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Namah Chawla

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Namah has worked with BW Businessworld

Latest Articles By Namah Chawla

Can event automation replace the human experience? Read what the experts have to say

While event automation may seem to be a cool concept, however there are experts who believe that it can never come closer to the human experience.

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Agra has become the new MICE & Wedding destination of India: Hari Sukumar

Sukumar spoke to BW Applause and everythingexperiential.com about the state of the tourism and hospitality sector in the city of Agra and more.

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There is a huge potential for the MICE segment at Tajview Agra: Sameer Bharadwaj, GM

Sameer Bharadwaj, General Manager, Tajview, Agra spoke about the unique positioning of the property and how the iconic setting makes it a differentiated experience for travellers.

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Marketers should open up to the infinite power of experiential marketing: Mandar Natekar, Chief Business Officer, KidZania

Experiential marketing allows you to plant a thought, a belief and a habit in the consumers' mind says Natekar.

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Events and experiential industry is going through an impasse due to lack of new ideas: Sanjoy Roy

Sanjoy Roy, MD, Teamwork Arts spoke about the ‘Growing Clout of Events & Experiential Economy” in his keynote on the inaugural day of the BW Applause and everything experiential Marketing Summit.

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How to do effective audience planning at events?

No matter how powerful your event is, it will have no effect if you don’t attract the right target audience. Make sure the things your event offers are correctly aligned with what your attendees actually need.

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Is Experiential Marketing the best response to Ad-Blockers?

Use of ad-blockers has forced marketers to look at other forms of marketing techniques that are effective, immersive and yet unintrusive.

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Has Event Safety come of age in India?

Creating a well thought and elaborate safety plan has emerged to become a dominant conversation among event planners across the country today.

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EEMA hosted a special workshop on women safety and POSH(Prevention of Sexual Harassment) at New Delhi

We Care is Entertainment & Events Management Association’s initiative for gender equality at workplace and is a way of showing women that their safety, dignity and work-life balance is being taken care of.

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Jaipur National University offers doctorate to SGI President Daisaku Ikeda

He has received numerous academic awards and honorary doctorates from various institutions and universities around the world.

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