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EE News Desk
The coveted Black Lady has come calling yet again, as some of the biggest superstars from South Indian cinema are all set to walk the red carpet at one of the most prestigious film award ceremonies of the year. It’s that time of the year when talent gets recognition, hard work becomes worth it and glamour gets a new definition, when some of the most adored stars get to express themselves in the most extravagant, yet beautiful manner possible. The 63rd edition of Filmfare Awards (South) is here, and how! The most sought after awards ceremony will bring together the “who’s who” from South Indian cinema, promising to break benchmarks and set new standards in putting together a spell-bounding show that will acknowledge and applaud the best of the best from the South Indian film industry. Slated to take place on June 18, 2016 at Hyderabad International Convention Center (HHIC), Hyderabad, and the 63rd Britannia Filmfare awards (South) will honor those artists who toiled hard to deliver some of the most popular films on celluloid in 2015. Like every year, the awards will reflect a synergy between public opinion and critical appreciation, as readers of Filmfare and film buffs have cast their votes across 10 categories covering some of the best films Tamil, Telugu, Kannada and Malayalam films. To announce the latest edition of the star studded event, our special guest for the occasion, Arvind Swamy, actor par excellence along with Jitesh Pillai, Editor Filmfare Magazine and Vinay Subramanyam, from Britannia Industries Limited lit a ceremonial lamp at the press conference held on May 26th in Chennai. Speaking on the occasion, Jitesh Pillai, Editor - Filmfare Magazine said, “I feel extremely proud when I look back at the journey undertaken by our South awards. South Indian cinema throws up some wonderful gems year after year, and it is only fitting that we erect a platform such as the Britannia FilmFare Awards to acknowledge the efforts put in by so many talented artist across the spectrum. Our latest edition promises to stage a platform bigger than ever, to present the coveted Black Lady in the hands of these deserving stars.” Talking about Britannia’s association with the prestigious awards, Vinay Subramanyam, Category Head, Health & Wellness, Britannia Industries Limited said, "Britannia is happy to continue its association with Filmfare as title sponsor for Filmfare Awards 2016. Britannia and Filmfare deliver a full palette of sensory celebrations through good food and great fun"
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Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the mandate of managing and executing Dominos (India) National FIDA 2016. The event was held from 4th May 2016 to 7th May 2016 at Pattaya. The Conference and Gala night were held on 5th May and Beach Branding on 6th May was executed by Percept ICE. The convention with sales conference took place at Pattaya Exhibition And Convention Hall (PEACH), the gala night at Noong Nooch village, and the Beach Branding on Coral island. Domino’s Pizza India is the master franchise of Jubilant FoodWorks Limited (JFL/Company). It is the largest food service company in India, with a network of 1039 Domino’s Pizza restaurants across 240 cities (as of May 28, 2016). The event kick started with a warm gesture from Alok Pandey, Senior Vice President – Operations, Domino's Pizza India, to an audience of over 1,650 people at Pattaya Exhibition and Convention Hall (PEACH). The aim of the event was to convey the strategy-plan for the year 2016-17 to their sales team and to felicitate employees who had performed exceptionally in 2015-16. Percept ICE’s scope of on-ground work encompassed conceptualizing, planning, designing, fabrication and executing the entire event, set production, show content, theme and décor of the massive venue, look and feel of the event, overseeing the seamless show flow, artist management, coordinating with team members for a smooth show run, managing multiple audio-visuals for the event and overseeing the entire production of the show. The show culminated with a closing note by Ajay Kaul, Chief Executive Officer, Jubilant FoodWorks Ltd. The gala night party at Noong Nooch village was an entertaining evening showcasing traditional Thai dance performances along with a grand finale performance by Amibili Menon followed by DJ Ricky. Commenting on the event, Nazneen Karimi Chief Executive Officer, Percept ICE said, “It’s an honour to manage and execute the Dominos (India) National FIDA 2016 and we are happy that we could deliver on both the client and audience expectations on ground. The event was a lot of fun to execute and the team did a great job by innovating in the creative sphere. The client gave us the freedom and space to put forth our inputs and we really enjoyed working with them. Full credit goes to the Percept team for pulling off such a successful international event.”
