Global communications consultancy firm Maxus has won 5 awards at the prestigious Asian Marketing Effectiveness and Strategy Awards. The glittering award ceremony that took place recently saw over 600 entries contending for top honours. India had a total of about 15 shortlists across different agencies out of which 6 were from Maxus India. Maxus India won 2 silvers and 1 bronze award for Tata Tea Power of 49 Campaign and 2 bronze awards in the data analytics and retail analytics categories too. An elated Kartik Sharma, Managing Director, South Asia Maxus commenting on the win said,“Maxus has always made strong, enthusiastic and consisted efforts to achieve the best and future ready in a digitally competitive market where every agency is striving for better than the best. We at Maxus believe these wins have given us an overall and stronger edge in the market, helping us bring unlimited satisfaction to our existing clients and bring new clients into the fold. We are of course ecstatic about the wins! We would like to share the credits with Tata Tea who have believed in the idea and the entire team who has put in the hard work over the years. These wins also prove beyond doubt that Maxus has an undying spirit of wanting to deliver the best for our clients always and keeping them involved at the levels without any hesitation.” Result Category Title Agency Advertiser Silver Media Strategy – Non-Alcoholic Beverages Tata Tea – Power of 49 : The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages Silver Media Strategy – Integrated Use of Media Tata Tea – Power of 49 : The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages Bronze Data & Analytics – Business Intelligence (BI) Retail Expansion Contraction Maxus Maxus Bronze Data & Analytics – Multiple Data Sourcing/Merging I Know Which Half of MyAdvertising is a Waste Maxus Maxus Bronze Media Strategy – Media Strategy for National Brand Development Tata Tea – Power of 49: The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages
Read More
Nissan and PlayStation will once again be searching the virtual world of Gran Turismo 6, for a real world racing driver. The GT Academy prepares for its biggest year yet and once again offers gamers the chance to live the dream as a NISMO Athlete. GT Academy India Live Qualifying will begin on June 5th 2015 in Delhi and will proceed to Mumbai, Bangalore and Chennai as per the following schedule: City Dates Venue Delhi 5th – 7th June DLF Place, Saket Mumbai 12th- 14th June Infinity 2, Malad (West) Bangalore 19th – 21st June Phoenix Market City, Whitefield Chennai 26th – 28th June Express Avenue, Royapettah GT Academy Online Final Qualification round commenced on 2nd June 2015 and concludes on the 16th June on Gran Turismo 6 for PlayStation 3. Online gamers will have an opportunity to drive the Nissan GT-R LM Nismo as a part of qualifying. Ten winners from the Live Events will then join ten winners from the online game at the Indian National Final to be held in July 2015, with the chance to grab one of six places at the famous Silverstone Race Camp. Last year over 5000 gamers from all over India competed against each other in the race to the GT Academy final race camp. Six fastest contestants from the National Final in India then made it to Silverstone to compete with the winners from other regions. Abhinay Bikkani, one of the finalists from India last year, is currently racing in the Nissan Micra Cup in Canada. Announcing the second season of GT Academy in India, Guillaume Sicard, President – Nissan India Operations said, “ When we speak about innovation and excitement at Nissan, we not only mean our cars but go beyond that with initiatives like GT Academy. Over the years, the competition has given aspirants and dreamers an opportunity to race real racing cars on tracks all over the world. We are glad that we were able to fulfil one Indian’s dream last year and proudly launch the GT Academy 2015 today in India.” A new competition, ‘GT Academy Asia’, will also be launched for 2015. The Asian region will feature Thailand and India, both of which were introduced to GT Academy in 2014 as part of the International competition, and will also be open to gamers from Indonesia, the Philippines and Nissan and PlayStation’s homeland, Japan. The winner of the GT Academy in Asia will bag an opportunity to race at the Dubai 24hrs in January 2016. The 2015 GT Academy competition will be the biggest year yet for the virtual to reality competition. Gamers from up to 24 countries around the world will be able to enter, with GT Academy International and Asia reaching a staggering 2.2 billion potential entrants. Nissan and PlayStation are looking for the very best to progress from virtual racing to the real world of racing for Nissan. Since the first GT Academy competition in 2008, millions of gamers have competed for the life-changing prize of becoming a professional racing driver. Former GT Academy champions Lucas Ordoñez and Jann Mardenborough have both enjoyed considerable success as professional racers and this June will compete for Nissan at the very pinnacle of motor sport in the LM P1 class at the famous Le Mans 24 Hours while Mark Shulzhitskiy, previous GT Academy winner for Russia will be driving the Nissan GT-R LM Nismo at the legendary endurance race. NISMO Athlete Ricardo Sanchez, is enjoying the life-changing journey of GT Academy and is currently racing a Nissan GT-R NISMO GT3 in the prestigious Blancpain Endurance Series in Europe. Such success proves that winning GT Academy is a genuine opportunity to launch a dream career as a racing driver. For more information about GT Academy India including how to enter and the location of Live Events please visit: www.nissan.in/innovation/gt-academy |www.facebook.com/nissanindia | #RacingDriverWanted
Read More
Vibgyorbrand services, experiential marketing agency specializing in brand activation and consumer engagement programs recently appointed Abhishek Thakur, as the new General Manager for their Delhi Office. Abhishek has more than 14 years of experience in media houses like Times of India, Star India PvtLtd along with several agencies like Solutions Digitas, Leo Burnett. He had worked on several projects like launch of Hitachi Global Storage technology, Intel Core2duo Asia Pacific launch, etc. He was also part of creating and executing various shows on Zoom Tv such as Max Style Series , Femina Miss India, Zoom Holi Party and Red carpets for Friday releases. Sharing his experiences on the new innings in his career Abhishek said, Vibgyor has created and executed array of experiential marketing ideas for numerous brands across different verticals. Just like the name itself, the company has excited and involved the clients and its consumers across the length and breadth with integrated marketing solutions, now with the opportunity given to be part of it, will try and add to the sheen while getting involved in Exciting work which makes it “VIBGYOR” Speaking on the new change in the organization AnkurKalra,CEO, Vibgyor Brand Services said,“Abhishek brings with him a great wealth of experience from both the agency as well as clients perspective and we look forward to him being able to add value to team Vibgyor as the Delhi head of CS & BD. Vibgyor has been able to grow its topline by over 50% in the last year and we are looking at bettering that number in the current financial year”.
