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EE News Desk
In an effort to nurture micro-entrepreneurship, Ola, India’s most popular app for transportation, organized one of the largest event of its kind under the banner of ‘Grand Driver Mela’ in Bangalore, with leading car manufacturers and financiers. Vibgyor Brand Services was roped in to organize the event. The week- long Mela from 18th – 22nd May held at White Orchid, provided the drivers with an opportunity to join Ola, by buying cabs at a discounted price and avail attractive finance schemes – all under one roof. To help aspirants take the first step towards entrepreneurship, Ola created a one-stop solution by bringing leading auto manufacturers, lenders as well as car service and car accessories providers together. Additionally, Ola provided with a single window support system to help drivers with formalities around permits, license conversion and conversion of private vehicles to commercial vehicles. During the Driver Mela, leading car manufacturers like Toyota, Nissan, Ford, Fiat, Mahindra, Hyundai offered range of cars at attractive prices. The mela also featured financiers like Mahindra Finance, Cholamandalam Finance, Punjab National Bank and IDBI who provided on spot financing options for drivers. The event executed over a period of 5 days witnessed the footfall of around 10,000 people and with total sales of going upto 100 cars for each brand. To make the event successful, Vibgyor planned a week long pre-hype activities from 10th – 17th May for Ola. A Tempo Traveler branded with Ola branding travelled not only in the Bangalore city but even the outskirts of Bangalore covering places like Mandya, Mysore, Kanakpura and Peenya. The hi-tech studio on the wheels was created fitted with LCD screens and a wi-fi. The promoters would approach the target audience (drivers) and explain them about the entrepreneurship opportunity with Ola. Other activities like distributing the pamphlets and putting up standees at various petrol pumps of different cities and toll plazas were done to spread the awareness about the Ola Driver Mela. Lookwalkers dressed in white overalls and backlit with Ola Expo branding walked around the market places of the Bangalore city making drivers aware about the Ola Grand Driver Mela.
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Keeping in line with its Eco-Friendly focus and doing its bit for the environment, Kokuyo Camlin, the manufacturer in stationery and art materials, invited over 60 prominent artists from across the country to unleash their creativity in a unique initiative titled `Camlin Draws For Drought’ at a function held at Rachana Sansad Academy of Fine Arts and Craft in Mumbai today. Prominent professional artists that participated in this event included Vasudeo Kamath, Anant Bowlekar, Madhav Imartey, Prakash Bal Joshi, Ganesh Hire, Nana Saheb Yeole, Aniket Khupse, Arvind Hate, Shrikant Jadhav, Ratnadeep Adivarekar, Vipta Kapadia, Achyut Palav, John Douglas and Suhas Bahulkar to name a few. With Drought taking place due to the shortage of rainfall in various parts of the country including Marathwada and Vidharba. The objective of this initiative, `Camlin Draws for Drought’ is to raise money for these affected drought areas by auctioning the work of these prominent artists and using the money to help in drought relief. The proceeds of the auction will be given to an NGO – Vandana Foundation. Reiterating the need to conserve water, the professional artists that participated in this day-long event painted their creativity using only dry mediums like pastels, pencils, charcoal and graphite. Excited about the initiative, Mr. Shriram Dandekar, Vice Chairman and Executive Director, Kokuyo Camlin said, “As an eco-sensitive and responsible corporate Kokuyo Camlin has been always involved in various social initiatives which have been successful in achieving their objectives. We are glad to tie-up with Vandana Foundation and do our bit for addressing the prevailing drought situation in the state. With successful events like Project Ganga, Art for the cause of “Swachh Bharat” and also teaming up with the Indian Army ETF, we are optimistic of this being a success too.” Commenting about the initiative, Mr. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said, “Kokuyo Camlin’s philosophy is to make meaningful contribution to the society and promote art for good causes. In the past Kokuyo Camlin has organized events like Art for the cause of “Swachh Bharat” and “Project Ganga” in the past where artist have painted for the cause of the nation. Our country is the land of farmers and we are always concerned with the plight of the farmers. The shortage in rainfall over last couple of monsoons has created a severe drought situation in many parts of the country, especially Marathwada and Vidarbha region in the state of Maharashtra. We would like to express our deep gratitude to Vandana foundation and Rachna Sansad for supporting us for this activity and especially the artists who donated their paintings for the cause.” Speaking on the occasion, Shri AN Roy, Vandana Foundation Chairman and former Mumbai Police Commissioner and former DGP, Maharashtra said, “We are delighted to be associated with Kokuyo Camlin for the cause of Maharashtra farmers. We are confident that this event will raise awareness and empathy for the farmers of Maharashtra for whom Vandana Foundation has been created. Vandana Foundation will invest the fund generated for the welfare of the farmers and their families.” Kokuyo Camlin lays huge importance on Green Initiative and has always consciously worked at being an eco-sensitive organization. It has put is weight behind initiatives like supporting the ETF of the Indian Army in planting over One Lakh saplings in Pithoragarh; to creating awareness of sensitizing people about saving rivers through its initiative `Camlin Paints For Ganga’; which had over 175 artists drawing on the theme `Ganga”.
