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EE News Desk
BMW Group India recently launched the new BMW 6 Series Gran Coupé at the curtain-raiser of the BMW India Bridal Fashion Week 2015 – India’s most-awaited ‘Bridal Couture’ showcase. The new BMW 6 Series Gran Coupé arrived in style at an exclusive fashion show, where the country’s notable fashion designers presented the ‘Preview’ of their couture collection and upcoming trends for BMW India Bridal Fashion Week 2015. BMW takes India Bridal Fashion Week national for the first time, showcasing breathtaking bridal couture across seven cities. The new BMW 6 Series Gran Coupé is now available at all BMW dealerships across India as a CBU (Completely Built-Up) unit from today onwards. Mr. Philipp von Sahr, President, BMW Group India said, “At the heart of BMW is not only brilliant automotive engineering but also the desire to evoke emotions and spread JOY. Our automobiles are not just the end of a creative process but a beginning. Likewise, an Indian wedding is a celebration of emotions, aesthetics, craftsmanship and opulence. BMW also celebrates these values that are cherished by our esteemed clientele. BMW India Bridal Fashion Week has established itself as a unique avenue where the best of Indian fashion designers open doors to the latest trends in ‘Bridal Couture’. It is the perfect platform for the launch of the new BMW 6 Series Gran Coupé which combines absolute luxury and immaculate design with adrenalin rushing performance.” The all India ex-showroom prices of the new BMW 6 Series Gran Coupé are as follows – BMW 640d Eminence : INR 1,14,90,000 BMW 640d Design Pure Experience : INR 1,21,90,000 Price prevailing at the time of delivery will be applicable. Delivery will be made ‘ex-showroom’. Ex-showroom price excludes Road tax, RTO statutory taxes / fees, insurance and Octroi (if applicable). Prices / options are subject to change without prior notice. The new BMW 6 Series Gran Coupé is available in Alpine White as non-metallic paintwork and in the following nine metallic paintworks: Black Sapphire, Cashmere Silver, Glacier Silver, Space Grey, Jatoba, Melbourne Red, Mediterranean Blue and Mineral White. The standard Dakota and exclusive Nappa leather upholstery is available in Black and Ivory White colour combinations. Interior trims offered are Fineline Brown and Fine-wood trim Poplar Grain Grey. BMW Design Pure Experience package comes with extended bicolourNappa leather upholstery in Cognac/Black which underlines the sportiness of the new BMW 6 Series Gran Coupé. Other features in the interior include ambient lighting and a sports leather steering wheel. Exclusive 19-inch light alloy wheels, LED fog lights, Shadow Line and dark chrome exhaust pipes round off the exterior appearance. The radiator grille slats, air inlet surrounds and decorative trim on the rear apron are also in dark chrome. BMW has enjoyed a long-standing history of collaborations with artists and designers the world over. BMW is the official partner of India Bridal Fashion Weekfor the second consecutive year. For 2015, Abu Jani Sandeep Khosla, AshimaLeena, Falguni Shane Peacock, GauriNainika, JJ Valaya, Jyotsna Tiwari, Shantanu Nikhil, SuneetVarma and TarunTahiliani will showcase their most opulent and premier collections in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad and Chandigarh. “Driving a BMW is, in itself, a mark of character. And, BMW Individual is the most exclusive way to drive a BMW. The collection presented by renowned designers at the BMW India Bridal Fashion Week 2015 matches the philosophy of BMW Individual – a perfect blend of inspiration and creative freedom to design an expression of your individual character. The BMW Individual Collection offers a wide range of high-quality options for discerning customers. The finest leathers, exceptionally sophisticated interior trims and brilliant paint finishes can be chosen to further personalise your BMW 6 Series Gran Coupé,” said Mr. Philipp von Sahr, President, BMW Group India. The BMW India Bridal Fashion Week is instrumental in connecting India’s leading fashion designers with brands for unique opportunities such as creative collaborations, endorsements, appearances and consumer connects. It also promotes trade and connects designers with fashion consumers and buyers through Bridal Luxury Couture Exposition – a trade exposition to discover and shop from established and emerging designer labels and lifestyle brands featuring women’s wear, men’s wear, jewellery and accessories.
