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EE News Desk
In a first of its kind innovation for shoppers, DEN Snapdeal TV-Shop has unveiled “Haseeki Deal”, Laugh while you Strike a Deal. Jeeveshu Ahluwalia, a stand-up comedian known for his wit and humour, will entertain the audience even as they look for that great bargain on DENSnapdeal TV-Shop. “The idea is to break the monotony of TV shopping with some scintillating humour in the form of one-minute entertainment breaks with Jeevesh,” said ManeeshGoel, the CEO of DENSnapdeal TV-Shop.”We are confident our audience will appreciate this innovation and will turn Haseeki Deal into a roaring success.” The entertainment breaks with Jeeveshu’s comic themes will appear through multiple time slots at prime time on the 24-hour DEN Snapdeal TV-Shop. The “Haseeki Deal” campaign has just broken. Here are the links to some of the teasers of the comic breaks which are now appearing on the channel: Promo 1: https://www.youtube.com/watch?v=KoGMawsgR6A Promo 2: https://www.youtube.com/watch?v=aMzMHgb9sto
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Global Consumer Products Pvt ltd is a FMCG start up by Mr. A. Mahendran (Former MD, Godrej Consumer Products) which was Incepted in 2014, with an equity commitment of INR 3150 million (appx US$50 million) from Goldman Sachs, a leading global investment bank, and Mitsui Global Investment (MGI); the company had hired veteran FMCG professionals over the last one year to form its core management team. They have now entered the market in full force with their first brand- LuvIt , a new range of chocolates. The clutter-breaking commercial turns the conventional logic of sharing on its head. The LuvIt TVC through its tagline “If someone shares, ushaar!” captures the essence of the brand. Initially launched only for the Southern states on Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Kerela and Union territory Puducherry, the campaign will be for a period of 2 months and will be supported aggressively on television, out-of-home, digital, on-ground malls and hangouts, radio – in short everywhere that youth is at. As a means to add an experiential leg to its overall marketing initiatives LuvIt is planning both mall activation and digital activations to promote not only its products but brand as well. Under the digital activation, LuvIt will drive traffic to its FB page through the ushaar test. Apart from these experience driven ventures Luvit also plan to have product sampling done across 1 million people across the five states of Andhra Pradesh, Tamil Nadu, Hyderabad, Telangana, Karnataka and Kochi.
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Mumbai Airport’s personalized Airport services “Pranaam” introduced by GVK CSIA at the Domestic & International terminals, received an international acclaim from the globally renowned Business Initiative Directions (BID) Group One. BID honoured Pranaam Services with the Century International Quality Era award as a recognition to the services’ combined high delivery on customer-focused parameters such as quality, leadership, technology, management, customer satisfaction, brand name and business results. The Pranaam GVK Guest Services aim to redefine the Airport Experience in India and take it on par with the global best with a bouquet of services on offer spanning Departures, Arrivals, Transition and Lounge services for both Domestic & International passengers. The services cater to individual passengers, families, assistance to corporate clients, warmth & care to families, special attention to elderly guests, personalized care for women traveling with kids and secured transit assistance. Broadly the services offered are Pranaam Platinum, Pranaam Gold, Pranaam Transit and Pranaam Lounge (at T2). The services have been aligned with essence of India’s culture depicting warmth and care. While the Domestic Service offerings at CSIA T1 facilitate dedicated assistance by Pranaam Officer, porter service for baggage assistance, assistance with airline/airport processes and lounge access. The International Service offerings from ‘Pranaam GVK Guest Services’ includes dedicated assistance by Pranaam Officer from curbside to the boarding or aerobridge gate, porter service for baggage assistance, assistance with airline / airport processes, facilitating help with Security and Immigration processes, access to Pranaam Lounge at International Departures and exclusive Buggy services. Expressing his delight at receiving the latest international accolade, Mr. Rajeev Jain, CEO, MIAL said, “The Service Excellence Award conferred by the BID Group One serves as a testimony to our belief of transforming Air Travel experience beyond the conventional passenger expectations. GVK CSIA is committed to its vision in providing highest standard of services and to ensure a unique and memorable experience to passengers at airport.” Ms. Rekha Nair, GM Airport Services, CSIA said, “We are proud to receive the service excellence award conferred by the BID Group One. The personalized first-of-its kind services offered under Pranaam promise to provide a new flavour to the Airport experience. We strongly believe that our efforts will ultimately help push further the present industry benchmarks for Airport Experience and provide passengers travelling to & from Mumbai Airport, a truly world-class experience.”
