IIFL Aims World Record With IIFL JITO Ahimsa Run In 23 Countries & 65 Cities In India

EE News Desk Mar 17, 2023

IIFL Group, which is one of India’s largest financial services conglomerates, aims to create Guinness Book of World record with IIFL Jito Ahimsa Run to be held on April 2, 2023 across 23 countries and 65 cities in India. This is the largest such run for the cause of peace and non-violence. The run is organised by the ladies wing of Jito (Jain International Trade Organization) and IIFL besides Jito volunteers and supporters across the world.

The registration link opens on March 17, 2023 and one can chose the city and country they want to run in. The IIFL Jito Ahimsa Run aims at creating awareness for a better world to stop wars, hatred and bring peace and nonviolence in our surroundings.

‘Ahimsa’ means forgiveness, positivity, cosmic love, strength and brotherhood. Ahimsa is Shakti and in today’s trying and turbulent times, we all need to come together and show our Shakti (strength). And what better day one can choose for IIFL Jito Ahimsa Run than just before Mahavir Jayanti, when we pay respect to Lord Mahavir - Lord of Forgiveness. This is a run for all communities, genders and age group. The idea of the run is collective strength and inclusion.

The run has been endorsed by many public personalities across India and aims to initiate the younger generation towards peace and nonviolence at an early age to create a future generation where war and violence will become a thing of the past.

The idea of the IIFL Jito Ahimsa Run resonates with IIFL Group’s philosophy – Fairness, Integrity and Transparency – and ‘Seedi Baat’ or straight talk. IIFL Group is a pioneer of financial inclusion in India by providing loans to over 8 million unbanked and underbanked customers and aims to fulfill the dreams of small entrepreneurs across India. IIFL Foundation works towards girl child education, health, poverty alleviation and livelihood on a large scale and has brought over 36,000 out-of-school girls.