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EE News Desk
600 kids, between 4 and 14 years of age from Delhi and NCR participated in the first day of auditions for the India Kids Fashion Week 2016 held at Ambience Mall, Gurgaon on May 13, 2016. The selections were made by Sana Dua, Winner of Femina Style Diva 2016. Delhi auditions were held on May 15 and 16 at the same venue. Auditions in Mumbai and Surat were held on April 23 and 24, which received enthusiastic response from 1500 and 300 kids respectively. India Kids Fashion Week (IKFW), Asia’s largest platform for kids fashion industry has come up with the fourth edition of its celebration of kids fashion in India. The main event will be organized from June 3 to 5 in Mumbai and June 17 to 19 in Gurgaon. This 3 day fashion extravaganza and exposition for kids apparel and accessories industry gives unparalleled opportunity for designers and brands to showcase their kids fashion line and provides younger generation a chance to get up close and personal with their role models in fashion industry. Like its previous editions, India Kids Fashion Week 2016 is expected to witness a grand celebration of kids fashion with popular personalities strutting the ramp in creations from designers and brands, along with the star attraction of the show - The Kids. India Kids Fashion Week (IKFW), a joint initiative of Craftworld and Event Capital, is an exclusive signature property launched to position India on the map of the kids fashion industry. It is India’s first premier lifestyle platform aimed to promote young talent and is currently in its fourth edition. The past editions of IKFW have received support from the personalities like Sushmita Sen, Dia Mirza, Sohail Khan, Vivek Oberoi, Neil Nitin Mukesh, Mandira Bedi and Genelia D’Souza who shared stage with the kids to boost their confidence and strutted the ramp in creations from designers like Rocky S, Narendra Kumar, Nishka Lulla, Malini Ramani, Payal Singhal among others. Most of the leading kids fashion brands in the country have also been associated with the event and showcased their latest collections on the IKFW platform. One of Asia’s largest kids’ fashion show, the fashion event has carved a niche for itself as a high- potential fashion event for kids. To all those trendy tots between 4 and 14, here is a chance for you to sashay across the ramp sporting creations of the country’s top-notch designers alongside the crème-de-la-crème of the glamour industry.
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Ski India, the indoor Sci-Fi themed Snow Park recently opened its door to public in the month of April at DLF Mall of India, Noida and has been attracting a sizable crowd. Ski India recorded a whopping number, i.e. 2000 visitors in a single day last week. The hub has a capacity to accommodate 3000 people. This family entertainment destination is planned to be user friendly by maintaining the internal space dome temperature of -10°C to -15°C for the freezing snowfall experience. With school and university summer break going on, this place seems to have become an instant favorite amongst youngsters. Its novel concept seems to be appealing to all age groups. The unique Sci-Fi themed tourism project has been designed to enthrall visitors in the National Capital Region with its massive 100,000+ sq ft property, comprising of 2 floors housed in DLF Mall of India, Noida. This one-of-its-kind entertainment destination offers never-seen-before skiing experience and an array of intergalactic games. Prasuk R Jain, Co-Founder & Managing Director, Ski India says, “The winter themed sports activities seemed untapped, pan-India. Hence, we decided to conceptualize an all year round indoor snow sport resort introducing indoor skiing for the first time in India. We have a strong creative force of imaginers who combine a rich legacy of entertainment with latest technology to infuse life into our dream project. We pushed the boundaries of innovation and to make Ski India the most loved amusement destination of India and we are delighted to see the response and strives to provide excellence in all our services keeping quality and safety in mind”. The concept is to provide the guests a detailed replication of a snowy ski resort with adventurous Skiing & Tubing on various gradients, Toboggan, Bobsled, Carousal, Ice Skating, Frozen Land – a walk through to our characters and Snow play area. Ski India also boasts of a never-seen-before sci-fi world theme filled with intergalactic sports. The team of imaginers has designed an illuminating Wormhole Portal at the entry that would transport all the earthlings (patrons) into the unseen planet. Orri & Orran (Ski India's mascots) pilot the earthlings while the Snow Men guide them through all the intergalactic sports.
