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EE News Desk
Iconic youth brand, MTV is all set to uncover stories from every campus across the country with MTV Campus Diaries. Last year, MTV had launched a massive college connect program to dig into what makes college life fun and partner with youngsters to turn their campus stories into legends. MTV Campus Diaries lives 365 days across 200+ campuses through monthly engagements, vignettes on TV, microsite and also has presence on Facebook that feeds in continuous chatter about college news and gossip. With the new academic year kicking in, MTV has unleashed a series of fun engagements across cities and colleges including dance-mobs, fresher’s parties, college face-offs, celeb-diaries and many more.Everyone thinks that their college is the best. MTV Campus Diaries salutes this college pride and just finished fundance-mob-face-offs across the country. Over 50 colleges took part in this face-off challenge and youngsters took to street to show off their best dance-mob moves. With the closure of admissions, MTV kicked in more excitement through multiple fun fresher’s parties. But, MTV believes that only deserving should enjoy the prize; hence, the college had to earn their own MTV Fresher’s bash. Students needed to be creative and share their idea of coolest fresher’s bash to impress MTV. And, MTV did get impressed with 4 colleges across 4 cites and hosted the craziest fresher’s bash for the winning colleges across Mumbai, Pune, Kolkata and Ahmedabad. In Pune, MTV Campus diaries created a fun-filled soiree for the youth with an exciting ‘Beach Party’ theme for the students ofWadia College. Similarly, Kolkata saw a vampire themed ‘Fang Out’ Party held for the students of JD Birla College. Ahmedabad’s Nirma College students got on their swag with a ‘Royal’ themed party while Mumbai’s KJ Somaiya college students partied with superheroes. MTV VJs Gaelyn and Jose brought the parties alive by playing ice breaker games with the freshers and gave away a lot of exclusive MTV Campus Diaries merchandise. These parties were covered on TV as well as digital. Several fun games at the parties like Selfie-Centre provided for real-time interaction with social. Speaking on the concept behind MTV Campus Diaries, Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV India said, “Campus life is one of the most important phases in everyone’s life. College happens to youngsters when they are stepping out of frolicking teenage life and stepping into the adulthood with a strong desire to carve out a name of oneself. Well, it is off course obvious why we all remember and cherish our college days, events and friends. But, in a country that has 2nd highest number of students enrolled in universities across the world, we do not have an unifying platform that allows the college-goers to connect and collaborate all 365 days in a year. Most of the collaboration and exchanges wait for the college fests; which are all bunched up together during one half of the year. While the world is connected 24X7 on social media, there is no formal platform that connects the colleges. This is exactly the thought that was the genesis of this massive program MTV Campus Diaries. MTV Campus Diaries connects the dots between colleges, it allows them to create with MTV, collaborate with each other, showcase their talent and legends; all this with oodles of fun and quirk in MTV style. Adding further to the initiative Sumeli says, “As marketers, we always think about college connect to be restricted to college festivals. MTV Campus Diaries goes way beyond that, we mirror the college curriculum and build on that. MTV Campus Diaries is about weird traditions, crazy lingos, college gossip, friendships, the classes and the bunking and all things in between. In the next academic year, we will add more madness to the admissions season and continue our quest to unearth the untold stories from each college. Besides reaching out to 300+ colleges, we extended our presence to Facebook and Twitter last year. This 2 way dialogue will also see a larger play in the coming year. But, what we are most proud about is the Wacky Wednesday – every Wednesday MTV dares the college to add some wack-quotient to their daily routine. This academic year, Wacky Wednesday will add more quirk and dare to the challenges. With new challenges every week, multiple prizes and over 2 lakh participants, #WhackyWednesday became the buzzword in colleges.”Wacky wed is in its 28th Week now.“ MTV Campus Diaries is active each of the 52 weeks in a year, across 200+ colleges across on-ground, on-air, online or on-mobile. A fun filled college connect initiative which truly is 18 at heart, MTV Campus Diaries if a platform for college students across the country to talk about their lives, their loves, their struggles – and more importantly, about how their campus life is going to be the stuff of legends! A sneak-peak of MTV Campus Diaries http://www.mtvindia.com/campusdiaries/b-lue-mtv-campus-diaries-bits-pilani-goa-videos-228-100209374.html
