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EE News Desk
Fitness enthusiasts in the city got a treat as Reebok India and Jabong organized a fitness masterclass with celebrated fitness icon John Abraham. The excitement was palpable at the most prime location in Gurgaon-DLF Cyber Hub as Reebok trainers began taking CrossFit sessions, thereby engaging consumers and influencers with high intensity and fun workouts. Consumers were drenched in sweat at the end of a 20 minute power packed workout session that was aimed at helping them unlock their true potential. Giving fans a truly holistic fitness experience, Bollywood sensation and Reebok’s brand ambassador, John Abraham made a grand entry amid resounding cheers and enthralled the audience. Consumers were thrilled as they got a chance to match steps with John’s workout and receive valuable fitness tips from their fitness inspiration. Apart from getting an opportunity to workout with John, the consumers also got a chance to battle it out and take home some cool Reebok merchandise and gift vouchers from Jabong. Speaking on the occasion, John Abraham, fitness icon and brand ambassador, Reebok India, shared, “Fitness has always been one of my top priorities which resonates perfectly with Reebok’s ‘Fit for life’ ideology. I am extremely happy to be here today and help Reebok and Jabong promote fitness in the city. I had a great time working out with the enthusiastic audience and sharing my fitness mantra for a healthier body and mind. I congratulate Reebok and Jabong on this amazing initiative and look forward to more such initiatives in the future.” Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “It has been a fulfilling association with Jabong wherein we have succeeded in making people aware about fitness. Not only was this event a great way for us to engage with so many new people – be it consumers or influencers, but it was also the perfect platform for us to drive home our ‘Fitness for All’ philosophy. It is Reebok’s constant endeavor to inspire more and more women to adopt fitness as an integral part of their lifestyle and hence it was heartening to see so many women enthusiastically participating in the fitness masterclass today. I would like to express my sincere thanks to John Abraham for supporting this initiative and inspiring our consumers to be fashionably fit. The response has been over-whelming and we definitely look forward to more such opportunities in the future.” “We are very excited to do this event with Reebok. Sports as a category has been a major focus for us over the years and it’s been our constant endeavour to offer the best products to fitness and sports enthusiasts in the country. It is an exciting opportunity for few of our lucky customers to win a chance to work out with fitness icon John Abraham. We definitely plan to engage more with our shoppers with exciting campaigns in the future. Our aim has always been to make shopping an experience for our customers and I am happy that this will be a memorable one for some of them,” said Sanjeev Mohanty, CEO & MD, Jabong.
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May 2016 witnessed the launch of Honda BR-V across multiple Indian cities, making it yet another blockbuster hit to the nation. Post the grand introductory launch of the BR-V at the Auto Expo 2016 at Expo Centre, Greater Noida. HCIL top management were present in all the major cities to mark the launch, starting with Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd., Mr. Atsushi Arisaka, LPL : HRAP, Mr. Hiroyuki Shimizu, SVP and Director, Honda Cars India Ltd., Mr. Raman Kumar Sharma , SVP and Director, Honda Cars India Ltd. and Mr. Jnaneswar Sen, SVP, Honda Cars India Ltd. The company has a large selection of car models to choose from and wanted to highlight the unique features of the BR-V. The vehicle is essentially a compact SUV and is equipped for city driving and the soft-terrain driving and is stylised to give the whole family a great driving experience. The BR-V is ready to take on competition with the Renault Duster, Hyundai Creta, Maruti S-cross and Nissan Terrano. With a bold tagline – “let the hunt begin” pretty much defines the sturdy, safe and sophisticated look of the car and entices the buyer to explore every aspect of life. Giving the family and the individual buyer a sense of freedom to move from city to mountain to hilly terrain with ease, comfort and convenience. To match the unique feature of the bold, versatile, tough and elegant BR-V, the launch sequences were planned in the same manner. The main challenge was to bring the vehicle out for unveiling by factoring in both types of terrain and giving the entire stage the look and feel of a tough and modern terrain fitting for the BR-V ready to take on the pressures of a roll-coaster ride. CSDirekt planning and strategy was a simple yet well thought out execution with a complex yet bold and versatile stage set up with a grand dual entry of the BR-V driving on to the stage from city roads and hilly roads. The two vehicles were driven out on to the stage by HCIL management members delighting Honda Partners and Media present. The management teams played their roles in further delighting the audience and making the launch magnanimous, highlighting the facts that this is one vehicle meant for the ones who dream to explore and love to live the adventurous life. The BR-V is meant for the urban dwellers whose lives revolve around hi-tech offices, late night meetings and seek the freedom of a weekend packed with fun and adrenaline and love to get a taste of adventure. Traveling extensively for the multi-city launch Navdeep Kaur, Client-Servicing CSDirekt, speaking about the event said, “We had a tough task in our hands to make this a unique launch highlighting the BR-V features and creating an exciting platform. The challenge was acquiring the right hotel and banquet hall giving the stage design and sheer size of execution needed to bring such a complex stage to life. The set up was complicated and time consuming, but, CSDirekt loves to take up tough jobs and the result at the end of day is worthy of the efforts put in to make the stage and launch sequence grand. Over-all the entire launch tour went off smooth, kudos to our team.’
