Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more
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Experiential marketing encompasses diverse strategies to establish an enduring connection with consumers
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In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
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Starting in Bangalore, Narayana One Health plans to create an integrated healthcare system with personalised care and streamlined insurance. Customers will access it via nationwide clinics and digital platforms for tailored experiences enhancing wellness
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Tushar Malhotra, Director of Sales and Marketing at Bisleri International reveals to Everything Experiential that the Limonata's #DoubleTheChill campaign will be present for on-ground activations at the T20 World Cup
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Mukta Maheshwari, CMO and VP of Fabric Care at P&G India affirms experiential marketing's crucial role in forging meaningful brand-consumer connections in an exclusive conversation with Everything Experiential
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality outlines Social’s immersive viewing experience, ‘doosra stadium’, experiential marketing and more
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Shyamala Ramanan, Mia by Tanishq's Business Head, addresses the fusion of immersive design, innovative tech and personalised experiences at their first flagship store in Delhi with Everything Experiential
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