The agency is looking to create memorable experiences using technology led engagements along with Innovative OOH to build an impactful impression for participating brands.
Sonepur offers something for everyone, while men look at the Mela for cattle purchase and entertainment, women look at Mela for shopping and outing opportunity.
Beyond the regular entertainment, this year Sonepur Mela will also have water sports as an additional experience for the visitors.
Close to 100 leading international, national and regional brands participate in the Mela every year. Impact communication will help clients in creating awareness, experience, visibility, trials, and sales led interventions. It will be an action packed 30 days long affair having cultural, entertainment and shopping activities starting 12th Nov 2016.
"We are excited for this win and intend to create one of its kind consumer experience through our technology led interventions at Sonepur” said Sanjay Kaul, CEO, Impact Communications. “The rural consumers are also evolving and we would like to meet the aspirations of this aspiring lot through our engagement as the sheer number of visitors makes it a high potential platform for brands to connect.”
Impact Communication is a rural and experiential marketing agency with marketing offices in Delhi and Mumbai and operations offices across India
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