirst ever show in Asia. But joining the long list of ill-fated international acts, this event too got cancelled over the weekend leaving the event industry abuzz with speculations and creating uproar on social media. What led to this last minute cancellation? Was the event a hoax from the get go? Or was it another example of a mismanaged event? With everyone giving their own answers about the fallout at the last hour, EE managed to speak to VijayNair, CEO & Co-Founder, OML,who shared with us the reason behind the last minute cancellation. “Everything was on track till Wednesday, March 11, when we were informed that the show cannot take place because the Mumbai Police would not give licenses for a show on a weekend at NSCI. In my understanding, this was largely due to a major fracas caused by a recent event where at the same venue there were issues related to traffic being held up. An unfortunate reaction to this was that the Police had to re-think licensing of events in this venue. However, the first time we were told about this issue was on March 11. We did everything we could to come up with solutions, including: 1) We offered to book additional parking. Parking for 600 more vehicles were available in the vicinity. 2) We offered to do the show at 3pm instead, so that traffic would be minimal. However, the above was not satisfactory for the authorities and we were told that the event would not get a license. We also spoke to a few members of Parliament who we know, ministers in the government, all of whom tried to help and speak with the authorities, but eventually they all came back saying it wouldn’t be possible. So on the night of the 11th, a few hours before the artist’s crew was going to get on a flight, we called them and cancelled the show. The private jet which was booked for the artist was also cancelled. We were on the verge of announcing the cancellation yesterday when we got a call from the authorities, and I was called for a meeting. Since this would be a last-minute cancellation, the authorities were trying to help us with a plan to let this weekend’s events go on. We were now told that we could get the permission, tentatively, as well. Having cancelled the performance with the artist already, we did our best to re-book a charter and look at every possible option to get them here on time. Unfortunately, with all our travel arrangements changed, parking slots cancelled and crew being re-assigned, it became impossible to make this work. While the chance of making this happen again, at this late a time, was minimal, we did everything we could to make it work. We found a few flight options that could work, but the rest of the logistics couldn’t come together. It was just too late. In short, we were trying to arrange what took us a month the first time around, in 12 hours time.”-quotes Vijay Nayar. FANS TOOK TO SOCIAL MEDIA TO VOICE THEIR OPINIONS ON THE CANCELLATION OF JERRY SEINFELD AND REGISTERED SOME INTERESTING RESPONSES ON THE SAME. AMAN SETH USED FACEBOOK TO EXPRESS HIS THOUGHTS AND UPDATED- They were right. The world has become very small and connected. I mean, Jerry Seinfeld will be spending his saturday night alone at home in USA because of parking problem in India. -.- #SeinfeldCancelled AN INTERESTING RESPONSE FROM NISHANTTANWAR WAS A SARCASTIC COMMENT WHICH READ- Now waiting for another documentary as a gift from some foreigner called “Parking in India!” #SeinfeldCancelled SAPANVERMA TOOK OUT HIS ANGER ON THE INCIDENT BY POSTING- Situations where Mumbai doesn’t have “parking issues”: – Match at Wankhede. – Political rallies at MMRDA. – Bollywood award shows anywhere. If parking was really an issue, the govt should’ve shut down all offices in Andheri East a decade ago. #SeinfeldCancelled The twitterverse too, witnessed some explosive reactions on the Jerry Seinfeld Cancellation with SagarMehratweeting- @sagarvmehra Mar 13 Congratulations fellow Mumbaikars! Our infrastructure has made it to Jerry Seinfeld’s future monologues! Way to go!! #SeinfeldCancelled HardikShah,said; @hardlyavailable Mar 13 Moral police cancels AIB show, traffic police cancels Seinfeld show. Clearly the only comedy we get is from our police #SeinfeldCancelled @shiladitya Mar 13 Much respect to @vijay_nair and his calm, concise explanations of what led to #SeinfeldCancelled hope this turns around for all it impacted An event of such high magnitude when cancelled results in an earth shattering set-back for the organizers. In the past, events of international performers like Christopher Nolan and the band Metallica have also been cancelled creating bigger problems for the organizers in the process. The operational head Rajesh Chandwani and his three team members of DNA Entertainment Network event even went behind the bars as the police had received several complaints after the Metallica show was cancelled. On being asked how will OML survive this loss, Vijay Nayar-“ A lot of you have been nice enough to send me texts and messages to see if we are doing alright. I am not going to lie. The loss from this show is the single biggest loss for us ever and possibly among the biggest in our industry. We are still a small company of 70 people and have worked really hard to get where we are at. This is a significant setback and looking at Excel sheets right now is not a particularly pleasant exercise. However, businesses are not run by Excel sheets, they are run by people. My team has the capacity to absorb this and continue pushing ahead, but many others won’t and it will be a tragedy if people have to shut down their businesses for things