DY Works, India’s premier brand strategy and design firm today announced the appointment of Ms. Amrita Chowdhury as Business Head. An alumni of IIT Kanpur, Amrita obtained an MS from University of California, Berkeley and then an MBA from Carnegie Mellon. She has worked on three continents in Chip Manufacturing, Strategy Consulting and has also led the Harvard Business School education portfolio in India. She holds seven US patents for semiconductor manufacturing. Prior to joining DY Works, Amrita was the Country Director of publishing firm Harlequin in India. Amrita has also written two fiction books and contributes regularly in mainstream media, magazines and electronic platforms. Speaking on the occasion, Ms. Alpana Parida, President, DY Works, said, “Amrita joins us at a critical time - when we are searching for new ways to do things - and living our India-centric approach through greater exploration. It is incredibly exciting that she is not from the world of branding or communications - and thus will bring a fresh perspective to what we do and add value immense value to strategic initiatives of the company going forward." Year 2015-16 has been a year of strategic growth at DY Works. In August 2015, eminent brand consultant, Santosh Desai invested into the company in his personal capacity. The company has witnessed almost 3-fold growth in the past six years. Having established its presence across Corporate, Consumer and SME practices with offices in Mumbai, Delhi and Bengaluru, DY Works is now focusing on rural markets. The company is currently conducting an extensive rural research to understand the emerging consumer – new behaviors and beliefs in over 150 villages firsthand. The study seeks to decode the deeper belief systems of Indian consumers in rural India. Given the scale, the study is among the largest qualitative study of this kind in India.
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The EEMAX Global conclave and awards organized by the Event and Entertainment Management Association (EEMA) was held across 19th and 20th September 2015 at Hotel Taj Lands End in Mumbai. The annual event targeted at the events and experiential industry within India had experts from various parts of the world share experiences from their respective areas of focus. If you haven’t read our post about Day 1 of the conclave, view it here. Following a spectacular performance by Shillong Chamber Choir chiming to the tune of VandeMataram, a session on ‘building events tourism’ marked the start of Day 2 of the conclave where Santiago Corrada, President and CEO, Tampa Bay and Valsa Nair Singh , Secretary - Tourism and Culture, Govt of Maharashtra spoke about the impact and contribution of events towards a state economy. A case study was presented by Rogier van der Heide , Artistic Director, Amsterdam Lights Festival,offering a closer look at the annual extravaganza created in the city using compelling artwork and ‘light’ as a medium. Daniel Rodriguez, Copywriter & Creative Director, DDB Spain, shared a case study of ‘The world’s first ever virtual political demonstration’ in which holograms were used to protest against a new law that violated the right of freedom of expression. The subsequent session was orchestrated by Rajeev Jain, Treasurer, EEMA, and featured a panel consisting Kapil Mishra, Minister of Tourism, Art and Culture, Delhi Government; Sanjay Kumar,IAS, Commissioner- Excise, Delhi Government; and Vijay Nair, Director, OML. The discussion was focused at ‘Licensing made easy in New Delhi’ and was perceived as one of the most heartening sessions of the day with the Delhi state representatives extending promising support to address the issue. More on that, here. The panelists representing the last session of the day featured intellectual property owners Viraf Sarkari, Wizcraft International, Creators of IIFA; Vivek Singh, Procam International, Creators of Mumbai Marathon; Vijay Nair, Only Much Louder, Creators of NH7 ; and RajeshKejriwal, Kyoorius Group, Creators of Kyoorius Design Yatra. Each speaker shared his unique experience of creating a successful IP and the challenges that riddled their respective paths. Find a detailed look at the discussion here. After a power packed conclave the evening graduated to the much awaited EEMAX Global Awards. Encompass achieved a clean sweep by bagging 11 awards across all categories, followed by Wizcraft with 6 wins, TRO with 5 and E Factor with 4. With this year’s awards the new EEMAX trophy was also unveiled to the fraternitycreating aspiration for many who did not win. The event saw the likes of Bollywood celebs including Dia Mirza, Neha Dhupia, Celina Jaitley, Gulshan Grover and many others and performances by Ustad Rahat Fateh Ali Khan, Lauren Gottlieb, Stars of India’s Got Talent and singer-duo Raftaar.