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Family members of the retailers and distributors of Gionee, the official sponsor of Kolkata Knight Riders, got an opportunity to hobnob with four knights – Gautam Gambhir, Brad Hogg, Manan Sharma & Ankit Rajpoot. Clicking Selfies, giving away autographs, interacting with cricketers, the KKR boys were in fine form at this meet & greet organized by Vibgyor Brand Services, leading events and activation agency. The event was held on 18th May at Landmark Hotel in Kanpur. Approximately 150 people attended this gala evening and the admirers went home with a big grin and a glint in their eyes. Vibgyor was involved in this event right from the initial conception to the execution. Gionee required Vibgyor to create a set that would look celebratory and comfortable given the attendance at the event. This was translated by the agency giving the evening a glitzy feel and leading to candid conversations with the Kolkata Knight Riders team members.
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Ambience Malls, Gurgaon and Vasant Kunj, are organizing their 3rd edition of ‘We Love Summer 2016’ Kids Carnival, India’s largest edutainment festival starting from 23rd May till 5th June 2016. Both the malls are welcoming children from all over Delhi & NCR to 14 days of non-stop fun and learning with an array of carefully designed activities for varied interests. The carnival intends to expand the kids’ creative thinking while offering them and their families a great time, full of education, fun and excitement. Through this edutainment carnival, Ambience Malls are providing ample opportunities for kids to experience different engaging activities and explore their true calibre in an entertaining way. All the participants will get the chance to discover the potential in him/her under the guidance of the best mentors from diverse fields. They will be trained by NBA (National Basketball Association) Jr. Coach Karan Baweja, Dr. Aman Bathla (World’s fastest pianist) and Dance guru & Bollywood choreographer Shiamak Davar, who will share their expertise and experiences during the workshops and training sessions. The activities include basketball and football workshops, Kids Robots activities, Puppet workshop, Paintball, Bakery Classes, create through Sewing classes, Theatre Workshops, Musical & Dance Classes, Ice Skating, Zumba-Kickboxing, Meditation through music, and Smartivity Science & Quizzing Workshop for kids who want to learn something new over their summer holidays. In order to engage children with technology, Kids Robots activities will be organized by Avishkaar Box, who design customized robotics kits for different age groups as per the learning level and conceptual understanding relevant to that age. Theatre workshops and Puppet workshop will be conducted by Dramabaaz Company, Football and Basket Camp by Jr. NBA Coach Karan Baweja, Music and meditation classes by Dr. Aman Bathla, Dance classes by Shiamak Davar, sewing classes by Usha Janome, Quizzing workshop by Xpress Minds, Zumba-Kickboxing by Vivafit, Golf and Bakery Classes by The Leela Ambience Gurgaon and Ice Skating by I-Skate. The mall has laid a turf to facilitate sports activities. The carnival will also have storytelling classes by renowned theatre play actor and the Master storyteller- Kamal Pruthi, who will narrate Kabuliwala stories to kids. This year’s line up of events also includes an RJ hunt to be conducted in association with Red FM and the selected few kids will be given an opportunity to visit the radio station. Kids also get a chance to meet their favourite cartoon characters in person, this year. Talking about ‘We Love Summer 2016’ Carnival, Mr. Arjun Gehlot, Director, Ambience Mall – Gurgaon & Vasant Kunj said, “The advent of technology and easy access to electronic gadgets and devices along with change in life style is slowly changing the way summer vacations were traditionally spent. Hence, we organize this carnival every year and include activities that engage the children, both physically and mentally for wholesome fun-filled learning experience that let them explore their imagination. I am proud to announce that more than 2,000 kids attended our event last year and this year, we promise to triple the fun and entertainment for kids.” The carnival takes off on 23rd May 2016 at both Ambience Mall Gurgaon and Vasant Kunj and will continue till 5th June 2016, with ongoing themes of Sports, Art and Entertainment Skills.
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The evening of the first ever LIVA Accredited Partner Forum (LAPF) Confluence organized by Liva, the natural fluid fashion fabric – a part of Aditya Birla Group, was put together by Fountainhead. Held at JW Marriot, Sahara Mumbai, the event witnessed the presence of world renowned Chess Grandmaster Viswanathan Anand where he gave an inspirational speech on ‘What it Takes to Be a World Champion’. He shared his journey right from getting introduced to chess at the age of 6 till becoming the Grandmaster. He said, “I had to wait for 3 years to achieve my goal. I kept missing winning the Grandmaster title consecutively for 2 years but I was determined about my game; and then I managed to bag the title with sheer patience & tenacity. Similarly, you’ll have many quiet years during your struggle, but there will be a day where you would see your efforts paying off well.” The event also saw a fashion walk by models donning Liva outfits. LAPF Connect was launched by Mr. Dilip Gaur, MD, Grasim Industries. It is one of its kind digital platform for viscose based textile value chain partners bridging the gap between the buyers and sellers across the globe. The LAPF Confluence concluded with popular Sand art artist Nitish Bharti (India’s Got Talent fame) who displayed LIVA’s successful journey through innovative sand creations. Performances by dancers showcasing peculiar ‘Fabric Dance’ proved to be one of the key highlights of the evening.