that they can’t control. So yes, we will survive this and will do whatever it takes to ensure that situations like these don’t arise in the future.” Members of the event industry too seemed disturb about the sudden cancellation of this much hyped event. HumayoonZaidi, CEO, Event Network says-“The situation is very sad from the industries point of view. The organizing team was prepared for the event but because of the existing red tapism the event could not take place. The surprising fact is that till now, multiple events have taken place at the same venue but the police have never created a problem before.” Amanveer Singh, Director at Ten Events and Entertainments comments-“The cancellation of this event has led to heavy discussions happening internally at EEMA. The event has been cancelled due to government interventions, what needs to be done now is reaching out to the public and explaining the entire situation.” So what can an organizer do if a heavily marketed event falls apart at the last minute due to divergent reasons? Do event companies have a contingency action map planned for such times? SharadMathur, Director of EMG Entertainment address the questions and responds-“Events can always have plan A and B but if the main content of the show that sells the tickets goes missing how can you ever replace that? There is no backup for such circumstances. When asked upon where does the solution lie to avoid such last minute fallouts? SharadMathur completes his stance by saying- “Well, I think it is time now for the entire industry to unite and figure out the reasons behind the cancellations of such events and institutions like the government of India should support us. We also promote international culture when we organize such events and thus we need to find out the real issues that lead to cancellation of such events and jointly work towards resolving them.”
Read More
In a country like India, Trucking as a profession has always been looked down upon. Even though it is known to be one of the most profitable careers across the world, trucking is one of those cultures that really never caught on in India in form of a main stream career option. After receiving an invitation to T1 Prima Truck Racing Championship on March 15, 2015, one might think is it even possible to have trucks race around the Buddha International Circuit Track like highly specialized and modified vehicles? But all such perceptions were immediately void as one would walk into the arena. With a crowd of over 35000 cheering, hooting and roaring on the top of their lungs the atmosphere was simply electrifying. Tata Motors should certainly be applauded for attempting to bring in a whole new culture in the country. “Making Trucking the new cool” is not easy considering how undermined it is in India but together with the event company T.I.C. who executed the event, they managed to put on a championship that could easily compete with racing events of global standards. The season 2 of Tata Motors T1 Prima Truck Racing Championship began with the signature Harley Bike Drive followed by the T1 Prima Truck Racing Parade wherein the giants about to be locked into a glorious battle were showcased. The six teams for Championship Season II were – Team Castrol Vecton, Team Cummins, Team Tata Technologies Motorsports, Team Allied Partners ,Team Dealer Warriors and Team Dealer Daredevils. The opening ceremony also witnessed interesting performances by numerous Bollywood celebrities with actor/anchor Manish Paul introducing them. While Badshah, the notable rapper performed on songs like Saturday and Abhi to Party ShuruHuiHai, it was the magnificent trio of Shankar, Ehsaan and Loy which truly charmed the audiences with performances on songs like- Hindustani. An additional performance by Benny Dayal however, could not meet up the expectations of people as the artist appeared to be completely off mood with the dynamics of the event. However what ‘T1 Truck Racing Championship’ got bang on was the milieu: the atmospherics, the organizing, and the edge of the seat action of the race itself. The adrenalin rush and high speed corners had the audience roaring with each twist and turn. Even with the major downpour acting as the biggest obstacle in the race, it was unable to bring down the spirit of the participants who gave it their best to wow the audience with their terrific driving capabilities. Rasheed Syed, a spectator who also attended the season 1 of the championship said- “This edition is certainly better. It’s better managed, the crowd is more and we are all excited. But I do feel they could have taken better care of the time as the event is late on schedule.” The winners of the race was Stuart Oliver of Team Castrol Vecton, Steve Thomas of Team Allied Partners was the first runner-up, with Steven Powell of Team Tata Technologies clinching the second runner-up spot. Apart from the race itself, the highlights of the event also included the social media stations located at various places where in the audience could take pictures from and directly upload them, a specialized kids corner that featured in numerous cartoon avatars, the Tata Motors parade that featured all heavy automobiles by the company and closing ceremony witnessed performances by Badshah and Shankar, Ehsaan and Loy with an added laser and firework show to engage the audience. The organizers T.I.C and the Tata Motors have truly managed to create their own niche in this first of its kind event in India, but with the promise of a third edition being even bigger the result is going to be something to look out for.