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In 2010 the Canon India forayed in retail space with the launch of ‘Canon Image Square’ (CIS). Today there 178 CIS stores across the nation in 83 cities. The company takes pride in bringing quality products and contributing towards minimising the environmental burden through effective application of green technologies. The focus is on the development of resources conserving products. On May 4th 2016, Canon India took another giant leap in the digital imaging business when they launched the EOS-1DXMarkII camera. The camera is a legendary product in every way starting with a phenomenal burst rate, its blazing fast with recording too, and delivers sharp clean images even in dim lighting. With a powerful expandable IOS range and a super sensor this camera performs well for photographers moving to and from various projects such as stadiums, to safaris to studio and everything else that comes in between with the portfolio requirements that a photographer is looking for. The launch of the camera was planned to awe the audience and capture and frame the sheer energy and excitement in the room. With three world renowned photographers present at the venue as guests of honour at the launch, the show could not have been better. Similar to nature and character of the EOS-1DXMarkII Camera the guests of honour present were Simon Bruty a legend in his field and he is a prolific photographer with many awards on his bag, including the coveted NPPA Best of Olympic Action Photographer, 2011 who did a session online with audience with his latest project. Second guests of honour were Raju and Ashish Sultania, (father and son duo) represent over 40 years of excellence in both traditional and candid wedding photography. And Sudhir Shivaram’s work in wildlife photography is marked by striking technical sophistication and evocative character, capturing wildlife in moments that create an awe inspiring and mesmerizing effect for viewers. Each one them took sessions on photography by showcasing their life’s work and sharing their view point and how digital technology has revolutionised the world of clicking a simple picture which tells a significant story. The sessions held by the three guests of honour were powerful and captivating with some of the best shots captured in time and history. Managing the event from CSDirekt's end Glen D’souza, Client Servicing, said, “The planning and strategic style of presenting photography was a challenge in terms of representing the powerful Canon EOS-1DXMarkII. We conceptualised a simple yet powerful method of presentations and the event execution was smooth and extremely successful.”
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600 kids, between 4 and 14 years of age from Delhi and NCR participated in the first day of auditions for the India Kids Fashion Week 2016 held at Ambience Mall, Gurgaon on May 13, 2016. The selections were made by Sana Dua, Winner of Femina Style Diva 2016. Delhi auditions were held on May 15 and 16 at the same venue. Auditions in Mumbai and Surat were held on April 23 and 24, which received enthusiastic response from 1500 and 300 kids respectively. India Kids Fashion Week (IKFW), Asia’s largest platform for kids fashion industry has come up with the fourth edition of its celebration of kids fashion in India. The main event will be organized from June 3 to 5 in Mumbai and June 17 to 19 in Gurgaon. This 3 day fashion extravaganza and exposition for kids apparel and accessories industry gives unparalleled opportunity for designers and brands to showcase their kids fashion line and provides younger generation a chance to get up close and personal with their role models in fashion industry. Like its previous editions, India Kids Fashion Week 2016 is expected to witness a grand celebration of kids fashion with popular personalities strutting the ramp in creations from designers and brands, along with the star attraction of the show - The Kids. India Kids Fashion Week (IKFW), a joint initiative of Craftworld and Event Capital, is an exclusive signature property launched to position India on the map of the kids fashion industry. It is India’s first premier lifestyle platform aimed to promote young talent and is currently in its fourth edition. The past editions of IKFW have received support from the personalities like Sushmita Sen, Dia Mirza, Sohail Khan, Vivek Oberoi, Neil Nitin Mukesh, Mandira Bedi and Genelia D’Souza who shared stage with the kids to boost their confidence and strutted the ramp in creations from designers like Rocky S, Narendra Kumar, Nishka Lulla, Malini Ramani, Payal Singhal among others. Most of the leading kids fashion brands in the country have also been associated with the event and showcased their latest collections on the IKFW platform. One of Asia’s largest kids’ fashion show, the fashion event has carved a niche for itself as a high- potential fashion event for kids. To all those trendy tots between 4 and 14, here is a chance for you to sashay across the ramp sporting creations of the country’s top-notch designers alongside the crème-de-la-crème of the glamour industry.