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Like all the other notable brand categories sports brands too have been long trying to charm their target market through diverse experiential initiatives. While some international giants are in the process of launching their own intellectual properties for a stronger connect, many others are still trying to figure out how to put the best foot forward in this segment. With that being said the sports products category in India seems mainly to be dominated by multinational brands such as Puma, Nike and Adidas. Not only are these brands trying significantly hard to capture the majority market of the India through hard sell but these are also consistently experimenting on the experiential front by launching unique and diverse concept driven experiences. Nike, Puma and Adidas have all been closely associated with sporting event at regional and national genre in the past but recently the sporting war of experiential has gotten far more interesting. In terms of brand association Nike and Adidas seems to be having an upper hand as they have a history of associating themselves with international football leagues and the infamous cricket frenzy in India. Since the two brands have been in the Indian market for a considerably longer time than Puma hence their connect and goodwill among the prospective consumers acts as a boon for them. Also among individual campaigns and initiatives Nike been the most active in organizing small and mid-level activations among malls in the urban markets of the country. Puma on the other hand has been instrumental in creating its own IP Puma Urban Stampede which is highly successful challenge that targets the corporate working environment in the country. Adidas too seems to closely following the both with a distinctive strategy at its play. With the recent launch of its new store in relation with the Sunburn festival it is clear that Adidas wants to target the urban crowd but in a different approach altogether. Also with initaitives like Squash master class with Deepika Pillai and Golf Skool initiative that aims to promote golf as a primary sport among the younger generation Adidas has clearly established itself in a segment that experientially appeals to the a separate segment with ATL consumers. Speaking of brand ambassadors it is Puma which has always tried to innovate itself and remained ahead of its rivals. With separate brand ambassadors such as Lisa Hayden and the international athlete Usain Bolt being roped in for different initiatives of the brand Puma has truly managed to build in a strong presence amongst the audience who follow national and international celebrities. Nike too had a history of signing brand ambassadors for endorsements but the use of such celebs in experiential ventures are limited in the country. Adidas too has followed suit are though they have executed some magnificent experiential campaigns outside India. They are yet to come up with something out of the box in the country. So who leads the sporting war of experiential the country currently? Well from the current view point it is Puma who seems to be racing ahead at the constant pace but with some innovative experiential campaigns executed in the past it is only for time to tell how expert and experienced brands such as Puma, Adidas and Reebok hit back with a series of diverse experiential initiatives of their own.
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DSK Motowheels, one of India’s players in the superbike industry, unveiled the range of its legendary Italian superbike brand ‘Benelli’ for the first time in North India, followed by the announcement of its first DSK Benelli showroom launch in New Delhi. The showroom is situated in one of the most buzzing and central locales of the capital, at Faiz Road, Karol Bagh, near Jhandewalan Metro, showcasing the entire range of DSK Benelli superbikes available in India under the dealership of ‘Torque Bikes’. With a view to strengthen its setup, DSK Benelli also aims at expanding its reach across Northern India, reaching out to a larger audience of superbike enthusiasts in the coming months. The bikes showcased includes the sporty-looking Tornado Naked Tre, or TNT superbikes that encompass the TNT 300 – In-line two cylinder 300cc engine, TNT 600i – In-line four cylinder 600cc engine, TNT 600 GT – In-line four cylinder 600cc engine, TNT 899 – In-line, three cylinder 898cc engine and TNT R – In-line, three cylinder 1131cc engine. Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said, “Our main focus is to align DSK Benelli’s presence across all strategic locations to generate strong brand eminence. In order to enhance our presence across North India, the country’s capital ‘Delhi’ is an inevitable choice to begin with and is one of our key target markets. Our dealerships will not only act as a platform to sell motorcycles but also as a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian superbiking experience.” Born of rich, pure lineage, DSK Benelli today boasts range of globally-respected superbikes that marry heritage, innovation, styling and technological prowess. Benelli’s distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high-performance experience. DSK Motowheels is assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. With its mounting sales and service network, the brand offers 24 x 7 on call breakdown service. The entire gamut of DSK Benelli superbikes, are available at the below mentioned price points: (Ex-Showroom, Delhi) TNT 302 – Rs. 2,83,000 TNT 600i – Rs. 5,15,000 TNT 600 GT – Rs. 5,62,000 TNT 899 – Rs. 9,48,000 TNT R (1130) – Rs. 11,81,000