Read More
Samsung as a brand has the history of pushing the envelope as far as innovative experiential endeavors are concerned. The brand is back in news for the same as they have recently unveiled a new concept called a “Safety Truck.” The mechanism of the concept is features a wireless camera on the front of a truck and four big monitors on the back. A live stream from the cameras is then displayed on the screens, making it possible for drivers to see what’s in front of the truck. The experience has been generated with idea to reduce the possibility of road accidents and has already managed to create a worldwide sensation with the experiential researchers lauding the efforts of Samsung on adding yet another feather to their golden experiential cap. Most people wonder what drives the experiential adrenaline rushfor Samsung and why are they so successful in terms of experience generation? Well, we at EE have the answers decoded for you as we present the top 4 learnings from Samsung’s experiential campaigns across the world. 1- Let the technology speak for itself Samsung as a brand never believes in humans talking and selling their technology driven products through personal interaction. They have instead consistently come out with innovative campaigns where it is the technology that is communicating with their prospective customers like a human. Be it the ‘French Spiderman puts Samsung’s Galaxy Gear to the test’ experiential campaign or the highly advanced Samsung Galaxy 6 phone launch events or the Giant Photography experience to promote its NX11 camera. The brand has always tried to establish an intimate and indispensable relationship between technology and humans in a way that no other brand has ever attempted before. Closely looking all of their experiential campaigns all of them can be easily understood to be subtly underlining the theme ‘Who needs humans when you can make Samsung technology your best friend.’ 2- Adding celebrity influence Samsung usually never relies on one single celebrity brand endorser for its experiential ventures. Be it its experiential activities or launches in India or abroad it has almost always used a variety of celebrity mix to make its products appeal to masses at one go. Clear example of this is the Samsung Galaxy 6 launch party in the US recently where Samsung got a variety of celebrities to use their phones and get clicked in the process. Also Samsung in India has been recently seen associating with the likes of Huma Qureshi, Shahid Kapoor, Shraddha Kapoor, Amir Khan and others. With this strategy not only is the brand is able to capitalize on the popularity of diverse celebrities one after the other but they also add a surprise angle to all their initiatives and leave the audiences in a mode of anticipation of what the brand might come up with next. 3- Smart associations Samsung also like most brands is known to associate with other events of diverse genres to better market itself. However what makes these associations beneficial for Samsung is the parameters on which it joins such collaborations. Looking back into Samsung’s experiential history one can easily understand it has only made association with events which majorly caters to the youth, which is the primary target market for the brand. Its notable associations with ‘Party on with Chatathon’, ‘Young Innovation Awards’, ‘College Festivals’ and Sporting associations with the likes of IPL, Asian Games, Paralympic Games etc. prove the point. 4- Innovative CSR initiatives In case of most brands while their experiential initiatives are all about telling the story of their brand and products, their CSR initiatives are known to be marked by associations with NGO’s or donations to the needy for a good cause. Samsung however has created their own niche in terms of CSR campaigns too as much similar to their experiential ventures their CSR initiatives are used by the brand as an opportunity to display the unique features of its technology while fulfilling the mandate of CSR in the process. Looking closely at their initiatives such as the development of Samsung smart schools where the technology of Samsung is used to educate underprivileged children, technological support of disabled in the rural areas, tech savvy means of sustaining the environment and others are worthy examples of how Samsung as a brand has truly diversified in all its initiatives while staying well within its ethos to display the same message and establish the same connection with all their endeavors.