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An important aspect of an event planners job is make sure that the attendees of his/her event are thoroughly engaged with the proceedings of event and interact with the experience being presented. Hence finding unique and interactive ways to make the attendees interact at your event is a must. An increased level of attendee interaction not only adds life to the overall ambience of the event but at the same makes the job of an event planner a lot easier. This time at EE we list down 5 cool ways to increase attendee interaction at events. 1-Create Anxiety Creating anxiety among your attendees is a first step towards attendee engagement and interaction. Keeping your guests anxious about things to come sustains the interest of the attendees and leaves them wanting a little more of the event. To create anxiety and sustain it throughout the event it is very important to not give away the entire run-through of event to your attendees. Always have surprising elements to your events and design new elements of the basis of the audience demand at the event itself. Also designing networking activities and fun games at smaller events always works wonder at events. When you take the audience by surprise it gives them a moment worth cherishing for. 2-Integrate Social Media Social media is indispensable during events today. Organizers can use hashtags, handles, and even event specific apps to build an online community around your event. This also provides a chance to participate from anywhere in the world, which is particularly nice for guests who can’t physically attend. During your event you can provide your events Twitter handles, create event specific hashtags, and promote the sponsors, vendors or charities through social media. Another important highlight of integrating social media is that it helps you generate the required buzz about the event even before it has started. 3-Build Networking Groups No event can ever be successful if the attendees do not connect and network with each other. While most people hesitate to participate in large groups at events a smart event organizer can take way the hesitation by creating small or medium size networking groups and allow the attendees to proceed with the interaction. Through group based and team building activities at such events not does the awkwardness among unfamiliar guests wears off but also it provides them with a reason to happy about the event. 4-Host a Happy Hour Happy Hour does not necessarily mean to have free drinks at the alcohol section of your event but to give the audiences an hour from the total event run time wherein they can reduce the formality and celebrate the fun of being at a vivacious event. Happy Hour can always include fun filled activities such a very simple photo booth with props, or a doodle making competition or an integrated element of technology. Through Happy Hours the audience gets the much needed opportunity to unwind itself and network better in the absence of a formal environment. 5-Desiging Networking Friendly Ambience It is often seen at events that the entire venue has a monotonous seating arrangement with the same décor everywhere. Changing this routine element can be a goldmine for event organizers. Having contrasting elements at the events decoration and most importantly having a designated seating space for only networking activities can truly lead to establishment of life long relations from an event. Other ways of creating networking friendly ambience are a no photography zone, separate coffee booth seating, a corporate work station and others.
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In a first of its kind innovation for shoppers, DEN Snapdeal TV-Shop has unveiled “Haseeki Deal”, Laugh while you Strike a Deal. Jeeveshu Ahluwalia, a stand-up comedian known for his wit and humour, will entertain the audience even as they look for that great bargain on DENSnapdeal TV-Shop. “The idea is to break the monotony of TV shopping with some scintillating humour in the form of one-minute entertainment breaks with Jeevesh,” said ManeeshGoel, the CEO of DENSnapdeal TV-Shop.”We are confident our audience will appreciate this innovation and will turn Haseeki Deal into a roaring success.” The entertainment breaks with Jeeveshu’s comic themes will appear through multiple time slots at prime time on the 24-hour DEN Snapdeal TV-Shop. The “Haseeki Deal” campaign has just broken. Here are the links to some of the teasers of the comic breaks which are now appearing on the channel: Promo 1: https://www.youtube.com/watch?v=KoGMawsgR6A Promo 2: https://www.youtube.com/watch?v=aMzMHgb9sto
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Global Consumer Products Pvt ltd is a FMCG start up by Mr. A. Mahendran (Former MD, Godrej Consumer Products) which was Incepted in 2014, with an equity commitment of INR 3150 million (appx US$50 million) from Goldman Sachs, a leading global investment bank, and Mitsui Global Investment (MGI); the company had hired veteran FMCG professionals over the last one year to form its core management team. They have now entered the market in full force with their first brand- LuvIt , a new range of chocolates. The clutter-breaking commercial turns the conventional logic of sharing on its head. The LuvIt TVC through its tagline “If someone shares, ushaar!” captures the essence of the brand. Initially launched only for the Southern states on Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Kerela and Union territory Puducherry, the campaign will be for a period of 2 months and will be supported aggressively on television, out-of-home, digital, on-ground malls and hangouts, radio – in short everywhere that youth is at. As a means to add an experiential leg to its overall marketing initiatives LuvIt is planning both mall activation and digital activations to promote not only its products but brand as well. Under the digital activation, LuvIt will drive traffic to its FB page through the ushaar test. Apart from these experience driven ventures Luvit also plan to have product sampling done across 1 million people across the five states of Andhra Pradesh, Tamil Nadu, Hyderabad, Telangana, Karnataka and Kochi.
