Articles for Experiential Marketing

DDB Mudra Designs Experiential Path For Narayana One Health's Healthcare Vision

Industry watch Jun 05, 2024 2 mins read

Starting in Bangalore, Narayana One Health plans to create an integrated healthcare system with personalised care and streamlined insurance. Customers will access it via nationwide clinics and digital platforms for tailored experiences enhancing wellness

Bisleri Bets Big On Experiential Marketing Trio To Hook Gen Z

Experiential Marketing Jun 05, 2024 4 mins read

Tushar Malhotra, Director of Sales and Marketing at Bisleri International reveals to Everything Experiential that the Limonata's #DoubleTheChill campaign will be present for on-ground activations at the T20 World Cup

Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India

P&G India Champions The Art Of Purpose-driven Experiences

Experiential Marketing May 22, 2024 3 mins read

Mukta Maheshwari, CMO and VP of Fabric Care at P&G India affirms experiential marketing's crucial role in forging meaningful brand-consumer connections in an exclusive conversation with Everything Experiential

Experiential Marketing Is At The Backbone Of Everything We Do: Social’s Divya Aggarwal

Protalk May 21, 2024 4 mins read

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality outlines Social’s immersive viewing experience, ‘doosra stadium’, experiential marketing and more

Design Is In The Eyes Of The Experience: Shyamala Ramanan, Mia By Tanishq

Experiential Marketing May 08, 2024 4 mins read

Shyamala Ramanan, Mia by Tanishq's Business Head, addresses the fusion of immersive design, innovative tech and personalised experiences at their first flagship store in Delhi with Everything Experiential