McDonald's India celebrates FIFA World Cup 2018 with #FeedTheFans campaign

#Feedthefans for McDonald’s India has received quite a positive response from the consumers. Being FIFA’s official sponsor, McDonald’s Global fueled up 2018 FIFA World Cup with their spectacular spread and native engagements with audiences across the globe. With #Feedthefans too, the brand has been aiming at becoming the voice of support and cheer for FIFA followers.
 
 #Feedthefans comprised a line-up of Facebook AR filters which have been built using the newly launched augmented reality platform- Facebook camera. The users can choose the country they are rooting for with customised face filter of flags. These can be downloaded as videos or images and shared with friends and family.