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Sunburn will be celebrating its 10 year long journey over the EDM landscape with a 4 day festival in December 2016. Early bird tickets to go live tomorrow, 26 May '16 at BookMyShow. Sunburn Goa 2015, outdid itself with a record breaking attendance of over 350,000 visitors from across 50 countries. The festival witnessed headliners like Dimitri Vegas and Like Mike, Kygo, Martin Garrix, David Guetta. Fans at the festival experienced the first Indian performance by Seth Troxler and live debut act by KSHMR. The festival also witnessed a world class production having a 280 feet wide and 95 feet high Main Stage titled ‘Empire Of The Sun’ drawing its inspiration from Indian ethnicity, depicted the cranium of Ashoka taking centre stage on a chariot, diving into the 10th year anniversary of the dance music brand. The Label Stage was hosted by world famous Record Labels, Spinnin Records while Gaurav Raina of Midieval Punditz curated the Rayban Never Hide Sounds Experimental Stage,The Techno Deep House stage was in collaboration with the global hit production Star Wars while DJ Shaan curated the Gionee Stage. An estimate of 150+ artists performed across 5 high octane stages. Sunburn Goa 2015 also featured over 40 different experience zones a fan village, as well as countless other forms of entertainment, such as bungee jumping, mechanical bull, ferris wheel, rock climbing etc. This year Sunburn 10 brings a brand new customer experience with added incentives, the cashless experience where fans can preload the Sunburn Smart Band and avail entry into the festival zone, purchase F&B and merchandise at the festival without swiping credit cards or dishing out hard cash. The bands will be available for home deliveries and will do away with box office ques. Fans can now block their early bird tickets at a smashing 35% discount, a 50% advance payment option to block your ticket is also available. For the first time, Camping packages will also be available during early bird sales with GA + Classic Tent, GA + Club Tent, VIP + Classic Tent and VIP + Club Tent. Other experiences include: MASSIVE PRODUCTION: Each stage with it's own creative concept and technological innovations, will reflect the mastery of some of the ace production design teams from around the world. A super-mega-stage, the Sunburn main stage is set in a beautiful natural amphitheater, redefining - in size, creativity and drama - how India puts on a show. Stage, sound lights and special effects have never looked so freaking good! With more than 150 artists and over 500 hours of music, including trance, house, electro, techno, drum & bass, psychedelic, experimental and more. FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs! FOOD COURTS: Elaborate food plazas emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush. ON-SITE CAMPING: For those really adventurous souls that don't want to miss a single beat, camping on-site takes the festival experience to the next level. Festival goers with VIP and General Admission passes can avail the classic (2 persons) or club tents (4 persons) LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment. Sunburn is all about eco-friendly 40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Zumba, Yoga Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on. Come eary to experience the festival. FLEA MARKET: This year, Sunburn 10 will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties. UNLIMITED PARKING: The size of Sunburn’s dwelling, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! It’s all pro bono! AFTERPARTIES: Catch your favorite artists play a surprise set at multiple after dark parties in and around the city.