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Acrysil Ltd recently took over Sternhagen from Germany in trading their exclusive range of bath suites and products. Golden Vibes did the soft launch of their new range of bath suites in front of their selected top 20 dealers across the country at St. Regis, Mumbai. The event was conceptualized, executed and managed by Golden Vibes Team. The brief for the event was to keep it very simple, classy and upmarket and experience oriented like their products, hence the indoor venue, St. Regis was selected. A designated logistics and hospitality team was deputed to take care of the dealers. The dealers were given VIP treatment right from the arrival airport to their departures. A special designated SUV car was given to each one of them. European chaperones were hired to welcome them at the venue. The ambience and décor at the venue was sought after the brand colors orange and white. The event was compered by Sternhagen’s business head – Ms. Corinna Schmidt. Mr. Chirag Parekh, MD Acrysil Ltd. took the dealers through the display of new range of bath suites and had good networking session over champagne and sparkling wines. Golden Vibes studio also developed the AV for the soft launch taking through the journey of Acrysil and Sternhagen new showroom announcement. Once again GV team ensured a flawless and smooth event flow on and off stage. Post event Ms. Corinna had to say, “We at Sternhagen in Germany don’t use event companies but the professional approach and ideation of Golden Vibes team, understanding the exact requirement of a client and delivering in time was an amazing experience for us. Without them its impossible to do an event planning for us now. Looking forward to another amazing experience with the GV team in May for our official showroom launch.”
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Savlon, hygiene brand from ITC, extended its recently launched hand hygiene programme to masses at the recently concluded Simhasth Kumbh Mahaparv at Ujjain. The campaign reached and engaged more than 2 lakh people at the congregation. The hand hygiene programme aims at sensitising people that most contagious infections are preventable by adopting simple lifestyle practices like frequent washing of hands with soaps or handwashes. A national spiritual congregation at this scale was a relevant platform to communicate the importance of hand hygiene and promote cleanliness and good health. Savlon undertook a slew of initiatives to help devotees not only avoid infections by adopting handwash but also help with first aid in a first of its kind initiative designed specifically for Kumbh. Savlon took the initiative to remind parents that their child's future was literally in their own hands “ab apkey bachon ki suraksha apke haton mein”. The brand urged them to take The Savlon Handwash Pledge – a pledge to wash their hands before touching food. A simple act that could help prevent numerous ailments. Savlon created pledge units where people would wash their hands before scanning them as a symbolic act of their commitment and gave them Savlon Suraksha Kit with Savlon products. Hand washing before a meal has been an integral part of our culture but it is also a well-established fact that handling of food with unclean hands is one of the most common causes of infection among children and adults. A national congregation at this scale was a relevant platform to communicate the importance of hand hygiene and promote cleanliness. Savlon handwash which is effective against a wide range of germs was rightly positioned to generate awareness on hand hygiene. In addition to the hand hygiene programme, Savlon launched an initiative of Savlon Mobile Ambulance on cycles for treating minor injuries. As Kumbh is a massive congregation, to manage crowd, movement of vehicles are restricted. Even for medical first-aid, people have to walk a distance to the nearest medical camp. Noticing this necessity for first aid closer to the ‘snan’ area, Savlon launched the mobile ambulance - The Savlon Suraksha Dal, a team of cyclists with first aid kits. They helped more than 1500 individuals, providing first aid and information about nearby dispensaries and hospitals in case of emergencies.
