Author
The author is a journalist with BW Businessworld
At a recent panel discussion on 'Cricket Is Not The Only Sport', experiential experts spoke about the rise of non cricketing platforms and how they are creating compelling experiences for brands and consumers.
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The film and entertainment industry is growing at 10% year on year in terms of number of films released according to Group M’S India Entertainment marketing report Showbiz, The Indian Superpower by ESP Properties for the year 2017.
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At the recently held e4m BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies Ltd spoke about the importance of 'Romancing with Risk' for making a brand successful.
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The events industry is on a journey to grasp new heights and the evolution of creativity is palpable. In his Keynote address, Sabbas Joseph points out the future of the events industry at the BW APPLAUSE Conclave & Awards 2017 that took place on 6 October at The Lalit Mumbai.
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The Mumbai Marathon has witnessed many changes in the formats, runners and sponsorships but one thing that has remained consistent in the last 14 years was title sponsor Standard Chartered. The 15th year marks a milestone for the iconic race as it bids adieu to Standard Chartered and embraces Tata Group as its title sponsor, who will carry that baton for the next decade. Vivek Singh, Jt. Managing Director, Procam International takes us through a freewheeling journey through the 15 year long run.
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On the 7th of April 2017 Event and Entertainment Management Association (EEMA) will launch a consortium for Mice and Wedding event planners to connect with Rajasthan's wide resource pool. The all day event will begin with a conclave at Hotel Diggi Palace in Jaipur followed by a networking dinner and celebration at The Gulmohar.
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After creating games like Farmville, Cityville and Lord of The Rings: Battle for Middle Earth Mark Skaggs created an entirely new game launching on both IOS and Play Store which can make anyone live the star life of Alia Bhatt virtually. The name of India’s first narrative mobile game is called Alia Bhatt: Star Life. Mark speaks about his journey and sheds light on experiential gaming in an interview with Everything Experiential.
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The first UIM recognized world championship event reaches the Mumbai shores as the city gets ready for the Indian grand prix of the seas The NEXA P1 Powerboat. This is the first time in India that motorboat racing is going to be the new talk in sporting events. There are 6 teams participating in the race and it will be held from 3rd March to the 5th of March, 2017
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On the 23rd of February 2017 Deepika Padukone the brand ambassador for Gillette Venus launched the new razor for body shaving known as Gillette Venus Breeze. The launch explained the qualities of the new razor and how different it is from the previous range. Along with Ms. Padukone, Neha Dhupia and Soha Ali Khan both actresses from the industry were joined with celebrity dermatologist Dr. Rashmi Shetty.
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