The RP - Sanjiv Goenka Group, on Monday, announced its entry into the FMCG space with the “Too Yumm” brand of guilt-free snacks. Candid Marketing has been chosen as the brand activation partner.
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Fountainhead Digital MKTG, the digital and experiential innovation division of Fountainhead MKTG, a Dentsu Aegis Network agency, has roped in Vinay Venkatesh as chief creative officer. He will be based out of Mumbai and represent creative as a core strategic function of the digital business of Fountainhead MKTG.
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Previously known as Edumedia, LXL Ideas is an organisation focused on imparting life lessons to students, parents and educators. Two of its films – The Waterfall and Little Magician - have been recognized at the annual 64th National Film Awards. The Little Magician and The Waterfall have been awarded the ‘Best Film on Family Values’ and ‘Best Educational Film’ respectively. LXL Ideas has already won four national awards in the past for its short films.
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Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires. Atul Sharma, Love Guglani and Swati Jha.
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The excitement for Grammy winner artist, Justin Bieber is building up with the Purpose Tour by White Fox India being just a few days away. From sources we found out what all is being arranged for this visit.
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The team selection ceremony of India’s first Poker Sports League (PSL) is scheduled to be held on 6 May at Playboy in Samrat Hotel, Chankyapuri.
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In a bid to magnify the overall output for movie director SS Rajamouli’s dream Project - Baahubali 2, team Brand Street India and Why? Stay! Calm! have brought aboard two brands- Hike Messenger and Kokuyo Camlin. This partnership is to build the franchisee Baahubali and take it to the next level where the audience will be attached with some intriguing and interactive content.
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Kings XI Punjab, the IPL team joined hands with digital payments company, ItzCash to drive the agenda of ‘Cashless India’ backed by our honourable Prime Minister. ItzCash is the principal sponsor for Kings XI Punjab in the current season of the Indian Premiere League.
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