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Delhi has many a times been considered an unfriendly city for events. Despite having some of the most experiential venues and state of the art infrastructural facilities, the issues of license clearance and openly evident corruption made organizing events in Delhi an excruciatingly painful experience for planners. However with current AAP government delivering on its promise with approval of single window licensing process for events, hopes for smoothly organizing events in the city have been rekindled. So what is the future of events in Delhi was the subject of an interesting panel discussion at EEMAX global 2015. The panelists for the session were Kapil Mishra, Minister of Tourism, Art and Culture, Delhi Government, Sanjay Kumar, IAS, Commissioner- Excise, Delhi Government, Vijay Nair, Director, OML and Rajesh Balpande, Founder, Book My show. The session was moderated by Rajeev Jain, Treasurer EEMA. The session began with Kapil Mishra, Minister, sharing the perspective of the Delhi government on the subject. He said, “We promise ensuring zero corruption for the events industry in the city and the onus of delivering the same lies completely on us. I request all members of the fraternity to create dream events in the capital and we as part of government are ready to provide all the support needed for it.” Highlighting his side of why OML had not organized an edition of its Intellectual porperty NH7 in Delhi? Vijay Nair said, “I have not had pleasant experiences in organizing events in Delhi. When we organize events here either we have to face corruption or succumb to unreasonable demands of free passes.” Interestingly, revenues from event taxes amount to 73 billion pounds in London and 13 billion dollars in the US. However, revenues in Delhi for the same amounted to a meager 2 crore INR. “The prevalent corruption event organizers faced in Delhi forced them to shift to Noida or Gurgaon. However, things are about to change now with stricter administration and these figures are expected to grow now”-said, Sanjay Kumar. During his address Kapil Mishra, Minsiter of Tourism, Art and Culture also made a promising request from the stakeholders of the events fraternity. He said, “We have the pious river Yamuna in Delhi and we are making efforts to clean it in the next 36 months. However it is the responsibility of the event planners now to weave events around its backdrop. We are here to help build events in the capital and we will only consider ourselves and our government successful when the best event of the country is organized in Delhi.”
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With easy access to information on global trends, venues, cultures and traditions, event planners today are exploring global experiential venues for their events. But how one can build events based tourism in a country is a prominent question that needs to be answered and the same was the topic of the first session on day 2 of EEMAX Global Conclave 2015. Addressing the session were Santiago Corrada, President and CEO, Tampa Bay Association and Valsa Nair Singh, Secretary - Tourism and Culture, Govt of Maharashtra. Sharing his story on how the city of Tampa Bay in Florida that hosted the majestic IIFA awards in 2014, builds event tourism, Santiago Corrada said, “For us the process of landing a large multinational event begins through a primary research wherein we take a look at our competitors and if we feel that we can take up the challenge we then consider the event requirements that we will have to deliver. It is integral to dwell deep on aspects like the funding requirements as well.” Adding further he said, “Next for us is prospecting the international business the event in question will bring to us and accordingly we submit rep and become the hosting partners for the event. Succeeding it is the process of strategic operations, budgeting and the process of marketing and communication.” Elaborating further on the subject Santiago stated, “Then comes the implementation of the event but after the event has been executed our work does not stop here. We also calculate the ROI from the event hosted which is usually a process undertaken by a third party. The parameters to calculate it are the number of visitors, visitor spending, spends on hotels and media impressions created.” When asked what was the most important factor in generating tourism of events in the country, Santiago responded by saying, “Relationships are the most important. You have to be constantly connected with the city administration as well as with everyone who will be involved towards the execution of an event.” Highlighting the initiatives taken by the government of Maharashtra to build events tourism in the state, “Valsa Nair Singh said, “It was three months ago that we met the organizers of EEMA and today we stand less than a month away from making some revolutionary announcements. We are in the process of executing a single window licensing process for the fraternity in the state and we will also soon be launching a list of pre-approved venues for events. We have also launched an ‘adopt a monument’ scheme for corporate wherein we are handing over some of our historical monuments and forts to them and they will be using them as venues for their events. Talks are also on to resolve the issues pertaining to entertainment tax and additionally we have included the provision for creating of an event board in our state tourism policy.” Emphasizing on the plans of the state to boost and promote events the secretary assured the members of the fraternity that the government of Maharashtra stands in full support of the events industry and will work towards making the state as event friendly as possible.