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With the number of new fashion weeks cropping up each year, the fashion industry is clearly pacing rapidly and has no dearth of investors who are willing to spend big. With the recently organized Lakme Fashion Week, the season of fashion shows has officially begun and what follows for the models is a string of opportunities to gain exposure and a considerable income. But what really is it like being a model in India? EE caught up with Sony Kaur, Sheela Tiruchi, Parul Duggal, Aakshi Khari and Pooja Bhamrah who are often termed as the “next big thing” in the fashion industry today. These women spoke exclusively to EE and shared their experiences. “I had actually never given so much thought into becoming a model”, says Parul Duggal. Born and brought up in Bhopal, Parul was a runner up in Miss India Universe and has also represented India internationally. “I actually went to Delhi to pursue my course in fashion design and there I was spotted by a fashion choreographer who encouraged me to walk the ramp. After initial hesitation I agreed as it was a good way to earn some extra pocket money but after walking the ramp for Lakme Fashion Week where I was among the top 5 models and was heavily applauded by judges I decided to participate in I Am She”. When asked upon how do such fashion shows provide a platform for young women? Parul responds by saying that these events are the best way to get noticed. “I do not want to pursue acting for now as I am having an amazing experience here. There are institute fashion shows coming up next where I will be walking the ramp again and apart from that I have my own business that keeps me busy”, says Parul as she discusses her future plans. Sony Kaur, born and brought up in Hyderabad, is also one of the major upcoming names in the fashion industry today who recently walked the ramp for Lakme Fashion Week. “For me modeling happened in college as my friend’s sister was a model and they needed one more for a show and the money offered was good. Today I have more than 5 years of experience in the industry and the profession gets more exciting with every passing day”-says Sony when asked about the start of her career. But is there a piece of advice that she would love to share with all the aspiring models? Sony says- “Just be confident about your looks and carry what you wear. Also, do not think too much and have immense confidence in yourself.” Sony will next been seen walking the ramp for the Amazon India Fashion Week scheduled to start today. Sheela Tiruchi an Indian origin model was born and brought up in Germany and moved to India to be a dance choreographer. “I was modeling in Germany too but when I moved to India my main focus was to become a choreographer but then modeling just sort of happened.” So what are the major differences between the models in India and Germany? Sheela responds by saying-“In India, we as models need to have a lot of face value as that matters a lot here. But in Germany you need to be very skinny, be at least 5’11 inches of height and need to have a lot of attitude in your walk. Looks are not that important there as the models are not very pretty.” Speaking on the challenges for a model in the Indian fashion industry Sheela says,”It is very easy to get it touch with people here but sustaining yourself in the market is very difficult as new models are coming up every day. I feel it’s a very safe profession for girls to be in contrary to the myths prevailing.” Pooja Bhamra, an actor and model, who stormed the audience recently with her walk at the Lakme Fashion Week did not have a conventional start to her modeling career. “I always wanted to participate in Miss India but as I belong to a protected family my parents always refused. So being an obedient kid I continued my engineering and was preparing for MBA when I participated in Miss Queen pageant that I eventually won.” “Today you have to be bold and standout among the rest to sustain in the industry. If I was to give an advice to young models I would say come prepared and don’t be disappointed with rejections as preparation and patience are the key words to survive here” -says Pooja as she completes her stance. Aakshi Khari who was born and brought up in Delhi has established herself as the one of the most versatile models of her time as she walked for all major fashion weeks of the country today. “I started my career as a model when I was 21 at a show in Panipath. Though the show was not of a huge magnitude by my circumstances had me walking the ramp for money. Even when I was in Delhi I regularly visited Malviya Nagar to search for photographers and models but after 6 months of struggle there I moved to Mumbai and decided to establish myself here”- says Aakshi when asked upon her choice of modeling as a career. “In Mumbai, I met Achala Sachdev, Shakhir Sheikh and Utsav Dholakia who became my mentors and taught me everything about the industry from scratch.”- she completes. When asked to give a piece of advice to the aspiring models Askshi says- “Don’t believe in anyone randomly and always remember to be yourself as it will go a long way in helping you.”
