Author
She is the Senior Editorial Lead at BW Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Talking about his thoughts and views about his plans and what is lined up for India in the space of outdoor events, Sanjeev Bhargava, Founder Director & Producer, Seher Festivals sketches his two-decade journey at the exchange4media Red Carpet Experiential Marketing Summit 2024 of creating experiences in the country and abroad
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Speaking at the exchange4media Red Carpet Experiential Marketing Summit 2024, Navroze Dhondy, Founder & MD, Creatigies Communications spoke about how certain thoughts and philosophies of various legendary changemakers continue to resonate with the business of experiential marketing and his thoughts on the ever-evolving events and experiential marketing industry and more
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Working with Carlsberg and Mahou India in her previous roles, Ramita Chaudhuri, who is now a marketing and startup expert, specifies at the exchange4media Red Carpet Experiential Marketing Summit 2024 that the liquor industry being restricted by rules and norms to advertise, makes the brands in this space be more innovative in the way they do activations or brand marketing
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Ankur Kalra, Founder & CEO, Vibgyor Experiential who also stepped into the shoes as General Secretary, EEMA in September this year, tells at the exchange4media Red Carpet Experiential Marketing Summit 2024 that in the initial days, in the 90s, event management was a very different term
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In a panel wherein Ashish Kaul, CMO, Hero Realty; Dhruv Davar, CEO, Inextis Events; Nanni Singh, Chief Executive, Showcase Events; Ruchin Kohli, VP North EEMA and Founder & Director, Occasion Xperts and Shradha Agarwal, Co-founder & CEO, Grapes came together, and was moderated by Shantanu David, Senior Correspondent, exchange4media group, they spoke about the various facets of immersive technology being utilised as a part of experiential marketing, right from augmented reality (AR) to gamification at the exchange4media Red Carpet Experiential Marketing Summit 2024
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Involving Aparajita Parashar, Founder, Made of Honour Weddings and Events and Naveen Gupta, Co-founder, Spalba in a panel discussion with Shantanu David, Senior Correspondent, exchange4media group as moderator spoke to them about the metrics of measuring ROI of experiential marketing campaigns and what it means for them at the exchange4media Red Carpet Experiential Marketing Summit 2024
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Emcees such as Ashwarya Singh, Master of Ceremonies and Voice Communication Specialist; Ritika Jhanji Jagtiani, TV Presenter, Anchor & Public Speaker; Bhavana Bhatia, Curator, Influencer, Host & Public Speaker; Krishna Varma, Anchor, Singer, Tarot Card Reader, Director KV Entertainment and Ridansha Arora, Anchor, Master of Ceremonies & Voice-over Artist spoke to Ojasvi Kapoor, Correspondent, Loudest.in, the moderator about the type of fresh ideas emcees and anchors of events need to have in mind to keep the audience hooked at the exchange4media Red Carpet Experiential Marketing Summit 2024
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A panel comprising of Shruti Agrawal, Assistant VP & Head Marketing, Tata Realty; Ashima Kakar, CMO, NLB Tech; Preeti S, CEO, ZtoA Marketing Agency and Davinder Juj, General Manager, Eros came together with Chehneet Kaur, Senior Correspondent, exchange4media Group moderating it – they spoke about how authenticity and storytelling needs to be at the centre of building a relevant emotional connect with their customers, at the exchange4media Red Carpet Experiential Marketing Summit 2024
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Rajeev Jain, Founder & Director - Rashi Entertainment & Chair - Entertainment Committee, PHDCCI spoke to Ruhail Amin, Senior Editor, exchange4media & BW Businessworld, about the Indian wedding industry’s growth, the licensing issues faced by the industry, his efforts for making wedding tourism for India big and more at the exchange4media Red Carpet Experiential Marketing Summit 2024
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In an exclusive chat with Everything Experiential (EE), Pramod Lunawat, Founder & CEO, Millennium Event and Marriageuana elaborates his views about the noteworthy trends in the wedding industry in 2024 – from destinations, experiences, décor, social media and more
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