Articles for Industry watch

McDonald's India celebrates FIFA World Cup 2018 with #FeedTheFans campaign

Being FIFA’s official sponsor, McDonald’s Global fueled up 2018 FIFA World Cup with their spectacular spread and native engagements with audiences across the globe.

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EliteMatrimony ropes in actor Madhavan as brand ambassador

EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner.

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Disney’s Aladdin continues its success run

Disney’s Aladdin boasts of extravagant sets, lavish and captivating costumes, beautifully choreographed sequences and alluring special effects.

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Al-Futtaim and PVR sign MoU to establish cinema business in MENA

The joint venture will introduce a collection of unique experiential cinema formats to the region including, PVR’s Director’s Cut, a format that blends the best in high-end hospitality and entertainment.

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Adidas and Posterscope join hands to celebrate FIFA fever

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for brand Adidas in a country that is chiefly dominated by cricket.

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Sanjeev Pasricha elected as Executive Vice President EEMA

The elections were held on July 6th, 2018 under the supervision of Navin B Chawla, Former Chief Election Commissioner, Government of India.

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Sony Music relaunches Arista Records with hitmaker David Massey

This creative partnership between Sony Music and Massey also includes new artist management and music publishing joint venture.

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Gaana gives FIFA fans a reason to croon

Gaana’s one-stop’ official FIFA playlist will take the football fans on a nostalgic football journey.

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