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Technology over the years has evolved into an indispensable fact into the lives of a consumer. From the new and improved means of communication to the enhancements made in all things around for a smoother life, technology in the modern times has truly established itself as a human’s true friend. Marketers today also want to capitalize on this aspect by coming up with engaging ideas that integrate technology in creative ways to generate valued experiences. As a result, technological innovations have led to the creation of a variety of diverse experiences for a prospective consumer. This time at EE, we list down 5 of the best technology driven experiential campaigns witnessed across the world. 1-Ben & Jerry’s Ice-Cream Campaign This particular campaign is an example of how the simplest use of technology can yield into the best experiences for brands as well as people.Ben & Jerry’s executed one of its most successful campaigns which was also their least costly one. By simply tweeting “We are in Burlington. Who wants ice cream?” Ben & Jerry’s triggered a local rush for free ice cream, generated a ton of Instagram pictures, and kept Ben & Jerry’s 59,000 Twitter followers on their toes for future updates. Another highlight of the campaign was that the scoop trucks also delivered to homes and offices, if asked nicely. As a result people in the city got their favorite ice-creams to cherish with an enhanced level of brand value and social media marketing success for Ben & Jerry’s. 2-Western Union Singing Telegram Western Union has been facilitating the money transfer option for 160 years now. It was only natural that the brand wanted to spice things up while promoting a message that sending money continues to be remain a valid option in the digital age. So it resurrected the idea of a “singing telegram”. The modern singing telegram allowed users to perform duet with a music star such as Snoop Dogg, Timbaland, Sunidhi Chauhan or K’Naan. Face mapping technology combines the users face with the celebrity’s face. The footage can then be e-mailed or uploaded to social media. The campaign, run by 180 Amsterdam, ran for six weeks, reached 50 markets and got coverage in the best of newspapers such as the New York Times, Rolling Stone and others. Truly the use of, technology at its best. 3- Maybelline the GlamourEye Campaign Maybelline New York, one of the world’s leading beauty brand, partnered with ICED Media and interactive technology platform Rapt Media to educate women globally on how to apply the latest make-up trends through the first-ever interactive video optimized for iPhone and Android, for the worldwide launch of Big Eyes Mascara.#TheGlamourEye leveraged Kelly Framel’s combined audience of over 200,000 while simultaneously localizing the video for Maybelline New York’s global audiences including Canada, France, Sweden, and the Netherlands. In the spirit of product education, one of Maybelline New York’s key brand pillars, the campaign garnered over 1.5 million earned impressions and enabled the brand to engage deeper with the consumers. 4- General Electric Jet Engine Campaign General Electric, the American multinational conglomerate corporation that deals in technological equipments and machines wanted to come up with a never experienced before initiatives in relation with their brand and hence they hired holographic projection specialist Musion Systems to create a 3D holographic jet engine. Members of the public can go on stage and assemble the engine virtually. Watching thousands of parts float around in mid-air, before they come together to form an engine, consumers could experience the expertise of General Electric’s engineers. GE hired the agency after its technological expertise amazed music fans at the Coachella rock festival in California. The agency drew gasps of amazement when it projected a hologram of murdered rap star Tupac Shakur at the festival, which then performed with real life rappers Snoop Dogg and DrDre for 15 minutes. 5-Nike Chalkbot Campaign This is one of the most celebrated examples of technology meeting the real world to create experiences that would never be forgotten. Wieden& Kennedy, Portland, Deeplocal and Standard Robot in 2009 created a roving vehicle that imprinted messages of hope sent by tweeters along the route of the Tour de France. It also snapped images of those chalk notes and sent them to those who tweeted them. Meant to promote Lance Armstrong’s Livestrong, the effort led to a 46% increase in apparel sales for Nike. The campaign aimed at creating sentimental experiences through the use of technology and was a big success in attaining memorable experiences for consumers.