Read More
In yet another significant announcement, Cheil India has appointed Sanjeev Jasani as Head of Digital. Jasani is one of the most celebrated Digital Marketing professionals in the country. Most recently, he was Senior Vice President and Head of Digital at Ogilvy Delhi. He has been at the helm of OgilvyOne for the past 9 years and has a truly impressive profile, having grown the office substantially since taking charge. Over the course of his career, he has worked with blue-chip clients such as BMW, Nokia, Sony and American Express and has played an integral role in making OgilvyOne India the most awarded digital agency in the country with multiple Echos, Effies, Spikes and even a Yahoo Big Idea Chair to their name. With a degree in Commerce from St Xavier’s College Kolkata and an MBA from ITM, Sanjeev has worked at O&M for over 14 years. Prior to that, he has done stints with JWT and Contract. Commenting on the appointment, Shiv Sethuraman, Group President of Cheil South-West Asia said: “We are thrilled to welcome someone of Sanjeev’s talent and calibre on board. Our Digital team is already one of the biggest in the country and we have a demonstrated record of producing excellent work. We were on the lookout for a leader who could help us take it to the next level and in Sanjeev, we’ve found that leader. He not only has a deep desire to drive memorable and creative work but also has the digital chops to ensure that the work is based on a sound understanding of technology and consumer behaviour online.” Sharing on his experiences towards joining the organization Sanjeev said, “Digital Marketing is a lot like Jazz. Its beauty is not in the predictable notes; it’s in the improvisation. A digital agency today needs to be open and hungry, let go and adjust quickly to the ever fast changing consumer. Cheil India according to me has shown the desire to walk this path. I’m very excited to be part of this hungry and nimble organization.”
Read More
Vibgyor Brand Services launches two new specialised divisions in the area of sports, entertainment & retail services. As company focuses its corporate strategy on continuous growth and expansion, its two new divisions are ‘Vibgyor Integrated Business of Entertainment and Sports’ (VIBES) and ‘Vibgyor Intelligent Retail Solutions’ (VIRS). The new divisions have been created to move towards offering clients a complete bouquet of services in the onground experience domain. VIBES would concentrate on creating and executing Intellectual properties specifically in the area of Sports & Entertainment. Vibgyor has roped in Manish Gunthey as the Business Head of Vibes and has already started work on some very interesting properties which should see the light of the day before the end of this year. VIRS would be a specialised retail solutions arm of the company offering clients complete solutions in the area of shopper marketing, intelligent retail solutions including customer profiling, real time data gathering and preference mapping. Vibgyor already has been operating its Tryvertising platform Go Try across metro cities since the past 1 year and has successfully dispensed more than 5 lac samples across 58 brands. It now plans to scale up the model to mini metros and take it online & and on mobile Speaking about the announcement of divisions, AnkurKalra, CEO of Vibgyor said, “We are thrilled to announce the launch of our two new divisions VIBES & VIRS. Vibgyor has been extremely strong in the activation space and expanding into these two areas seemed to be a natural progression. Sports & Entertainment Intellectual properties are value creators for the future and we wanted to expand our business to such new arenas.”
Read More
Percept Sports & Entertainment, the Strategic Business Unit of Percept One, has bagged the brand activation &promotions mandate for Uttarakhand Tourism. The mandate is for a period of 2 years commencing June 2015. Percept Sports & Entertainment will be responsible for conceptualizing, supervising and executing all the events for marketing and promoting Uttarakhand Tourism. Uttarakhand Tourism had recently called for a multi agency pitch with an aim to up the ante to scale up consumer awareness, interest and desire to visit the Uttarakhand region as a prominent tourism destination. Percept Sports & Entertainment was awarded the mandate to scale up the branding and positioning of destination Uttarakhand on the Tourism map of India with an objective to make the region synonymous with world class tourism destinations. Percept Sports & Entertainment’s 360-degree scope of work will encompass conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Uttarakhand Tourism viz. handling traditional and digital media, outdoor media, venue construct and management, Celebrity engagement, Public Relations, VIP Guests and Media management, and overall logistics for a seamless production. The agency will source active participation of the private sector and local host communities to further expand reach and awareness. Speaking on this significant account win, Mr. Sanjay Shukla, Chief Operating Officer, Percept One said, ‘’We are very excited to have bagged this prestigious mandate from the Uttarakhand Tourism Development Board. This association will give us a fantastic opportunity to offer innovative, novel creative services and solutions that can cut through the clutter in the market and position Uttarakhand Tourism as a prime global tourist destination.”
