What India can learn from Marriott “V Room Service” campaign

The Marriott group of hotels worldwide is known for using technology in the most interactive way to engage and involve their guests. From launching a ‘meetings imagined’ experience in India to partnering with global music giant Universal to provide a musical orgasm experience to its customers in London, The hotel has done it all.

Adding another feather to its golden cap of successful experiential campaigns, the hotel has further elevated its level by launching a V Room service which is currently a part of the hotels “Travel Brilliantly” campaign. The service has been recently debuted at the New York Marriott Marquis on September 10 and at the London Marriott Park Lane on September 14.

As part of this service guests can order their V Room kit through a Marriott app or on a dedicated phone line that’s printed on their room keycards. Delivered to them will be a white metal case containing Samsung Gear virtual reality headset and headphones, along with instructions on how to use them.

The content of this service will feature small videos set in Chile, China, and Rwanda and will also highlight the Marriott hospitality a customer will receive once they visit the destination being showcased. So guests through this service can avail a sneak-peak experience. The campaign is without a doubt one of the most engaging experiences curated by the hotel brand for its customers and has enabled it to smartly market its other hotel properties around the world.

This creative campaign by the noted hotel giants is an example of how can brands can use simple yet innovative technological as a means to engage their target audiences and allowing the product to be marketed by its own self.
The Indian events industry can seek inspiration from the campaign and can also come up with a similar technology to not only promote Indian hotels and private properties but also they can use the same to promote India as a destination for more destination weddings and other social events.

The Indian tourism Industry can also benefit by using the same technology. Videos of tourist attractions, historical monuments, places to must try videos can be created and displayed through this technology to promote both international tourism and in-country tourism in India.

A highlight about a V Room service technology is that contrary to popular belief the technology is more economical than creating customized experience for every traveler or prospective customer. Hence, the technology can also be used heavily by event agencies who want to pitch in to bigger clients or brand marketers. Why to restrict the glorious event you executed in a PPT? When you can now show your prospective clients an experience can only you can create.

Say bye-bye to manual jibber jabber because technological inventions like these are here to stay.