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India’s definitive dance music experience, Vh1 Supersonic, is all set to woo dance music lovers in the country with super special priced early bird tickets, sales for which opened on May 27 at 12 noon. In its third year now, Vh1 Supersonic Goa 2015 promises to be a much grander affair than ever as the festival is all set to widen its audience base by introducing never-before-heard-of offers on tickets including the opportunity for music lovers to block tickets at 20% of the total ticket amount now and paying the entire amount in September, thus allowing more people to have access to the Vh1 Supersonic Experience in Goa. The four days long event, which promises to host a star-studded line up of dynamic artists from across the globe will be held from December 27 – 30, 2015 on the shores of the Candolim beach in Goa. Building on the last year’s success where approximately 100,000 dance music fans found heaven on earth at Candolim beach, Last year renowned artists like Paul Van Dyk, Dash Berlin, Above & Beyond, Infected Mushrooms, Roger Sanchez, Carl Craig, The Chainsmokers, Stanton Warriors, Dillon Francis, BL3ND, FUNKAGENGA, HOOK N SLING, MARK KNIGHT, MAT ZO and many more performed at Vh1 Supersonic, turning up the level of excitement and energy on the sultry sands of Candolim beach in Goa. Vh1 Supersonic 2014 featured not only music, but also art installations, flea market, onsite library, Zumba lessons and much more. Last year, the response received was fantastic and the musicoholics can expect the levels of decibels to go higher this year. Commenting on the launch of ‘Early Bird’, Mr. Jaideep Singh, Sr. Vice President and Business Head, Integrated Network Solutionsays, “Last year was fantastic, we felt so connected with our fans who attended the festival and the bond will only grow stronger this year. We have been inspired to make Vh1 Supersonic bigger and crazier than before and would like larger audience to experience the festival. The ‘Early Bird’ will allow Supersonic Lovers to plan for the festival in advance and hence we have kept the pricing competitive for larger audience to attend. This year, we want more people to experience Vh1 Supersonic in all its glory which is why we are by introducing exciting offers on tickets including the opportunity for music lovers to block tickets at a nominal fee now and paying the entire amount closer to the date of the event.” Vh1 Supersonic is not just the year end festival is an experience that is now pan throughout the year. LIVE Viacom18 is also planning to have 50 Club Nights, 50 Campus 101, 18 club cast and 9 Vh1 Supersonic Arcade all culmination in to one mega festival in Goa. Conceptualised and organised by Live Viacom 18, Vh1 Supersonic 2015 promises the audience to take them on a joyous musical ride and make them groove to the music of their favourite artists. Vh1 Supersonic 2015 Early bird tickets are live at www.gosupersonic.in.
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National award winning filmmaker Sai Paranjpye and actor and United Nations Equality champion Celina Jaitly on Wednesday May 27, 2015, flagged off the 6th edition of KASHISH Mumbai International Queer Film Festival –India’s only mainstream LGBT film festival. The festival’s theme this year is “Reaching Out, Touching hearts”, and was held at three venues in South Mumbai – the iconic art deco Liberty Cinema and Alliance Francaise de Bombay at New Marine Lines and Max Mueller Bhavan at Kala Ghoda. The festival, held between May 27-31, 2015, screened 180 films from 44 countries. What KASHISH stands for is something close to my heart. And that is – Freedom to Express,’’ said Sai Paranjpye, who lit the ceremonial lamp to declare the film festival open. “At a time when freedom of speech and expression is largely stifled, it is important that a festival like KASHISH stands up and makes a point of being out, open and driving home a message of equality and dignity, for everyone. It doesn’t matter what one’s sexuality is, what one’s religion, caste, ethnicity, age is, it is important that all of us have the right to being free citizens of this country and have the same rights as everyone, not just in India but in every country. We may all not be born equal, but everyone has a right to be treated equally,’’ added the filmmaker. Celina Jaitly said that she had been associated with ‘Kashish’ since its debut in 2010 as its festival ambassador. “It is amazing how KASHISH has grown over the last six years firmly establishing itself as festival that champions the cause of equal rights,’’ said Celina Jaitly, who released the festival catalogue. “It is indeed a proud moment that we are able to bring together yet another edition of KASHISH, sixth year in succession,’’ said Sridhar Rangayan, Festival Director. “Every year hundreds of people all over the world come together to make this festival happen – filmmakers, producers, distributors, sponsors, organizations, numerous individuals – everyone who believe that KASHISH is a powerful vehicle for upholding equality and dignity. It is indeed incredible that KASHISH has become this huge force that coalesces so many people into one iconic event,’’ added Rangayan. KASHISH 2015 is organized by Solaris Pictures, and co organized by The Humsafar Trust (HST).“KASHISH has over the last six years managed to become the face of the LGBT community of Mumbai, along with the pride march,’’ said Ashok Row Kavi, chairman and founder of HST. “It is one of the first events organized by the community that has managed to mainstream the issues of LGBT persons.’’ An eminent jury panel comprising filmmakers Anubhav Sinha and Chitra Palekar, national award winning filmmaker Aamir Bashir, columnist Malavika Sangghvi and popular television actor Meghna Malik judged the winners in the seven film competition categories. Acclaimed filmmaker Anupam Kher’s Actor Prepares has sponsored cash prizes for the three top competition categories at KASHISH – Rs 30,000 for the Best Narrative Feature Film, Rs 20,000 for the Best Indian Narrative Short film and Rs 20,000 for the Best Performance in a Lead Role. Wadia Movietone has instituted a cash award of Rs 15,000 for the Riyad Wadia Award for the Best Emerging Indian Filmmaker. Pond 5 will sponsor a cash prize of Rs 20,000 for the Best Documentary Feature. The other categories are Best Documentary Short and Best International Narrative Short film. The festival is supported by MAC, IBM, Project Diva and Pehchan. A portion of the funds required for organizing the festival was crowdfunded.