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Mumbai Airport’s personalized Airport services “Pranaam” introduced by GVK CSIA at the Domestic & International terminals, received an international acclaim from the globally renowned Business Initiative Directions (BID) Group One. BID honoured Pranaam Services with the Century International Quality Era award as a recognition to the services’ combined high delivery on customer-focused parameters such as quality, leadership, technology, management, customer satisfaction, brand name and business results. The Pranaam GVK Guest Services aim to redefine the Airport Experience in India and take it on par with the global best with a bouquet of services on offer spanning Departures, Arrivals, Transition and Lounge services for both Domestic & International passengers. The services cater to individual passengers, families, assistance to corporate clients, warmth & care to families, special attention to elderly guests, personalized care for women traveling with kids and secured transit assistance. Broadly the services offered are Pranaam Platinum, Pranaam Gold, Pranaam Transit and Pranaam Lounge (at T2). The services have been aligned with essence of India’s culture depicting warmth and care. While the Domestic Service offerings at CSIA T1 facilitate dedicated assistance by Pranaam Officer, porter service for baggage assistance, assistance with airline/airport processes and lounge access. The International Service offerings from ‘Pranaam GVK Guest Services’ includes dedicated assistance by Pranaam Officer from curbside to the boarding or aerobridge gate, porter service for baggage assistance, assistance with airline / airport processes, facilitating help with Security and Immigration processes, access to Pranaam Lounge at International Departures and exclusive Buggy services. Expressing his delight at receiving the latest international accolade, Mr. Rajeev Jain, CEO, MIAL said, “The Service Excellence Award conferred by the BID Group One serves as a testimony to our belief of transforming Air Travel experience beyond the conventional passenger expectations. GVK CSIA is committed to its vision in providing highest standard of services and to ensure a unique and memorable experience to passengers at airport.” Ms. Rekha Nair, GM Airport Services, CSIA said, “We are proud to receive the service excellence award conferred by the BID Group One. The personalized first-of-its kind services offered under Pranaam promise to provide a new flavour to the Airport experience. We strongly believe that our efforts will ultimately help push further the present industry benchmarks for Airport Experience and provide passengers travelling to & from Mumbai Airport, a truly world-class experience.”
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Like all the other notable brand categories sports brands too have been long trying to charm their target market through diverse experiential initiatives. While some international giants are in the process of launching their own intellectual properties for a stronger connect, many others are still trying to figure out how to put the best foot forward in this segment. With that being said the sports products category in India seems mainly to be dominated by multinational brands such as Puma, Nike and Adidas. Not only are these brands trying significantly hard to capture the majority market of the India through hard sell but these are also consistently experimenting on the experiential front by launching unique and diverse concept driven experiences. Nike, Puma and Adidas have all been closely associated with sporting event at regional and national genre in the past but recently the sporting war of experiential has gotten far more interesting. In terms of brand association Nike and Adidas seems to be having an upper hand as they have a history of associating themselves with international football leagues and the infamous cricket frenzy in India. Since the two brands have been in the Indian market for a considerably longer time than Puma hence their connect and goodwill among the prospective consumers acts as a boon for them. Also among individual campaigns and initiatives Nike been the most active in organizing small and mid-level activations among malls in the urban markets of the country. Puma on the other hand has been instrumental in creating its own IP Puma Urban Stampede which is highly successful challenge that targets the corporate working environment in the country. Adidas too seems to closely following the both with a distinctive strategy at its play. With the recent launch of its new store in relation with the Sunburn festival it is clear that Adidas wants to target the urban crowd but in a different approach altogether. Also with initaitives like Squash master class with Deepika Pillai and Golf Skool initiative that aims to promote golf as a primary sport among the younger generation Adidas has clearly established itself in a segment that experientially appeals to the a separate segment with ATL consumers. Speaking of brand ambassadors it is Puma which has always tried to innovate itself and remained ahead of its rivals. With separate brand ambassadors such as Lisa Hayden and the international athlete Usain Bolt being roped in for different initiatives of the brand Puma has truly managed to build in a strong presence amongst the audience who follow national and international celebrities. Nike too had a history of signing brand ambassadors for endorsements but the use of such celebs in experiential ventures are limited in the country. Adidas too has followed suit are though they have executed some magnificent experiential campaigns outside India. They are yet to come up with something out of the box in the country. So who leads the sporting war of experiential the country currently? Well from the current view point it is Puma who seems to be racing ahead at the constant pace but with some innovative experiential campaigns executed in the past it is only for time to tell how expert and experienced brands such as Puma, Adidas and Reebok hit back with a series of diverse experiential initiatives of their own.
