The EEMAX Global conclave and awards organized by the Event and Entertainment Management Association (EEMA) was held across 19th and 20th September 2015 at Hotel Taj Lands End in Mumbai. The annual event targeted at the events and experiential industry within India had experts from various parts of the world share experiences from their respective areas of focus. If you haven’t read our post about Day 1 of the conclave, view it
here.
Following a spectacular performance by
Shillong Chamber Choir chiming to the tune of VandeMataram, a session on ‘building events tourism’ marked the start of Day 2 of the conclave where
Santiago Corrada,
President and CEO, Tampa Bay and Valsa Nair Singh
, Secretary - Tourism and Culture, Govt of Maharashtra spoke about the impact and contribution of events towards a state economy.
A case study was presented by
Rogier van der Heide
, Artistic Director, Amsterdam Lights Festival,offering a closer look at the annual extravaganza created in the city using compelling artwork and ‘light’ as a medium.
Daniel Rodriguez,
Copywriter & Creative Director, DDB Spain, shared a case study of ‘The world’s first ever virtual political demonstration’ in which holograms were used to protest against a new law that violated the right of freedom of expression.
The subsequent session was orchestrated by
Rajeev Jain, Treasurer, EEMA, and featured a panel consisting Kapil Mishra, Minister of Tourism, Art and Culture, Delhi Government; Sanjay Kumar,IAS, Commissioner- Excise, Delhi Government; and Vijay Nair, Director, OML. The discussion was focused at ‘Licensing made easy in New Delhi’ and was perceived as one of the most heartening sessions of the day with the Delhi state representatives extending promising support to address the issue. More on that,
here.
The panelists representing the last session of the day featured intellectual property owners
Viraf Sarkari, Wizcraft International, Creators of IIFA;
Vivek Singh, Procam International, Creators of Mumbai Marathon;
Vijay Nair, Only Much Louder, Creators of NH7
; and RajeshKejriwal, Kyoorius Group, Creators of Kyoorius Design Yatra. Each speaker shared his unique experience of creating a successful IP and the challenges that riddled their respective paths. Find a detailed look at the discussion
here.
After a power packed conclave the evening graduated to the much awaited EEMAX Global Awards. Encompass achieved a clean sweep by bagging 11 awards across all categories, followed by Wizcraft with 6 wins, TRO with 5 and E Factor with 4. With this year’s awards the new EEMAX trophy was also unveiled to the fraternitycreating aspiration for many who did not win.
The event saw the likes of Bollywood celebs including
Dia Mirza, Neha Dhupia, Celina Jaitley, Gulshan Grover and many others and performances by
Ustad Rahat Fateh Ali Khan, Lauren Gottlieb, Stars of India’s Got Talent and singer-duo Raftaar.