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Ski India, the indoor Sci-Fi themed Snow Park recently opened its door to public in the month of April at DLF Mall of India, Noida and has been attracting a sizable crowd. Ski India recorded a whopping number, i.e. 2000 visitors in a single day last week. The hub has a capacity to accommodate 3000 people. This family entertainment destination is planned to be user friendly by maintaining the internal space dome temperature of -10°C to -15°C for the freezing snowfall experience. With school and university summer break going on, this place seems to have become an instant favorite amongst youngsters. Its novel concept seems to be appealing to all age groups. The unique Sci-Fi themed tourism project has been designed to enthrall visitors in the National Capital Region with its massive 100,000+ sq ft property, comprising of 2 floors housed in DLF Mall of India, Noida. This one-of-its-kind entertainment destination offers never-seen-before skiing experience and an array of intergalactic games. Prasuk R Jain, Co-Founder & Managing Director, Ski India says, “The winter themed sports activities seemed untapped, pan-India. Hence, we decided to conceptualize an all year round indoor snow sport resort introducing indoor skiing for the first time in India. We have a strong creative force of imaginers who combine a rich legacy of entertainment with latest technology to infuse life into our dream project. We pushed the boundaries of innovation and to make Ski India the most loved amusement destination of India and we are delighted to see the response and strives to provide excellence in all our services keeping quality and safety in mind”. The concept is to provide the guests a detailed replication of a snowy ski resort with adventurous Skiing & Tubing on various gradients, Toboggan, Bobsled, Carousal, Ice Skating, Frozen Land – a walk through to our characters and Snow play area. Ski India also boasts of a never-seen-before sci-fi world theme filled with intergalactic sports. The team of imaginers has designed an illuminating Wormhole Portal at the entry that would transport all the earthlings (patrons) into the unseen planet. Orri & Orran (Ski India's mascots) pilot the earthlings while the Snow Men guide them through all the intergalactic sports.
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Family members of the retailers and distributors of Gionee, the official sponsor of Kolkata Knight Riders, got an opportunity to hobnob with four knights – Gautam Gambhir, Brad Hogg, Manan Sharma & Ankit Rajpoot. Clicking Selfies, giving away autographs, interacting with cricketers, the KKR boys were in fine form at this meet & greet organized by Vibgyor Brand Services, leading events and activation agency. The event was held on 18th May at Landmark Hotel in Kanpur. Approximately 150 people attended this gala evening and the admirers went home with a big grin and a glint in their eyes. Vibgyor was involved in this event right from the initial conception to the execution. Gionee required Vibgyor to create a set that would look celebratory and comfortable given the attendance at the event. This was translated by the agency giving the evening a glitzy feel and leading to candid conversations with the Kolkata Knight Riders team members.