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DSK Motowheels, one of India’s players in the superbike industry, unveiled the range of its legendary Italian superbike brand ‘Benelli’ for the first time in North India, followed by the announcement of its first DSK Benelli showroom launch in New Delhi. The showroom is situated in one of the most buzzing and central locales of the capital, at Faiz Road, Karol Bagh, near Jhandewalan Metro, showcasing the entire range of DSK Benelli superbikes available in India under the dealership of ‘Torque Bikes’. With a view to strengthen its setup, DSK Benelli also aims at expanding its reach across Northern India, reaching out to a larger audience of superbike enthusiasts in the coming months. The bikes showcased includes the sporty-looking Tornado Naked Tre, or TNT superbikes that encompass the TNT 300 – In-line two cylinder 300cc engine, TNT 600i – In-line four cylinder 600cc engine, TNT 600 GT – In-line four cylinder 600cc engine, TNT 899 – In-line, three cylinder 898cc engine and TNT R – In-line, three cylinder 1131cc engine. Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said, “Our main focus is to align DSK Benelli’s presence across all strategic locations to generate strong brand eminence. In order to enhance our presence across North India, the country’s capital ‘Delhi’ is an inevitable choice to begin with and is one of our key target markets. Our dealerships will not only act as a platform to sell motorcycles but also as a place for DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the Italian superbiking experience.” Born of rich, pure lineage, DSK Benelli today boasts range of globally-respected superbikes that marry heritage, innovation, styling and technological prowess. Benelli’s distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high-performance experience. DSK Motowheels is assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. With its mounting sales and service network, the brand offers 24 x 7 on call breakdown service. The entire gamut of DSK Benelli superbikes, are available at the below mentioned price points: (Ex-Showroom, Delhi) TNT 302 – Rs. 2,83,000 TNT 600i – Rs. 5,15,000 TNT 600 GT – Rs. 5,62,000 TNT 899 – Rs. 9,48,000 TNT R (1130) – Rs. 11,81,000
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With the number of new fashion weeks cropping up each year, the fashion industry is clearly pacing rapidly and has no dearth of investors who are willing to spend big. With the recently organized Lakme Fashion Week, the season of fashion shows has officially begun and what follows for the models is a string of opportunities to gain exposure and a considerable income. But what really is it like being a model in India? EE caught up with Sony Kaur, Sheela Tiruchi, Parul Duggal, Aakshi Khari and Pooja Bhamrah who are often termed as the “next big thing” in the fashion industry today. These women spoke exclusively to EE and shared their experiences. “I had actually never given so much thought into becoming a model”, says Parul Duggal. Born and brought up in Bhopal, Parul was a runner up in Miss India Universe and has also represented India internationally. “I actually went to Delhi to pursue my course in fashion design and there I was spotted by a fashion choreographer who encouraged me to walk the ramp. After initial hesitation I agreed as it was a good way to earn some extra pocket money but after walking the ramp for Lakme Fashion Week where I was among the top 5 models and was heavily applauded by judges I decided to participate in I Am She”. When asked upon how do such fashion shows provide a platform for young women? Parul responds by saying that these events are the best way to get noticed. “I do not want to pursue acting for now as I am having an amazing experience here. There are institute fashion shows coming up next where I will be walking the ramp again and apart from that I have my own business that keeps me busy”, says Parul as she discusses her future plans. Sony Kaur, born and brought up in Hyderabad, is also one of the major upcoming names in the fashion industry today who recently walked the ramp for Lakme Fashion Week. “For me modeling happened in college as my friend’s sister was a model and they needed one more for a show and the money offered was good. Today I have more than 5 years of experience in the industry and the profession gets more exciting with every passing day”-says Sony when asked about the start of her career. But is there a piece of advice that she would love to share with all the aspiring models? Sony says- “Just be confident about your looks and carry what you wear. Also, do not think too much and have immense confidence in yourself.” Sony will next been seen walking the ramp for the Amazon India Fashion Week scheduled to start today. Sheela Tiruchi an Indian origin model was born and brought up in Germany and moved to India to be a dance choreographer. “I was modeling in Germany too but when I moved to India my main focus was to become a choreographer but then modeling just sort of happened.” So what are the major differences between the models in India and Germany? Sheela responds by saying-“In India, we as models need to have a lot of face value