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Chief Minister Shri. Devendra Fadnavis, Government of Maharashtra on May 29, 2016 inaugurated MTDC’s Infosys Tourism Pavilion at Infosys, Hinjewadi, to provide the employees of Infosys the best tourism facilities under the banner of Maharashtra Tourism Development Corporation. The occasion was graced with the presence of Shri Girish Bapat, Hon. Guardian Minister, Pune; Smt. Valsa Nair Singh, IAS, Principal Secretary, Tourism & Cultural Affairs, Government of Maharashtra; Shri. Paraag Jaiin Nainuttia, IAS, Managing Director, Maharashtra Tourism Development Corporation; Shri. Satish Soni, Joint Managing Director, Maharashtra Tourism Development Corporation; Shri Ramdas Kamat, Executive Vice President and the Head of Infrastructure, Facilities, Administration, Security, and Sustainability at Infosys and Shri. Pravin Kulkarni, Vice President, Infosys. Smt. Valsa Nair Singh, IAS, Principal Secretary, Tourism & Cultural Affairs, Government of Maharashtra highlighting the initiative, commented, “We are grateful to Infosys for inviting MTDC to set up a Tourism Pavilion in the Infosys campus Phase II Food court 3, in a space of 1,250 square feet. Over 40,000 IT employees work in this campus and this pavilion will provide various tourism related services under the banner of MTDC, to them on a concessional basis. We plan to provide one-two day short tours on every weekend, special heritage tours, souvenir shop, air tickets, train tickets, passport and visa facilities, adventure tours, all kinds of travel kits, a travel lounge area, unique selfie point and an experience to wear various Maharashtrian traditional costumes. With our leading tourism partners we can provide bookings for amusement parks, hot air balloon rides, MTDC’s Asia’s first scuba diving institute (PADI), jungle safaris, the luxury heritage train Deccan Odyssey, Helicopter rides in Mumbai and the opportunity to experience colorful festivals like Ganpati, Gokulashtami, Holi, Wari and many more as per their special destinations.” Shri. Paraag Jaiin Nainuttia, IAS, Managing Director, Maharashtra Tourism Development Corporation highlighted “The average age of Infosys employees is around 25 and have good spending capacity. Sixty percent of employ strength are not from the state of Maharashtra. We found an opportunity to introduce those to one of the great states of our country. Our aim is to provide them the best tourism facilities. MTDC has already invested around 25 lac INR to set up the infrastructure for Tourism Pavilion.” Shri. Satish Soni, Joint Managing Director, Maharashtra Tourism Development Corporation, commented “Leading brands in tourism industry like Adlabs Entertainment, Oyo Rooms, Lavasa Corporation Ltd. (Lavasa The Tourism City), State Bank Of India, Xlimitz Ltd. and Supreme Holidays have partnered us to help us provide all tourism related services at this Tourism pavilion.”
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The first session of AIM or Artist Industry Meet-up is kicking off on 2nd June at Bandstand, Aurobindo Market in New Delhi, and is stirring up quite some excitement. Seeded by ArtistFAQs and propelled by Everything Experiential and BW APPLAUSE the event has a lot on offer to the community of live entertainment- from insightful discussions, to unique talents, to a distinguished audience and a fabulous after-party; but here is our cut of the ‘top 4 reasons’ why you wouldn’t want to miss this! #1 AIM is an insightful networking opportunity and event for entertainment programmers and live entertainers at large. #2 AIM generates direct B2B business opportunities for artists and entertainers across genres of live entertainment. #3 AIM showcases the talent of promising independent artists from across categories. #4 AIM engages focused communities of event organisers, wedding planners, talent agencies, multimedia production studios, M.I.C.E. agencies and live venues.
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Brazil is on the receiving end of its worst recession in several decades. The Organizing committees for the 2016 summer Olympics have taken on a novel approach and are concentrating on barter deals for prospective sponsors and reaping better results. Following the precedent set in the previous Olympics -- when London, carried out similar activities when it was suffering from the 2008 financial crisis, Rio is encouraging “value-in-kind” agreements. Rio had planned a 50-50 split, but organizers now are relying on a record of more than 60 percent barter for the 3 billion real in local sponsorship revenue needed to support the Games according to a Bloomberg report. Hitesh Gossain, CEO of Onspon.com thinks it is the perfect way to go about garnering support for the event, “It is a valid way of functioning. With the economy struggling, not only are companies unfavorable towards cash sponsorships for the right to co-brand with the 2016 Olympics, they possess surplus capacity Olympic organizers can use effectively.” “For me to go to a company now and say, ‘Hey get money out of your bank account and give it to me’ -- it’s a very tough discussion,” said Rio 2016’s Chief Commercial Officer Renato Ciuchini. “We started seeing VIK as a much easier discussion." Not stocked with money, organizers will be looking for more deals like the one they recently entered into with Aliansce Shopping Centers. The 2016 Olympics will take several hundreds of car parking spaces close to the games in return for allowing stores to be branded in Olympic signages. On same lines, Brazilian rental-car company Localiza has signed on as a sponsor. They will be supplying approximately 150 Nissan cars adapted for the 95-day cross-country torch relay and in turn use its Olympics tie-in to attract foreign tourists for rentals, said Herbert Viana, head of marketing. The 2016 Olympics logo will hang from car-rental counters, and a print and digital media Olympic campaign is in the works. Not all sponsorships can be paid for in-kind. Some 90,000 Olympics workers, including 5,000 staffers within the organizing committee itself, have to be paid in cash, and that cash has to come from somewhere. As many as 10 new partners still might be signed before the games begin, though organizers aren’t expecting too lure another top tier partner like Nissan. However Hitesh predicts a positive spin for those brands that are now looking to power the upcoming Olympics, “Brazil’s currency has dropped by 43 percent in the last year and a half. The value of Rio sponsorships was approximately $1 billion in December. That is just $740 million today. With the deals all paid in real, foreign partners maybe getting more for their money, because the value of goods has increased in local terms.”