Read More
Bharti Airtel Limited (“Bharti Airtel”), a global telecommunications company with operations in 20 countries across Asia and Africa, yesterday launched 4G trials exclusively for its customers in Delhi NCR. Airtel’s 4G services in the National Capital Region are the first in India to leverage an integrated FD and TD network which promises to deliver the fastest 4G experience and superior network coverage. Airtel 4G enables superfast internet speeds and allow customers to enjoy capabilities like high definition video streaming with zero buffering, downloading 10 movies in less than 30 minutes, uploading entire photo albums in less than five minutes (i.e. uploading two high resolution photos per second), connecting multiple devices without compromising on the experience, etc. As part of the trial offer, Airtel customers across Delhi NCR can now avail a complimentary upgrade to Airtel 4G at 3G prices and experience blazing Airtel 4G speeds. The company will assimilate valuable customer feedback from these early adopters and leverage the initial market response towards strengthening its service experience – thus building a world-class 4G network infrastructure for the city. Commenting on the launch of Airtel 4G trials in the city, SarangKanade, Hub CEO – Delhi NCR and Rajasthan, Bharti Airtel (India) said, “As customers in India show an increasing propensity for consuming data services, we at Airtel are excited to take the lead in introducing the market to power of blazing 4G speeds. Today, as we launch Airtel 4G trials exclusively for our existing in Delhi NCR – our customers in the region will be uniquely positioned to experience India’s first integrated FD and TD 4G network. This will imply faster 4G speeds and wider network coverage – thus delivering a superior 4G experience for Airtel customers in Delhi NCR. We invite our customers to participate in this trial phase and become the first in the city to be delighted with the amazing 4G experience”. Aimed at transitioning more and more customers to superfast 4G experience, Airtel has also announced a go-to-market partnerships with Samsung and Flipkart for 4G devices. Select retail stores of Samsung India will shortly facilitate easy Airtel 4G SIM swap for customers buying 4G smartphones. Airtel 4G double data offers are now available for customers of Samsung Galaxy S6, Galaxy S6 edge, Galaxy A7 and Galaxy A5 mobile devices. Samsung has recently also launched its all new Core Prime 4G mobile smartphone in Airtel 4G markets. In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs alongwith select Samsung 4G handsets in the Indian market. Additionally, Flipkart now offers Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Xiaomi, Motorola, Lenovo, Asus and Huawei) will come bundled with an Airtel 4G SIM. While existing Airtel customers will be able to follow a quick SMS registration process to activate 4G, non-Airtel customers buying their 4G device from Flipkart will be guided through a simple process to smoothly transition to the Airtel 4G network. To avail the complimentary 4G upgrade and experience mobile internet speeds like never before – existing Airtel customers with 4G ready mobile devices can walk into their nearest Airtel Store and switch to a 4G SIM or visitwww.airtel.in/4g for more information. Earlier in April 2012, Airtel had launched India’s first 4G service in Kolkata. Airtel’s 4G services are now available across India including Chennai, Bengaluru, Pune, Chandigarh and Amritsar
Read More
What do you get when one of India’s top 5 agencies decides to associatewith one of the most cutting-edge design houses in the world?That’s a question that Cheil India wants brands to consider as it prepares tohit the market with a unique offering. The Munich-based ‘Mind Design Laboratory’ is a specialist in creating integrated 360º brand experiences.They have put together some of the most awe-inspiring technology-enabled designs and spaces for brands across the world including at CES Las Vegas, MWC Barcelona,Photokina Cologne, IFA Berlin, Olympia Park Sochi, Westfield London and many others. Their project teams comprise of award-winning researchers, architects, artists, designers and engineers. This combined offering, which is being rolled out in time for Auto Expo 2015,will incorporate brand-strategy, audience-planning, interactive media,3D design and world-class production management. This combined offering, which is being rolled out in time for Auto Expo 2015,will incorporate brand-strategy, audience-planning, interactive media, 3D design and world-class production management. It will offer brands the chance to stand out and make an impact at not only the Auto Expo but also at a number of other large events and expos such as the CeBIT, Aero India, etc. NavdeepDhindsa (Cheil India’s Head of Brand Activations & Event Marketing) commented on the association saying:We couldn’t have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events as well as highly memorable brand experiences for retail environments and pop-up format spaces. The kinds of projects they have executed are the stuff of dreams.We are very confident that brands in India will be able to benefit hugely from our combined capabilitiesand really capitalise on all the exciting opportunities that exist in this vibrant market.
Read More