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Also known as the home of great ideas, Cannes Lions is perhaps the highest honor forcreative excellence in advertising, each year inspiringa global community of brands, visionaries and advertising specialists. This year at the 62nd Cannes Lions Festival of Creativity,117 Lions were awardedfrom a total of 3,196 entries in the Promo & Activation category.Wetake a closer look and chronicle the reasons behind the success of some of these experiential campaigns. One of the biggest wins of Cannes Lions this year was The Grand Prix being bagged by Grey London for Volvo UK for their product, “Lifepaint” which, as per Jury President Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson, had not only raised the bar creatively, but also made a positive contribution to humanity. Eastwood said, “It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It’s a simple, easy to apply solution that will genuinely save lives.” As established from the promo this highly reflective spray paint was developed to extend the brand’s commitment to safety, helping to make cyclists easier for drivers to spot on the roads at night. One of the main highlights of the campaign was not only of how it was designed but also because how it was executed. The thought process of coming up with something that promotes safety on the roads for passionate cyclists is indeed a noble idea but the cheery on the cake is how the promo begins with cyclists describing the problems that they face on the roads and the constant fear of an accident always lurking around the corner. With the sentiments of cyclists driving the qualities of the product, this campaign was bound to win all the accolades it received. Another big winner from the night was the Burger King Proud Whopper campaign which took home a Gold.The experiential campaign was all about how brands with small initiatives can make huge differences. Raising the issue of homosexuality and delivering a powerful sentimental message with such ease was something that has never been attempted by any other brand before. It is a classic example of sometimes how too little becomes too much and how a brand has the power of positively influencing the society with a simple sincere thought. This one is certain to go down in the memory lane as one of the simplest yet most effective experiential campaign ever. Nivea Doll for Nivea in Brazil, was another experiential campaign which bagged the Gold Lion for its innovative thinking and execution. The experience designed by FCB Brazil reminded kids of the reasons for applying sunscreen through a smartly thought of doll activity. An important message which was simplified for kids and taught to them in the manner they would easily understand and deliver for life. This campaign was already in the news for enhancing the sales figure for Nivea as a brand in Brazil and the simplicity and uniqueness of the campaign makes it a worthy winner of the coveted honor. Further worthy and world-enhancing Gold winners included Mexican Red Cross’ SOS SMS, an alarming campaign to motivate and instigate safety among people by the Red Cross society of Mexico. The campaign proved to be a big success as it makes the best use of technology that we all take for granted. The execution was crucial as it needed active participation from the citizens however this campaign proved that you can never go wrong if a sincere efforts are made to bring social awareness to the masses.
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A decade ago, festivals were considered simply a household ritual, but the last decade has seen the events industry heavily capitalizing on such festivals to organize some of their best events. The idea behind is simple, life is incredibly exhausting already, hence why slave over preparations for these celebrations when you can join the latest Holi party or Garba Dandiya event that is already organized and also features your favorite celebrities, interactive activities, food, friends and so much more. But overtime, it seems monotony has caught up making it difficult to tell one event from the next. Heres some inspiration with this list of cultural festivals from around the globe that offer a generous dose of quirk- 1- Dragon Boat Festival, China The Dragon Boat festival, also known as the Dwanwu Festival has been celebrated in China for more than 25,000 years. The main festivities in this festival are drinking realgar wine and dragon boat racing. Dragon boats are giant sized boats painted attractively and embellished with a dragon head and tail. The race begins with the rowing of boats to the rhythm of pounding drums. Once the night falls the breath-taking Dragon Lanterns and brightly lit creations come alive and truly steal the show. 2- Burning Man, Nevada Burning Man is a weeklong annual art, music and everything-else festival held in the middle of Black Rock desert, Nevada. It usually takes place between August 27 and September 3. The festival means it’s a City of Art; the motto is ‘No Spectators’ and everybody has to contribute something to that year’s theme. This very special event which started with 8 people on a San Francisco beach in 1986 has grown to a huge art festival where hundreds of artists come and build art installations, sculptures, art cars and make performances. With lot of talented and skilled professions in the country just imagine the success of a festival like this if organized in India. 3- Lantern Floating Festival, Hawaii Held annually on Memorial Day on Oʻahu’s south shore, Lantern Floating Hawaii brings together over 40,000 people on the beach, joined by thousands around the world via live streaming and telecast for an evening of honoring loved ones and generating collective hope toward the future. Lantern Floating Hawaii is a ceremony where all can come together for a personal and collective moment of remembrance, reflection, and offering gratitude to those who have gone before us. The concept behind the festival is that we are strengthened as a community as we reach out to support others and build understanding of our common values and experiences. 