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DDB Mudra secures the creative and experiential marketing mandate for Narayana One Health. The focus lies on crafting a distinctive brand identity aligned with evolving consumer expectations in healthcare and enhancing accessibility and clarity of service offerings.
Ravi Vishwanath, CEO, Narayana One Health said, “We are on a mission to make healthcare simple, integrated, personalized and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”
Beginning in Bangalore, Narayana One Health aims to establish an integrated healthcare solution encompassing comprehensive healthcare services, personalised care plans and streamlined health insurance. Accessible through a nationwide network of clinics and advanced digital platforms, customers will benefit from tailored experiences leveraging cutting-edge data science, AI and ML technologies to facilitate optimal health and wellness.
Commenting on the win, Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra said, “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”
The account will be handled by the agency’s Bengaluru office.