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The third edition of JLF at Southbank kicked off with eager audiences arriving for a day of discussions, ideas and debates along the bank of the River Thames. In true JLF fashion, Tanusree Guha and Nilima Jog, accompanied by Dhanraj Parsaud, from the Bharatiya Vidya Bhavan in London, set the mood for the day ahead with their spellbinding Morning Ragas. Festival Director Namita Gokhale described JLF at Southbank as ‘all the chaotic magic of the Jaipur Literature Festival compressed into a single intense day,’ from incarnations to contrarians. Gokhale dedicated the unveiling of Translating Bharat, Reading India (edited by Neeta Gupta, published by Yatra Books) to ‘translators and translation everywhere.’ Festival Director William Dalrymple called JLF at Southbank a ‘byway’ off the Jaipur Literature Festival, bringing ‘a pot pourri of the best of Indian literature to London.’ Festival Producer, Sanjoy K. Roy of Teamwork Arts, paid testament to the global reach of the Jaipur Literature Festival, which will celebrate its 10th year in Jaipur in 2017. He commended the Festival’s platform for ‘free speech, debate and discussion, all extremely important in today’s world where we tend to be divided.’ Roy added that it is only through open debate that we can understand each other’s point of view. India’s High Commissioner to the UK, Navtej Sarna, quipped that having less time to write worked to his advantage as being busy forced him to ‘steal moments’ to put pen to paper. Commenting on the upcoming 10th anniversary, Sarna observed that ‘the Festival has done a huge job as far as Indian literature is concerned,’ adding that it had created a ‘soft power’ platform in India around literary, social and political ideas and issues. The daylong JLF at Southbank shone light on a staggering range of perspectives and invited all voices to be heard. With transgender rights becoming an increasingly important global flashpoint, The Third Gender, led by A. Revathi and Jerry Pinto, threw light on the subject. This emotionally charged session explored a number of ideas ranging from conventional European academic gender theory to the broader Eastern notions of gender and sexuality. A prominent transgender writer and activist, A. Revathi also discussed her own incredible physical and emotional journey towards selfhood. British Asians: The Changing Face brought together writers and academics Yasmin Khan, Mukulika Banerjee and Sathnam Sanghera with historian Patrick French to discuss the evolution of the British Asian community and the need to emphasise that the history of British India is also about Britain and not solely about India, as a necessary step to prevent historical amnesia. Questions of race and identity also emerged, with Sanghera remembering the era of his childhood when Africans and Asians were clubbed together in one category. The session Ideas of India highlighted the bewildering diversity and plurality of India, which has been under intense scrutiny in recent times. Prominent writers and thinkers Swapan Dasgupta, Mukulika Banerjee, Rakhshanda Jalil and Pragya Tiwari, introduced by Malvika Singh, explained ‘their’ individual perceptions of India. Tiwari spoke of the profound conflict between India’s plural reality and the extremists’ reductive formula of a sanitised entity largely influenced by Colonial ideas of the Golden Age of Hindu rule. Dasgupta postulated a ‘sacredness’ that united India, but said that trying to restrict India to a particular aspect or idea was ‘a bit silly,’ since the country contained multiple identities. Khurshid suggested that if the idea of India was indeed as plural, there would be little support to political tactics like re-naming roads, an act he equated to the re-writing of public memory. Banerjee suggested that the current trend of looking to elite Delhi-based forms of politics to debate ideas of India needed to change. Jalil expressed her frustration that it was left to minorities to defend a secularist fabric for India, instead of it being the dominant narrative. Whilst all the panellists agreed that multiplicity was fundamental to the ‘Idea of India’, they disagreed profoundly on how to politically manifest this idea. In a candid lunchtime conversation, Sharpshooting with Shotgun, Bollywood actor Shatrughan Sinha spoke to Rachel Dwyer about his biography Anything But Khamosh, which chronicles the highs and lows of his acting career, his personal life and the decision to delve into politics at the peak of his success as an actor. Sinha stressed that more than anything else, the book was about his life as a self-made man, and he hoped it would inspire his readers. When asked about the Festival, the Bollywood bigwig said, ‘Such festivals encourage intellectuals and interested people to engage. I have deep appreciation for the organisers of the Jaipur Literature Festival, as well as the participants.’ In another intense session Against the Grain, Sinha was joined by journalists Barkha Dutt, and Gideon Levy and author and journalist Salil Tripathi to examine strategies of steadfast truth telling. Levy spoke powerfully about the need to speak truth to power in the face of prejudice and popular perception. A group of protesters interrupted the proceedings in opposition to one of the festival sponsors. Festival Producer Sanjoy K. Roy and Dutt invited them to join the debate and present their point of view, which they refused to do. The session The Poetic Imagination investigated the sources, inspirations, contexts and philosophy of the poetic imagination. Award-winning British poet and author Ruth Padel read one of her poems on environmental degradation in spite of the ongoing protests. The protests soon ended and the Festival continued on schedule. In The Fictional Leap, writers Tahmima Anam and Jerry Pinto spoke of the pursuit of fiction, which involves a leap of faith between material and literary reality. In conversation with scholar and journalist Pragya Tiwari, the pair read and discussed their work. A British-Bangladeshi writer and columnist, Anam’s latest book The Bones of Grace was released in May. Pinto is a Mumbai-based Indian writer, poet and translator and his first novel Em and the Big Hoom, which was published in 2012, won the 2016 Windham-Campbell Prize for fiction. Savage Harvest: Literature of the Partition focused on the multiple histories of Partition with Navtej Sarna, Tahmima Anam, Rakhshanda Jalil, Amrit Kaur Lohia and Salil Tripathi discussing the many historical and human dimensions of Partition Literature from the subcontinent. Highlighting the emphasis that the Jaipur Literature Festival places on the work of translators and translations, the session Inner Life of Translations discussed South Asia’s vibrant multilingualism, an important and integral part of its literary heritage and of its local and diasporic culture. Translators Jerry Pinto, Divya Mathur, Gillian Wright and Rakhshanda Jalil spoke of the intangibles of translation, the silences between languages and the word made flesh. The session also paid homage to Lakshmi Holmström, the Indian-born British translator of Tamil fiction, who succumbed to cancer and passed away last month. Reporting India explored the challenges of being a journalist, specifically a foreign correspondent, in a dynamic country like India. Veteran foreign correspondents John Elliott, Dean Nelson and Andrew Whitehead spoke to Barkha Dutt about how foreign correspondents often come under more scrutiny for the choice of their words because the insider/outsider dichotomy is more pronounced. Dutt later tweeted about the conversation calling it ‘A most fun session with three witty charming men’. The day ended with a performance by London-based group Lokkhi Terra, playing their unique blend of traditions and wowing audiences across genres.
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Shangri-La Hotels and Resorts today launched the Shangri-La Events Collection and Golden Circle Event Planner Rewards, an industry-leading meeting and events loyalty programme for meeting and travel professionals. This programme will offer meeting and travel professionals and any Golden Circle member the ability to earn elite status as well as earn and redeem points for groups, meetings, conferences and events across the Shangri-La, Kerry and Hotel Jen portfolio. With nearly 100 hotels located around the world from Lhasa to London, Shangri-La offers one of the most extensive collections of inspired meeting and event venues, boasting more than 300,000 square metres of dedicated event space. The group’s hotels are known as the venues of choice for hosting heads of state, Fortune 500 companies, high-profile product launches, weddings and social events. The new meetings and events loyalty programme dovetails with Shangri-La’s “Loyalty Is” conversation and ongoing loyalty transformation, which aims to make Golden Circle one of the most attractive and meaningful hotel reward programmes. “We are connecting with and building deeper recognition for an important group of customers as well as further extending our relationship with our existing loyal Golden Circle members. Meetings and events account for over a quarter of Shangri-La’s business, and we want to reward meeting planners and event organisers for partnering with us to do what they do best,” said Wee Kee Ng, vice president of loyalty and partner marketing. Golden Circle Event Planner Rewards offers the highest level of rewards of any meetings and events loyalty programme. Planners can earn up to 40,000 Golden Circle Points on an event booking – the equivalent of 40 complimentary room nights. In addition, it is the only programme that allows members to earn double points for any subsequent meetings or events booked in the same calendar year. “With Event Planner Rewards, Golden Circle has significantly broadened the value we offer group and event planners worldwide. Event organisers can now earn Golden Circle points on all conferences, meetings and events as well as redeem points towards their future events and meetings