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Events have enormous power in themselves. While some can fail terribly to even move a single emotion in their attendees, well planned and executed events on the other hand have the ability to inspire not just its attendees but also leave a mark at a global level. ‘Turn On the Lights’ festival in Holland and the ‘ALS Ice Bucket Challenge’ are inspirational examples in this regard. But what made these two events a global brand in themselves? What worked in their favor and made them the raging sensation that they became? Well, we got the answers to these questions on the first day of EEMAX Global Conclave 2015 as Patrick Roubroeks, Founder and Partner Xsaga and Nancy Frates, Advocate ALS shared with the attendees 10 tips on creating a national brand with your event. Sharing the story behind creating, ‘Turn On the Lights’ an annual festival in 5 cities in Holland that celebrates the start of the festive season by lighting up hundreds and thousands of dynamically programmed sustainable lights on historical buildings, Patrick Roubrocks explained how a well thought out event has the power to become a global inspiration and attract media both at the national and international level. Adding further Patrick said, “I was asked to come here and speak on how to create a national brand with your event, well for me the answer lies in these 10 points; 1-Think Big- Always start of by imagining a big concept that you wish to bring to reality. You have to think of a big, never done before idea first to make it a national brand. 2-Think in pictures-You have to think about the design of your event by imagining how would it look like in the pictures. One should be able to show the grandeur of their event in one single photograph. 3-Don’t forget small ones-Small elements and details related to the event should not be neglected. 4-Incoroprate local authority-The participation of the local authority in creation and smooth execution of an event is vital. 5- Extend brand through social media- Social media amplification is integral to share information and innovation regarding any event that you create at a global level. 6-Be loyal to the main idea and build tradition around it-It is a fact that in the process of creating something new in each edition of a festival, the main idea of the event is lost. However, in reality one should always be loyal to the main idea of the event and then forge a tradition around it to make it more compelling each year. 7-Trust wow-One should always aim for creating wow factor through their events. These factors can be created through culmination of many small things by weaving them into one giant story. 8-Dare to dream-People love fairy tales and if an event should always be that ways. To build a successful national brand with your event one must dare to dream. 9-Staging brands-Allowing brands to become a part of the event and not just associate themselves with it. 10-It is not about entertaining people but engaging them- It is one thing to entertain the audiences but to truly create a brand with your event one should aim at engaging the people as their primary motive.” Nancy Frates, began her session with emphasizing on how it were the same points that helped The ALS Foundation bring awareness and donations to their efforts through the creation and amplification of the “ALS Ice Bucket Challenge”, an activity that took the world by storm last in August 2014. She said, “I couldn’t help but relate with the points that Patrick stated and how we through our initiatives managed to touch all of them to create awareness about Amyotrophic Lateral Sclerosis.” Elaborating on how the concept of the challenge was born Nancy said, “What we tried to do with the Ice Bucket Challenge was to tell a compelling and relatable story through a fun filled engaging activity that could be shared with people to create awareness. Apart from people getting wet in all the ice bucket challenges another common factor in all the videos of the activity was the laughter. We wanted to create something that will allow people to open their hearts first and then motivate them to open their wallets too.” When asked to advise experiential managers in India on creating such events, Nancy responded by saying” You have to be passionate and be authentic about what you are doing. Also how we drove the ALS Ice Bucket challenge was that we are proactive towards introducing it and then very reactive to the responses that were coming in. Every minute that we spent on the social media in sharing, tagging and commenting made it count. We just kept exploring the opportunity that loomed ahead of us.”
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The EEMAX Global Conclave got off to a celebratory start on 19 September 2015 at Hotel Taj Lands End in Mumbai. Although a sudden downpour and roads peppered with traffic due to Ganesh Chaturthi carried the promise of dampened spirits, the events fraternity flocked the venue nonetheless as Mr Sabbas Joseph, PresidentEEMA (Events & Entertainment Management Association), kicked off the event to a feisty start. In attendance were event agencies from various parts of the country, besides artists, service providers and other stakeholders from the event’s industry. Rajeev Jain, Treasurer, EEMA commented, “The response has been phenomenal with respect to registrations at the conclave and participating entries for the awards. The doors to EEMAX have been opened to non-EEMA members as well as global partakers which has piqued further interest. It is great to see great minds get together in order to inspire, collaborate and create.” After an inspirational narrative of the ALS Ice Bucket Challenge by Nancy Frates, and an engaging fireside chat post that with EVP, EEMA AtulNath, the challenge was thrown open to Bollywood actor VivekOberoi, who sportingly took it up. As a twist to the plot, instead of nominating three people for the challenge, the entire audience was given the option of volunteering for the challenge by way of making a donation of $100. A group photo was taken with all volunteers as seen here: Another session was with Patrick Roubroeks, the man behind creating the ‘Turn On The Lights’ showcase at De Bijenkorf in Amsterdam.Rahul Gomes, Secretary, EEMA, conducted a Q&A session with Roubroeks to learn more about the spectacle and other campaigns on his portfolio. The evening ended with performances by The Shillong Chamber Choir and Shaan. EEMAX Global will culminate on 20 September 2015 with an awards ceremony recognizing the most exceptional work in the Indian events and experiential arena. Watch this space for more updates.
