Articles for Industry watch

Exchange4media’s Red Carpet Experiential Marketing Summit & Awards Flags Off Third Edition

The event is scheduled to take place on 27 December, 2024 in the capital at The Eros, Nehru Place

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Bajaj’s 3D Anamorphic OOH Brings Alive ‘Built for Life’ Campaign

The campaign which highlights Bajaj’s focus on product innovation, advanced features, and enduring durability, stands as an immersive and visually stunning experience on a hoarding at Garuda Mall, Bangalore

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IHCL Celebrates Golden Jubilee Of Taj Fort Aguada Resort & Spa, Goa

Goa is significant to IHCL’s heritage; the journey began in 1974 with the opening of Taj Fort Aguada Resort & Spa, India’s first luxury beach resort, transforming the state into a global tourism hotspot

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Photowalking: The Art Of Capturing Fleeting Moments

Sachin Bansal, Founder and Chief Explorer, City Explorers India pens the experiences of freezing fleeting moments through photography, and breathing life, nostalgia and a diverse range of thoughts and emotions into cherished instances

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ICB Flags Off Operations In Bengaluru

The newest microbrewery, Indian Craft Brewery, is an ode to and a bold celebration of India’s history and heritage

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Hero Realty Ropes In Karan Kumar As CMO

In his role as the Chief Marketing Officer, Kumar will enhance the brand's presence and customer-centric initiatives

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We Envision Gaming As More Than Just Entertainment: Ampverse DMI’s Sumedha Mahajan

In an exclusive interview with Everything Experiential, Sumedha Mahajan, Head of Marketing - India, Ampverse DMI speaks about its unique proposition, the College Rivals talent hunt, leveraging experiential marketing as part of its strategies and more

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Dominating OOH and Eyeing New Frontiers: The NS Group's Ambitious Growth Story

K.D. Maheshwari, Managing Director of NS Group, discusses the company’s journey to becoming an OOH leader and its ambitious expansion into hospitality, sustainability and adventure tourism.

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