Read More
If there’s one common thing about the people all around the world together, it’s the love they have for diverse varieties of automobiles. Auto shows are traditionally one of the most anticipated events in the experiential domain, and they attract millions from all over the globe every year. These automobile events are not only used by marketers as a platform to promote their latest products, but also to test out ideas and concept vehicles in order to get a gauge on consumer enthusiasm. And while there are literally multiple events of this genre happening every year around the world, only a few turn out to be major crowd pullers. Here at EE, we are going to take a look at the 6 of worlds biggest and best auto experiential events across the globe- Goodwood Festival of Speed The Goodwood Festival of Speed, which sounds more like some sort of Renaissance festival, is held every year in West Sussex, England. The festival is known to attract crowds of approximately 100,000 on each of the three days on which it is held. The festival itself is held on the grounds of the Goodwood estate, a location with very important ties to British automotive history, and features historic motor racing vehicles, enabling fans to see F1 machines as well as cars and motorbikes from motor racing history all at one place. [caption id="attachment_1543" align="alignnone" width="300"] Pebble Beach, UNITED STATES: Historic automobiles fill the 18th fairway of the Pebble Beach Golf Links during the 56th annual Pebble Beach Concours d'Elegance 20 August 2006 in Pebble Beach, California. As many as 175 vintage cars from around the world were on display during the show. AFP photo Tony AVELAR (Photo credit should read TONY AVELAR/AFP/Getty Images)[/caption] (The Unofficial) Woodward Dream Cruise Held in the third week of August in Detroit, this is a classic car event along Woodward Avenue. The WDC Event spans much of the avenue, from Pontiac through Ferndale in Oakland County, Michigan, all the way to the State Fair Grounds inside the Detroit city limits, just south of 8 Mile Road. An estimated one million spectators attended the 2009 Woodward Dream Cruise as it features roughly 40,000 classic cars each year from around the globe. Spectators can see muscle cars, street rods, custom, collector and special interest vehicles dating across several decades. Pebble Beach Car Week Numerous events are organized at California’s Pebble Beach area over the summer, including auctions, cocktail hours, and of course, judging vehicles. The famed Pebble Beach Concours d’Elegance is a part of the annual Monterey Car Week festivities, and often includes several celebrities and some of the world’s richest individuals as its attendees. Cars are often auctioned off for millions of dollars over the course of the week, and many of the world’s rarest models are on display as well. [caption id="attachment_1551" align="alignnone" width="300"] Visitors look at cars displayed during the opening day of the Paris Motor Show at the Porte de Versailles exhibition center in Paris, on September 29, 2012. The event runs from September 29 to October 14. AFP PHOTO / THOMAS SAMSON (Photo credit should read THOMAS SAMSON/AFP/GettyImages)[/caption] Auto Shanghai China is quickly becoming addicted to cars, and that is what makes it such a vital target for the automotive industry at large. The country being the home to a huge number of people and potential customers, the event Auto Shanghai is held every two years, and saw its birth during the 1980s.The show has become a strong staging event for North American and European car companies to show off their latest creations to the Asian market, and is sure to only grow in importance every time it is held. The Auto Shanghai 2013, with a combined show space of 280,000 square meters, brought together 2,000 Chinese and foreign exhibitors from 18 countries and 1,300 complete vehicles were on display at the event, which include 69 concept cars and 91 new energy vehicles, while 111 new models had their world debuts at the event. [caption id="attachment_1552" align="alignnone" width="300"] ROYAL OAK, MI - AUGUST 17: (CAR FEATURE 1 of 5) More than a million and a half car enthusiasts line a 16 mile stretch of Woodward Avenue between Detroit and Pontiac, Michigan to watch approximately 30,000 classic and antique cars cruise by during the 8th Annual Woodward Dream Cruise August 17, 2002 in Royal Oak, Michigan. The Cruise is the world's largest one day auto event. (Photo by Bill Pugliano/Getty Images)[/caption] 24 Hours of Le Mans The 24 Hours of Le Mans (is the world’s oldest active sports car race in endurance racing, held annually since 1923 near the town of Le Mans, France. The event commonly referred to as “the Grand Prix of Endurance and Efficiency,” is considered to be one of the most prestigious automobile races in the world as racing teams have to balance speed with the cars’ ability to run for 24 hours without sustaining mechanical damage, and manage the cars’ consumables, primarily fuel, tyres, and braking materials. The endurance of the drivers is also at display, as drivers frequently stay behind the wheel for over two hours before handing duties over to a relief driver during a pit stop. Drivers then grab what food and rest they can before returning to drive another stint. The event is organized by the Automobile Club de l’Ouest (ACO) and runs on the Circuit de la Sarthe, a circuit containing a mix of closed public roads and specialist racing circuit. A Night of Destruction This event features a night of unmatched local racing, much similar to a demolition derby on speed, nights of destruction include any number of nonsensical such as car bowling, rollover contests, cars racing in reverse, and a bizarrely imaginative array of figure-eight races. The chain race ties two cars nose to tail; the front car has no brakes and the back car has no engine, leaving fantastic opportunities for drivers to hang each other out to dry in the intersection. In the boat-trailer race, each car tows a trailer with a boat strapped to it and often flings the boat off the trailer at high speed. Camper races follow the same format but with more asbestos. The event signifies mayhem and collision at its finest and more interesting than the race itself is the attendees that it attracts.
Read More