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Cars are still considered to be luxury in our country and to attract buyers, automotive manufacturers are working their way towards newer alternatives for connecting with potential buyers. People are becoming more brand conscious but this is a fairly slow process. Indians are very conservative with regard to spending a huge amount for cars and that is one reason why Indian and foreign car makers are spending crores of rupees every year to form that bond with car buyers. Experiential marketing in the auto industry has a checkered history in fact. The economic reforms policies of 1991 opened the floodgates for aspirational consumers, soon after, an Indian company called Mahindra & Mahindra took a bold and risky decision: it wanted to become a major player in the Indian automobile industry (Yes, we know Tata Motors too has travelled the same path; but let's keep that story for another day!). It might sound incredible today, but M&M back then decided that "experiential" will be a key component of the marketing strategy of the company as it launched itself into uncharted territory. Back in those days, the Indian auto industry had a handful of automakers. Today, about two and half decades later, there are about 30 carmakers in the country with over 200 products on sale. Before 1991, you had not many choices to pick from. Test drives were rare and the waiting period was months and sometimes years. In 1989, the Indian auto market for passenger vehicles had reached a sales number of 200,000 for the entire year. Today, the monthly sales of passenger vehicles exceed 200,000. We are one of the largest auto markets and expected to become the third largest market in the world by 2020. Major manufacturers like Maruti Suzuki are targeting sales of two million a year by 2020.As the market has opened to several automakers, everyone is looking at ways and means to engage with the consumer. There are several different campaigns that are held prior to a new product launch, during the launch and post it has been introduced in the market. Land Rover Experience is example where the brand invites potential customers to not just drive but take the vehicle for off-roading in the natural built conditions. Land Rover has been giving an opportunity to its existing and potential buyers to drive a Land Rover in a river, down a hill and other aspects to showcase how the brand is superior when it comes to off-roading. It encourages the buyer to try different things with their SUV and at the same time highlights the capabilities of the Land Rover DNA. “One of the key reasons for Mercedes-Benz's strong brand presence and recall is its 'customer centric' approach. This is reflected in the marketing approach of the brand. We have adopted 'experiential marketing' as one of our key elements for customer engagements. We have pioneered the industry with experiential engagements like MB Trophy, StarDrive and now LuxeDrive,” stated Eberhard Kern, MD and CEO at Mercedes-Benz India. The German brand stands that experiential is leading to a whole lot of new ideation and generating content for digital engagement. They have seen a lot of content integration through our experiential events like LuxeDrive, which has generated popular content and conversations. They have engaged several celebrities from different genres including popular Indian chef VikasKhanna. Eberhardstates that in the coming few years - marketing will be driven by content and more integration with on-ground, digital, print, PR will be key to consumer engagement. The company is already witnessing this change. He states, “We have created LuxeDrive which is an ideal experiential event and combines haute couture and gourmet with the thrills of motoring. We are taking LuxeDrive to newer markets and newer customer groups." We spoke to Frank Schloeder, Director of Marketing at BMW, who stated," Experiential has always been a key pillar in our strategy. In Luxury Marketing, it’s even more important, as it’s all about direct interaction with your target audience. That is not possible with ATL. Experiential is key in Luxury Marketing and will always remain very important also in future. When you offer high value luxury goods, people want to touch and feel it and also interact with the company. You can’t replace this with anything else." Audi too has its Audi Drive Experience and then there is also the BMW Experience Tour to connect with the customers. About 10-15 percent of the marketing spends of automakers goes into experiential marketing. This percentage won’t increase, however the marketing budgets shall shoot up and so we can expect an increase in the number of experiential events. Today luxury carmakers especially the Germans spend in excess of 100 crore annually. Jaguar Land Rover is likely to touch this kind of spends in a year’s period, as they will be introducing more products. Recently, the company has launched the Discovery Sport, which is an all-new SUV that is luxurious and a serious off-roader too. It isn’t just the luxury carmakers like Mercedes-Benz and Jaguar Land Rover who are spending towards experiential; automakers in other segments too are spending a good chunk of their money to emotionally connect with the buyers. Renault very