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Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the mandate of conceptualizing and executing the launch of digibank, India’s first mobile-only bank by DBS. The launch of digibank was held on 26th April 2016 at Tata Theatre (NCPA), Mumbai, and witnessed an attendance of over 1,000 people. DBS Bank, a leading bank in Singapore, officially unveiled digibank during the event. A revolutionary offering, digibank brings together an entire suite of ground-breaking technology – from biometrics to artificial intelligence (AI) – to enable customers to enjoy a whole new way of banking. Commenting on the success of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “Percept ICE feels honoured to have been chosen by DBS to manage the launch of their revolutionary new banking offering ‘digibank’. The event saw a massive turnout of over 1,000 attendees. The client and visitors were delighted with the on-ground experience, and the positive feedback garnered post event reaffirms the success of the show in achieving its primary objective of generating mass awareness and interest in the TG. Kudos to every member of the Percept team on delivering a successful and memorable event!” Sheran Mehra, Head, Group Strategic Marketing and Communications, DBS India said, “We wanted the digibank launch event to mirror our revolutionary offering and break away from conventional banking events. The theme of the event was innovative, futuristic and liberating which brought out the very essence of digibank. The team at Percept successfully helped us set in motion and redefine the future of banking.” DBS has always believed that banking is about doing real things for real people and continues to stress its efforts to make banking that is easy, fast and effortless through the innovative use of technology. digibank will enable people to do more of what they want and allow customers to ‘Live More, Bank Less’. Percept ICE’s scope of work spanned planning, conceptualizing and executing the entire event inclusive of set production, event content , artist co-ordination, branding and décor, venue selection, managing the entire venue set up, food & beverage, webcasting, merchandise, show flow management, and overseeing the entire technical production of the event. The entire theme of the event was furturistic with wifi, webcasting, instant word cloud selfies and a large LED based stage that added to the show.
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India is a young nation. And amongst the few things that universally appeal to youngsters is their love of Music. The proof is in the pudding really. The Indian youth has tasted blood with homegrown festivals such as Sunburn, Supersonic and NH7 Weekender raking in some of the biggest artists from across the world. The experience may get better with each year, and yet there is a thirst to emulate international festivals for a more enhanced festival experience. The Electric Daisy Carnival or EDC as it is popularly known is a pioneer of music festivals, and it may be coming to India soon.
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The Event and Entertainment Management Association (EEMA), the apex body of the Indian events industry, has re-elected Sabbas Joseph as its president for another term of two years. Joseph is the Co-founder of Wizcraft and has been serving as President at EEMA since 2014. The new term begins 21 July 2016. The decision came through during EEMA’s annual convention EEMAGINE 2016 at the General Body Meeting held on 1 May in New Delhi. Following a unanimous nomination in favor of Joseph, the congregation has also empowered him to choose the leadership team which would form the successive National Executive Committee of EEMA. In an attempt to extend equal opportunity and impartiality to the process of choosing the leadership team, Joseph has invited members of EEMA to nominate themselves for the role. In an open letter he announced, “While we set the path forward for the second term which would commence from end-July, we commit ourselves to EEMA and the growth of the industry. May the power of EEMA grow and may India benefit from the contribution of our events industry. The new term gives us a chance to create a new leadership team. All of us should have equal opportunity to play a part in building and creating our future. While roles and designations should not matter, I would like to request those interested in participating in the leadership team to write to me directly. Please share what agenda you would like to focus on, the amount of time that you have on hand for the same, and what your contribution could be. It is an opportunity to shape the industry, administer the present while creating a future that we can all be proud of. The deadline for responses is May 15th, 2017.” During Sabbas Joseph’s tenure as EEMA President since 2014 the association has paved the way for numerous developments within the events industry including single-window event licensing and pre-approved event venues; and is assertively working towards health and safety compliance at events, regularization of copyright laws and licensing, use of state owned venues for recreational purposes etc.
