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Namah Chawla

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Namah has worked with BW Businessworld

Latest Articles By Namah Chawla

Will virtual weddings become the next big trend in India?

Over the last few weeks we have heard stories about couples getting married over video calls, will this become the new normal! Read what the experts have to say.

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Will brands continue to spend big on experiential marketing in a zero-touch world?

Over the past few years, experiential marketing has become an important part of the entire marketing mix and a significant number of brands have been using it to create lasting brand experiences.

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The size and DNA of experiential agencies will witness a paradigm shift in the post Covid world: Sanjeev Pasricha

The industry is on a pause for a moment, taking a breath, introspecting and then remodeling & reinventing itself after assessing the situation.

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With leisure spends taking a backseat, exhibitors struggle to sail through the COVID-19 crisis

There will be a lack of consumer confidence, whereby audiences will be reluctant to return, say some exhibitors.

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From CCTV surveillance to thermal checks, here's how event safety will shape up post COVID-19

Experts believe that safety measures will become even more stringent post COVID-19 to ensure that events provide a seamless and protected experience.

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Multiplexes will emerge stronger, smarter and battle hardened: Alok Tandon, CEO, Inox Leisure Ltd

Multiplexes were hit almost immediately as theatres throughout the country were closed and major movie releases postponed due to COVID-19 outbreak.

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It’s Time to Think Digital and Think Agile: Sanjoy K Roy

Roy was speaking at the Future Ready Leadership Series by EEMA.

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10 key takeaways from Sushma Gaikwad’s Reboot Camp with EEMA

Sushma Gaikwad, Director, Ice Global and Wizcraft MIME was speaking at the Michael Menezes-knowledge series.

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COVID-19 and the Indian Wedding Industry; why a quick divorce matters?

COVID-19 pandemic has unleashed a new challenge to businesses across sectors and the Wedding Industry is no exception.

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Amid cancellations and uncertainty, event agencies in India gear up to tackle the coronavirus threat

Event industry leaders speak about the impact of this health scare and how they are getting set to face the challenge.

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