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Many popular brands are using activations these days as a method to build popularity and give its prospective consumers an experience that will make them feel a real personal connection to the company. From malls to intersections on cornered streets and from school cafeterias to college festivals, activations are being conducted on a regular basis anywhere and everywhere. With that being said the most recent marketing trend observed from key brands in India is to have activations done at popular ticketed and non-ticketed events. Events in India are usually a magnanimous affair and thus it is very easy for a brand to think that the sheer presence of its product at an event will make a significant impact on the audiences and help it expand its market reach overtime. However in reality this is not only a delusional marketing myth but also a distracting element that reduces the overall impact of an event itself. So why is brand activation at events a terrible idea? Well, read the entire piece to find out. Firstly, brand activation at events is a clumsy product placement method that speaks poorly of the company’s vision to market its products. Not only do the products looked forcibly thrust upon the audiences but also appear to be in desperate need of the consumer attention. Just imagine a couple of young college students entering the Indira Gandhi Sports Complex to experience some head banging music from their favorite band which is just about to perform and as they enter the arena all they see is the venue overtaken by brands and turned into a mini-supermarket, all doing their own marketing in their own manner. The above scenario not only takes away from the main content of the event but also defines chaos in its most profound sense. Another reason why activations at events are a complete no-no is the fact that amidst of all the hoopla, noise and festivities happening at the venue the brand is not the single point of focus for the audience present and hence the core message that the brand aims to exemplify gets lost in the process. Branding and activations are without a doubt a very costly affair so what is the use of having one if the crux of all your activities remains unclear to a prospective consumer at the end of the day? Would it not be simply better to spend the similar amount of money for a dedicated crowd attention? Of course it would be. Poor retention value is another drawback of activations being conducted at events. Brand marketers should realize that at the end of the day the sole reason the audience happens to be present at the given venue for a different motive altogether. The main intention of a prospective consumer at an event is to enjoy its main content be it a musical performance, dance show, award function or even trade exhibitions. No matter what do marketers do at such events there is always a chance that a consumer will most likely forget its initiatives at the end of the day and will only remember the impact the main content of the event created on them. Also worth realizing is the fact that brand activations at events simply boils down to a fight between divided vs. dedicated attention from the prospective consumers. While at events the attention span of a consumer is divided, it is completely dedicated when it comes to having brand activations done away from the shadows of events. Why deliver a diluted brand message in a noisy ambience with plenty of distractions available when you have the availability of creating one-on-one personalized experiences for the masses? Hence activations at events is a terrible idea that brands should refrain from implementing
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Vacations are here and everyone’s on a lookout for the perfect holiday destination! Adlabs Imagica, situated in the lap of Khopoli, near Mumbai is an international standard theme park which definitely seems promising enough to put a stop to your search for a fun-filled day. Parents are always keen to have their children indulge in physical activities during vacations; and Imagica has lined up many options that are guaranteed to create memorable stories along with an international experience. Children, families and friends can explore indoor and outdoor attractions, thrilling rides, exciting activities, an array of gastronomic delights and much more. Harjeet Chhabra, the Chief Marketing Officer of Adlabs Imagica, said, “Vacations are reward time for families and a opportunity to create memories for life. It is the perfect time take a step away from your regular activities and spend quality time with loved ones. At Imagica we take pride in helping you create these memories and stories. It is an International standard experience with an Indian theme.” Adlabs Imagica also has come up with specially designed offers which include; Friends and Family Rewards and Bye Bye Exams, which are specially designed for those currently on their summer break. Located conveniently off the Mumbai-Pune Express Highway, Imagica & Aquamagica is just a happy drive away from Mumbai and Pune. Log on to www.adlabsimagica.com or call (022) 4213 0405 to avail the exciting packages. With the ongoing vacation months and amazing offers, this seems like the perfect place to create summer memories ward-options-for-audiences-this-summer/#sthash.6Bd4TY2s.dpuf