recentlyconducted – “Passion for Life” as a two-day experience drivein Raipur. The unique part of this experience was that the excited 600 participants were also handed over certificates of participation and received encouragement from the able trainers. People of all ages participated in this drive around an obstacle course. Along with the experience drive, the two-day experience also included a blood donation drive in which many people volunteered. Renault also organized a free vehicle check-up in which more than 200 vehicles were serviced. Tata Motors is one great example of a company who spends towards experiential marketing. The company conducted several campaigns for the recently launched Zest and Bolt. As the Bolt hatchback is sport, it was showcased in some stadiums during the IPL matches and many of them got an opportunity to experience the hatchback and the sedan during the match. The Zest and the Bolt were showcased to several potential car buyers at a customer clinic immediately after the 2014 Auto Expo. The brandalso participated in the Malhar festival of St Xaviers College in Mumbai with the newly launched GenX Nano. It has remained active with on-ground activities even after the launch. There is also a club called “S.O.U.L”(Safari Owners United League), which is a club for Safari Owners. There are several road-trips planned in a year for existing Safari buyers, where they get to meet and interact with like-minded car buyers. In 2013 Ford India had decided to launch the Ecosport at a time when car sales in the country had started showing alarming signs of deceleration. The marketing team had to brainstorm and come up with something innovative. Thus was born the experiential Urban Discovery campaign. Three months before the launch, the Ford marketing team identified 100 potential buyers and wove the experiential Urban Discovery campaign around them. Even the guys at Ford were pleasantly surprised by the unbelievable customer reaction. Before the campaign reached its experiential climax, more than 60 urban Indians had booked the Ecosport. That one example illustrates the sheer power of experiential marketing when it comes to the automobile industry. And marketing masterminds in the company acknowledge that. Says Rahul Gautam, Vice President, marketing at Ford India, "Experiential has been gaining popularity as a medium in the last couple of years and continues to grow. Ford’s strategy in experiential has been towards touching an emotional chord to make communication a lot more meaningful and impactful. Be it the EcoSport ‘Urban Discoveries’ campaign in 2013 or the recent Ford Figo Aspire 'What Drives You' campaign, all our campaigns draw their strength from experiences and will continue to do so in the future". Mahindra was one of the first in the country to have launched an experiential campaign called Mahindra Great Escape, back in 1993. The idea and the strategy was simple: the company encouraged customers to actually go on long drives (Indian roads back then were not even a shadow of the many expressways we see today!) to personally and first hand experience the quality parameters of their newly launched SUV. Since then, the Mahindra Scorpio has become a kind of case study when it comes to successful as well as durable brand launches in the Indian automobile industry. The Great Escape was an annual event for many years. Then, towards the beginning of this decade, M&M decided to expand the scale and scope of this experiential process. The company in fact launched an entirely new vertical called Mahindra Adventure for this strategic purpose. At the moment, Mahindra Adventure organizes 10 Great Escapes every year across the country, apart from numerous one off experiential campaigns. It has also gone global by adding Nepal and Bhutan as destinations. There are plans to take this even to South Africa and Chile where Mahindra SUVs are quite popular. The top 5 auto brands contribute to about 60% of thespends in advertising and at the moment, most of them spend about 10% of their budgets on experiential marketing. The budgets for both are on the rise, but we cannot expect the percentage to increase for regular car makers, however for luxury car manufacturers the number is on the rise and we shall see an increase in the percentage of spendings for on ground activities as buying a luxury car is more of an emotional connect than a necessity. So makers like Maruti Suzuki, Tata Motors, Hyundai, Mahindra are amongst top spenders in the market, with the German automakers like Mercedes-Benz, Audi and BMW leading the front for luxury car makers. The number of events and the budget for affordable cars is higher and even the number of people attending it are greater in number. Hence, the expense for these segment makers is on the higher side than luxury car manufacturers. As per our research, the total advertising spends in auto sector (annually) is 2300 – 2400 cr. Of this, the total spends towards experiential marketing is 290-300 cr**. Across the board, it is now acknowledged that experiential marketing will play an increasingly bigger role in the Indian auto industry. And it is not just about announcing a glitzy launch function where customers gawk more at the skimpily clad glamorous models wrapping themselves around a new