4- Roswell UFO Festival The Roswell UFO incident, also known as Roswell, was a report of an object that crashed near Roswell, New Mexico, in June or July 1947, allegedly an extra-terrestrial spacecraft and its alien occupants. To celebrate their belief that aliens have landed on earth, there is an annual parade where patrons can dress up in alien-like costumes and attend brief conferences given by alien experts and authors. However, these alien activists don’t discriminate. Non-believers of the alien theory are also welcome to enjoy the festivities and dress up. 5- The Songkran festival Every April, to celebrate New Year, the world’s largest water gun fight takes place in the country of Thailand. And no, it’s not just some small isolated village. We’re talking about an entire country drowning itself with super soakers. But the fun isn’t limited to water guns, as some people prefer buckets or even elephants. Though in India, holi is organized in a similar format but an exclusive water gun fight festival in our country is bound to be a massive crowd churner. 6- La Tomatina What started as something of a street fight between teenagers using tomatoes from nearby vegetable stalls has turned into the largest tomato fight in the world. It happens every year in the small Spanish town of Bunyol and over the course of about 1 hour the town gets so covered in tomatos that the fire department has to come in and spray everything down. This particular festival is already a craze in India with many Indian films showcasing it over the years and several cities having hosted mini versions of it; but a collective large tomato-lunging fest would be oh so spectacular. 7- Cheese Rolling Festival Every year near Gloucester, England hundreds of people gather to watch as locals chase a huge cheese off the top of Cooper’s Hill and tumble a couple hundred yards to the bottom where they are almost inevitably scooped up by paramedics and taken to the hospital. Supposedly if you cross the finish line at the bottom first though, you win the cheese. Being a festival majorly catering towards those with an enthusiasm for sports this one has ‘fun’ written all over it.
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Apart from being a global event for those working in the creative communications, advertising and marketing related fields, the seven-day long celebration of Cannes Lionsalso attracts thousands of delegates, visionaries and brand specialists across the world. Hence the event transforms into a confluence of the biggest stars from the creative communication genre at one platform which also provides notable brands the opportunity to create memorable brand experiences. Much like its previous editions Cannes Lions 15 too saw some of the biggest brands around the world using the majestic platform to capitalize on the elite crowd and proving their creative genius through brand activations. The biggest brands names which seized the opportunity in the context were undoubtedly Google and Facebook. Google’s brand experience at Cannes featured a colorful beach activation on the coastline which also showcased the activation from sister brands such as YouTube and Android. The engaging part of this experiential activity was that guests could use Google technology to order their drinks, which they could enjoy on a deck of bright beanbags. The Beach Bar side of the venue by Google hosted a diverse variety of experiential events for the visitorssuch as Cookie Delights, a culinary experience from YouTube star Cupcake Jemma – and Sensational Punches with Rich Hunt, a cocktail master class from Jamie Oliver’s DrinksTube. Google Beach (the venue occupied by Google to create experience) also featured a YouTube stage for music performances, a volleyball court, a Google Cardboard activation and an experiential version of its interactive Abbey Road experience. Similar to Google, Facebook also managed to design its experiential campaign surrounding the beach. Their experience featured a beautifully designed relaxing space for the visitors who could unwind themselves amidst the hustle and bustle of the festival. Instagram, facebook’s offshoot also joined the experience generation bandwagon by creating a white art gallery space entirely featuring photos taken during the festival using the app. The Broadcaster Eurosport tried to add a more competitive ambient to the Cannes Lions atmosphere as they thrived upon the competitiveness of the marketing world by organizing a mini beach soccer world cup tournament on the beach. This unique experience immediately became everyone’s favorite as they could not only support but also play for their country team. However the most successful experiential campaign at Cannes Lions 15 was orchestrated by Linkedinwhich came up with scintillating idea of a LinkedIn Clubhouse. The clubhouse promised an in-house party and calm atmosphere for gold and platinum pass holders as it featured a bar, food and a balcony view of the Croissette. The visitors of Cannes Lions who were looking to experience something new and interesting apart from the flamboyance of the festival were swept off their feet with the concept of the Clubhouse and were highly appreciative of the same. LinkedIn is further expected to be hosting a number of sessions such as ‘The Secrets behind Content Marketing from LinkedIn’ and a drop-in profile page clinic at Cannes Lions ‘15. These experiences are only expected to add brownie points for LinkedIn as a brand who has truly managed to use the opportunity in the best manner possible.
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