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The Event and Entertainment Management Association (EEMA) recently conducted a boot camp for EMDI post graduates on campus. With the objective of getting the generation next ready for the event and entertainments industry, the boot camp saw industry experts Sabbas Joseph, Brian Tellis, and Sameer Tabaccowala addressing the participants through sessions on diversified issues within the industry. Speaking about the camp, Sushma Gaikwad, Director Ice Global, and Vice President west, EEMA, who is also a coach and a behavioral therapist conducted an two hour experiential and behavioral workshop on the Secret ingredients to success. Speaking about her experience she said, “The EEMA boot camp was organized for the graduating class of EMDI. The objective was to provide valuable insight on the industry as well as get the student’s future ready through experiential and behavioral workshops.” Brian Tellis, Chairman, Fountainhead Entertainment Pvt Ltd, who interacted with students on the topic “Events – Your Creative Expressions”, had the following to say, “The Experiential Marketing industry is growing at a very healthy rate. To nurture and sustain this growth, it is imperative to attract and train talent. EMDI are working in this direction and the recent Boot camp was a good case in point. It was a pleasure meeting and sharing my experiences with the current batches of students. They hold promise and could be an integral part of this growth story.” The sessions with the students were followed by an extensive question and answer round that allowed the participating to get an insight about the functioning of the events fraternity. Sameer Tabaccowala, CEO, Shobiz, who addressed the students on the topic, “Expectations from Gen Next” shared his experience at the camp and said, “It was great talking to the graduating class at EMDI. Always good to talk to the Next Gen. It reminded me of my beginning in the event industry 25 years back (this week actually). They had very good questions to ask & it shows that they are ready for the Event World. Getting them to understand on what is expected of them in the coming years was a nice topic for me to talk on & hope that they all work hard & contribute to & learn from the companies that they join.” Speaking about the future of initiatives like these from EEMA, Sabbas Joseph Director, Wizcraft International and President, EEMA said “EEMA is committed to educating and nurturing future talent of the industry. We look forward to providing many more opportunities for EMDI students to learn from our collective experience”.
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In a significant development, Integrated Marketing Solutions powerhouse Cheil India has appointed one of the most talented planners from the Asia Pacific region as Chief Strategy Officer. Cheilrecently announced that SonalNarain will be based in the firm’s Gurgaon office, the regional headquarters for South-West Asia. Sonal, who currently serves as Head of Planning at Ogilvy Singapore and is also Head of Ogilvy Change (the firm’s Behavioural Sciences practice) is someone who is by her own admission, ‘obsessed by effectiveness in communication’. At Ogilvy, she has been driving an organisation-wide agenda for effectiveness that has resulted in over 20 wins at all major awards at local, regional and international shows. She was also awarded Planner of the Year 2014 in Singapore. She has worked on brands such as The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore, and the Singapore Sports Council. Remarking on the appointment, Shiv Sethuraman, Group President of Cheil South-West Asia said: “Sonal understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising. That is what makes her the perfect choice to lead Cheil India’s Planning and Strategy function. We’re aiming to transition into an agency that is ahead of the curve and Sonal will be a big part of that. She understands technology but at the core, it’s her understanding of human behaviour and her focus on effectiveness that set her apart.”
