The EEMAX Global Conclave got off to a celebratory start on 19 September 2015 at Hotel Taj Lands End in Mumbai. Although a sudden downpour and roads peppered with traffic due to Ganesh Chaturthi carried the promise of dampened spirits, the events fraternity flocked the venue nonetheless as Mr Sabbas Joseph, PresidentEEMA (Events & Entertainment Management Association), kicked off the event to a feisty start.
In attendance were event agencies from various parts of the country, besides artists, service providers and other stakeholders from the event’s industry. Rajeev Jain, Treasurer, EEMA commented, “The response has been phenomenal with respect to registrations at the conclave and participating entries for the awards. The doors to EEMAX have been opened to non-EEMA members as well as global partakers which has piqued further interest. It is great to see great minds get together in order to inspire, collaborate and create.”
After an inspirational narrative of the ALS Ice Bucket Challenge by Nancy Frates, and an engaging fireside chat post that with EVP, EEMA AtulNath, the challenge was thrown open to Bollywood actor VivekOberoi, who sportingly took it up. As a twist to the plot, instead of nominating three people for the challenge, the entire audience was given the option of volunteering for the challenge by way of making a donation of $100. A group photo was taken with all volunteers as seen here:
Another session was with Patrick Roubroeks, the man behind creating the ‘Turn On The Lights’ showcase at De Bijenkorf in Amsterdam.Rahul Gomes, Secretary, EEMA, conducted a Q&A session with Roubroeks to learn more about the spectacle and other campaigns on his portfolio.
The evening ended with performances by The Shillong Chamber Choir and Shaan.
EEMAX Global will culminate on 20 September 2015 with an awards ceremony recognizing the most exceptional work in the Indian events and experiential arena. Watch this space for more updates.
