EEMA's We Care Initiative Has A New Visual Identity Now

EE News Desk Apr 18, 2023

EEMA hosted an on-line for the event industry to turn the spotlight on WE CARE and launch the new visual identity and re-energise this important initiative

WE CARE took centerstage as the Mentor body comprising the President and former presidents showed their support with their presence on the panel. The panel comprised Samit Garg, Brian Tellis, Sabbas Joseph, Sanjoy Roy, Roshan Abbas. It was a heartwarming moment to capture all the stalwarts who have contributed as Presidents of EEMA for over a decade in one frame.

The newly instituted committee comprises Sushma Gaikwad who has taken on the responsibility as the Chairperson of WE CARE and committee members, Manika Garg, Chetan Vohra and Sapna Subramanium. They were joined by Brian Tellis and Sanjoy Roy who are on the panel as advisors..

The event commenced with an important address by Samit Garg - President EEMA, who shared his perspective about the importance of WE CARE as an initiative to address various critical issues that affect gender equality, safe space creation, mental and emotional conditions, etc. He said “ As an industry, we have a responsibility to address these issues, to create a workplace that is safe and equitable for all”. Today, we are set to re-calibrate WE CARE with a new logo and a new theme. This effort of recalibration reflects our commitment to refreshing and revitalizing our efforts to address these crucial issues”. He urged participants to support the initiative whole heartedly in order to make a positive change and create a workplace free of discrimination, harassment and stigma to generate value and respect for one and all.

After the opening address, Sushma Gaikwad, Chairperson WE CARE stressed on the importance and the re-energised vision of the initiative and presented the tenets of WE CARE - namely, Inclusivity, Diversity and Equal Opportunity. She said “WE CARE 2.0 is a re-energized initiative that will confront key challenges in creating a Safe Environment to flourish. It is important to overcome unconscious bias and be truly diverse and inclusive irrespective of age, gender, sexual orientation or physical impairment, providing equal opportunity for growth and leadership”. She explained that while this is a herculean task, the WE CARE committee was poised to devote passion and perseverance to make a difference in the industry.

The Visual Identity was launched on-line with much fanfare by the panel who stood in solidarity with the vision of WE CARE.

Each of the esteemed panelists shared their perspective.

Brian Tellis said it is important to be mindful, tolerant and respectful of each other and extended his unflinching support to the WE CARE as an advisor to the WE CARE committee.

Sabbas Joseph shared his contentment with the fact that WE CARE was expanding the platform to being one of Inclusivity and yet being sensitive to the need of the Women in the industry. He emphasized on the need for Safety and support in the industry.

Sanjoy Roy emphasized the importance to be conscious of disability and being an industry that is truly inclusive which includes the need to provide attention, access and opportunities to the physically impaired. Moreover he highlighted the growing need to address mental and emotional issues which are getting prevalent.

Roshan Abbas stated that WE CARE has always been a call away for any challenge being faced by the fraternity especially during the pandemic when WE CARE played an important role in enabling the industry with financial aid, emotional & mental support. Roshan communicated his confidence in the agenda of WE CARE and supported the need for Inclusivity in the industry. He highlighted the importance on focusing on the word CARE in all areas which include safety of people, safety at events as well as consideration and respect.

The committee members shared their commitment to WE CARE. Chetan Vohra appreciated the contribution of the predecessors and expressed his deep commitment to WE CARE. Sapna Subramanyam shared the importance of emergent behavior which is the outcome of collective intelligence and the need to walk the talk on the path of inclusivity…this can be made possible with transparency. Manika Garg shared her commitment to the WE CARE movement with emphatically stating the WE CARE is a Verb and it is important for the fraternity to work together to make a difference.

The session continued as an interactive session where participants shared their perspective on various issues, challenges and possible solutions.

The interactive exercise was conducted to evoke responses that would enable the WE CARE committee to devise a meaningful strategy and relevant initiatives based on the feedback received from the attendees present at the event.

The event was evocative, insightful, interactive and extremely meaningful.

The event was well-attended by EEMA members and the industry at large who logged in and showed support with the revitalized We Care.