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Ambience Malls, Gurgaon and Vasant Kunj, are organizing their 3rd edition of ‘We Love Summer 2016’ Kids Carnival, India’s largest edutainment festival starting from 23rd May till 5th June 2016. Both the malls are welcoming children from all over Delhi & NCR to 14 days of non-stop fun and learning with an array of carefully designed activities for varied interests. The carnival intends to expand the kids’ creative thinking while offering them and their families a great time, full of education, fun and excitement. Through this edutainment carnival, Ambience Malls are providing ample opportunities for kids to experience different engaging activities and explore their true calibre in an entertaining way. All the participants will get the chance to discover the potential in him/her under the guidance of the best mentors from diverse fields. They will be trained by NBA (National Basketball Association) Jr. Coach Karan Baweja, Dr. Aman Bathla (World’s fastest pianist) and Dance guru & Bollywood choreographer Shiamak Davar, who will share their expertise and experiences during the workshops and training sessions. The activities include basketball and football workshops, Kids Robots activities, Puppet workshop, Paintball, Bakery Classes, create through Sewing classes, Theatre Workshops, Musical & Dance Classes, Ice Skating, Zumba-Kickboxing, Meditation through music, and Smartivity Science & Quizzing Workshop for kids who want to learn something new over their summer holidays. In order to engage children with technology, Kids Robots activities will be organized by Avishkaar Box, who design customized robotics kits for different age groups as per the learning level and conceptual understanding relevant to that age. Theatre workshops and Puppet workshop will be conducted by Dramabaaz Company, Football and Basket Camp by Jr. NBA Coach Karan Baweja, Music and meditation classes by Dr. Aman Bathla, Dance classes by Shiamak Davar, sewing classes by Usha Janome, Quizzing workshop by Xpress Minds, Zumba-Kickboxing by Vivafit, Golf and Bakery Classes by The Leela Ambience Gurgaon and Ice Skating by I-Skate. The mall has laid a turf to facilitate sports activities. The carnival will also have storytelling classes by renowned theatre play actor and the Master storyteller- Kamal Pruthi, who will narrate Kabuliwala stories to kids. This year’s line up of events also includes an RJ hunt to be conducted in association with Red FM and the selected few kids will be given an opportunity to visit the radio station. Kids also get a chance to meet their favourite cartoon characters in person, this year. Talking about ‘We Love Summer 2016’ Carnival, Mr. Arjun Gehlot, Director, Ambience Mall – Gurgaon & Vasant Kunj said, “The advent of technology and easy access to electronic gadgets and devices along with change in life style is slowly changing the way summer vacations were traditionally spent. Hence, we organize this carnival every year and include activities that engage the children, both physically and mentally for wholesome fun-filled learning experience that let them explore their imagination. I am proud to announce that more than 2,000 kids attended our event last year and this year, we promise to triple the fun and entertainment for kids.” The carnival takes off on 23rd May 2016 at both Ambience Mall Gurgaon and Vasant Kunj and will continue till 5th June 2016, with ongoing themes of Sports, Art and Entertainment Skills.
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The evening of the first ever LIVA Accredited Partner Forum (LAPF) Confluence organized by Liva, the natural fluid fashion fabric – a part of Aditya Birla Group, was put together by Fountainhead. Held at JW Marriot, Sahara Mumbai, the event witnessed the presence of world renowned Chess Grandmaster Viswanathan Anand where he gave an inspirational speech on ‘What it Takes to Be a World Champion’. He shared his journey right from getting introduced to chess at the age of 6 till becoming the Grandmaster. He said, “I had to wait for 3 years to achieve my goal. I kept missing winning the Grandmaster title consecutively for 2 years but I was determined about my game; and then I managed to bag the title with sheer patience & tenacity. Similarly, you’ll have many quiet years during your struggle, but there will be a day where you would see your efforts paying off well.” The event also saw a fashion walk by models donning Liva outfits. LAPF Connect was launched by Mr. Dilip Gaur, MD, Grasim Industries. It is one of its kind digital platform for viscose based textile value chain partners bridging the gap between the buyers and sellers across the globe. The LAPF Confluence concluded with popular Sand art artist Nitish Bharti (India’s Got Talent fame) who displayed LIVA’s successful journey through innovative sand creations. Performances by dancers showcasing peculiar ‘Fabric Dance’ proved to be one of the key highlights of the evening.
