Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
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Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
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Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
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Santosh Desai, Avinash Pandey, Rohit Bansal, Rajul Kulshreshtha, Debashis Paul and many more graced the evening, sharing their experiences that they had with Rao during their career span
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Everything Experiential talks to industry experts who delve into the upsurge of brand-designer partnerships, what it means to consumers and more
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Talking to Everything Experiential, author of Urdu poetry, Aman Deep Chatha, on the occasion of the launch of her seventh book, Ahbaab, outlines that despite the digital revolution and technological innovations galore, Urdu as a language is here to stay
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Everything Experiential talks to industry experts about the connotation of support towards the LGBTQIA+ community going beyond the Pride March, and Pride Month and making it a continual phenomenon
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Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more
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Everything Experiential speaks to brand experts who shed light on the role of cultural nuances in experiential marketing, what to focus upon, and instances of how their brand is engaging with their consumers from the cultural perspective
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Everything Experiential spoke to industry experts and delved into what drives the wedding choices of the Indian millennial and Gen Z couples
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In an exclusive chat with Everything Experiential, hospitality veteran, Vikas Sharma, CEO, Encalm Hospitality speaks about launching Encalm after a successful two-and-a-half-decade career in the hospitality biz, its association with various sports IPs, the focus on premium experiences offered at airports through various services, and more
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