as that matters a lot here. But in Germany you need to be very skinny, be at least 5’11 inches of height and need to have a lot of attitude in your walk. Looks are not that important there as the models are not very pretty.” Speaking on the challenges for a model in the Indian fashion industry Sheela says,”It is very easy to get it touch with people here but sustaining yourself in the market is very difficult as new models are coming up every day. I feel it’s a very safe profession for girls to be in contrary to the myths prevailing.” Pooja Bhamra, an actor and model, who stormed the audience recently with her walk at the Lakme Fashion Week did not have a conventional start to her modeling career. “I always wanted to participate in Miss India but as I belong to a protected family my parents always refused. So being an obedient kid I continued my engineering and was preparing for MBA when I participated in Miss Queen pageant that I eventually won.” “Today you have to be bold and standout among the rest to sustain in the industry. If I was to give an advice to young models I would say come prepared and don’t be disappointed with rejections as preparation and patience are the key words to survive here” -says Pooja as she completes her stance. Aakshi Khari who was born and brought up in Delhi has established herself as the one of the most versatile models of her time as she walked for all major fashion weeks of the country today. “I started my career as a model when I was 21 at a show in Panipath. Though the show was not of a huge magnitude by my circumstances had me walking the ramp for money. Even when I was in Delhi I regularly visited Malviya Nagar to search for photographers and models but after 6 months of struggle there I moved to Mumbai and decided to establish myself here”- says Aakshi when asked upon her choice of modeling as a career. “In Mumbai, I met Achala Sachdev, Shakhir Sheikh and Utsav Dholakia who became my mentors and taught me everything about the industry from scratch.”- she completes. When asked to give a piece of advice to the aspiring models Askshi says- “Don’t believe in anyone randomly and always remember to be yourself as it will go a long way in helping you.”
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Technology over the years has evolved into an indispensable fact into the lives of a consumer. From the new and improved means of communication to the enhancements made in all things around for a smoother life, technology in the modern times has truly established itself as a human’s true friend. Marketers today also want to capitalize on this aspect by coming up with engaging ideas that integrate technology in creative ways to generate valued experiences. As a result, technological innovations have led to the creation of a variety of diverse experiences for a prospective consumer. This time at EE, we list down 5 of the best technology driven experiential campaigns witnessed across the world. 1-Ben & Jerry’s Ice-Cream Campaign This particular campaign is an example of how the simplest use of technology can yield into the best experiences for brands as well as people.Ben & Jerry’s executed one of its most successful campaigns which was also their least costly one. By simply tweeting “We are in Burlington. Who wants ice cream?” Ben & Jerry’s triggered a local rush for free ice cream, generated a ton of Instagram pictures, and kept Ben & Jerry’s 59,000 Twitter followers on their toes for future updates. Another highlight of the campaign was that the scoop trucks also delivered to homes and offices, if asked nicely. As a result people in the city got their favorite ice-creams to cherish with an enhanced level of brand value and social media marketing success for Ben & Jerry’s. 2-Western Union Singing Telegram Western Union has been facilitating the money transfer option for 160 years now. It was only natural that the brand wanted to spice things up while promoting a message that sending money continues to be remain a valid option in the digital age. So it resurrected the idea of a “singing telegram”. The modern singing telegram allowed users to perform duet with a music star such as Snoop Dogg, Timbaland, Sunidhi Chauhan or K’Naan. Face mapping technology combines the users face with the celebrity’s face. The footage can then be e-mailed or uploaded to social media. The campaign, run by 180 Amsterdam, ran for six weeks, reached 50 markets and got coverage in the best of newspapers such as the New York Times, Rolling Stone and others. Truly the use of, technology at its best. 3- Maybelline the GlamourEye Campaign Maybelline New York, one of the world’s leading beauty brand, partnered with ICED Media and interactive technology platform Rapt Media to educate women globally on how to apply the latest make-up trends through the first-ever interactive video optimized for iPhone and Android, for the worldwide launch of Big Eyes Mascara.#TheGlamourEye leveraged Kelly Framel’s combined audience of over 200,000 while simultaneously localizing the video for Maybelline New York’s global audiences including Canada, France, Sweden, and the Netherlands. In the spirit of product education, one of Maybelline New York’s key brand pillars, the campaign garnered over 1.5 million earned impressions and enabled the brand to engage deeper with the consumers. 