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Historically, rewards and recognition programs go a long way in encouraging employees achieve business goals and objectives. While small organizations prefer to award their clients with monetary incentives larger corporate houses are promoting the culture of organizing incentive travel events to provide their employees an often much needed relief, a casual environment and to better communicate as a team. Here are 6 interesting tips to nail your next incentive travel event- 1- Determine Objectives In Advance Every incentive travel event has an objective behind it, establishing these goals and objectives before the incentive campaign begins goes a long way in better managing such events. “Is it 10 percent growth over last year? Is it launching a new product? Or is it a team building trip?” These questions need to be dealt with and interesting concepts of engaging activities can then be designed to cater to the demands of the employees. 2- Decide on a budget How much is the organization willing to spend on the incentive program. In addition to the award trip or event itself, the budget also needs to cover the communication, and engagement strategies leading up to it. Organizers need to have teasers and keep unveiling information at regular intervals to keep people excited. Also, determining the budget in advance can help you book a destination of travel much ahead when can lead to huge savings on advance bookings. Not only budget clarity helps you in better organizing the event but it also helps in efficiently curbing the expenses to make the employer happy as well. 3- Have a Theme Themed incentive travels generate more anxiousness in employees than a regular get away. Interesting themes like king and queens, royalty of Jaipur and Beach Bonaza are the most trending options recently. Also the theme of incentive travel can be decided through an option of voting though the employees themselves. This opportunity will make the employees decide on how they want to be treated at the event and also help in generating more curiosity about it. 4- Focus on the Target Group Select the target group for the program. This could be management, employees, salespeople, or anyone else. Discover what the target’s values, interests and preferences through paper surveys or interviews. Then browse our corporate incentives guide to match up preferences with available packages in your budget range. Once you have the target group in mind, careful fabrication on team building games, relaxation techniques and networking opportunities need to be done to help resolve the issues in the team, if any and help others realize the contribution of every member in the organization 5- Entertain and Not Strain Most agencies in an attempt to outdo their competition and expectations by employers organize some out of the box activities to engage the employees on incentive travel events. These activities range from incredibly difficult obstacle courses to competitive games and adventure sports. In most cases as a result of these activities are injured and strained employees who instead of going happily to their workplace land up in the nearest hospital instead. The motive of incentive travel is to entertain the participants through mutual discussions and activities that build them up as a team and hence the activities at such events need to be light on mood yet enjoyable from every perspective. 6- Evaluation The end of an incentive travel should always measure the success of the program based on the original goals and objectives. At this stage financial and behavioral metrics both need to be considered. Surveying employees can help an agency realize you what was the most memorable part of the event? Did it was motivate them? The evaluation is a great tool for an agency to learn better from their current endeavor and help them to better manage upcoming events like these.
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BMW Group India recently launched the new BMW 6 Series Gran Coupé at the curtain-raiser of the BMW India Bridal Fashion Week 2015 – India’s most-awaited ‘Bridal Couture’ showcase. The new BMW 6 Series Gran Coupé arrived in style at an exclusive fashion show, where the country’s notable fashion designers presented the ‘Preview’ of their couture collection and upcoming trends for BMW India Bridal Fashion Week 2015. BMW takes India Bridal Fashion Week national for the first time, showcasing breathtaking bridal couture across seven cities. The new BMW 6 Series Gran Coupé is now available at all BMW dealerships across India as a CBU (Completely Built-Up) unit from today onwards. Mr. Philipp von Sahr, President, BMW Group India said, “At the heart of BMW is not only brilliant automotive engineering but also the desire to evoke emotions and spread JOY. Our automobiles are not just the end of a creative process but a beginning. Likewise, an Indian wedding is a celebration of emotions, aesthetics, craftsmanship and opulence. BMW also celebrates these values that are cherished by our esteemed clientele. BMW India Bridal Fashion Week has established itself as a unique avenue where the best of Indian fashion designers open doors to the latest trends in ‘Bridal Couture’. It is the perfect platform for the launch of the new BMW 6 Series Gran Coupé which combines absolute luxury and immaculate design with adrenalin rushing performance.” The all India ex-showroom prices of the new BMW 6 Series Gran Coupé are as follows – BMW 640d Eminence : INR 1,14,90,000 BMW 640d Design Pure Experience : INR 1,21,90,000 Price prevailing at the time of delivery will be applicable. Delivery will be made ‘ex-showroom’. Ex-showroom price excludes Road tax, RTO statutory taxes / fees, insurance and Octroi (if applicable). Prices / options are subject to change without prior notice. The new BMW 6 Series Gran Coupé is available in Alpine White as non-metallic paintwork and in the following nine metallic paintworks: Black Sapphire, Cashmere Silver, Glacier Silver, Space Grey, Jatoba, Melbourne