car model. As advertising in traditional media becomes more and more cluttered and more prohibitively expensive, the smarter marketing teams in auto companies will keep devising new and innovative campaigns that revolve around experiential marketing. Quite simply, no auto company can afford to ignore the power of experiential marketing as a tool. The push for more and more experiential marketing and bigger budgets for this tool will gather momentum in the days to come, particularly in the auto industry which is one of the most spectacular success stories of brand marketing. More than 30 years ago, Maruti Suzuki seeded the automobile revolution in the car segment in India. Simultaneously, a joint venture between Hero Motors and Honda seeded the two wheeler revolution in the country. Back then, barely 50,000 cars were sold in India every year. And there were just three brands. Look at how things have changed since then. Virtually every major global airmobile company in the world now has a presence in the country and is fighting tooth and nail for a slice of the pie. After a few years of recession, there are unmistakable signs of a sustained recovery in car sales. The day is not far off when car sales in India will cross the significant milestone of 5 million units per year, making it the third largest market in the world. Something similar has happened with two wheelers. Hero Motors is now the largest two-wheeler company in the world. And of all delicious ironies, it's erstwhile partner Honda, which now operates independently in India, is giving a tough fight to Hero in the face to become the number one two wheeler company in India! They say competition is the mother of marketing. And the auto industry in India is perhaps one of the most fiercely competitive in the world. As companies keep launching new models to lure customers, they will inevitably invest heavily in mass marketing and advertising campaigns. But make no mistake, experiential will emerge as the arguably most important strategic tool in the armory of marketing whiz kids. After all, humans have demonstrated a strong and strange emotional connect with cars over the decades. If you have any doubts, start playing that legendary Beatles song one more time: Baby You Can Drive My Car. *This article was first published in BW APPLAUSE ** Numbers are indicative and directional but not absolute.
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The Marriott group of hotels worldwide is known for using technology in the most interactive way to engage and involve their guests. From launching a ‘meetings imagined’ experience in India to partnering with global music giant Universal to provide a musical orgasm experience to its customers in London, The hotel has done it all. Adding another feather to its golden cap of successful experiential campaigns, the hotel has further elevated its level by launching a V Room service which is currently a part of the hotels “Travel Brilliantly” campaign. The service has been recently debuted at the New York Marriott Marquis on September 10 and at the London Marriott Park Lane on September 14. As part of this service guests can order their V Room kit through a Marriott app or on a dedicated phone line that’s printed on their room keycards. Delivered to them will be a white metal case containing Samsung Gear virtual reality headset and headphones, along with instructions on how to use them. The content of this service will feature small videos set in Chile, China, and Rwanda and will also highlight the Marriott hospitality a customer will receive once they visit the destination being showcased. So guests through this service can avail a sneak-peak experience. The campaign is without a doubt one of the most engaging experiences curated by the hotel brand for its customers and has enabled it to smartly market its other hotel properties around the world. This creative campaign by the noted hotel giants is an example of how can brands can use simple yet innovative technological as a means to engage their target audiences and allowing the product to be marketed by its own self. The Indian events industry can seek inspiration from the campaign and can also come up with a similar technology to not only promote Indian hotels and private properties but also they can use the same to promote India as a destination for more destination weddings and other social events. The Indian tourism Industry can also benefit by using the same technology. Videos of tourist attractions, historical monuments, places to must try videos can be created and displayed through this technology to promote both international tourism and in-country tourism in India. A highlight about a V Room service technology is that contrary to popular belief the technology is more economical than creating customized experience for every traveler or prospective customer. Hence, the technology can also be used heavily by event agencies who want to pitch in to bigger clients or brand marketers. Why to restrict the glorious event you executed in a PPT? When you can now show your prospective clients an experience can only you can create. Say bye-bye to manual jibber jabber because technological inventions like these are here to stay.
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