IKEA Is All Set To Host IKEA Festival

IKEA will be hosting its iconic IKEA Festival between August 26 to September 10 at IKEA stores and online across the world. Spread across nine days and nine cities, the IKEA Festival will cover 10 different topics each day to celebrate the lives we live at our homes.

In the latest Life at Home report from IKEA, 26% of people globally said that doing hobbies or personal projects is important for helping them maintain a sense of mental wellbeing at home, and 32% of people said that they want to spend more time with their passions. Over the two weeks of IKEA Festival people will be inspired by creators and innovators to take that proactive step from dreaming to doing.

Nine iconic IKEA stores will each host a day packed with creativity and inspiration around ten different topics; food, sports, gaming, music and dance, nature, fashion and beauty, collecting, arts and crafts, focus and wellness, and pets. These topics will come to life through in-store events, live shopping, inspirational content creators from around the globe on social media, and on an exciting new web platform where you can watch the festival as it happens live from anywhere in the world.

IKEA Festival is a global platform to inspire people to live a better life at home. IKEA connects with people through various touchpoints such as home visits, and customer interactions at the store to understand the needs and wants of people to provide them with affordable, accessible, and sustainable home furnishing solutions. To showcase diverse, creative content from across the world, the IKEA festival is accessible to many people in India through the website where people can watch the festival with one click, in their own comfort.

Highlights from IKEA Festival

On 26 August, IKEA Round Rock in Austin Texas will be kicking off IKEA Festival with inspiration on how to transform your living area to co-create music, how to celebrate and make room for your instruments and music memorabilia both large and small, and an open floor disco showing how you can flex your living space into a dance floor for neighbors and friends. It is over to IKEA Wien Westbahnhof in Vienna on 27 August where the iconic store is celebrating one year since its opening, and forty-five years of IKEA in Austria. Learn how to make famous Viennese biscuits – vegan style, join an upcycling workshop and see the live opening of a new curated shop within one of the store’s famous cubes.

IKEA Xuhui, Shanghai takes the lead on 28 August where they are gearing up for twenty-five years of IKEA in China in 2023. Viewers will be treated to a visit to the homes of two home furnishing co-workers with a passion for handicrafts and homemade food. They will show how to organise tools and materials for crafting, as well as how to make wall decorations from zero and finally how to make plum wine. It is back to the US on 2 September and this time IKEA Brooklyn, New York where highlights include a fashion show in Köket showcasing the best of Brooklyn design, and advice around workspace and storage solutions for all things fashion and beauty. From altering garments to how to achieve the best lighting for recording content runway-style, and how to easily transition the workspace for editing and posting.

On 3 September, IKEA Tempe, Sydney will take over with a day full of inspiration. With tips from an avid traveller on small space van living, fresh ideas from a vegan foodie on sustainable plant-based eating, and a live music set played on the stunning Sydney Harbor to round off the day. Stockholm takes the reins on 4 September in the newly opened IKEA City in Gallerian where they invite you to a day of gaming both online and in the store. Highlights include live interviews with gamers from the Swedish Gaming National team who will compete in gaming from the IKEA City store, and also a visit to the home of a celebrity chef who writes cookbooks from her home, using her own kitchen, as well as a visit to the home a former athlete who’s going to show off his hobby room and sneaker collection.

On 8 September you are invited to one of the hotspots of street fashion and lifestyle. IKEA City in Harajuku, Tokyo is located in a neighborhood famous for street-style, anime, teen-pop culture and ´Kawaii´ (the culture of cuteness). Join in during three live steam sessions to explore fashion tips from an upcoming fashion icon, share your passion for collecting and be inspired by delicious but simple recipes. Gaming will be the focus of the day in IKEA San Sebastian de los Reyes, Madrid on 9 September when they host. Highlights include a room makeover for a young gamer who wants to transform her bedroom into a gaming sanctuary, and a roundtable talk with a psychologist and Gen Z influencers about topics that are important to them regarding mental health and connected to Gaming, Sports and Music.

Rounding out the festival on 10 September is IKEA Décoration, Paris Rivoli. In Paris viewers will meet an array of creative and inspiring people. A tufting expert who shares how her living space inspires her every day to make her most beautiful creations. A florist in Paris with an ambitious project of building a Tiny House in the Vosges. And Milo, a cat like no other, shares his morning routine with his human.