Red, Mediterranean Blue and Mineral White. The standard Dakota and exclusive Nappa leather upholstery is available in Black and Ivory White colour combinations. Interior trims offered are Fineline Brown and Fine-wood trim Poplar Grain Grey. BMW Design Pure Experience package comes with extended bicolourNappa leather upholstery in Cognac/Black which underlines the sportiness of the new BMW 6 Series Gran Coupé. Other features in the interior include ambient lighting and a sports leather steering wheel. Exclusive 19-inch light alloy wheels, LED fog lights, Shadow Line and dark chrome exhaust pipes round off the exterior appearance. The radiator grille slats, air inlet surrounds and decorative trim on the rear apron are also in dark chrome. BMW has enjoyed a long-standing history of collaborations with artists and designers the world over. BMW is the official partner of India Bridal Fashion Weekfor the second consecutive year. For 2015, Abu Jani Sandeep Khosla, AshimaLeena, Falguni Shane Peacock, GauriNainika, JJ Valaya, Jyotsna Tiwari, Shantanu Nikhil, SuneetVarma and TarunTahiliani will showcase their most opulent and premier collections in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad and Chandigarh. “Driving a BMW is, in itself, a mark of character. And, BMW Individual is the most exclusive way to drive a BMW. The collection presented by renowned designers at the BMW India Bridal Fashion Week 2015 matches the philosophy of BMW Individual – a perfect blend of inspiration and creative freedom to design an expression of your individual character. The BMW Individual Collection offers a wide range of high-quality options for discerning customers. The finest leathers, exceptionally sophisticated interior trims and brilliant paint finishes can be chosen to further personalise your BMW 6 Series Gran Coupé,” said Mr. Philipp von Sahr, President, BMW Group India. The BMW India Bridal Fashion Week is instrumental in connecting India’s leading fashion designers with brands for unique opportunities such as creative collaborations, endorsements, appearances and consumer connects. It also promotes trade and connects designers with fashion consumers and buyers through Bridal Luxury Couture Exposition – a trade exposition to discover and shop from established and emerging designer labels and lifestyle brands featuring women’s wear, men’s wear, jewellery and accessories.
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An important aspect of an event planners job is make sure that the attendees of his/her event are thoroughly engaged with the proceedings of event and interact with the experience being presented. Hence finding unique and interactive ways to make the attendees interact at your event is a must. An increased level of attendee interaction not only adds life to the overall ambience of the event but at the same makes the job of an event planner a lot easier. This time at EE we list down 5 cool ways to increase attendee interaction at events. 1-Create Anxiety Creating anxiety among your attendees is a first step towards attendee engagement and interaction. Keeping your guests anxious about things to come sustains the interest of the attendees and leaves them wanting a little more of the event. To create anxiety and sustain it throughout the event it is very important to not give away the entire run-through of event to your attendees. Always have surprising elements to your events and design new elements of the basis of the audience demand at the event itself. Also designing networking activities and fun games at smaller events always works wonder at events. When you take the audience by surprise it gives them a moment worth cherishing for. 2-Integrate Social Media Social media is indispensable during events today. Organizers can use hashtags, handles, and even event specific apps to build an online community around your event. This also provides a chance to participate from anywhere in the world, which is particularly nice for guests who can’t physically attend. During your event you can provide your events Twitter handles, create event specific hashtags, and promote the sponsors, vendors or charities through social media. Another important highlight of integrating social media is that it helps you generate the required buzz about the event even before it has started. 3-Build Networking Groups No event can ever be successful if the attendees do not connect and network with each other. While most people hesitate to participate in large groups at events a smart event organizer can take way the hesitation by creating small or medium size networking groups and allow the attendees to proceed with the interaction. Through group based and team building activities at such events not does the awkwardness among unfamiliar guests wears off but also it provides them with a reason to happy about the event. 4-Host a Happy Hour Happy Hour does not necessarily mean to have free drinks at the alcohol section of your event but to give the audiences an hour from the total event run time wherein they can reduce the formality and celebrate the fun of being at a vivacious event. Happy Hour can always include fun filled activities such a very simple photo booth with props, or a doodle making competition or an integrated element of technology. Through Happy Hours the audience gets the much needed opportunity to unwind itself and network better in the absence of a formal environment. 5-Desiging Networking Friendly Ambience It is often seen at events that the entire venue has a monotonous seating arrangement with the same décor everywhere. Changing this routine element can be a goldmine for event organizers. Having contrasting elements at the events decoration and most importantly having a designated seating space for only networking activities can truly lead to establishment of life long relations from an event. Other ways of creating networking friendly ambience are a no photography zone, separate coffee booth seating, a corporate work station and others.
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