4- General Electric Jet Engine Campaign General Electric, the American multinational conglomerate corporation that deals in technological equipments and machines wanted to come up with a never experienced before initiatives in relation with their brand and hence they hired holographic projection specialist Musion Systems to create a 3D holographic jet engine. Members of the public can go on stage and assemble the engine virtually. Watching thousands of parts float around in mid-air, before they come together to form an engine, consumers could experience the expertise of General Electric’s engineers. GE hired the agency after its technological expertise amazed music fans at the Coachella rock festival in California. The agency drew gasps of amazement when it projected a hologram of murdered rap star Tupac Shakur at the festival, which then performed with real life rappers Snoop Dogg and DrDre for 15 minutes. 5-Nike Chalkbot Campaign This is one of the most celebrated examples of technology meeting the real world to create experiences that would never be forgotten. Wieden& Kennedy, Portland, Deeplocal and Standard Robot in 2009 created a roving vehicle that imprinted messages of hope sent by tweeters along the route of the Tour de France. It also snapped images of those chalk notes and sent them to those who tweeted them. Meant to promote Lance Armstrong’s Livestrong, the effort led to a 46% increase in apparel sales for Nike. The campaign aimed at creating sentimental experiences through the use of technology and was a big success in attaining memorable experiences for consumers.
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Also known as the home of great ideas, Cannes Lions is perhaps the highest honor forcreative excellence in advertising, each year inspiringa global community of brands, visionaries and advertising specialists. This year at the 62nd Cannes Lions Festival of Creativity,117 Lions were awardedfrom a total of 3,196 entries in the Promo & Activation category.Wetake a closer look and chronicle the reasons behind the success of some of these experiential campaigns. One of the biggest wins of Cannes Lions this year was The Grand Prix being bagged by Grey London for Volvo UK for their product, “Lifepaint” which, as per Jury President Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson, had not only raised the bar creatively, but also made a positive contribution to humanity. Eastwood said, “It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It’s a simple, easy to apply solution that will genuinely save lives.” As established from the promo this highly reflective spray paint was developed to extend the brand’s commitment to safety, helping to make cyclists easier for drivers to spot on the roads at night. One of the main highlights of the campaign was not only of how it was designed but also because how it was executed. The thought process of coming up with something that promotes safety on the roads for passionate cyclists is indeed a noble idea but the cheery on the cake is how the promo begins with cyclists describing the problems that they face on the roads and the constant fear of an accident always lurking around the corner. With the sentiments of cyclists driving the qualities of the product, this campaign was bound to win all the accolades it received. Another big winner from the night was the Burger King Proud Whopper campaign which took home a Gold.The experiential campaign was all about how brands with small initiatives can make huge differences. Raising the issue of homosexuality and delivering a powerful sentimental message with such ease was something that has never been attempted by any other brand before. It is a classic example of sometimes how too little becomes too much and how a brand has the power of positively influencing the society with a simple sincere thought. This one is certain to go down in the memory lane as one of the simplest yet most effective experiential campaign ever. Nivea Doll for Nivea in Brazil, was another experiential campaign which bagged the Gold Lion for its innovative thinking and execution. The experience designed by FCB Brazil reminded kids of the reasons for applying sunscreen through a smartly thought of doll activity. An important message which was simplified for kids and taught to them in the manner they would easily understand and deliver for life. This campaign was already in the news for enhancing the sales figure for Nivea as a brand in Brazil and the simplicity and uniqueness of the campaign makes it a worthy winner of the coveted honor. Further worthy and world-enhancing Gold winners included Mexican Red Cross’ SOS SMS, an alarming campaign to motivate and instigate safety among people by the Red Cross society of Mexico. The campaign proved to be a big success as it makes the best use of technology that we all take for granted. The execution was crucial as it needed active participation from the citizens however this campaign proved that you can never go wrong if a sincere efforts are made to bring social awareness to the masses.
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