or use them for leisure travel and unique culinary experiences.” said Shangri-La International Hotel Management Ltd. Chief Marketing Officer Steven Taylor. As part of its focus on delivering personalised experiences, Shangri-La has revamped its meetings offering with the launch of the Events Collection, which provides planners greater flexibility as well as rich personalisation and experiential options. Unique destination events, anchored in the community and curated by Shangri-La, are among the experiential elements organisers can incorporate into their meetings and events. These “Meetings with More” activities can be team building exercises or themed social activities that allow attendees to contribute to the local community as well as connect with each other. “Our philosophy is simple – we don’t just help planners to organise events, we enable them to design their own experiences with the best of Shangri-La. We take care of the smallest details and deliver beautiful and personalised events which are engaging, polished and productive,” said Taylor. One of the key pillars of the Events Collection is flexibility. To enable planners to enhance their events with added Shangri-La services – including everything from guestroom upgrades to airport transfers, coffee breaks to audio visual equipment – an automatic three per cent event credit is provided. Furthermore, up to 50,000 Golden Circle Points can be redeemed instantly against the event cost, which is unique in the industry. For information about the Shangri-La Events Collection, please visit www.shangri-la.com/EventsCollection. The site features a downloadable Events Collection brochure as well as detailed information on the programme and on unique destination events, including “Meetings with More” team building activities. To join Golden Circle, please visit www.goldencircle.shangri-La.com. Shangri-La has also launched an Events Collection video, a platform on LinkedIn and a dedicated Instagram feed to share event and meetings inspiration from around the world.
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Announcing the kickoff of the 5th edition of 'The Smart Commute' in the city today, project #Cycle2Work, invites working professionals, cycling enthusiasts, and others to come together to get out of their homes and cycle2work. An independent effort introduced by Smart Commute Foundation, it aims at inspiring and encouraging citizens of Mumbai to participate collectively in this endeavor directed towards the benefit of the city. The 5th Smart Commute ride will be held on ‘World Environment Day, 5th June 2016, in partnership with Radio City, powered by Vodafone, and enabled by the Brihanmumbai Municipal Corporation and Indian Oil Corporation. Cyclists from across 8 locations in Mumbai will begin their journeys from the respective starting points at 6:45 a.m. and come together at the Indian Oil office in Kala Nagar. From there, they will simultaneously proceed to the endpoint, Sofitel Hotel at BandraKurla Complex. Smart Commute Foundation's commitment is to encourage and enable corporate India to Cycle2Work on a regular basis. The foundation urges citizens to partake actively in the reduction of the city's carbon footprint and define a healthy road sharing culture for motorized and non-motorized transport on the city streets. Speaking on the occasion, Firoza Suresh of The Smart Commute Foundation said, “The Cycle2Work culture has been growing rapidly in cities across India. The numbers have seen a sharp rise in Mumbai over the last five years. What has been encouraging for us is not just the tremendous response from Mumbaikars but also the support we have received from the BMC and Mumbai Traffic Police. I feel quite confident today that Mumbai will succeed in designing a cycling friendly mass transport environment for tomorrow.” Commenting on this initiative, Ishmeet Singh, Business Head, Mumbai Circle - Vodafone India said “Vodafone is pleased to partner with Smart Commute to encourage the spirit of cycling as a means of transport in Mumbai to commemorate World Environment Day. Opportunities like this to engage the masses in endeavors to bring about a positive change in the society are always good. Promoting health & wellness is an integral part of our culture at Vodafone and also a part of our people-centric policies at the workplace”. The previous edition of 'The Smart Commute' witnessed more than 700 registrations and saw participants from different walks of life. 2016 Event Details: Event Date: Friday, 05th June 2016 Entry: Free Route: Start points – 1) Hypercity, Malad 2) Sanjay Gandhi National Park, Borivali 3) Tulip Star, Juhu 4) Raymond, Thane 5) Everest Cycling Co, Vashi 6) Skyline, Marol 7) HiranandaniPowai 8) Traffic Police HQ, Worli Endpoint – Sofitel, Mumbai – BKC Duration: 2 ½ hrs (6.45am to 9.15am) Registration: Open to all Working professionals, Cycling enthusiasts, fitness personnel, etc. FB Event Page: https://www.facebook.com/projectcycle2work/?ref=br_rs
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