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Around 1200 enthusiastic runners from all parts of the city ran 5K for the Promo Run and came forward to pass the message on fitness, encouraging Mumbaikars to come forward and register for IDBI Federal Life Insurance Mumbai Half Marathon. The run was flagged off by Dnyaneshwar Tidke, Boston Marathon finisher, from the university stadium. The run advanced towards Wilson College concluding the run back at the start line. A warm-up and Zumba session were conducted before the Promo Run which was lead by fitness & Zumba expert, Philip. All the necessary tips were given on running, precaution and preventive measures to be taken while running in monsoon and how to remain fit along with some Zumba training. The Promo run will later head to Goa on Saturday, May 21, 2016 and Pune on Saturday, May 28, 2016 to promote running culture in these cities, closer to Mumbai. By going to these cities it aims to pass on the fitness mantra and call in entries for the inaugural edition of IDBI Federal Life Insurance Mumbai Half Marathon scheduled for Sunday, August 21, 2016.
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Candid Marketing, a strategic brand activation agency, has appointed Puneet Malhotra as Managing Partner. Puneet will play a key role in developing the existing business and nurturing the growth of the agency. With experience of over 16 years in the industry, Puneet has worked on brands from diverse industries, offering a range of experiential solutions including Brand Activation, Event Management, Digital & Interactive. During these previous stints, he was responsible for demonstrating success in delivering high impact, result-oriented, consumer-centric campaigns for brands like Bausch & Lomb, Intel, Samsung, Eicher Volvo, HP, Turner International, Max Life. Prior to joining Candid, Puneet was AVP at Cheil Worldwide driving activation business for Samsung as well developing new Business for Cheil in the Activation space. Speaking on Puneet’s appointment, ATUL S NATH, Managing Director, Candid Marketing said, “We are delighted to have Puneet join the team and have our clients benefit from the breadth & depth of knowledge and experience he brings. I am looking forward to Puneet working closely with Amrita and myself in charting the future course of Candid Marketing in the next 20 years!”.
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Mr Sanjay Kaul has been re-elected as President of Rural Marketing Association of India (RMAI). Accepting the honor Kaul stated, “Over past two years you would have witnessed the dynamism RMAI has ushered in its operating environment to cater to the changing needs of our members. We have made enormous strides in initiating relevant knowledge properties, scaling up award properties, enhanced meaningful engagement with industry and energised our stakeholders at the same time I am mindful that lot more needs to be done. I thank all outgoing team members for their enormous contribution and support that they extended during the period. As I assume this role, I am aware a wonderful team with exceptional knowledge, expertise and sense of service backs me. I am glad many new members have volunteered to join the leadership team. I look forward to working with each of them to accomplish our goals and contribute to the overall mission of RMAI.” The new team of RMAI includes: Vice President - Raj Kr Jha, Consultant, Ogilvy Advertising, Secretary and Treasurer - Dr. Anup Kalra, Executive Director, Ayurvet Ltd Joint Secretary - Himanshu Shah, Chief Mentor, SOI Live Marketing National Executive Team Puneet Vidyarthi, General Manager and Head Rural Business & Digital Innovations, JCB India Ltd Punit Chadha, General Manager, Maruti Suzuki India Ltd Siddhartha Chaturvedi, CEO, Event Crafter Nikhil Sharma, Partner, MART Aroop Bose, National Sales Manager at HLL Lifecare Ltd PawanBansal, Chief Operating Officer, Jagran Solutions AnirbanChaudhuri, Sr Vice President & Executive Planning Director, J Walter Thompson Sanjay Pragat, Managing Director, Vision Force This year RMAI has added a West chapter headed by Vice President (West) Sanjay Panigrahi, President Rurban & Special Projects, Pidilite Industries Ltd. Executive Committee (West) Mr. Biswabaran Chakrabarty, Vice President (Brand and Channel Management), Crompton Greaves Consumer Electricals Ltd, Prashant Mandke, Vice Preident& Head, Anugrah Madison; Mridula Shekhar, Head Marketing (Retail Business), Tata Steel Global Wires; Veerendra Jamdade, Founder Director and CEO at Vritti Solutions Ltd; Arvind Sonmale, Managing Director & CEO, Sustainable Agro Finance Ltd; Khurram Askari, Director, Insight Outreach Pvt Ltd. New EC team plans to build a road map built on following areas: • How to improve and help grow our business • Ways to foster new knowledge and collaboration • Work towards safeguarding the interests of our members • Help set the standards and encourage best practices