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Sunburn will be celebrating its 10 year long journey over the EDM landscape with a 4 day festival in December 2016. Early bird tickets to go live tomorrow, 26 May '16 at BookMyShow. Sunburn Goa 2015, outdid itself with a record breaking attendance of over 350,000 visitors from across 50 countries. The festival witnessed headliners like Dimitri Vegas and Like Mike, Kygo, Martin Garrix, David Guetta. Fans at the festival experienced the first Indian performance by Seth Troxler and live debut act by KSHMR. The festival also witnessed a world class production having a 280 feet wide and 95 feet high Main Stage titled ‘Empire Of The Sun’ drawing its inspiration from Indian ethnicity, depicted the cranium of Ashoka taking centre stage on a chariot, diving into the 10th year anniversary of the dance music brand. The Label Stage was hosted by world famous Record Labels, Spinnin Records while Gaurav Raina of Midieval Punditz curated the Rayban Never Hide Sounds Experimental Stage,The Techno Deep House stage was in collaboration with the global hit production Star Wars while DJ Shaan curated the Gionee Stage. An estimate of 150+ artists performed across 5 high octane stages. Sunburn Goa 2015 also featured over 40 different experience zones a fan village, as well as countless other forms of entertainment, such as bungee jumping, mechanical bull, ferris wheel, rock climbing etc. This year Sunburn 10 brings a brand new customer experience with added incentives, the cashless experience where fans can preload the Sunburn Smart Band and avail entry into the festival zone, purchase F&B and merchandise at the festival without swiping credit cards or dishing out hard cash. The bands will be available for home deliveries and will do away with box office ques. Fans can now block their early bird tickets at a smashing 35% discount, a 50% advance payment option to block your ticket is also available. For the first time, Camping packages will also be available during early bird sales with GA + Classic Tent, GA + Club Tent, VIP + Classic Tent and VIP + Club Tent. Other experiences include: MASSIVE PRODUCTION: Each stage with it's own creative concept and technological innovations, will reflect the mastery of some of the ace production design teams from around the world. A super-mega-stage, the Sunburn main stage is set in a beautiful natural amphitheater, redefining - in size, creativity and drama - how India puts on a show. Stage, sound lights and special effects have never looked so freaking good! With more than 150 artists and over 500 hours of music, including trance, house, electro, techno, drum & bass, psychedelic, experimental and more. FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs! FOOD COURTS: Elaborate food plazas emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush. ON-SITE CAMPING: For those really adventurous souls that don't want to miss a single beat, camping on-site takes the festival experience to the next level. Festival goers with VIP and General Admission passes can avail the classic (2 persons) or club tents (4 persons) LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment. Sunburn is all about eco-friendly 40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Zumba, Yoga Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on. Come eary to experience the festival. FLEA MARKET: This year, Sunburn 10 will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties. UNLIMITED PARKING: The size of Sunburn’s dwelling, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! It’s all pro bono! AFTERPARTIES: Catch your favorite artists play a surprise set at multiple after dark parties in and around the city.
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Audi Delhi Central today organized the Audi Women’s Power Drive in New Delhi to celebrate the recent Mother’s Day. The women drivers got to experience the sporty, progressive and sophisticated range of Audi including Audi A3 Cabriolet, Audi TT, Audi S5 Sportback, Audi RS 6 Avant, Audi RS7 Sportback and Audi R8. The Audi Women’s Power Drive gave the participants an opportunity to drive the Audi’s range of performance cars under trained supervision to understand and experience the advanced technology that Audi offers. Noted personalities like Parineeta Sethi, Editor, Millionaire Asia and Asia Spa, Life Coach Ramon Llamba, Jewellery designer Shalini Arora Kochhar, Celebrity Yoga Instructor Nischint Singh, painter Sunayana Malhotra and designers Charu Parashar and Pooja Gogia were some of the participants of the Audi Women’s Power Drive. The women fans also got an opportunity to get photographed with the range of Audi Cars. Mr. Mikey Todd, Director Sales & Marketing, Audi Delhi Central, (Zenica Cars India Private Limited) said, “We are delighted to showcase the exhilarating range of Audi to our women customers, enthusiasts and fans across Delhi NCR. The Audi Women’s Power Drive gave us an opportunity to showcase the ‘Audi’ experience to our women customers and fans on the august occasion of Mother’s Day. I would like to thank our patrons and all our Audi Women enthusiasts for making the Audi Women’s Power Drive such a huge success.” As a part of Audi’s special initiative, participants are trained by Audi trainers on various driving techniques. The customers get introduced to the features of the car and also get a live experience to test all the features of the sportscars in a controlled environment. The event also packed in activities that gave participants an exclusive experience. The program commenced with a networking brunch at Audi Delhi Central followed by a scenic drive by the enthusiastic participants to Jaypee Greens Spa & Resort in Audi cars. This was followed by a rejuvenating signature spa at Six Senses Spa, Jaypee Greens Spa & Resorts, Greater Noida followed by High Tea @ Eggspectation coffee shop at Jaypee Greens Spa & Resorts. The program ended on a high note with a chauffeur driven Audi experience given to ladies on their way back. The Audi model range in India includes the Audi A3, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi TT Coupé, Audi S5 Sportback, Audi RS 6 Avant, Audi RS 7 Sportback and Audi R8 V10 plus.
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