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Audi Delhi Central today organized the Audi Women’s Power Drive in New Delhi to celebrate the recent Mother’s Day. The women drivers got to experience the sporty, progressive and sophisticated range of Audi including Audi A3 Cabriolet, Audi TT, Audi S5 Sportback, Audi RS 6 Avant, Audi RS7 Sportback and Audi R8. The Audi Women’s Power Drive gave the participants an opportunity to drive the Audi’s range of performance cars under trained supervision to understand and experience the advanced technology that Audi offers. Noted personalities like Parineeta Sethi, Editor, Millionaire Asia and Asia Spa, Life Coach Ramon Llamba, Jewellery designer Shalini Arora Kochhar, Celebrity Yoga Instructor Nischint Singh, painter Sunayana Malhotra and designers Charu Parashar and Pooja Gogia were some of the participants of the Audi Women’s Power Drive. The women fans also got an opportunity to get photographed with the range of Audi Cars. Mr. Mikey Todd, Director Sales & Marketing, Audi Delhi Central, (Zenica Cars India Private Limited) said, “We are delighted to showcase the exhilarating range of Audi to our women customers, enthusiasts and fans across Delhi NCR. The Audi Women’s Power Drive gave us an opportunity to showcase the ‘Audi’ experience to our women customers and fans on the august occasion of Mother’s Day. I would like to thank our patrons and all our Audi Women enthusiasts for making the Audi Women’s Power Drive such a huge success.” As a part of Audi’s special initiative, participants are trained by Audi trainers on various driving techniques. The customers get introduced to the features of the car and also get a live experience to test all the features of the sportscars in a controlled environment. The event also packed in activities that gave participants an exclusive experience. The program commenced with a networking brunch at Audi Delhi Central followed by a scenic drive by the enthusiastic participants to Jaypee Greens Spa & Resort in Audi cars. This was followed by a rejuvenating signature spa at Six Senses Spa, Jaypee Greens Spa & Resorts, Greater Noida followed by High Tea @ Eggspectation coffee shop at Jaypee Greens Spa & Resorts. The program ended on a high note with a chauffeur driven Audi experience given to ladies on their way back. The Audi model range in India includes the Audi A3, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi TT Coupé, Audi S5 Sportback, Audi RS 6 Avant, Audi RS 7 Sportback and Audi R8 V10 plus.
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Fitness enthusiasts in the city got a treat as Reebok India and Jabong organized a fitness masterclass with celebrated fitness icon John Abraham. The excitement was palpable at the most prime location in Gurgaon-DLF Cyber Hub as Reebok trainers began taking CrossFit sessions, thereby engaging consumers and influencers with high intensity and fun workouts. Consumers were drenched in sweat at the end of a 20 minute power packed workout session that was aimed at helping them unlock their true potential. Giving fans a truly holistic fitness experience, Bollywood sensation and Reebok’s brand ambassador, John Abraham made a grand entry amid resounding cheers and enthralled the audience. Consumers were thrilled as they got a chance to match steps with John’s workout and receive valuable fitness tips from their fitness inspiration. Apart from getting an opportunity to workout with John, the consumers also got a chance to battle it out and take home some cool Reebok merchandise and gift vouchers from Jabong. Speaking on the occasion, John Abraham, fitness icon and brand ambassador, Reebok India, shared, “Fitness has always been one of my top priorities which resonates perfectly with Reebok’s ‘Fit for life’ ideology. I am extremely happy to be here today and help Reebok and Jabong promote fitness in the city. I had a great time working out with the enthusiastic audience and sharing my fitness mantra for a healthier body and mind. I congratulate Reebok and Jabong on this amazing initiative and look forward to more such initiatives in the future.” Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “It has been a fulfilling association with Jabong wherein we have succeeded in making people aware about fitness. Not only was this event a great way for us to engage with so many new people – be it consumers or influencers, but it was also the perfect platform for us to drive home our ‘Fitness for All’ philosophy. It is Reebok’s constant endeavor to inspire more and more women to adopt fitness as an integral part of their lifestyle and hence it was heartening to see so many women enthusiastically participating in the fitness masterclass today. I would like to express my sincere thanks to John Abraham for supporting this initiative and inspiring our consumers to be fashionably fit. The response has been over-whelming and we definitely look forward to more such opportunities in the future.” “We are very excited to do this event with Reebok. Sports as a category has been a major focus for us over the years and it’s been our constant endeavour to offer the best products to fitness and sports enthusiasts in the country. It is an exciting opportunity for few of our lucky customers to win a chance to work out with fitness icon John Abraham. We definitely plan to engage more with our shoppers with exciting campaigns in the future. Our aim has always been to make shopping an experience for our customers and I am happy that this will be a memorable one for some of them,” said Sanjeev Mohanty, CEO & MD, Jabong.