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The Great India Place Mall of Entertainment City Ltd. a mixed-used retail and hospitality development, recently gave its visitors a reason to cheer by playing host to India’s young heartthrobs Tiger Shroff and Shraddha Kapoor. The event had taken place on April 26, 2016 in The Great India Place Mall. The young stars Tiger Shroff and Shraddha Kapoor, the starcast of Baaghi, also interacted with their fans and lucky winners during the event, signing autographs and posing for pictures at The Great India Place Mall(TGIP). Speaking on the event, Munish Baldev from Entertainment City Ltd, commented, “The Great Indian Place Mall, with its array of high-end lifestyle, fashion and leisure choices, is the premium destination for Noida and NCR visitors. Being chosen as the venue for the launch of the latest movie Bhaaghi with heartthrobs Tiger Shroff and Shraddha Kapoor, further reaffirms The Great India Place Mall’s status as the premium retail and hospitality properties in the region.” A part of Entertainment City Ltd complex in Noida, The Great India Place (TGIP), and Spread over an area of 14 acres, TGIP has nearly 1.5 million square feet of retail space. This space encloses seven anchor stores, an enormous food court, and a 6-screen multiplex, along with several retail outlets housing luxury brands such Lifestyle, Shoppers Stop, Max, Reliance Trends, Globus, Central, Croma, Big Bazaar, Hometown, Home Center, Pantaloons, Westside.
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Wizcraft has taken the recently launched Tata Tiago to virtually every household in Mumbai, Delhi NCR and Bangalore, and executed India’s first Virtual Drive experience with possibly the lightest and most cost effective Tiago Virtual Drive Gear. The free basic virtual reality (VR) set arrived in homes as part of the four-page ad supplement with the April 12 edition of a leading English daily and brought to life a never-before experience for the masses of India. Wizcraft came up with this idea of storytelling by combining simple technology with the right creative inputs, and backed it with a whole lot of courage and conviction to create this virtual reality experience that gave the consumers an innovative and immersive drive experience. The virtual test drive experience reaffirms one of India’s leading conglomerates, Tata Motor’s philosophy of #madeofgreat and embodies their three brand pillars; Pioneering, Cool and Trustworthy. With the #madeofgreat campaign Tata Motors has charted a new course in its brand building and transformation journey. The company continues to roll-out compelling campaigns with an aim to bring its consumers closer to the brand. Taking forward the spirit of innovation, this experience was indeed one-of-a-kind exploration of Tiago’s innovative and design language with driving dynamics to address the evolving personal consumer segment. This innovation provided over 2 million consumers a chance to step into the virtual world for a quick test drive of Tiago, the new zippy car from Tata Motors. Created using 100 tonnes of quality recyclable paper, a delicate weight to size ratio, multiple rolls of 3M gumming, 5 million + lenses and 250 revisions later, the 2000 strong workforce delivered the Tiago Virtual Drive Gears - ready for shipment. This unparalleled feat, which resulted in an experience India would never forget, was attained within a short span of 20 days. Tata Motors along with its partners, SOHO SQUARE, LODESTAR, WIZCRAFT and PAPERCATS rolled out this campaign in a cool manner, which connected with the key consumers innovatively. Commenting on this path-breaking idea and its execution, Mr. Sandeep Mehta, Vice President, Wizcraft International Entertainment said, “Crafting memorable experiences is at the core of what we at Wizcraft do and it is our constant endeavor to push the envelope and stretch our creative and executional capabilities to the maximum. For this first-of-its-kind Tiago Innovation, we had one single goal in mind - to make it relevant to the young consumer base that the brand is targeting and also to build on the brand values. The Tiago VR Gear has successfully achieved all this and much more. The gear was completely indigenously designed and manufactured in India under strict quality guidelines and is perhaps the first VR Gear to be distributed at such a mass scale. We have truly brought reality into virtual reality for the masses and are extremely proud about it.”
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