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May 2016 witnessed the launch of Honda BR-V across multiple Indian cities, making it yet another blockbuster hit to the nation. Post the grand introductory launch of the BR-V at the Auto Expo 2016 at Expo Centre, Greater Noida. HCIL top management were present in all the major cities to mark the launch, starting with Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd., Mr. Atsushi Arisaka, LPL : HRAP, Mr. Hiroyuki Shimizu, SVP and Director, Honda Cars India Ltd., Mr. Raman Kumar Sharma , SVP and Director, Honda Cars India Ltd. and Mr. Jnaneswar Sen, SVP, Honda Cars India Ltd. The company has a large selection of car models to choose from and wanted to highlight the unique features of the BR-V. The vehicle is essentially a compact SUV and is equipped for city driving and the soft-terrain driving and is stylised to give the whole family a great driving experience. The BR-V is ready to take on competition with the Renault Duster, Hyundai Creta, Maruti S-cross and Nissan Terrano. With a bold tagline – “let the hunt begin” pretty much defines the sturdy, safe and sophisticated look of the car and entices the buyer to explore every aspect of life. Giving the family and the individual buyer a sense of freedom to move from city to mountain to hilly terrain with ease, comfort and convenience. To match the unique feature of the bold, versatile, tough and elegant BR-V, the launch sequences were planned in the same manner. The main challenge was to bring the vehicle out for unveiling by factoring in both types of terrain and giving the entire stage the look and feel of a tough and modern terrain fitting for the BR-V ready to take on the pressures of a roll-coaster ride. CSDirekt planning and strategy was a simple yet well thought out execution with a complex yet bold and versatile stage set up with a grand dual entry of the BR-V driving on to the stage from city roads and hilly roads. The two vehicles were driven out on to the stage by HCIL management members delighting Honda Partners and Media present. The management teams played their roles in further delighting the audience and making the launch magnanimous, highlighting the facts that this is one vehicle meant for the ones who dream to explore and love to live the adventurous life. The BR-V is meant for the urban dwellers whose lives revolve around hi-tech offices, late night meetings and seek the freedom of a weekend packed with fun and adrenaline and love to get a taste of adventure. Traveling extensively for the multi-city launch Navdeep Kaur, Client-Servicing CSDirekt, speaking about the event said, “We had a tough task in our hands to make this a unique launch highlighting the BR-V features and creating an exciting platform. The challenge was acquiring the right hotel and banquet hall giving the stage design and sheer size of execution needed to bring such a complex stage to life. The set up was complicated and time consuming, but, CSDirekt loves to take up tough jobs and the result at the end of day is worthy of the efforts put in to make the stage and launch sequence grand. Over-all the entire launch tour went off smooth, kudos to our team.’
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Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the mandate of conceptualizing and executing the launch of digibank, India’s first mobile-only bank by DBS. The launch of digibank was held on 26th April 2016 at Tata Theatre (NCPA), Mumbai, and witnessed an attendance of over 1,000 people. DBS Bank, a leading bank in Singapore, officially unveiled digibank during the event. A revolutionary offering, digibank brings together an entire suite of ground-breaking technology – from biometrics to artificial intelligence (AI) – to enable customers to enjoy a whole new way of banking. Commenting on the success of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “Percept ICE feels honoured to have been chosen by DBS to manage the launch of their revolutionary new banking offering ‘digibank’. The event saw a massive turnout of over 1,000 attendees. The client and visitors were delighted with the on-ground experience, and the positive feedback garnered post event reaffirms the success of the show in achieving its primary objective of generating mass awareness and interest in the TG. Kudos to every member of the Percept team on delivering a successful and memorable event!” Sheran Mehra, Head, Group Strategic Marketing and Communications, DBS India said, “We wanted the digibank launch event to mirror our revolutionary offering and break away from conventional banking events. The theme of the event was innovative, futuristic and liberating which brought out the very essence of digibank. The team at Percept successfully helped us set in motion and redefine the future of banking.” DBS has always believed that banking is about doing real things for real people and continues to stress its efforts to make banking that is easy, fast and effortless through the innovative use of technology. digibank will enable people to do more of what they want and allow customers to ‘Live More, Bank Less’. Percept ICE’s scope of work spanned planning, conceptualizing and executing the entire event inclusive of set production, event content , artist co-ordination, branding and décor, venue selection, managing the entire venue set up, food & beverage, webcasting, merchandise, show flow management, and overseeing the entire technical production of the event. The entire theme of the event was furturistic with wifi, webcasting, instant word cloud selfies and a large LED based stage that added to the show.
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